"I said before that your understanding of the game is still passing, but your understanding of the market is still relatively lacking. A teacher in college must have taught you that to design a game, you first have to understand the audience it's aimed at. ”

The original owner skipped too many classes, and Gu Feng wasn't sure if the teacher had taught it, but this kind of basic thing should have been taught.

Wen Meng nodded subconsciously.

"Have you ever understood the audience group of Happy Entertainment, I can directly tell you a set of data, female users account for 68.5%, office workers aged 26-34 account for 50%, paying users account for 6%, and the average recharge amount of post-60s among paying users is 3 times that of post-90s and post-00s."

"From these data, it is not difficult to see that the main target group of elimination games is female players, and the main consumer group is not only not young people, but the most neglected middle-aged group."

"Here's the problem, the design of Happy Pop is a clear distinction between color and shape, such as a triangular yellow chick, a round brown bear, a trapezoidal blue hippopotamus, and a nearly pentagonal red fox. It can be said that even players with weak colors or insensitive to shape perception can clearly distinguish blocks with different patterns. ”

Gu Feng had heard others say in his previous life that the final pattern version of several small animals was carefully selected from more than a dozen groups of patterns of different styles, in order to take into account the game experience of children and middle-aged people. Children are sensitive to color and are far more sensitive to simple shapes than to complex shapes, while middle-aged people are prone to visual fatigue.

"On the contrary, garden entertainment is beautiful, a variety of different flowers are beautiful, but the distinction between color and shape is not very high, coupled with dazzling special effects, it is easy to cause visual fatigue for players, which is especially obvious for middle-aged people."

"The elaborate graphics and dazzling special effects can really attract more young players, but they also quietly keep the main consumer group out, so I say this is a fatal problem."

Wen Meng listened to his words, like an enlightenment, it turned out that she had even made a mistake about the audience of the game from the beginning, and subconsciously looked at the problem from the perspective of young players.

In fact, she is not to blame, after all, everyone knows that young people, especially men, are the main force in the game community. Games like Pop, which accounts for nearly 70% of the users and whose income source is mainly middle-aged players, are completely wonderful.

"The second question, ranked mode, there are many games on the market that have ranked mode, and they all have a common problem, you should know this, right?"

Wen Meng nodded and blurted out, "Fairness." ”

Gu Feng bowed: "That's right, fairness, as long as it involves ranking and competition, fairness is always an inescapable topic." Is Garden Fun fair? ”

He shook his head and asked himself, "Whether it's the uncontrollable special effects of the rainbow flower or the unknown of the blocks that are about to fall, the game is full of luck, and the current market feedback on the ranked mode is only temporary. ”

"First, the player's rank is still low, and the sense of victory and defeat is not high; Second, the player's early focus is still on passing the main level. After a while, this problem will naturally be exposed, and the final result from the data is that the score has declined, and the monthly retention rate has dived, which is lower than the normal expectation. ”

"Third, your analysis of Longteng's authorization to log in to Wang Wang's account is no problem, with the quality of Garden Entertainment, this is indeed a win-win situation."

"But Happy Pop is different, the user potential of Happy Pop is far from the 10 million you see now, everyone is far from underestimating its potential, whether you believe it or not, the future users of Happy Pop are hundreds of millions, and I can't give such a huge number of users to Wang Wang for the sake of the small profits in front of me."

"Fourth, the more the better, the more the better, the fun is essentially a casual game, it mainly occupies the player's fragmented time, such as going to the toilet, such as catching the bus and subway, such as serving food in a restaurant."

"Except for a few heavy players, most players go offline after running out of stamina or even running out of stamina. There are so many activities and you have to manually turn them off one by one every time, which is quite disgusting for casual games, in other words, the dissuasion effect is excellent. ”

In fact, this point also existed in the previous life, but these messy activities only gradually appeared after a long time after being online, and many players have developed the habit of eliminating two levels a day, and will not easily quit the pit because of a little trouble.

If Happy Match is just launched and played like this, then it may not really be able to reach the height of the national match-3.

"Fifth, the charging setting of garden entertainment is the same as the problem mentioned in the first point, I don't know my audience at all, middle-aged people's attitude towards games is completely different from that of young people, like the recharge gift package they set up to charge 30 and get it for free, and how much to get for 100 is completely aimed at young people."

"How many young people do you think would top up a casual game? With this money, isn't it fragrant to keep it for the rivers and lakes and the king of battlefield guns? Middle-aged people are different, middle-aged people are picky, they can fight with the vegetable seller for a few cents for a long time, and you let them charge 30 and 100 on the game is a complete dream. ”

Wen Meng thought about it carefully, it was true, the recharge gift package of Garden Fun was like a sign that had been set up in Minghuang - I want money!

On the other hand, happy entertainment looks more conscientious, and the props are all five cents, just imagine that the level that has not been played more than ten times is finally the last step or a hammer, and it can be done for five cents, buy or not? The windmill coin piggy bank is full, and you can get fifty pinwheel coins for ten yuan, a genuine two-fold discount, can you bear it?

The recharge points of Happy Pop seem to be affordable everywhere, cheap everywhere, and for the sake of players everywhere, whether they charge money or not, players will not have a bad feeling about it, and what they earn is a trickle. This point is much better than the face of the garden to ask for money.

"Sixth ......"

Wen Meng originally thought that Gu Feng was just explaining the points she raised, but she didn't expect Gu Feng to directly grab the garden and stop slamming it, and directly pointed out ten problems in a row, from the art style to the main gameplay, from the profit point to the activity, almost from beginning to end.

The key is that she listened carefully, but she still felt that what he said made sense, at least she couldn't think of any point to refute.

After Gu Feng analyzed the various advantages of a game that had various advantages in her eyes, even she no longer had an optimistic attitude towards the follow-up trend of Garden Entertainment.