Regarding the positioning of the health care products factory, Xu Shiyan and his wife discussed and decided to launch one or two flagship products for key promotion.

Other products are also done, and we try to fully cover all the current product types of the participating companies.

Be similar, but not identical, such as slightly changing the formula, dosage form, etc.

Before others realize that they can follow suit, seize the market first and make money.

Wait for others to remember to follow the trend and plagiarize, and then launch an upgraded version, so that those who follow the trend will never be able to catch up.

The original intention of the establishment of the health care products factory is to promote ginseng products as much as possible and open up domestic sales.

Therefore, ginseng is used as the main raw material in every product on the factory side.

As you can imagine, the demand for ginseng is certainly not small.

Three stores, a health care product factory, plus the orders from old customers that Su Anying has accumulated in recent years, this number is very large.

In the autumn of 90, the relevant provincial and municipal departments formulated the guide price for ginseng purchase, that is, the minimum protection price.

Premium ordinary fresh ginseng is 22 yuan per kilogram, 17 yuan per kilogram for the first class, 13.5 yuan per kilogram for the second class, and 10 yuan per kilogram for the third class.

Twenty sticks of common red ginseng, 136 yuan per kilogram for the first class, 122 yuan per kilogram for the second class, and 95 yuan for the third class.

Thirty-two sticks of common red ginseng, 1005 yuan per kilogram for the first class, 94 yuan per kilogram for the second class, 73 yuan per kilogram for the third class,

Forty-eight sticks of common red ginseng, 83 yuan per kilogram for the first class, 75 yuan per kilogram for the second class, and 58 yuan per kilogram for the third class.

There are also 64 sticks, 80 sticks, cheat sheets, red straight whiskers, red bent whiskers, mixed whiskers and other categories of prices, decreasing in turn.

The same grade of side ginseng can generally reach twice as much as ordinary ginseng.

Of course, this is only the guide price, and the market price will rise slightly, but not much.

According to the current market, a mallet rises twenty-six pounds.

If there are more big branches, and the strips are better, maybe they can be sold for four or five hundred yuan.

If you catch up with the rusty ones, the body is worse, and it will be sold for two or three hundred yuan per zhang.

This little income, compared with eighty-six-eighty-seven, is simply a world of difference.

It's not even comparable to last year's price, it's so cheap.

Many people say that this is not enough to catch up with the big radish.

But what can be done?

Bulk ginseng still relies on exports, and foreign merchants are stubbornly biting down prices and refusing to buy large quantities.

Seeing the loss of money, the ginseng farmers jumped to their feet in distress, but what could they do?

How many dare to say that the goods are not sold and left at home?

It has to be a very thick foundation, and I don't expect to sell the mallet for money in the past two years.

In ordinary people's homes, there are really few like this, and they are in a hurry to sell goods.

The family is still waiting to eat and drink, and next year's ginseng is still waiting for money, who dares to put the goods in their hands and not sell them?

Huang Shengli, Zhao Jianshe and other shareholders of the company have ginseng in their homes, all of which are processed and sent to various stores for sale, striving to maximize profits.

In addition, Su Anying arranged for Feng Yue, Huang Shengkai and others to buy a large number of ginseng in Donggang ginseng market, dry, fresh, and all grades.

Side strips and high-quality ginseng are kept for sale in the store or sold to customers who place orders.

Inferior goods, but the quality is not good enough, in fact, the efficacy is not greatly affected.

It is just right for health care products factories to be retained, which can reduce costs.

This is how to do business, to make the best use of things, in order to achieve the greatest benefits, earn more.

The ginseng market is still not good, but some people buy a large number of them, and there is always more hope for ginseng farmers.

Many people are queuing up at the purchase point outside the market, waiting for the goods to be delivered, especially locals, who even go there early in the morning.

When many foreign ginseng households learned that some merchants were buying ginseng, they simply stayed in hotels and queued up early to sell their goods.

Some enterprises and institutions that followed the trend and planted sticks and mallets learned that Su Anying's company had received a large number of goods, so they relied on their connections and dug up doors, wanting to sell all the ginseng operated by the unit.

Some people are even whimsical, thinking about finding Xu Shiyan, Zhou Qingguo, and Yang Junxian to sell face, and it is best to have a higher price.

Xu Shiyan and Su Anying had already thought of this, so they made it clear to Huang Shengli and others in advance that no matter which unit it was, no matter who they found, it would not be easy to do it.

The purchase point only collects the mallets of scattered ginseng households, and each household collects up to 500 catties of fresh ginseng and 200 catties of dry goods every day.

In these years, ordinary ginseng households only make twenty or thirty zhang of goods a year, and very few can make fifty zhang of goods.

Even if it is calculated according to one zhang and twenty-six or seven catties of fresh ginseng, most of them are six or seven hundred catties of less than a thousand catties of fresh ginseng, and one or two hundred catties of dry goods.

