Chapter 6: 50,000 Followers

Putting aside the depression of the video being brushed by acquaintances, Li Chuan is still in a very good mood today.

The recommendation traffic of the video has been running, and it has hardly stopped, and every time he refreshes the page, he can basically see the "99+" message prompt.

After 6 o'clock in the evening, the push speed has reached a new level.

From 6 p.m. to 12 p.m., in just six hours, the number of views of the video increased by nearly 10 million!

The video continued to go viral, and with it, the number of fans rose sharply.

At 12 o'clock in the evening, the number of followers of the account "Mr. Sen" reached 41,000!

40,000 fans a day, this data doesn't seem to be a big deal, after all, Douyin's traffic is too big, and there are many people who have millions or hundreds of thousands of fans every day.

However, this cannot be seen that way.

Those who have millions or hundreds of thousands of followers every day are accounts that have been operating for a period of time, they have enough fan base, and they also have enough content accumulation, they are not "from 0 to 1", but "from 1 to 100".

"Mr. Sen" is a new account that has not posted a single video before today, has zero followers, and belongs to the standard "from 0 to 1".

As we all know, "going from 0 to 1" is much harder than "going from 1 to 100".

From this point of view, the achievement of "Mr. Sen" increasing his fans by 40,000 a day is still very dazzling.

After 12 p.m., the speed of video streaming slowed down a lot.

After Li Chuan was excited, he lost interest in continuing to monitor, and seeing that it was not early, he went back to the bedroom to sleep.

……

The next day, Li Chuan was woken up by a ringing phone.

He opened his eyes in a daze, took his mobile phone and saw that it was a call from Chen Chen.

"Why are you calling so early?" Li Chuan rubbed his eyes and said with a sigh.

"I just caught up in the video we took!" On the phone, Chen Chen's voice was quite excited.

"Oh, and then?"

"What, then, the data of the video is good, aren't you happy?"

"I'm happy, but I've been happy all night yesterday, and now I'm a little tired and don't want to be happy."

"Oh, that's right...... Your video is well cut, I've watched it many times, it's very good! ”

"Hmm."

"What did you learn about video editing? How did I not know at all? ”

"There's so much you don't know." Li Chuan said a little impatiently: "Is there anything else?" It's okay I'm hanging, I'm woken up by you in the morning, and I'm sleepy. ”

"Huh, wait."

"What else?"

"Are you still home this summer?"

"What summer vacation, I've graduated, big sister."

"One meaning, are you going to go home or not?"

"Don't go back, I still have a lot of things to do, I can't leave, you can go back alone."

"What's the matter? Or do you still shoot Tik Tok? ”

"Hmm."

"Oh, then I won't go back!"

"Huh? Why? ”

"I don't have anything to do when I go home, it's boring. Besides, I'm in my senior year after the summer vacation, and it's time to find a place to intern, and I want to stay and work in Hangzhou in the future. ”

"Internship." Li Chuan thought for a while and asked, "Have you thought about which company you want to go to?" ”

"Not yet."

"Then before you find an internship company, why don't you follow me to shoot Tik Tok first, and be my assistant and photographer."

"Yes." Chen Chen agreed very happily.

"In this way, I will give you a salary of 5,000 yuan a month, depending on the situation later, if you want to continue to work, I will give you a ...... Let's make friends, in terms of money, you can rest assured, I will never let you suffer. ”

Chen Chen was silent for a while, and said, "Aren't you running out of money?" ”

"If you don't have any money, you can earn it, and you don't want to think about what I'm doing Douyin for, what do you think I really want to be an Internet celebrity."

"What do you mean...... You'll be able to make money on TikTok soon? ”

"Well, if nothing else, it should be soon."

“……”

The phone hung up, and Li Chuan turned on Douyin again.

Number of followers: 52,000

Video views: 14.367 million

Video likes: 687,000

Video comments: 71,000

Video collection: 14,000

Video retweets: 26,000

After a night of fermentation, the data of the video has been greatly improved, which is good news.

There is also bad news, though.

After more than ten hours of continuous streaming, the traffic of the video has basically run out, which means that the data of the video has been basically fixed, and it is difficult to make major changes in the later stage.

In this regard, Li Chuan was a little unconvinced.

He has seen a lot of graduation videos before, to be honest, there are almost no videos with better quality than him, but many videos are obviously sparsely shot, but the data performance is much better than him, and many of the likes are more than one million, and some even exceed two million.

Such a comparison, Li Chuan felt a little unfair.

However, he was not annoyed by this.

This kind of thing is very common on Douyin, and it is not the first time he has experienced it, and "Mr. Sen" is a new account without any foundation after all, and a video has gained 52,000 fans, which is already very good.

Li Chuan adjusted his mentality, and he didn't feel sleepy at the moment, so he simply got dressed and got up.

He took out two fritters from the refrigerator, stuffed them in his mouth, and drank half a bottle of mineral water.

A breakfast, half a minute to solve.

After that, he began a new round of video editing.

……

At noon, Li Chuan edited all the video footage of the West Lake tour, and cut out a total of three videos, each of which was maintained at about 2 minutes and 30 seconds.

The gameplay video is a completely different style from the previous graduation video.

The graduation video, he cut it more finely, and made it more like a short film than a short video.

The gameplay video can't be like this, it pursues a sense of immersion, and the lens language should be down-to-earth enough to make the audience feel that he is playing with the blogger.

It may sound advanced, but that's actually what it is. As long as you use more close-up shots and video rhythms when shooting, you can achieve similar effects, and the operation is not difficult.

This immersive video style is very popular in later generations, and although the audience has seen a lot of it, they still enjoy it, because this kind of video looks comfortable and relaxing, which is very in line with the tone of the short video platform.

According to Li Chuan's plan, the videos of the account "Mr. Sen" will be immersive in the future.

The graduation video is just an exception, because graduation is a thing that recalls the past and expresses feelings, which is more personal, and it is difficult to immerse the audience.

However, there is only one graduation video.

Immersive play and immersive store exploration are the ways that "Mr. Sen" will take in the future.

After the video was edited, Li Chuan was not in a hurry to release it.

The account "Mr. Sen" will take the route of high-quality products in the future, and the release of videos should not be too intensive, otherwise it will cause aesthetic fatigue among the audience.

The video release rhythm formulated by Li Chuan is:

Under 1 million followers: Post a video every two to three days.

More than 1 million followers, less than 10 million followers: Post a video every three to five days.

More than 10 million followers: Post a video every other week.

Boutique accounts have to play like this, control the rhythm, and take one step at a time in order to go long-term.