Chapter 317
Zhang Zhonghua studied the world map by himself, it seems that the only big countries that use electric fans are ugly countries, as for places like India, Mexico, Latin America and a bunch of countries in Southeast Asia, forget it, it's okay to sell a small amount, after all, there are not many things that can be bought, so they will be sold by others.
The summer in the ugly country is similar to the hot summer, from June to September; May to September in Canada; Australia's summer months are from December to February; However, Canada is similar to Europe, and the summer is not very hot, so sales are not destined to be very good.
At present, the electric fans produced here have not yet entered China. And the electric fan is not something that ordinary countries can consume, not to mention that in backward areas like Africa, there is no electricity, what kind of electric fan is used?
"President, most of the country has a continental climate, and the southern part has a subtropical climate.
The hottest region is California, which has long, dry and sunny summers, with temperatures reaching 54C in the southeastern Colorado Desert, close to the highest temperatures on Earth. ”
Kazuo Yoshioka introduced.
"Well, at present, on the whole, the ugly country is our largest market, followed by Canada, and Southeast Asia last, but Canada is not very hot in summer, and Southeast Asia's current consumption capacity is limited, and it is still dominated by ugly countries.
However, the humidifiers we produce can enter the European market first regardless of the season, and the CFC restaurants in Europe can also be used as a display to attract customers to buy. ”
Zhang Zhonghua said.
"Yoshioka-kun, how is the investigation of the supermarket situation in the ugly country?"
Zhang Zhonghua asked.
Now the Wal-Mart of the ugly country has not completely risen, and many supermarkets have not yet been established, and he does not know much about the big supermarkets in the ugly country now.
"At present, the more famous supermarkets in the ugly country are the ugly country mass supermarket company, Kroger, Tesco, Target, Kmart, Wal-Mart cheap supermarket, etc., which can be described as a group of heroes.
Founded in 1930, the Ugly Mass Supermarket Company is one of the largest stores in the Ugly Country and the largest employee-owned supermarket chain. The first supermarket was established in Florida in 1940. In 1945, the company acquired 19 Chouguo department stores, and the company gradually became larger. In 1951, with the advent of the era of peace, Publix also began its rebuilding program, with 24 chains selling more than $18 billion, and by 1955, sales reached $49 billion, and there are now almost 200 stores.
Tesco is one of the world's largest retail businesses and a British supermarket chain. The first Tesco store opened in London in 1929 and by the end of the 30s there were more than 100 stores, mainly in London. After a subsequent visit to Chouguo, he became interested in Chouguo's self-service supermarket model and decided to adopt the same model. The first Tesco in the style of Chouguo opened in 1947, and today Tesco is one of the largest supermarket chains in Chouguo.
Wal-Mart is a fast-growing supermarket company in the country, and its controlling shareholder is the Walton family. In 1950, Sam Walton opened his first special, which quickly grew and gradually became a regional powerhouse......"
Kazuo Yoshioka introduced.
It turns out that there are so many awesome supermarkets in the ugly country now, but unfortunately the future is also gone, in fact, Zhang Zhonghua has heard of a limited number of giants in large foreign cities such as Wal-Mart and Carrefour.
Nowadays, the supermarket industry is the real profiteering, but unfortunately the supermarket industry needs too many employees, and Zhang Zhonghua has no idea of entering this industry at present.
"Okay, then let's contact the Ugly Country Mass Supermarket Company and Tesco first, the current temperature in California is now the season for electric fans to be listed, so it will be listed here first."
Zhang Zhonghua said.
"No problem, tomorrow our Yuhuang Electric Appliance exhibition store will start running, and these supermarket chains will be invited at that time, I believe that these supermarket industry leaders can be interested."
Kazuo Yoshioka said with a smile.
He is very confident in the fans produced by Jade Emperor Electric, and absolutely kills all the fans on the market, which are not only beautiful and generous, but also fully functional, and the weight is very easy to move, and can definitely drop an atomic bomb in the fan world.
Los Angeles is the second largest city in the Ugly Country, the second largest metropolitan area in the Ugly Country, and the center of the world's film industry, often known as the "City of Angels". The world-famous Silicon Valley and Hollywood are also not far from Los Angeles, and they also have the largest Chinatown overseas, not to mention the economy.
Los Angeles's spending power is undoubted, and as the second largest metropolitan area, it is the vane of fashion in the whole ugly country.
After Zhang Zhonghua arrived in Los Angeles with Kazuoka Yoshioka, he took a little rest for a day, and came to the Yuhuang Electric flagship store in the central market in the core business district of Los Angeles.
The 400 square meters of Yuhuang electrical appliances are clean and tidy, of course, it is the decoration style of the mobile phone flagship store in later generations, especially the specialty store that borrows from rotten apples, and more than ten kinds of goods are scattered on the platform is very empty.
The soft breeze blowing from the electric fan, the humidifier constantly spraying a thick white mist, the gentle wind and the moist air make the whole store very cool and moist, so that every customer who walks into the store is very comfortable.
Many people were attracted by the novel decoration style of the Yuhuang Electric Appliance flagship store, and the customers who walked into the store showed strong interest in the small fans, floor fans and humidifiers displayed in the store.
All of these four products are products with some hard needs, such as a small fan in the office, a floor fan and humidifier in the living room, and a desk fan in the bedroom.