According to the current market situation, more can be sold for 10,000 yuan, and less is thousands of yuan.

"Folks, don't be too ruthless in pressing the level, it's not easy for the big guys.

We don't think it's okay to earn a few dollars less, and we can do a lot of things with a few hundred dollars more from them. ”

Su Anying was in the field, so she had to call back every once in a while, telling Huang Shengli, Feng Chao and others to be lively.

"But one thing to remember, no matter who those units find and how hard the relationship is, you are not allowed to accept it.

It's not that they are messing around, and the ginseng market will not be where it is now.

They are all members of the public family, and they take the public money to plant a mallet, even if they lose money, it is not to lose their money.

Today's consequences are all caused by themselves, and they find a way to sell the goods by themselves, and I resolutely refuse to accept their goods.

If anyone doesn't listen to me and makes small moves behind my back, then I'm sorry, the company can't tolerate such people.

This is the end of our friendship over the years. ”

The most hated thing is these units, they take the public money and invest it in the field, when the market is good, they don't earn old and young, and when the market is bad, they quickly throw off their burdens.

Originally, this year's market was not so low, but these people couldn't hold their breath and sold goods at low prices.

In the early days of spring, many units learned to go to Yangcheng to sell goods, and each family scrambled to reduce the price and throw it out, making the market worse and worse.

During those days, Su Anying was so angry that she couldn't do it, and now of course she refuses to accept the goods from these units.

If they have the ability, they will also open stores and factories? If you don't have the ability, then you can do it, and you deserve to smash it.

The shops in Yangcheng are profitable, and the shops in the capital and Shanghai are almost cleaned up, and they are about to open, and the income is estimated to be not too bad.

In addition, old customers order something, although the market is still not good, but the company's prospects are good.

Moreover, the health care product factory has not yet started, led by Xu Shiyan and Su Anying, and everyone is full of confidence in the health care product factory.

In this case, who would be stupid enough to delay earning money for the sake of irrelevant people?

"Mr. Su, don't worry, we are all staring at it, no one dares to mess around."

Don't say that Su Anying hates those people, Huang Shengli also hates them.

Just because of them, those goods in the spring almost lost money.

Looking for something to sell now? Let's go aside.

The shops in the capital and Shanghai are ready-made, as long as they are simply cleaned up.

Although it is smaller than that of Yangcheng, it is enough to only do retail and small wholesale.

The shop in Yangcheng was handed over to Su Anfen, and the shop in the capital was handed over to Su Anzhen and Nan Zhendong.

When Su Anzhen was in Donggang, she helped to work on the mountain goods village, and when she went to Yangcheng, she was busy with the affairs of the store's opening, which can be regarded as a workout.

The couple traveled from Yangcheng to the capital in September, cleaning up the shop and recruiting clerk training.

On November 8, the Capital Zhen Cao Tang was opened.

Over in Shanghai, Su Anying arranged her cousin Su Anyu to be in charge early.

Su Anyu is younger than Su Anhua, only twenty-five this year.

This girl has a high spirit, since she went to Donggang to participate in the market, she has seen a lot, so she doesn't want to get married too early.

No matter how much her parents urged, she just didn't want to find a partner.

There was no way, Su Weicheng and his wife looked for Su Anying and Xu Shiyan, asked them to help, and introduced Su Anyu to a partner.

Su Anying knew her cousin's thoughts, and it was not easy to introduce her clearly.

I'm afraid that this girl is too rebellious, no matter how good or bad the introduction is, she is willing to meet and get along.

It just so happens that the participating company in the store department of Shanghai also has eyebrows, and the company wants to select a few people from the sales department.

Su Anying mentioned to Xu Shiyan and asked Xu Shiyan to arrange a few more young people, the family conditions are not bad, and the young man who has no object happens to set off with Su Anyu to Shanghai.

Not to mention, this trick really worked, Su Anyu really looked at one of them.

It is said that the two get along well and plan to come back for the New Year to get engaged.

Shanghai Zhen Caotang, opened on November 18.

At the same time, the Jishengyuan health care products factory in Bao'an also started production.

The main products of the health care products factory include ginseng and kidney tonic oral liquid for men, ginseng and snow clam essence drink for women, and ginseng bird's nest amino acid nourishing essence for the elderly.

In addition, there are dozens of products such as fresh ginseng royal jelly, ginseng baby blood honey, ginseng blueberry essence drink, longevity ginseng tea, ginseng royal jelly oral liquid, red ginseng essence concentrated ointment, red ginseng yellow essence concentrated ointment, ginseng deer whip ointment and so on.

When the factory was first built, all procedures were also applied for approval at the same time.

When the factory is completed, the relevant formalities and documents are down, and it is time to start production.

The factory started construction and put into production, and the salesman of the sales department headed by Ji Tongzhong began to take product manuals and samples to sell to pharmacies and stores all over the country, and negotiate cooperation with others.

