Chapter 115: Douyin intervenes
At half past one in the afternoon, Miki Media Conference Room.
Li Chuan, Yu Jie, and Wang Chengyong gathered here.
Today is Sunday, and it stands to reason that the company should have a holiday, but Wang Chengyong needs to deal with some follow-up matters of the "Winter Solstice Special", so he didn't rest; Yu Jie rested normally, but after only resting for half a day, he was called over by Li Chuan again, there is no way, the whole company is still the best at dealing with this kind of public relations matter.
In response to the "low-price dumping" incident, the three of them discussed together for more than ten minutes, and finally determined a set of handling methods:
Li Chuan first posted a Weibo in response, and then hired a group of water armies due to Jie's arrangement to conduct criticism and public opinion hedging.
Eucalyptus is simple, but it's enough.
Li Chuan himself is in a favorable position, and under the hedging of public opinion, he will inevitably gain the upper hand.
There is no doubt about that.
After Fang Yu confirmed, the three of them began to discuss "how to write Weibo".
At half past two in the afternoon, the blog post was finalized, and the specific content was:
[Yesterday's live broadcast was very late, and I didn't get up until noon today. As soon as I got up, someone told me: You are on the hot search again. I thought something good had happened, but when I opened the hot search, I was dumbfounded......
Originally, I didn't want to respond to this kind of funny thing at a glance, but the matter is so big, it can't be done if you don't respond......
Let's focus on "low price".
As many viewers know, yesterday was my premiere on Douyin. Since it's the premiere, of course I'm going to do some activities and give some benefits to the audience who support me.
Before the broadcast, we jointly selected some trustworthy brands with Douyin officials and made a list of subsidized products......
The reason why the prices of the goods I sell in the live broadcast room are cheap is because of the joint subsidy between us and Douyin officials, of course, manufacturers and brands have also made some discounts and concessions, but the price reductions are within the normal range and have not destroyed the laws of the market......
As for some marketing accounts, the post implied that I was "dumping at a low price and disrupting the market" or something, do you believe this kind of thing?
I put a total of 71 products on the shelves yesterday, with a total sales of 101 million, of which only 15 are subsidized products, and most of them are sold out, with sales of about 37.6 million...... The inventory of the subsidized goods themselves is limited, and although the sales situation is hot, not many are sold in the end, with the minimum being only 3,000 orders and the maximum being only 35,000 orders.
I'm curious to ask, what kind of bad impact can this volume of sales have on the market?
My original intention of doing "low price" was just to make my Douyin debut, and at the same time to send some benefits to the audience who have always supported me, but some marketing accounts maliciously exaggerated, distorted the facts, misled friends, deliberately brought rhythm, fabricated right and wrong, and I don't know what intentions they had......
In addition, I would like to state one more thing: there is nothing wrong with low prices! It will not cause damage to any industry, but will only promote the more benign and healthy development of all walks of life......
Some people say that I "cause damage to the domestic manufacturing industry", which is a complete exaggeration, the domestic manufacturing industry is not as fragile as everyone thinks, and I do not have the ability to affect the development of the domestic manufacturing industry......
There are also people who say that I "bring fans to make merchants and compress the living space of manufacturers and brands", which is also completely malicious and framing. So far, all the goods I sell in the live broadcast room are basically found by manufacturers or brands, and I have never used my influence to coerce any manufacturer or brand, which can be testified by all the manufacturers and brands I have worked with!
Moreover, the cooperation has always been mutual, manufacturers and brands took the initiative to find me, want me to help them sell goods, I put forward my own requirements, is it also very reasonable?
My requirements are very simple, there are only two points: first, your product should be good enough; Second, your price should be low enough.
The above two points, as long as I can do it, I will sell it; I can't do it, I'm sorry, I can't sell it.
Too easy.
At the same time, I also hope that those inferior manufacturers and brands will not come to me again in the future, our selection pressure is very high, please don't trouble us......
My rule has always been to sell good products to the audience at the lowest price.
I will stick to this rule until the day I stop doing live broadcasts, and even if someone stops me in the middle, I will kick him away......]
The first half of this blog post is a rebuttal to the statements of the "Business Value Forum"; In the latter half, it is basically all Li Chuan boasting.
It is important to refute the remarks of the "Business Value Forum", but he finally wanted to give up this good opportunity to promote himself on the last hot search.
At 2:32 p.m., Li Chuan posted the Weibo.
After the release was successful, he put down his mobile phone, looked up at Yu Jie and ordered: "Hurry up and get busy, and strive to completely reverse public opinion before the evening."
After speaking, he looked at Wang Chengyong again and said, "You can go and get busy, you don't have to worry about this matter."
Yu Jie and Wang Chengyong both nodded, turned around and left the office.
After the two left, Li Chuan picked up his mobile phone again, and was about to monitor public opinion, when suddenly a phone call came.
Seeing the word "Fan Han" displayed on the mobile phone screen, Li Chuan raised his eyebrows slightly and connected the phone.
"Hey, Sister Fan."
"Xiao Li, you know about the hot search on Weibo." Fan Han didn't say hello and went straight to the point.
"yes, got it."
"I know, why don't you respond." Fan Han's tone was a little anxious.
"Huh? I responded, Weibo just sent out, you may not have seen it. ”
"Just posted?"
"Hmm."
"What is written?"
You won't see it yourself. ’
Li Chuan complained in his heart, but he still roughly retold the content of Weibo as it was.
After hearing this, Fan Han was a little dissatisfied, and said, "Do you just post this Weibo?"
"yes, what else could I do?" Li Chuan's face was playful, but his tone was very honest.
"You...... Alas~. ”
Fan Han said, sighed, and said, "Forget it, we'll help you deal with it."
What do you mean by "help me deal with it", it's meant for you, okay. ’
Li Chuan snorted coldly in his heart, and thanked him very sincerely: "Oh, thank you, Sister Fan, thank you official."
"It's okay, Xiao Li, this matter is quite serious, you must pay attention to it, understand?"
"Understood."
Li Chuan said in a serious tone: "This is my own business, and I will definitely pay attention to it."
"Well, I'll deal with it first, but I may need you to cooperate with some actions, and I'll contact you when the time comes."
"Okay, Sister Fan, you can contact me at any time."
“……”
The phone hung up, and Li Chuan leaned back in the boss's chair, squinting, and fell into deep thought.
After a few minutes, he stood up and went to the office hall, where Yu Jie called him into the office again.
Bang~.
Li Chuan closed the door, turned around and said to Yu Jie: "There is a change in the plan, you change the direction."