Hangzhou City, a Lanzhou ramen restaurant.

Li Chuan ate noodles while swiping Douyin.

"Wolf smoke wind and sand mouth, please ask the general to drink less, the road ahead is not easy to walk, I will wait at home......"

"Let me be your eyes, say that you can see clearly, this love song is sung to you, and treat you as a star in the sky......"

"Lost dad drops, color v oil, kneading buttons, you stuffy, forest, because the, c love no ......"

"I want to take you to romantic Turkey and see Tokyo and Paris together......"

"I'm Tarzan next door, grab the vine of love, listen to me, oh~~~~~, you are beautiful Jenny......"

“……”

Li Chuan swiped more than a dozen short videos in a row, evoking many memories, and at the same time, he also found that Douyin has not yet gotten rid of the positioning of "music short videos", and is still in the stage of creating popular videos with magic music.

At this time, what should I do Douyin? ’

'Follow the trend and make short videos of magical music?' ’

Li Chuan shook his head.

The experience of his previous life told him that although the short video of magic music is very popular at the moment, it will soon withdraw from the stage of history.

In the first half of 2018, Douyin relied on its own "music short video" genes and unique algorithm recommendation mechanism to create a number of popular magical music short videos, which once led the domestic entertainment trend and attracted a large number of users for itself.

But now, the road of magic music has basically come to an end, and the users who should register have already registered. If it wants to continue to expand its user base, Douyin can only expand its content ecology outward.

According to the knowledge learned by Li Chuan in his previous life, in the second half of 2018, out of its own strategic considerations, Douyin gradually gave up the road of magic music, and instead supported life and knowledge videos.

With this wave of traffic support, these two tracks gave birth to many well-known Internet celebrities in later generations.

Life category, there are "Li Ziqi", "Fang Qi" and so on.

Knowledge, including "Fan Deng", "Tu Lei", "Business Notes" and so on.

Li Chuan is not a willful person and knows the importance of "following the trend".

Whatever Douyin supports, he will do, this is the best choice and a shortcut to success.

'Specifically, we need to do a life class...... Or is it knowledge? ’

Li Chuan thought about it for a while and felt that he was not suitable for being a knowledge account.

Knowledge accounts, to put it bluntly, are to tell the truth and be a life coach.

Li Chuan has been a human being in two lives, and he has also experienced some things, if you ask him to tell the truth, he can also tell it, but he is too young.

A hairy boy in his early twenties who has just graduated from college comes out to be a life coach, to be honest, it is difficult to be convincing.

'It's hard to do knowledge, so let's do life.' ’

The main content of life accounts is to record life, and those various vlog videos belong to the life track.

Life videos have always advertised truth and naturalness, but this is just a slogan, if you take it seriously, it will be dead.

Is Li Ziqi's video real and natural?

If someone says yes, I'm afraid they will be laughed at by a group of people.

To make short videos, you must learn to pack!

It is also important to be clear that the lives of ordinary people are not attractive.

What kind of life is attractive?

In addition to Li Ziqi's paradise-like life, the most attractive thing is the life of a rich man!

The life of a rich person is not the same as showing off wealth, and the two must be distinguished!

Douyin in his previous life, because he did not strictly distinguish between the two, caused him to almost suffer.

At that time, as a kind of life video, the video of showing off wealth not only attracted attention, but also got the traffic support of Douyin, coupled with the low threshold for shooting this kind of video (just spend money), so many people felt that they had found the traffic password, so they flocked to it.

For a while, videos showing off wealth on Douyin were flooded, which created a kind of illusion for many netizens: there are so many rich people on Douyin, and the per capita assets on Douyin exceed 100 million, etc.

The spread of this kind of bad values has caused a very bad social impact, so Douyin was beaten.

Douyin, which came back to its senses, immediately made a heavy effort to rectify it, banned a large number of accounts and short videos, and slowly reversed the situation.

Of course, these are all afterwords, and this has not happened in Douyin now.

