Chapter 33: Broadcast (1)
In terms of company management, Yu Jie has been in charge recently.
There is no way, Li Chuan is already busy just shooting videos and preparing live broadcasts to bring goods, and he doesn't have much energy to manage the company at all.
However, he doesn't care about everything.
There are some things he still needs to ask about, such as personnel recruitment.
In the past period, the biggest change in Miki Media is the establishment of an e-commerce department.
As the e-commerce capital of China, Hangzhou is most likely to have e-commerce talents.
Thanks to the city's high-quality talent environment, the e-commerce department has almost no resistance in terms of personnel recruitment, and in just one week, it has recruited seven qualified new employees, making it the largest department in the company.
Today, the number of ordinary employees of Miki Media alone has exceeded 20.
There are 8 people in the e-commerce department, 7 people in the operation department (2 people are dispatched), 3 people in the administration department, 1 person in the business department, 2 people in the human resources department, 1 person in the finance department, plus Li Chuan himself, a total of 22 people.
In addition, Miki Media also has 18 short video talents.
Among them, 1 person has more than 10 million fans, 2 people have more than 1 million, 3 people have more than 100,000, 5 people have more than 10,000, and 6 people have more than 1,000.
The number of employees is increasing, the training of talents is on the right track, and when the Ministry of Commerce is also formed in October, the overall structure of the company will be basically formed.
The development momentum of Miki Media is very good, and there are responsible people in all aspects, and there is no need for Li Chuan to do everything himself.
Li Chuan's task now is to do a good job in the business of live broadcasting.
The first live broadcast with goods is almost ready.
The work that should be done has been done, and the remaining details are handled by the e-commerce department led by Wang Chengyong.
Now Li Chuan basically stays in the office to watch the live broadcast, learn the live broadcast status and speech skills, and in his spare time, he brushes Douyin and watches the news, which is quite leisurely.
In terms of news, he is now mainly focusing on the field of live streaming.
Douyin's system is very keen, and it is aware of the change in his interests, and now every three or five videos, it will push him a piece of information related to live broadcasting.
That afternoon, Li Chuan was scrolling through Douyin as usual when he suddenly saw a piece of news.
[Taobao beauty anchor, single sales exceeded 100 million! ] γ
'Break 100 million!! β
It's only 2018, and the sales of a single game have exceeded 100 million?! β
[Yesterday, Taobao beauty anchor Sister Ya lasted five hours and 27 minutes during the live broadcast, and the cumulative sales in the live broadcast room exceeded 100 million, once again breaking the sales record held by herself.
This is the Nth time that Sister Ya has broken the record, she once created a terrifying record of more than 70 million in a single game in October last year, and now the sales have exceeded 100 million, which can be regarded as a matter of course......]
Li Chuan silently finished watching the content of the video, and the corners of his mouth couldn't help twitching.
'Sister Ya is really good! β
I have to say that in today's live broadcast industry, Sister Ya is the top existence, and her record has killed many anchors with goods, including Jiaqi.
Of course, Jiaqi is not bad.
Some time ago, Jiaqi won a Guinness World Record with a gold content comparable to Laotan sauerkraut beef noodles through the inexplicable challenge of "the most people who wear lipstick in 30 seconds", which made a lot of hype and successfully won the title of "Lipstick Brother", thus standing on the top three thrones in the industry.
Sister Ya and Jiaqi are the two kings of the future live broadcast industry.
Li Chuan can be said to know them very well.
Sister Ya's success lies in the fact that she has taken the lead.
In April 2016, Taobao Live was launched, which set off a trend of live streaming.
Sister Ya is the earliest batch of anchors on Taobao.
There were not many anchors in the early days of Taobao, and even fewer were excellent.
Sister Ya is beautiful and speaks with aura, and soon became the head of this group of anchors.
Subsequently, Taobao Live developed rapidly, and Sister Ya has always maintained her head position and has never fallen behind.
