The cool breeze blows the treetops, and a few golden patches fall.

Half a month passed in a flash, and in a blink of an eye, it was the end of October.

In the past half month, Li Chuan has conducted two more live broadcasts to bring goods.

[October 13th, the third live broadcast with goods]

Live duration: 2 hours and 53 minutes

Views: 452,000

Peak popularity: 63,000

Average popularity: 26,000

Total sales: 3.064 million

[October 20th, the fourth live broadcast with goods]

Live duration: 2 hours and 49 minutes

Views: 419,000

Peak popularity: 58,000

Average popularity: 23,000

Total sales: 2.537 million

Judging from the data, Li Chuan's live broadcast duration is getting shorter and shorter, his popularity is getting lower and lower, and his sales are getting less and less.

Shortening the duration of the stream is not a bad thing.

With the increase in the number of live broadcasts, the team is getting better and better, and the cooperation between each other is becoming more and more tacit; Li Chuan is becoming more and more familiar with all aspects of live broadcasting, and he is more handy at doing it.

In addition, Li Chuan has also made good progress in exercising.

He persevered for more than 20 days, and the changes were quite obvious, and his physical strength and energy had improved a lot.

This also helped him to control the rhythm of the live broadcast better and better.

This change is the main reason for the shortening of the live broadcast time.

It's not because they're lazy or they don't have enough products, it's that they're getting better and more efficient.

As for the decrease in popularity and sales, it is not the problem of Li Chuan and his team, but mainly due to the impact of the general environment.

Double 11 is coming soon, and people's shopping enthusiasm and consumption desire will inevitably be affected to a certain extent.

For example, Zhang San wants to buy something, in normal times, he may buy it directly, but now that Double 11 is coming, he thinks that what he wants to buy, Double 11 will most likely be discounted and discounted, so he curbed his shopping desire and wanted to wait until Double 11 to buy it.

There are not a few people who have the same idea as Zhang San, which also makes the entire e-commerce industry suffer a certain impact.

Specific to the field of live streaming, the negative effect is also very obvious.

Li Chuan's fourth live broadcast only sold 2.537 million, which was the least sales of his last three live broadcasts. However, he historically ranked in the top five of Taobao's sales list that day!

This phenomenon is enough to illustrate some problems.

Li Chuan also felt that this year's Double 11 had too much impact on live broadcast sales, so after the fourth live broadcast, he announced that he would temporarily suspend the broadcast and turn to fully prepare for the "Double 11 Special".

In the process of preparing for the "Double 11 Special", Li Chuan and his team encountered some problems.

The biggest problem is that you can't get the goods.

It is not accurate to say that "I can't get the goods", but to be precise, it should be "I can't get too many goods" or "I can't get enough goods".

During the Double 11 period, many manufacturers and brands are out of stock, especially those with high-quality manufacturers.

When Li Chuan and his team went to negotiate with them, they asked for 50,000 yuan, and they only gave 30,000; Thirty thousand, they only give ten thousand.

And the price is still very difficult to negotiate, asking them to reduce the price during the Double 11 period, all of them have crooked mouths and slanted eyes, and some even throw their faces directly.

These manufacturers and brands who usually beg Li Chuan to sell goods to them have become uncles one by one when it comes to Double 11.

Faced with this situation, Li Chuan was also angry.

But there is no way, he has to continue talking, otherwise where will he go to make money?

However, when it comes down to it, the approach and strategy need to change.

Li Chuan also understood that the reason why those manufacturers and brands dared to pinch him was mainly because his current influence was not enough.

If this is replaced by Sister Ya, most manufacturers and brands will not dare to put a fart.

That afternoon, Li Chuan and Wang Chengyong discussed countermeasures together in the office.

"You say...... How about we invite a celebrity over? Li Chuan proposed.

When he said this, he did not mean it, but after thinking.

Inviting celebrities to bring goods as guests has not happened yet, but in later generations, it has become a very common routine.

The benefits of inviting celebrities are obvious.

