Live duration: 5 hours and 38 minutes

Views: 36.781 million

Peak popularity: 657,000

Average popularity: 352,000

Average order value: 72.3 yuan

Conversion rate: 4.5%

Total sales: 121 million

The above is the overall data of the "Double 12 Special", and the most exciting thing for Li Chuan is the 4.5% conversion rate.

His conversion rate was 1.6% and suddenly soared to 4.5%, indicating that he has completed his transformation!

Of course, this result is not "excellent".

With Taobao's traffic attributes, the conversion rate must reach at least 6% or more before it can be regarded as "excellent".

4.5% and 6%, the gap is still very large.

However, this does not prove that Li Chuan is not good enough.

A large part of the traffic of his live broadcast comes from Weibo and Douyin, and the traffic of Weibo and Douyin enters Taobao, which can hardly be regarded as accurate shopping traffic.

If you exclude this part, if you just look at Taobao's internal traffic, his conversion rate will definitely be higher than 6%.

However, in this way, the total sales will be greatly affected.

Which is more important, conversion rate or total sales?

Total sales, of course!

Conversion rate is important, but it's just an empty number, and the total sales represent real money!

"Really ?!!"

Li Chuan was lying in front of the center console to check the data, when suddenly a voice sounded, making him look up.

In her eyes, Wu Jinyan was standing by the window on the phone, and she didn't know what to say to her on the phone, which made her whole person very surprised and excited, and even her voice was much higher.

Li Chuan observed for a while and had a rough guess in his heart.

He estimated that Wu Jinyan's public opinion on the Internet had undergone some reversal.

The previous hot search topic was already beneficial to her, and with a series of follow-up operations, the overall effect should be good.

Thinking of this, Li Chuan took out his mobile phone and opened Weibo.

No. 1 on the hot search list: [Wu Jinyan's expansion period]

It's been a few hours, and it's still at the top of the list, and the heat is really high. ’

Li Chuan sighed secretly and clicked on the topic.

At this time, the Weibo posted by the "Entertainment Explorer" has received 24.206 million views, 715,000 likes, 46,000 comments and 59,000 retweets, which is very popular. Full content

Open the comment area, many unfavorable remarks about Wu Jinyan have been deleted or hidden, and most of the rest are theoretical discussions and voices of support and understanding for Wu Jinyan.

Of course, not all the bad reviews have gone away.

Wu Jinyan has a lot of black fans, and they persist in posting some bad comments, even if the "entertainment explorer" collects money, there is no way to delete or hide all such comments.

Moreover, Wu Jinyan's previous public opinion environment was very poor, and if all the voices in the comment area were supportive of her, it would be too fake. Yu Jie is not a fool, of course he knows that he can't do this.

After sweeping around the comment area, Li Chuan exited the Weibo and pulled the page down.

The hot search is not just one Weibo, many marketing accounts will rub off on the popularity and post some similar content, and many ordinary viewers will also post relevant thoughts and comments on their Weibo, which will be displayed in the topic page.

Li Chuan browsed for five minutes and found that there were still many people scolding Wu Jinyan, but there were more voices that supported and understood her, and public opinion had undergone a significant deflection.

After this battle, although Wu Jinyan failed to completely whitewash, he also saved part of his reputation.

According to the current public opinion environment, Wu Jinyan can actually operate normally as long as he does not make big mistakes again.

The so-called "normal business" refers to appearing in front of the public.

Wu Jinyan before, affected by the "big name incident", did not dare to show her face too much, and could only take on some business activities in private to make money, which largely consumed her previous popularity and greatly affected the speed at which she made money.

And if she can operate normally, then the popularity she has accumulated with "Yanxi Raiders" will be able to play a role again, and at the same time, she can also receive some endorsements or variety shows, and the strength and speed of making money will be greatly increased.

This is probably the reason why Wu Jinyan was so excited just now.

Li Chuan didn't expect that one of his unintentional actions would save Wu Jinyan's career to a certain extent.