And with the tempering of time, Sister Ya's skills and aura have become more and more mature, attracting more and more audiences, coupled with several hype and marketing, she has now firmly occupied the top spot in the live broadcast industry.
Jiaqi's success is mainly due to the support of capital.
What is the largest cosmetics company in the world?
L'OrΓ©al!
At the end of 2016, the Internet celebrity agency Meiwan proposed the BA (cabinet brother, cabinet sister) Internet celebrity strategy, reached a strategic cooperation agreement with L'Oreal, and tried to hold a live broadcast competition.
At that time, Jiaqi was a cabinet brother under L'Oreal.
Because of his usual good sales performance and outstanding image, he was selected to participate in the competition.
Not surprisingly, Jiaqi won the first place in this game.
This "first place" is not just an honor, which means that he has received strong support from L'Oreal Group and Meiwan.
Since then, Jiaqi has plugged in the wings of capital and ushered in her own open life.
University lecturers, torchbearers of the Asian Games, Taobao annual TOP, etc., Guinness World Records, Lipstick Brother, Defeat Ma Yun, etc., have also been launched one after another.
In 2019, Douyin helped him again.
With the support of huge traffic, Jiaqi's "Buy Karma, Buy It" became popular all over the Internet, and has since become another king in the live broadcast industry.
Li Chuan thought about these things, and his mood fluctuated slightly.
'Sister Ya occupies the right time and place, Jiaqi has the capital to support it, what about me? β
'What should I do?' β
What can I do to catch up with them?' β
Li Chuan suddenly felt a sense of despair, which made his mood extremely low.
But it didn't take long for him to recover.
He realized his problem.
He hasn't even started live streaming yet, what's the use of thinking about this?
We should do the things in front of us well, be down-to-earth, and move forward step by step.
Later, more on that later.
I can't see the road now, probably because it's too far away, but when I get closer, I may be able to find the way.
β¦β¦
On the evening of September 30th, Miki Media.
The live broadcast room was full of staff, and Li Chuan sat alone in the middle, his heart beating violently.
He glanced at the time, it was 7:56, and there were still more than three minutes left before the broadcast.
Li Chuan felt that his heart was beating faster.
After all, this is the first time in his life that he has started a live broadcast, and it must be false to say that he is not nervous.
But there is no way to be nervous, what should be faced is always to be faced.
Time passes slowly.
7:57...... 7:58...... Seven fifty-nine!
"Whew~."
Li Chuan took a deep breath, his brain was empty, his right hand was raised, and he pressed the button of "Start Live Broadcast".
"Hey~, hey~."
Li Chuan took the microphone and "fed" twice, and noticed that there was no problem with the sound, so he nodded to the staff next to him.
The staff understood, operated the mouse on the computer, clicked, and played a piece of music.
"I~~~Drip girl~~~, hot hot ~ hot hot ~~~~~......"
This is the prelude to the recent Divine Comedy of Fire - "Tarzan Next Door".
As the music sounded, Li Chuan also raised the microphone and put it to his mouth.
That's right, he was going to sing.
As early as a few days ago, Li Chuan had a premonition that he would definitely be nervous about his first live broadcast.
It is not advisable to bring goods in a stressful state, because the effect will definitely be poor, such as stumbling in speech, full of process errors, etc., which will almost certainly occur.
Therefore, it is necessary to arrange a program at the beginning of the live broadcast.
There's nothing like singing two songs to relieve tension.
"Taishan Next Door" was chosen by Li Chuan, and he consciously chose it very well.
For one, this song has been very popular recently and can attract audiences.
Second, the difficulty of this song is not high, and he can control it.
Thirdly, the tune of this song is very high, which can relieve his tension to a great extent.
In fact, Li Chuan was not bad.
After he finished singing a song, his forehead sweated slightly, and he really didn't feel nervous anymore.
At the same time, the number of people in his live broadcast room has also soared to more than 30,000 people, and the speed of subtitle swiping is like a rocket, and if you don't look carefully, you can't see it clearly.