10,000 anchors is a huge threshold, and not just anyone can do it.

First of all, you have to have a certain quality that will attract the audience.

Secondly, you need to have live content, and the effect should not be too bad.

In addition, you need to have enough emotional intelligence to cope with daily communication and microphone connection.

Li Kun did a good job in these three points.

This is also the reason why Li Chuan watched Li Kun's live broadcast for the first time and felt that Li Kun was talented.

At that time, he wanted to let Li Kun develop freely in Kuaishou for a period of time, and then let him transfer his position when the Douyin live broadcast was fully opened in the future. When the time comes, he will throw money and traffic on Douyin, and strive to make Li Kun enter the ranks of "10,000 anchors" in one fell swoop.

However, before he could do it, Li Kun had already done it.

Of course, Wu Wenfan's planning and operation are definitely indispensable, but to be able to achieve the level of "10,000 anchors", the anchor's personal ability and talent are the most important.

Li Chuan also underestimated his younger brother a little, Li Kun's talent in entertainment live broadcast was even stronger than he imagined.

Originally, he thought that Li Kun could achieve the level of "10,000 anchors", which was already very good, but in its current form, "10,000 anchors" would obviously not be the end of Li Kun.

Because Li Kun has not yet experienced large-scale traffic blessings.

What is large-scale traffic boosting?

To put it bluntly, it's just one word - hold.

The big anchors in later generations basically reached that level after being praised.

Li Kun has not been praised, and he has already become a 10,000-person anchor, so what if he is praised? To what extent?

Li Chuan felt that with Li Kun's personal ability and talent, with the blessing of large-scale traffic, he could at least accumulate tens of thousands of iron fans.

What is the concept of tens of thousands of iron powder?

Let's put it this way, if an anchor has 20,000 fans, then he is an anchor of "100,000 plus"!

What is the concept of "100,000 plus"?

The head entertainment anchor is basically this volume!

Therefore, as long as the operation is good, it is entirely possible for Li Kun to become a head entertainment anchor!

The head entertainment anchor is of strategic significance to an MCN company.

What does MCN company mainly rely on to make money?

Live broadcast.

What kind of live streaming?

E-commerce live streaming? Game streaming? Or entertainment live streaming?

E-commerce live broadcast has the strongest earning ability, but the threshold is high, and not all companies can do it.

The trend of live game streaming has passed, and the ability to make money has been greatly reduced.

Comparatively speaking, entertainment live broadcast has a low threshold and strong earning ability, which is the choice of most MCN companies.

Entertainment live streaming, what to do?

The first step is to recruit anchors.

The second step is to cultivate anchors.

The third step is to sit back and wait for the money to be collected.

Is it easy?

It's easy to hear, but it's not easy to do.

First of all, anchors are not so easy to recruit, especially those high-quality anchors who can make money, a bunch of MCN companies are grabbing, and the competitive pressure is very high.

Secondly, the anchor is not so easy to cultivate, the money is spent and the traffic is smashed, the anchor may not be able to get up, and it may all be lost.

Entertainment live broadcast, how to operate the easiest to succeed?

Find a big anchor who carries the flag!

"Carrying the flag" has a dual meaning.

First, it should be used as a signboard of the company to attract many high-quality anchors to join the company.

Second, it is necessary to lead the growth of the company's anchors, attract traffic for new anchors, create topics for old anchors, and so on.

It's not easy to do the above two things.

First of all, the ability must be strong enough;

Secondly, the volume must be large enough.

Volume is the key, after all, the ability of anchors with large volume is generally not too bad.

What is the specific volume of a qualified flag-carrying anchor?

The 10,000-person anchor is the start, preferably the head.

The head entertainment anchor can not only help the company recruit anchors, but also help the company cultivate anchors, spend less money, have good results, and get twice the result with half the effort.

An MCN company with a head entertainment anchor will basically not fail, which is where its strategic significance lies!

For Miki Media's entertainment live broadcast business, Li Chuan has always wanted to find a head entertainment anchor who can carry the flag.

