The next day, Wang Chengyong came to the company to report.

On the first day of work, Wang Chengyong brought Li Chuan a gift - five unsigned live streaming cooperation agreements.

In fact, Wang Chengyong has not been idle for the past five days.

He wanted to do nothing and take a rest, but he was always filled with anxiety.

He also understands why he is anxious.

Although he has worked in the e-commerce industry for nearly ten years and has rich experience, he has never been in contact with live streaming.

He was very worried that he would not be able to do a good job in the future and was fired by Li Chuan.

So, he gave up his rest and made up a lot of knowledge about live streaming at home, and at the same time used the resources in his hands to get five live streaming agreements.

Regarding Wang Chengyong's mental journey, Li Chuan is not clear.

And even if he knows it, he won't take it seriously, he will only feel that the other party is worrying about nothing.

He took great pains to invite him to join and gave him such a high salary, how could he say that he would be fired.

fired Wang Chengyong, who else could he go to?

If Li Chuan knew the truth, he would probably think like this: This old king may have stayed in Ahri for a long time, leaving the sequelae of involution, thinking too much, and it is strange that he has to be bald at the age of forty.

That's right, Wang Chengyong is a bald man.

It's just that it's not bald yet, and there is still a lot of hair on the top of the head, but it's very thin, and it is estimated that it will only take a few years to be bald.

Five live streaming cooperation agreements were from three factories and two brands, involving a total of six products.

The factory goods are toilet paper, slippers, and four-piece bed sets, and the brand goods are air fryers, household meat grinders, and laundry pods.

Toilet paper, one mention, twelve rolls, the price of the goods is 7 yuan 5, the price of the e-commerce platform is 12 yuan 9, the price of live broadcast is generally 9 yuan 9, and the profit margin is 24%.

The profit margin of 24% is not bad in later generations, but it seems a bit low in 2018.

Like other industries, live streaming is slowly transitioning from high profits in the early stage to low profits in the middle and late stages.

In 2018, in the early stage of the development of live streaming, the profit margin was generally around 30%, and there were more than 50%, and some specific categories of goods could even reach more than 70%.

In comparison, the profit margin of 24% is indeed a bit low.

However, Li Chuan didn't care.

After all, he doesn't make money from this.

9 pieces of 9 things, how much money can you make if you die?

10,000 pieces of the sky are in the sky.

Li Chuan really can't look down on this money.

In his view, the biggest role of 9 blocks and 9 is to stimulate consumption and impulse.

The so-called stimulation of consumption is to stimulate the audience with cheap and affordable goods, so that the audience can let go of the hand that tightly covers the wallet.

Once you let go of your hand, the follow-up will be easy.

This is a classic business idea that has been proven countless times in all walks of life.

More common, such as the gaming industry.

Almost all games that include a built-in store will have a first-load package.

The discount on the first charge package is very large, and you may get a lot of precious game items for just one dollar.

Why did the game developer set it up this way?

It's not because they, like Li Chuan, want to stimulate user consumption.

As for impulse, it's better understood.

Nowadays, all platforms will link the sales data of the anchor with the exposure and traffic of the live broadcast room.

Sales data does not only refer to sales, but also indicators such as user activity and purchase conversion rate are also important.

The so-called impulse is to improve this kind of sub-metrics.

Toilet paper is a fast-moving consumer product, which is inherently easy to sell, and the price of 9 yuan 9 is cheap enough to stimulate consumption and impulse, which is very suitable.

The slippers are also 9 yuan 9 impulse model, but the price is lower than toilet paper, 7 yuan 2, and the profit margin reaches 27%.

Slippers are not fast-moving consumer goods, and they are certainly not as good as toilet paper, but the price of these slippers on the e-commerce platform is 16 yuan 8.

The price of 16 yuan 8 is reduced to 9 yuan 9, and the discount margin is very large, so as a selling point, the sales volume should not be low.

