Chapter 24 Live Streaming

In the morning, in the general manager's office of Miki Media, Yu Jie was reporting to Li Chuan.

"Hot pot restaurant?" Li Chuan was holding an A4 piece of paper in his hand with a strange expression.

The A4 paper is the script for the next video of "Tong Baobao", which Yu Jie just wrote out and gave it to him for seeing.

"Tong Baobao" already has more than one million fans and can already transform.

The boat is small and easy to turn around, there is no need to delay this kind of thing, it is easy to have problems if it drags on for a long time.

Yesterday, Li Chuan instructed Chen Chen to find a few restaurants willing to cooperate with "Tong Baobao" from the business resources of "Mr. Sen", and handed them over to Liu Xintong and Yu Jie to choose.

Unexpectedly, they chose a hot pot restaurant.

"It's Xiaotong's own idea, she said she wants to eat hot pot." Yu Jie spread his hands and said helplessly.

"Eat hot pot now?" Li Chuan was a little puzzled and said, "It's only mid-September now, does anyone eat hot pot?" This is her first store visit video, in case the promotion effect is not as expected, wouldn't it smash the signboard? What else will I do in the future? ”

"Don't worry about this, there are quite a few people eating hot pot now."

"Oh? Really? ”

Li Chuan didn't believe it, in his impression, hot pot was winter food, and now that summer has just passed, there shouldn't be many people who eat hot pot.

"You may not know very well, hot pot is eaten all year round, even in summer, there are many people who eat it, and now there are air conditioners in the restaurant, so there will be no heat stroke or anything. At this time, it is actually the peak season of hot pot restaurants, and the summer has just passed, and the weather is much cooler, and many people who like to eat hot pot are waiting for this time. ”

"Oh? Is that so? ”

"It must be, if you don't believe it, let's go to eat hot pot together tonight, you can see the situation on the spot, I'll treat you."

"Well, just eat." Li Chuan scratched his head in embarrassment and said, "I don't eat hot pot much, I don't know much about it, maybe I want to fork it." ”

Li Chuan explained and didn't say anything more.

If what Yu Jie said is true, then there is nothing to worry about.

Since Liu Xintong wants to eat hot pot, let her go.

The food is what she wants, and her performance in the video can be more realistic, so that there is only good, not harm.

"How much commission does a hot pot restaurant give?" Li Chuan raised a new question.

"100,000, they took the initiative to give."

"Oh?" Li Chuan was quite surprised.

If the price is calculated according to the number of fans, the commission for a single video of "Tong Baobao" should be about 80,000, and the other party directly quoted 100,000 yuan, which he didn't expect.

You know, this is the first store visit video of "Tong Baby".

When "Mr. Sen" made a store visit video before, he warmed up in advance, shot a video for free, and hyped it up after getting the effect, so that he laid the foundation for his store visit.

However, "Tong Baobao" has never proven herself in this regard, even so, she is still sought after by the market, and the target restaurant even took the initiative to raise the price.

This is enough to prove that the potential of "Tong Baobao" in this aspect of store exploration is much higher than that of "Mr. Sen".

In this regard, Li Chuan is not jealous.

Everyone has their own areas of expertise, Liu Xintong was born to be a good seedling to be a store explorer, but he actually has no talent in this area.

He just wants to make money, and he just relies on the shopkeeper.

Li Chuan's self-awareness is very clear, and he is not jealous of "Tong Baobao", but is happy.

The reason for the happiness is very simple, "Tong Baobao" can make money for the company.

Previously, the entire company had to rely on him for blood transfusions alone, although it could be supported, but it was not a long-term solution after all.

Now, "Tong Baobao" has also begun to make money, which can reduce the pressure for him, and also represents an important step for the company Miki Media.

This step is of great significance!

"The script is well written, let's shoot it as planned." Li Chuan said, handed the A4 paper back to Yu Jie: "In the future, I will no longer participate in all the affairs of 'Tong Baobao', and you will be responsible for everything." ”

"Okay, no problem."

"Hmm. Lao Yu, Liu Xintong is the first short video expert signed by our company, she is very important to us and is related to the morale of the company. And she herself is also very talented, although she only has more than one million fans now, it is not difficult for her to be a tens of millions of Internet celebrities, you can't take it lightly, you must give her enough attention and support, and let her grow up as soon as possible. ”

"Don't worry, at most half a year, I will definitely be able to train her into a tens of millions of Internet celebrities."

"Okay." Li Chuan nodded with a smile, and then said: "You don't want to put all your energy on 'Tong Baobao', you are the operation director of our company, the operation department, and other experts signed by the company, you have to take care of it." ”

"I understand."

"Well, are there enough people in the operations department?"

"It's enough for the time being, didn't the company recruit two new operators two days ago, and they are all okay. The company does not have many contracted talents now, and it does not need much operation. ”

"That's okay, if you need it, just tell me, and I'll arrange for Chen Chen to recruit."

"Okay."

“……”

Two minutes later, Yu Jie left the office.

Li Chuan was the only one left in the office, he leaned back against the boss's chair, and the whole person fell into a state of thought.

Just now, the reason why he arranged all his work was because he was planning to be busy with something else recently-live broadcasting.

Live streaming has always been within the scope of Li Chuan's plan.

It's just that he originally planned to wait for Douyin Live to be fully opened before transforming to this aspect.

Since his rebirth, his plan has always been to conform to the development of Douyin and swallow the dividends of Douyin's development.

But as Double 11 got closer and closer, Li Chuan didn't want to let go of this opportunity to make a lot of money, so he moved his mind.

You can't live broadcast on Douyin, you can go to other platforms, there is no need to hang yourself on a tree.

At this point in time, there are many platforms that can do live broadcasting, but only Kuaishou and Taobao have relatively large traffic.

Li Chuan finally chose Taobao.

There are two main reasons for this:

First, he did a live broadcast for Double 11.

Where is the main battlefield of Double 11?

There is no doubt that it is Taobao!

In normal times, Taobao's traffic may only be a fraction of Kuaishou, but in Double 11, the situation is not necessarily the case.

On the day of Double 11, the traffic of Taobao and other e-commerce platforms will explode, and it is possible to match or even surpass short video platforms.

Moreover, Taobao's traffic is accurate shopping traffic, and the conversion efficiency is much higher than that of Kuaishou, which is particularly precious.

Second, live streaming on Taobao is conducive to the development of the supply chain.

What is the most important thing about live streaming?

It's the supply chain!

The quality of your goods is not good, the price is not good enough, no matter how fanciful you say, the audience will not buy it.

For an excellent anchor with goods, there must be a high-quality supply chain.

The biggest feature of Taobao is that there are many goods, and almost all the goods in the country can be found on Taobao.

In Taobao's development of the supply chain, it has incomparable advantages over short video platforms.

Li Chuan has already thought about these.

He has already made up his mind to carry out live streaming on Taobao.

However, live streaming is not something that can be done, he had no relevant experience in his previous life, and for a while, he didn't know where to start.

It's okay to start a live broadcast and write a speech, but when it comes to finding goods and integrating the supply chain, he is a little confused.

Li Chuan thought about it, but still felt that he should find a professional to help him.

But who is it better to look for?