In the second video, Li Chuan's expectations are not high, he thinks that as long as the data can be on par with the first video, it is acceptable.

However, the end result was a big surprise for him.

Less than two hours after the video was released, it directly appeared on the hot list!

Li Chuan thought he was wrong at first, after all, the hot list is not popular, but it is not something that can be on it casually.

Popular is a vague concept with no clear logo, and the main criterion for judging is the number of plays. If the number of views of a video exceeds 500,000, then it can be said that the video is "popular". Popular is divided into big hit and small hit, the small hit is the local push, the push range is relatively small, and the big hit is the national push, the push range is very large.

The hot list is different from the hot list, its role is similar to the hot search on Weibo, and there is no necessary connection with the number of video playbacks. Even if a video has hundreds of millions of views, it may not be on the hot list, and the videos on the hot list may only have hundreds of millions of views.

Most of the content on the hot list is some hot information and social news, and it is difficult for pure entertainment content to have a chance to be on it.

However, it is such a special existence, but Li Chuan is inexplicably on the list.

Li Chuan couldn't figure it out, after all, those top Internet celebrities with tens of millions of fans may not have been on the Douyin hot list, why is it his turn?

He thought about it for a long time, and finally came up with a more reliable answer.

He felt that he might have stepped on the itch of Tik Tok.

In the second half of 2018, Douyin began to vigorously support lifestyle videos, mainly by encouraging people to create more lifestyle videos through a profit-driven approach.

What is Profit Driven?

First, to give recommendations and traffic, so that more people realize that creating short life videos can get more traffic; The second is to establish a typical model and launch a few representative Internet celebrities, so that they can become benchmarks and guide the creative trend.

Li Chuan doesn't know if he has been set up as a model by Douyin, but he knows that his video has been selected, and being on the hot list is proof of this.

"West Lake Travel Diary", this is the topic name of his video on the Douyin hot list, this name was not given by himself, but by the official editor of Douyin.

After all, "West Lake Travel Diary" is entertainment-oriented content, and it is definitely much stronger than general real-time information and social news in terms of attracting attention.

The popularity of "West Lake Travel Diary" rose very quickly, and it took less than an hour to enter the top ten of the list after it became on the hot list.

A large wave of traffic hit, and the video exploded instantly.

At the same time, the number of followers is increasing rapidly.

Four hours after the video was released, the number of followers of "Mr. Sen" had already exceeded the 100,000 mark!

However, this is just the beginning.

"West Lake Travel Diary" has been on the hot list for more than two days.

By the time the topic was about to fall off the hot list, the video had received nearly 40 million views, and the number of followers of "Mr. Sen" account directly exceeded 300,000!

Li Chuan was excited, but he did not get carried away, he saw that the "West Lake Travel Diary" was about to fall off the hot list, so he immediately released the third video.

The second video in the "West Lake Travel Diary" series is still of high quality and full of highlights.

The release of the new video has injected new vitality into the "West Lake Play Diary", and the topic has soared again, once again breaking into the top ten on the hot list......

Two days later, Li Chuan repeated his old tricks and released the fourth video.

This is the fourth video of "Mr. Sen", and it is also the last video of the "West Lake Travel Diary" series, which is even more popular than before, and once squeezed into the top three of the hot list!

The continued popularity of "West Lake Travel Diary" has caused a lot of repercussions.

Many viewers watched his video and went to West Lake to travel and check in, resulting in an increase in the number of tourists in West Lake in the past few days.

It is not only the audience who goes to the West Lake, but also some short video authors, who also plan to shoot a video of the game in the West Lake with the idea of gaining popularity.

A lot of "Internet celebrities" have recently emerged in West Lake, attracting many onlookers, but also forming a different scenery.

In this way, "West Lake Travel Diary" stayed on the hot list for a week, attracting many short video authors to follow suit, and at the same time, it also caused a lot of social influence, and many people benefited from it.

Of course, it was Li Chuan who benefited the most.

The three videos of "West Lake Travel Diary" have all exploded, and the data is very terrifying.