As for why he didn't carry the flag himself, the reason is very simple - he is an e-commerce anchor, not an entertainment anchor.

It is not impossible for e-commerce anchors to engage in entertainment, but this move will inevitably cause confusion in their own positioning, which is not conducive to future development.

Although entertainment live broadcast is important, e-commerce live broadcast is even more important!

Li Chuan didn't want to lose the watermelon and pick up the sesame seeds.

Originally, his idea was to recruit a head entertainment anchor and reach a strategic cooperation with him, or according to the memory of his previous life, find a future head entertainment anchor who has not yet become famous, sign it, and focus on supporting and cultivating.

But it doesn't seem to be needed now.

Li Kun has the potential to become a "head entertainment anchor"!

Li Kun is not only a contracted anchor under the company, but also his younger brother.

As the saying goes, "fertile water does not flow into the fields of outsiders", instead of supporting others, it is better to invest all the resources in his own brother.

Li Chuan thought like this and immediately made up his mind.

He closed the live broadcast room, quit Kuaishou, then opened the address book, found Wu Wenfan's phone, and dialed it.

Honk...... Honk......

"Hey, Mr. Li."

Wu Wenfan's voice was a little muffled, with a hint of chewing in the middle, and he seemed to be eating.

"Wen Fan, are you eating?"

"Well, just started eating."

"You wait and eat, I'll tell you something."

"Oh, good."

Wu Wenfan got up, came to a quieter place, and said, "Mr. Li, you say." ”

"Have you been enjoying your job lately?"

"It's good."

"What is your current salary?"

"Salary?"

Wu Wenfan was a little puzzled, but he still replied honestly: "The basic salary plus commission is almost 10,000 yuan." ”

"Oh."

Li Chuan thought for a while and said, "In this way, starting next month, your basic salary will be increased by five thousand yuan per month." ”

"Huh?"

With a sudden salary increase, Wu Wenfan was a little caught off guard.

"Don't be surprised, you've been doing a good job lately, and you deserve it."

"Work?"

Wu Wenfan was stunned, then reacted and said, "Are you referring to Li Kun?" ”

"Well, I watched Li Kun's live broadcast just now and found that his live broadcast room is quite popular."

"Yes, Li Kun has really made great progress during this time, the popularity of the live broadcast room often exceeds 10,000, and the highest time can reach more than 30,000, and his turnover is also very good, he made 160,000 last month, and just half of this month, the turnover has exceeded last month's ......"

After Wu Wenfan's introduction, he paused, and then continued: "Mr. Li, I think Li Kun is worthy of the company's focus on training. ”

"Oh?"

Li Chuan raised his eyebrows and asked, "How do you think it should be cultivated?" ”

"Li Kun's live broadcast is good enough, what he needs now is traffic."

"Hmm."

Li Chuan nodded and said, "Don't worry, after a while, the Douyin live broadcast will be fully opened, and if he turns around, the company will inject traffic into him." ”

"Do you have to go to Douyin?" Wu Wenfan's voice was a little skeptical.

"Huh?"

Li Chuan frowned slightly, and said, "Isn't this something that has been discussed a long time ago?" ”

"But...... I think Li Kun's live broadcast style is quite suitable for Kuaishou, and according to the current situation, he can also develop well in Kuaishou. ”

"No way!"

Li Chuan decisively vetoed: "The right style does not mean that it will be successful, Kuaishou live broadcast has not many dividends, Li Kun stays there, although he can develop well, but it is impossible to become a head entertainment anchor, in comparison, Douyin live broadcast is a new platform, with sufficient traffic, large dividends, and broader development space." ”

There is another reason, Li Chuan did not say.

He supported Li Kun in order to let Li Kun carry the flag for the company's entertainment live broadcast business.

The main battlefield of Miki Media is Douyin, Li Kun stays in Kuaishou, how to carry the flag?

Is it from Kuaishou to Douyin?

How can it be!

Li Kun dared to do this, and Kuaishou killed him in minutes!