In those days, pharmacies and shops were still state-owned, and a small number were contracted to individuals.

Those state-run pharmacies and stores are very good, and they can't look down on this little-known small health care product factory, let alone cooperate.

However, some pharmacies that have been contracted by individuals are willing to cooperate with the factory.

But people don't want to take risks, so they only agree to sell on behalf of them, that is, they will distribute the goods first, do not give money, and then settle the bill after selling.

Ji Tongzhong and others used a lot of means, and it took a lot of effort, and there were only dozens of cooperation companies, but they were in a hurry.

Invested so much money to build a factory, and pressed so many goods, what if it can't be sold?

"Second brother-in-law, hurry up and help think of a way, it's not okay to go on like this, no one recognizes our products."

As soon as Ji Tongzhong came out of a pharmacy, he quickly found a public phone and called Xu Shiyan.

"Xiao Ji, how many families have you talked about?"

On the other side of the phone, Xu Shiyan asked with a smile while looking at the documents.

"All the salesmen in our sales department have been sent out, and there are sixty or seventy of them.

And it's all a situation of consignment sales, and people don't believe that our products can sell well at all. ”

Ji Tongzhong was about to cry here, but listening to the other end of the phone, it seemed that his second brother-in-law was not in a hurry at all.

"Xiao Ji, you guys are pretty powerful.

A new factory, there is no popularity, people can still trust you, and agree to cooperate with the sale, which is already quite face-saving. Xu Shiyan laughed when he heard this.

It is not easy to open a factory and sell health care products, and this is only the first step.

"Don't worry, I have a way, you just need to talk step by step.

Write down the first batch of stores that cooperate with us, and get along well in the future. ”

"Oh, well, second brother-in-law, you have to hurry up and think about it.

It can't go on like this, our factory is so big, the output is so large in a day, it can't all be pressed in the warehouse. ”

Ji Tongzhong didn't seem to be at ease, and repeatedly told Xu Shiyan.

Xu Shiyan, after hanging up the phone, immediately called Su Anying and discussed with her about the next publicity.

If a new product wants to be quickly familiar with the masses, the most effective means is, of course, advertising.

Television, radio, newspapers and magazines, all of which have to be continuously promoted.

Among them, TV stations broadcast advertisements, which are the best and fastest results.

After all, the number of domestic TV sets is increasing by leaps and bounds, and many people don't read newspapers or listen to the radio, but TV must be watched.

If you want to promote it on TV, you have to shoot commercials first, and then cooperate with TV stations.

Buyout ad space and play ads for a fixed period of time.

"Shiyan, we can shoot commercials, but how to broadcast them?

I've asked someone before, and it's going to cost a lot of money for this ad to be broadcast on TV. ”

Su Anying listened to Xu Shiyan's plan and hesitated.

The key is not to shoot advertisements, but to pay for advertising later, whether they can afford it.

This year, the advertising cost of primetime is not low.

During the prime time of 8 o'clock in the evening, the minimum charge for a 30-second advertisement is one or two thousand yuan.

Not to mention CCTV, it's about to be tens of thousands.

This is the cost of a single broadcast, if you want to achieve the publicity effect, why can't you broadcast ten times or eight times a day?

Even if it is a provincial station, it will cost 20,000 or 30,000 yuan a day, and the words of the central station are even more terrifying, I am afraid that it will cost 70,000 or 80,000 yuan a day.

What about a month? How much does it cost?

The health care products factory is a new factory, which has just been completed and put into operation this year, and the foundation is too thin.

Now that the product hasn't been sold, I can't stand throwing money into it like this.

"Daughter-in-law, don't worry, I have my own plans for this matter, and I will definitely not spend too much advertising money."

Xu Shiyan laughed when he heard this, he had already thought about it.

TV commercials are divided into time slots, after the evening news broadcast, until half past nine, this period is considered prime time.

Especially around eight o'clock, almost every family is watching TV, and the advertising effect is good, so the advertising fee is super expensive.

There's prime time, and there's definitely a garbage hour.

For example, in the morning, afternoon, and midnight, there are few people watching TV at this time, and the advertising effect is not good.

Major manufacturers can't look at it at all, and the advertising fee is so cheap that it is almost given away for nothing, and it has to be sold in a variety of golden times.

Xu Shiyan remembers that it seems that since the late nineties in his last life, as soon as he turned on the TV during the day, there were all kinds of advertisements for breast enlargement, weight loss, underwear, etc.

An advertisement lasts for more than ten minutes, and it bombards indiscriminately in various garbage hours, which is a headache.

At that time, it was not called an advertisement in the middle of a TV series, it was called an advertisement in the middle of the TV.

But I have to say that the effect is really good.

Therefore, Xu Shiyan plans to use this trick in advance, spend the least money, and do the biggest thing.