【West Lake Travel Diary (1)】

Playback: 58.673 million

Likes: 2.892 million

Comments: 113,000

Collection: 55,000

Retweets: 96,000

【West Lake Travel Diary (2)】

Playback: 47.334 million

Likes: 2.036 million

Comments: 81,000

Collection: 43,000

Retweets: 88,000

【West Lake Travel Diary (3)】

Playback: 70.231 million

Likes: 3.229 million

Comments: 146,000

Collection: 70,000

Retweets: 103,000

Three videos, the cumulative number of views reached 176 million!

Moreover, due to the influence of "West Lake Travel Diary", the previous graduation video has also increased by nearly 10 million views.

The specific data are:

Playback: 23.899 million

Likes: 1.123 million

Comments: 106,000

Collection: 31,000

Retweets: 37,000

In this way, the total number of views of the four videos has reached 200 million!

Of course, the number of video views is not the key, Li Chuan is currently most concerned about the number of account fans.

"West Lake Travel Diary" continued to be popular for a week, and by the time the topic came off the hot list, the number of followers of "Mr. Sen" had reached 1.686 million!

This is not the final value, although the "West Lake Play Diary" has fallen from the hot list, but the push of the video is still continuing, but the intensity is much smaller than before.

In addition, after this battle, "Mr. Sen" has become a hot "new Internet celebrity" at the moment, attracting many marketing accounts to report and reveal the secret - "Graduated from a famous school, accumulated a net worth of hundreds of millions by e-commerce, and now drives a luxury car and wears a famous watch, who is Mr. Sen?" "Millions of fans in seven days, revealing the secret of Mr. Sen's fan increase! "Wait.

In addition, due to the popularity of "West Lake Play Diary", its video was also stolen by some people and posted to the outstation. Nowadays, Kuaishou, Station B, Weibo and other platforms have videos of "West Lake Travel Diary" coming out.

Although neither of the above is a good thing, it has also added a lot of heat to "Mr. Sen".

With the blessing of many times, the speed of "Mr. Sen's" fans is still growing rapidly, even if he doesn't do anything, he can increase his fans by more than 100,000 a day.

To this extent, it can be said that "Mr. Sen" has become popular!

"Why did it suddenly become popular?"

That night, Li Chuan lay on the bed, muttering to himself.

He became angry too quickly and too suddenly, and this sharp change in a short period of time made him a little uneasy.

"Mr. Sen" has only been online for ten days, and only four videos have been released in total, such a short time and so little content have attracted more than one million fans, and looking at the current situation, breaking two million is just a matter of a few days, and the follow-up of three million, four million, five million, and even tens of millions are also predictable.

When did it become so easy to do self-media?

You must know that in his previous life, he was a farmer's account, but he struggled for several months without improvement, and it was not until he was reborn that he made any achievements.

Comparing these two results, Li Chuan felt a sense of unreality in his heart.

He thought about it for a long time, and finally put the reason back to the times.

In 2018, Douyin is still in the traffic dividend period, and any clockwork video can gain a lot of traffic, as long as a person has a little distinctiveness, it is possible to explode on Douyin;

In 2022, Douyin's traffic dividend has been basically exhausted, with the increasing number of creators and the intervention of many capitals, the ecology of the industry has begun to roll in, the competition has become more and more fierce, the era of random access to traffic is gone, and the probability of ordinary people becoming popular is getting lower and lower.

In 2018, Douyin's content ecology was not perfect, there were not many lifestyle videos, and there were even fewer high-quality videos.

In 2022, Douyin's support policy for life videos has basically disappeared, and in due course, Douyin's content ecology has almost improved, life videos are no longer rare, and due to aesthetic fatigue, the audience's interest in this type of video has also decreased a lot.

This is the result of the times, and "Mr. Mori" is standing on the cusp of the times.

Rebus once said: Standing on the tuyere, pigs can take off.

Li Chuan has heard this sentence many times, but only now has he truly realized the power of this sentence.

It's really important to go with the flow!