Chapter 126: Live Streaming

At eight o'clock the next morning, Wu Jinyan left early because of work arrangements, and Li Chuan slept alone in the hotel until noon.

After getting up, he washed up briefly, cleaned up again, then checked out, took a taxi, and rushed to BJ Airport.

At two o'clock in the afternoon, the plane took off, and two hours later, it landed on time at Xiaoshan Airport.

Zhu Chenwei drove a black Alpha to pick him up, and after the two left the airport, they did not go back to the company, but went directly to the IKEA apartment.

Today is December 26th, Douyin live broadcast has been fully opened, more than 20 anchors of Miki Media, as well as all the staff of the operation department, have all been in place at the IKEA apartment to carry out formal work.

Today is the first day of the company's entertainment live broadcast business, or the premiere of Li Kun's Douyin, Li Chuan has to rush over and guide the work no matter what.

At forty minutes, Li Chuan rushed to the IKEA apartment.

He took the elevator, pushed open the door of a suite, and walked in.

The area of the suite is not large, only 78 square meters, but because there is only one bedroom, the living room is extremely spacious, plus the open dining room and kitchen, which are connected to more than 40 square meters, and there are more than a dozen desks, but it will not seem too crowded.

At this moment, all the employees of the operation department are busy, and even when they see the big boss coming, no one deliberately gets up to say hello.

Li Chuan didn't say anything, and after a tour of the "office hall", he pushed the door and walked into the bedroom.

A 20-square-meter bedroom is Yu Jie's temporary office.

Li Chuan walked in and saw Li Kun and Wu Wenfan at a glance.

At this time, they were sitting on the sofa, communicating something with Yu Jie in front of them.

When several people saw Li Chuan, they immediately stopped talking and got up to greet them, showing that they were more sensible than ordinary employees.

"Brother."

"Mr. Li."

"Hmm."

Li Chuan responded, patted Li Kun and Wu Wenfan on the shoulder, motioned for them to sit down, and then walked straight to Yu Jie and asked, "How is the situation?" ”

"Not bad."

Yu Jie's face was happy, holding the mouse in his hand, operating the computer, calling up a background data, and showing it to Li Chuan: "Look, it's not even night, and our flowing water has already burst out." ”

Running water, in business, refers to turnover, and in the entertainment live broadcast industry, it refers to the total value of gifts, and the unit is "yuan".

The "flowing water" in Yu Jie's mouth refers to the total amount of all the company's entertainment anchors and gift flows.

From 0:00 on December 26th to now, seventeen or eighteen hours have passed, and the total flow is outrageous, which is not half a star worse than many live broadcast guilds in later generations.

But nothing can be compared like that.

The number of anchors under Miki Media is relatively small, and there are only 23 of them.

Among the 23 anchors, only 16 have been broadcast, including several accounts that have tried to broadcast.

After 0:00 on December 26th, in order to test, the operation department took the accounts of several anchors and tried to start broadcasting for a while, the short one was only two or three minutes, and the long one was only twenty minutes.

Removing this part of the account, there are actually only 13 anchors who start broadcasting normally, and the rest are basically scheduled to be broadcast live at night or in the early morning.

13 anchors, creating a lot of total turnover, with an average turnover of about 4,000 yuan per anchor.

According to the 45% gift sharing ratio, each anchor earned an average of 1,800 yuan.

You know, that's a few hours a day!

Is the turnover still low when you look at it this way?

And don't forget, most of the anchors under Miki Media are new anchors and have little live broadcast experience, so it is already very incredible to be able to achieve this data.

Of course, this is also a bonus in the early stage of Douyin live broadcast.

In the early stage of Douyin live broadcast, there were few anchors and a lot of traffic, and a random live broadcast room could reach hundreds or thousands of people...... Such conditions are no different from picking up money.

Li Chuan looked at the data in detail, nodded with satisfaction, then got up and turned his head to look at Li Kun next to him.

The other anchors of the company are actually petty fights, and the focus of tonight is mainly on Li Kun.

"How's the preparation going?" Li Chuan looked at Li Kun and asked.

"It's all ready, it's ......"

Li Kun scratched his head and said, "I'm a little nervous." ”

"Nervous about what? It's not your first time live again. ”

"That's the way it is, but I ...... It was the first time I experienced such a big battle, and I was ...... It's a bit empty. ”

"You're a vain."

Li Chuan said, slapped Li Kun on the back of the neck, and said, "When I watched your live broadcast before, didn't you always be crazy?" Keep it up for me tonight! ”

"Got it, brother." Li Kun rubbed the back of his neck and grinned.

"Have you eaten?"

"Not yet."

"Let's go eat now, don't eat too much, it's easy to get sleepy if you're too full, just stay in your house after eating, think about the live broadcast content tonight, don't come over again."

"Okay."

Li Kun answered and left the office.

Li Chuan watched Li Kun leave, and shook his head helplessly.

He actually understood why Li Kun was nervous.

Just imagine: the company has spent a lot of money and resources on you, and half of the company has been around you alone, and you have been preparing for more than a month, during which the conference and small meeting are non-stop, just for that live broadcast...... Aren't you nervous about this situation?

Li Chuan understood this, so he asked Li Kun to go to dinner in advance, relax his mood, and don't come over for a meeting after eating.

The live broadcast is about to start, and the meeting or something is no longer very useful, and the more the meeting is held, the more nervous Li Kun becomes, there is no need, and the gains outweigh the losses.

"After a while, when Li Kun broadcasts live, don't go over, let him broadcast alone, and don't affect him." Li Chuan turned around and commanded Yu Jie and Wu Wenfan.

When Yu Jie and Wu Wenfan heard this, Gu both nodded.

"Li Kun's traffic, have you bought it?" Li Chuan found a chair and sat down, and asked Jie again.

"I bought it, and the two million traffic is already in the account."

"Well, what about the Douyin account that swiped money?"

"Accounts have also been prepared, and each account has been topped up with a million."

"Hmm."

Li Kun's Douyin premiere, the popularity of the live broadcast room should be maintained at "200,000 plus", and gifts such as Douyin No. 1 and carnival cannot be stopped...... To do both, it's impossible to do it without spending money.

Two million traffic, one million other money swiping accounts, the basic investment will be 7 million!

Of course, the seven million don't have to be spent all in one go.

If Li Kun's live broadcast room has a good streaming rate, you can temporarily invest less in traffic, and the rest will be used later; If there are a lot of fans and passers-by who give gifts to Li Kun tonight, you can also brush the money account slowly, and the rest can also be used later.

Moreover, as an M institution, they actually have a return in terms of brushing money.

Miki Media is a resident M institution, and the gift sharing ratio is 55%.

Li Kun received a gift of 1 million, and the company received 550,000 yuan, and according to the contract, Li Kun received 450,000 yuan and the company received 100,000 yuan.

However, if the million is swiped by the company, Li Kun will definitely not be able to participate in the sharing of money, so the 550,000 will all belong to the company.

If you brush one million, the company can get back 550,000, which is "return".

In addition, it is worth mentioning that there is a recharge discount in the early stage of Douyin live broadcast.

The top-up discount is 20% off.

What does 20% off mean?

Charge 800,000 and you can spend 1 million!

Therefore, the company gave Li Kun a gift of one million, but the actual loss was only 250,000!

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Chapter 126 Live Streaming Water Free Reading.