A live broadcast can't have only one impulse money, otherwise after a long time, the audience will calm down and cover their wallets tightly.

A well-arranged live broadcast with goods, impulse money should be interspersed with it, and a wave will come from time to time, always maintaining the activity of the live broadcast room, so that the audience can always feel the warm shopping atmosphere and constantly stimulate their consumption.

The four-piece bed set refers to pillowcases*2, duvet covers, and sheets.

The four-piece set that Wang Chengyong found is a relatively high-end silk material, although it is a factory product, it looks very classy.

The price of this four-piece set on the e-commerce platform is 368, the price of live streaming is between 320 and 350, and the price of the goods is only 165, and the profit margin is about 50%.

That's the real money!

Sell one piece to earn more than 100 pieces, and sell 70 or 80 pieces of toilet paper or slippers on the top.

Of course, this thing is not easy to sell.

In terms of sales, it is definitely not as good as toilet paper and slippers.

The air fryer and the household meat grinder are from the same brand, and the name of the brand is "West Gravity".

Li Chuan hadn't heard of this brand, he checked it on the Internet, but he didn't find much information.

A brand, not famous to this extent, is no different from factory goods.

It's just a random sign, and you know everything.

There are also brands for factory goods.

Toilet paper has outer packaging, slippers and tags, all of which have the brand name clearly written on them, but who cares?

A real brand must have room for premium, just like Mercedes-Benz and BMW.

A BYD, replaced with a Mercedes-Benz standard, the price doubled instantly, and a large number of people rushed to buy it, which is called a brand.

Of course, miscellaneous cards also have the advantage of miscellaneous cards, that is, the price is low.

The price of the air fryer is 85, the price of the e-commerce platform is 138, and the price of the live broadcast is 129 yuan 9, with a profit margin of 34%.

The price of the household meat grinder is 25, the price of the e-commerce platform is 39 yuan 9, and the price of live broadcast is 32 yuan 9 to 36 yuan 9, and the profit margin is about 29%.

The prices of the two goods are not high, and the profit margins are not bad.

There is a catch, though.

Air fryers and household meat grinders are both electrical appliances, and if the quality of the products is not up to standard, it is easy to get into trouble.

This is what Li Chuan is more worried about.

Fortunately, Wang Chengyong helped him solve his doubts in time.

Wang Chengyong is very familiar with the brand "West Gravity", although it is a miscellaneous brand, but the product quality is very reliable, it has been sold on Taobao for three or four years, the negative review rate is very low, and the sales volume is okay.

Hearing Wang Chengyong say this, Li Chuan's worries were dispelled.

Laundry pods are Liby.

This can be said to be a really big brand, after all, Liby has played a lot of advertisements on TV, and its products can be seen everywhere in supermarkets, and most viewers are familiar with it.

However, big brands also have problems with big brands.

Laundry pods, the price is 55, the price of the e-commerce platform is 72, and the price of the live broadcast is 69.9.

The profit margin is only 21%, which is even lower than toilet paper.

In addition, Liby Group also made two restrictions.

Restriction 1: It can only be sold by the piece.

One is six boxes, 240 pieces, most viewers don't need so much, and it may take a year or two to buy it back.

This is obviously somewhat unreasonable.

However, Liby Group may think that the freight is too expensive, and clearly state that it can only be sold by piece, otherwise it will not be shipped.

Restriction 2: 69.9 is a fixed live streaming price and cannot be changed.

Li Chuan can understand this.

Big brands and large companies have a wide range of sales channels, and if the anchors with goods dump at low prices and disrupt the market, then their other sales channels will suffer.

Liby Group also did this to avoid this situation.

Overall, laundry pods have low profit margins, unreasonable mechanisms, and many restrictions.

These debuffs are superimposed, and it stands to reason that Li Chuan should refuse them.

However, he eventually agreed.

After all, it's a big brand, so it's good to use it to improve your style.

Don't forget, the character of "Mr. Sen" is a rich man.

Rich people, how can you do it without a little force.