First, with the help of the influence of celebrities, the popularity of the live broadcast room will be much higher than usual, and the sales will often increase a lot.

Second, using celebrities as a foil can expand its own influence.

In later generations, there are many anchors who invite celebrities to bring goods, and the most perfect ones are the two kings of Sister Ya and Jiaqi.

All the stars on the market who can be invited, no matter how big they are, have basically been guests in the live broadcast room of the two.

Sister Ya and Jiaqi also made their live broadcast room sales hit new highs in this way, and then expanded their influence step by step.

With this jewel in the "front", Li Chuan also wants to follow suit.

In his opinion, as long as he can invite a popular star to be a guest in the live broadcast room, his disadvantage in terms of influence will instantly turn into an advantage, and those manufacturers and brands will also change from "uncle" back to "grandson".

"It's a good idea to invite celebrities, but it's just ...... What level of star do you want to invite? Wang Chengyong asked.

"Of course, the redder the better."

"It's hard to please the red one, let's ...... The level is not enough. ”

Wang Chengyong said, stealing a glance at Li Chuan's face.

"Our level is not enough" is a more euphemistic statement, in fact, he means "Li Chuan's level is not enough".

Of course, Li Chuan heard it, but he didn't care.

Because Wang Chengyong is telling the truth, his current identity is still an ordinary Internet celebrity.

Although he has more than 20 million fans, this is nothing in the Internet celebrity industry, and he can't even touch the edge of the "head", barely a "first-line".

Li Chuan's current influence can only be said to be "okay in the Internet celebrity world", which is not up to the level of a popular star at all.

Wang Chengyong saw that Li Chuan's face did not change too obviously, so he relaxed at the moment, and he no longer hid his words.

"Our level is not enough, it is difficult to invite popular stars, and it is not impossible to insist on pending, but it will cost a lot of unjust money.

I'm afraid that when the time comes, we will work hard to sell goods for a day, and when we look back and settle the accounts, we will find that the money we earn is not enough for the celebrity appearance fee, so won't we become a loss-making earner and a pure part-time job for the star. ”

"So what do you say you should do? Some celebrities who are not popular, please? Li Chuan frowned.

Wang Chengyong shook his head and said: "Celebrities who are not popular are useless, their influence is limited, and the price is not cheap at all, it is better to invite some Internet celebrities." ”

"Internet celebrity, please?" Li Chuan raised his eyebrows.

"Well, it's a great option to ask for an influencer. Now the influence of many Internet celebrities is no worse than that of celebrities.

And you yourself are in the Internet celebrity circle, inviting Internet celebrities to help, others are easy to give face, and the price should be negotiable. ”

Hearing this, Li Chuan pondered for a long time, and then nodded silently.

He thought about it carefully and found that Wang Chengyong's plan was indeed feasible.

As it stands, this seems to be the best and easiest solution to implement.

"Okay, just do as you say!"

Li Chuan slapped the table and immediately made up his mind.

Later, he went on to ask, "Which Internet celebrities should we invite?" ”

"I think it should be dominated by Douyin Internet celebrities, which is your main battlefield, and there are more people who know you."

"Hmm."

Li Chuan nodded confidently and said slowly: "In this way, our company's resources can also be utilized." ”

"Huh?"

"'Crazy Brother Yang' and 'Tong Baobao', although they are not big Internet celebrities, they have millions of fans in the end, and they still have some influence."

"Great idea! That way we don't have to spend money! ”

"Hmm~!"

Li Chuan shook his head and said, "The money still has to be spent, although they are their own company, we can't treat them badly." The appearance fee still has to be given, but the amount has to be controlled, huh...... I think 100,000 yuan should be about the same. ”

"Okay, what about the other influencers? What do you think? ”

"Other Internet celebrities will follow what you said, first follow Douyin, and other platforms' ...... It depends on the situation, if there is a more suitable one, you can also try to invite it. ”

Li Chuan said, suddenly became interested, and instructed Wang Chengyong: "In this way, you go and call Yu Jie over, let's study together, and make a list of proposed invitations first." ”