It's a good choice to be a rich person's life account. ’

However, to do this kind of account, you must grasp the scale, and you can't make it into a video to show off your wealth, otherwise you will be sanctioned in the future. ’

It's not hard to grasp this scale, as long as there is content. The content cannot be to show off wealth, of course, there must be a plot to show off wealth, but it can only be used as a means to attract attention, not as the main content performance. ’

'Take the content as the main load, and show off the wealth as the embellishment, so that the line will not be crossed. The 'white ice' of later generations is a good reference object. ’

Li Chuan thought like this, and his brain gradually became clear.

……

Hangzhou City, a mid-range community.

Three days ago, Li Chuan had just graduated from college and rented a house here.

One bedroom, one living room and one bathroom, with an area of 56 square meters, it is just right for one person to live, but the rent is not cheap, 3,000 yuan per month.

This place is relatively close to Ahri, Li Chuan rented here, originally for the convenience of going to work, but now he no longer plans to go to Ahri to work, so it seems a bit wasteful.

But the rent has already been paid, so let's live there for the time being.

Li Chuan returned here after eating, sat down in front of the computer, created a new word document, and began to plan the Douyin account he wanted to make.

Nickname: Mr. Sen

Why did you choose this nickname?

Nothing particular about it.

When Li Chuan made a Sannong account in his previous life, he thought that since it was a Sannong account, the name should be more down-to-earth, so he gave himself a nickname of "Liu Sen", and did it for several months, and he got used to the word "Sen", so he didn't want to change it.

In this life, he wants to be a "rich" IP, so the nickname can't be too down-to-earth.

Originally, he wanted to be called "Brother Sen", but after thinking about it, it was still a bit dirty, so he changed "brother" to "Mr.", and he had the nickname "Mr. Sen".

Human Positioning:

1. Mr. Sen is 23 years old this year, a wealthy generation who was admitted to a major university in his early years. During college, he started by doing e-commerce and accumulated a net worth of tens of millions.

2. Mr. Mori is fashionable, handsome and tough.

3. Mr. Sen is young and promising, very confident, humorous, cheerful, and likes to chat with people.

4. Mr. Mori drives a luxury car every day and likes to travel around the world in search of food.

The position of such a person was decided by Li Chuan after careful consideration.

The first point is to highlight only one concept: Mr. Mori is excellent.

The second point is to attract fans, mainly female fans.

The third and fourth points are for the subsequent video content.

Li Chuan believes that if such a character is created, he will definitely be able to gain a large number of fans.

He is also not too afraid of a rollover.

There is no need to consider key universities, Zhejiang University is originally a first-class university in China, and he has a complete foothold on this point.

In terms of dressing fashionably, handsome and tough, his foundation is not bad, he is one meter eighty-two tall, a face is angular, and although his figure does not have eight-pack abs, he is still well-proportioned and stylish. Don't worry about temperament, as long as you are willing to spend money, there is nothing you can't do.

In terms of personality, self-confidence, wisdom, humor, and cheerfulness, these are more in line with him, so he is not very good at overturning.

In terms of background, although the "tens of millions of net worth and rich generation" are fake, as long as he keeps his mouth shut, he will not be exposed easily. If someone wants to mess with him and pick him up, it means that he was already popular at that time, and since he is popular, then "tens of millions of net worth and rich generation" is no longer a problem.

As for "starting as an e-commerce company", Li Chuan is not particularly worried.

He is no stranger to e-commerce.

Li Chuan has done Taobao stores, but he is not selling goods, but doing technical OEM.

When he was in his junior year, the WeChat mini program had just been launched, and it was very popular. He studied computers, and seeing this situation, he opened a store on Taobao, specializing in small program construction and technical foundry.

Because he is only one person, he usually has to attend classes, so he can't devote himself wholeheartedly, so he doesn't do much.

But even so, this business can still bring him about 10,000 yuan a month.

By the time he graduated from college, he had saved 100,000 yuan.

Therefore, Li Chuan is not inexperienced in the field of e-commerce, he may not be called professional, but he can also talk eloquently without showing timidity.

As for why he set it as "e-commerce start", instead of directly stating "technology foundry"...... This move is mainly for the later realization of the account.