The next day, Cheung rode his bicycle towards Taikoo Shing in Wan Chai, which is surrounded by many high-end residential communities of Swire & Co.

However, a few decades later, Taikoo Shing is still very different, and most of the people who live here today are employees of Swire & Co.

Speaking of this Swire & Co., it is not easy.

Swire & Co. is the second most influential trading organization in modern China after Jardine Matheson. Its predecessor was John. Swell & Co. was founded in 1816. Swire & Co., Ltd., which was mainly engaged in the shipping industry, organized the Huaxia Shipping Company in 1867 with a fixed capital of 1 million pounds. In 1872, the Taikoo Steamship Company was established, becoming one of the three major shipping companies alongside the Jardine Steamship Company and the Qichang Steamship Company. The Shanghai-Hong Kong route was opened, and the Yangtze River route was added in 1875, and then the Chinese coastal route and overseas routes were successively expanded.

In addition to the shipping industry, Swire Pacific is also involved in other sectors. In 1881, it acquired a number of large plots of land in Quarry Bay, Hong Kong Island, to build the Taikoo Sugar Refinery. In 1900, Swire built the Taikoo Dockyard next to the sugar refinery, which later developed into the largest dock on Hong Kong Island. After 1870, Swire & Co. ventured into the insurance industry, first acting for other companies, and by the 20th century, under the name Swire & Pacific, had the largest fire insurance business in Shanghai and a sizable portfolio of marine and casualty insurance businesses. In 1980, Swire & Co. once printed its own banknotes, which were used in Shantou. In 1904, the Tianjin Barge Company was established in Tianjin, which operated the pontoon towing business between Tianjin and Tanggu, and set up a ship repair factory. He also formed the "Xijiang Commercial Shipping Company" with Jardine Matheson, monopolizing the shipping industry in Xijiang, Guangdong. At the beginning of the twentieth century, Swire & Co. surpassed Jardine Matheson in terms of ships and tonnage, occupying the first place among foreign steamship companies, and monopolized shipping along the coast, the Yangtze River and the Pearl River basin together with Jardine Matheson.

Over the course of a century of development, Swire & Co. has also achieved great success, but it is a pity that the Second World War destroyed the business empire that Swire had worked so hard to build. After the war, the company's property was looted or destroyed throughout China, and even the interior of its London office was raided. Swire Steamship's fleet was scattered, with more than thirty vessels missing. The Taikoo Dockyard and the Swire Sugar Refinery on Hong Kong Island were also blown to pieces by American shells.

In 1950, Swire Sugar was re-commissioned and Swire Dockyard built the first 6,000-ton vessel for Swire Steamship. Swire Shipping has shifted its focus south to Australia, New Zealand and Papua New Guinea, while its growing network in the Pacific Rim has set the stage for the company's scheduled container ship business that has been operating ever since.

In 1947, part of the resources originally invested in the reconstruction of the Taikoo Dockyard were used for the development of aircraft engineering facilities at Kai Tak Airport, and the Hong Kong Island Aircraft Engineering Company was established, which was later renamed Cathay Pacific Airways. In 1959, Cathay Pacific became a regional airline through and through because the company acquired the rights to fly northbound to Japan and southbound to Sydney. After more than a decade, Cathay Pacific has also become the busiest airline in Southeast Asia.

Thinking about the development history of Swire & Co., Zhang Zhonghua was also deeply shocked, the 150-year history has continued to grow and develop, which is really remarkable.

"Hello, I'm Zhang Zhonghua, the person in charge of the LFC restaurant."

After coming to Taikoo City to meet the relevant person in charge, Zhang Zhonghua introduced himself to the person in charge.

"Welcome, Mr. Zhang, I'm Jackson, the head of Taikoo Shing, and Mr. Zhang's English is really amazing, even better than me, an Englishman."

Jackson, the person in charge of Taikoo Shing, said to Zhang Zhonghua with a smile.

"Hello Mr. Jackson, I'm smiling, I used to use a lot of English, so I'm more proficient in English, and I can't compare with you."

"Hahaha, you don't have to be modest, your English is really good, not worse than my English. Mr. Zhang, let's get down to business first, I invited you this time to settle in Taikoo Shing for CFC, and the CFC restaurant is fully in line with our positioning in terms of brand positioning and services, and there are more than 20,000 residents in our group alone......"

Jackson constantly introduced the virtues of Taikoo Shing to Zhang Zhonghua. In fact, Jackson didn't say that CFC also had to find a way to settle in Taikoo Shing, and Jackson's offended invitation was completely self-defeating.

"Mr. Jackson, I am deeply honored by Taikoo Shing's recognition of CFC, and I am very willing to settle in Taikoo Shing, and CFC also has plans to settle in Taikoo Shing."

"In our CFC's plan, we will enter Taikoo Shing around the end of next year! For your invitation, I ......"

Zhang Zhonghua said to Jackson with some embarrassment. Zhang Zhonghua did not say that CFC does not have plans to settle in Taikoo Shing, after all, as a catering company positioned as a high-end brand, it is impossible not to enter Taikoo Shing, Wan Chai, the premier city on the entire Hong Kong Island.

However, there is no plan for when it will be settled, Zhang Zhonghua, as the boss, said that he plans to settle in at the end of the year, that is, at the end of the year.

"Oh, my dear Zhang, as long as CFC is willing to settle in our Taikoo Shing in advance, we will give you the most favorable policy."

When Jackson heard that the plan for the CFC to settle in Taikoo Shing was at the end of the year, he immediately said to Zhang Zhonghua with some understanding.

Although CFC is a high-end catering brand that has sprung up this year, although there are only three stores, one of which is still the main delivery, whether it is the service or taste, it is well-known, and many people even take the car to eat many times.

For such an emerging high-end brand, Taikoo Shing is determined to win.

"This ......"

Seeing that Zhang Zhonghua was a little hesitant, Jackson immediately continued: "Dear Zhang, as long as CFC settles in Taikoo Shing as soon as possible, our Taikoo Shing will give CFC Restaurant a 3,000-square-foot golden shop, and the rent will be waived for one year."

Jackson's conditions are not unrich, many shopping malls did this in the previous life, in order to introduce some luxury goods to settle in and improve the so-called "forced qualification" of shopping malls, they are all to thank luxury brands for rent reduction or even rent exemption.

Hearing that the benefits were in hand, Zhang Zhonghua stopped pretending, and immediately said to Jackson with a smile: "Thank you very much Mr. Jackson for the invitation, and give you a one-year rent-free preferential treatment, our CFC will immediately start planning the establishment of the CFC Taikoo Shing Store, and settle in Taikoo Shing after the year."

After determining the time of settlement, Zhang Zhonghua talked to Jackson about the location of the store, and the 3,000-square-foot bottom merchant gold shop in the prime location has to say that Swire & Co. is rich and rich, and doing things is atmospheric.

In the end, Zhang Zhonghua said that he would arrange the decoration immediately after he returned, and after the Spring Festival in 1968, that is, in early February, the store was settled in, and it was officially opened in mid-February.

"Happy working together!"

"Happy working together!"

After completing the negotiations, Zhang Zhonghua shook hands with Jackson and said goodbye.

Zhang Zhonghua successfully got the unexpected benefits he wanted, and Jackson successfully completed the task of inviting high-end brands to settle in the superiors.