Previously, he mentioned the "big name incident", just to attract traffic; After that, he threw out the remarks of "expansion period", which was just to end the game.

At that time, he didn't expect that things would make such a big fuss, and he didn't expect that the development of this matter would change Wu Jinyan's fate to a certain extent.

In retrospect, it's really incredible.

Looking up at Wu Jinyan, who was still talking on the phone in front of him, Li Chuan couldn't help but pout.

'You're lucky to have met me. ’

Li Chuan said secretly, then stopped paying attention to Wu Jinyan's relevant information, lowered his head to operate the mobile phone, exited the topic page, and reopened the Weibo hot search list.

Compared with Wu Jinyan's public opinion situation, he pays more attention to his own interests.

Among the tasks he arranged for Yu Jie before, helping Wu Jinyan control comments + buying "entertainment industry explorers" is only a secondary task, and the main task is to help him create heat and make the three words "Mr. Sen" appear on the hot search again.

No. 17 on the hot search list: [Mr. Sen]

No. 32 on the hot search list: [Mr. Sen Live]

'Huh? It was on two hot searches in one go! ’

Li Chuan was very surprised, and clicked on it in turn.

After a few minutes, he roughly understood what was going on.

The hot search with the entry "Mr. Sen" mainly focuses on the discussion of the "expansion period", and Mr. Sen is also introduced in the middle, saying that "Mr. Sen is a highly educated Internet celebrity".

This hot search is obviously not operated by Yu Jie.

The reason is very simple, if it is a hot search operated by Yu Jie, the introduction of Mr. Sen in the title should be a "delivery anchor", not a "highly educated Internet celebrity"; The main content should also focus on "live streaming", rather than discussing what "expansion period" is.

This hot search, Yu Jie did not operate, so it means that it was formed spontaneously.

This is not surprising, the remarks about the "expansion period" came out of Li Chuan's mouth, although the focus is mainly on Wu Jinyan, but his own popularity will not be too low, so it is normal to be on the hot search.

In this regard, Li Chuan was a little dissatisfied.

Although it is a good thing to be on the hot search, the label of "highly educated Internet celebrity" will have an impact on his personal positioning.

He finally transformed into a "delivery anchor", if he is mistaken by the outside world for an "entertainment Internet celebrity", then his previous efforts will not be in vain?

Fortunately, there is still a hot search.

[Mr. Sen's live broadcast], which was obviously operated by Yu Jie, in which the introduction of "Mr. Sen" was all focused on "live broadcasting", and the word "Internet celebrity" was not mentioned, and the remarks about the "expansion period" were only connected to the topic, and were not explained in detail.

The popularity of [Mr. Sen's live broadcast] is not as good as [Mr. Sen], but it has also made up for it, and the superposition of the two is estimated not to have much impact on his personal positioning.

'The overall effect is not bad. ’

Li Chuan nodded secretly and turned off his phone.

At the right time, Wu Jinyan, who had just finished making a phone call, came over.

"Thank you."

Wu Jinyan bowed to Li Chuan, and his attitude was very sincere.

Li Chuan was stunned, Yu Guang glanced around, and said with a serious excuse: "Don't don't, Teacher Wu is too polite." ”

"You've done me a great favor, I really ...... Thank you very much. ”

"No, I didn't do anything......"

"Are you okay in a moment?"

"Huh?"

"I'd like to treat you to a late-night snack."

"Oh?"

Li Chuan couldn't help but raise his eyebrows.

He remembered that some time ago, when he went to BJ to meet Wu Jinyan for the first time, he also wanted to invite the other party to dinner, but he was refused, and he was very angry at that time.

I didn't expect feng shui to take turns, and now Wu Jinyan wants to invite him to dinner.

'Do you want to reject her?' ’

Li Chuan is a person who holds grudges, and for those people or things that make him feel embarrassed, as long as he has the opportunity, he will definitely take revenge.