"Do your fans have a timer function? How does this timer function work? ”
"How much water does this humidifier add at one time? How often should the water be changed? ”
"This small fan can be placed on the desk, and the sound is not loud, it does not affect the office, you can buy one!"
"How are these sold? Give me one! ”
Many customers gathered around the store staff and began to ask questions about their concerns.
"Ladies and gentlemen, these products in our store are only for display use, and they will be on the shelves of major supermarkets soon......"
The clerk kept explaining the customer's problem, and at the same time it was very painful, how do I know how much it will cost? I'm just a clerk, I don't even know the factory price, you ask me the retail price.
In the afternoon, the relevant officials of the Ugly Country Mass Supermarket Company and Tesco Supermarket Los Angeles were invited to Yuhuang Electric, and Kazuo Yoshioka introduced various products to the heads of the two companies.
"Our fans have a lot of gears, and we can use low gears when sleeping, and the low-grade wind is soft and quiet, which does not affect the quality of sleep; Mid-range wind, naturally cool and refreshing, suitable for hot summers; High-grade strong winds sweep the heat and will not cause much harm to the human body;
Moreover, the weight of the fan is very easy to move, and the assembly and detachability are very simple, so it can be disassembled and stored when not in use, and will not take up too much space;
The floor fan can be adjusted in height, and the fan can also shake the head to blow the air...... The main thing is that our fans have a timer function! ”
Kazuo Yoshioka enthusiastically introduced.
"This kind of timing function doesn't seem to be very useful, huh?"
The person in charge of Tesco said with a frown.
"Sir, this timer function can be very useful, at the end of the summer, when the weather becomes cooler in the second half of the night, it can be automatically turned off in the sleep timer for an hour or half an hour, so that customers don't have to worry about being blown cold in the second half of the night......"
Zhang Zhonghua explained to the person in charge of Tesco on the side.
"This humidifier you have developed is really good, it can be used all year round, and the humid air in the house is good for skin and sleep."
The head of the mass supermarket in the ugly country praised the humidifier.
"An excessively dry environment can lead to a large loss of water in the human body, and the lack of water in the human body will make people's skin deteriorate and even accelerate the aging of life.
The humidifier we have developed can increase the moisture content in the air, making the air moist and fresher;
At the same time, the humidifier can also adsorb dust and particles in the air, so that these tissues that are harmful to the human body can be placed on the ground with moisture, so as to improve the cleanliness of the environment and ensure the health of the iron;
If you add perfume to a humidifier, you can not only get rid of unpleasant smells, but also improve the quality of sleep.
We developed this humidifier to create the ideal indoor environment to take care of your family's health in all aspects. ”
Zhang Zhonghua introduced the function of the humidifier in detail, regardless of how much the actual effect can be advertised, as long as the customer believes it, and earns the money of the ugly country, the conscience will not hurt.
After Zhang Zhonghua and Yoshioka Kazuoka boasted for more than half an hour, the person in charge of the Los Angeles area of the two supermarkets was very satisfied after experiencing it personally, and claimed to immediately report to the headquarters to place a purchase order.
"What is the ex-factory price of your products?"
"Sir, the electrical appliances we produce are made of the best materials, if you purchase them in the Toei area, the price of a small fan is 4 dollars, the price of a table fan is 8 dollars, the floor fan is 20 dollars, the humidifier is only 8 dollars, and if we are responsible for transportation, we will add customs duties and other ......."
Zhang Zhonghua said.
。
"The price is a little high."
The electrical appliances of the Jade Emperor Group use a large number of plastic parts, and the production cost is definitely much cheaper than the electrical appliances that mainly use metal, but the factory price given is about the same as that of metal.
"Our products are lighter and have less space, which can save a lot of warehouse space and transportation costs, and we have also registered dozens of appearance patents......"
Zhang Zhonghua's meaning is very clear, the fan market will only have one Yuhuang Electric in the next ten years or even twenty years, and other manufacturers can only produce old fans.
And when the things arrive at your supermarket, you set the price, you can't take the lion's share, and you don't want us to drink soup.
"Well, the price is acceptable, how many goods are there now?"
The person in charge of Tesco supermarket asked.
Although this price is not cheap, it is okay in developed countries in Europe and the United States, and now it is the king to grab some orders.
"At present, there are 2 million floor fans, 800,000 table fans, only 200,000 small fans, and 1 million humidifiers, a total of 4 million units, and they arrived at the port last night."
Zhang Zhonghua said with a smile.
As long as you give money, you can directly pick up and sell, and our service is still very thoughtful.
The population of Chouguo is now close to 200 million, and there are more than 30 million families, and with this new fan, everyone can throw away the old and antique electric fans.
"No problem, we have Tesco all the humidifiers, and we want to purchase 2 million humidifiers."
The person in charge of Tesco placed the order directly, and he believed that the headquarters would definitely not refuse.
"We also want it from the publix supermarket, so let's negotiate."
The person in charge of the ugly country mass supermarket also immediately followed.
This damn British old man is simply crazy, he doesn't even talk about the price, and if you want it all, I'm afraid I'm going to be fired by the boss.
Zhang Zhonghua smiled when he heard this, both families want it? There is the best competition, and it seems that Dongying will continue to recruit people and increase production capacity.
An hour later, the public supermarket purchased 2 million fans and 600,000 humidifiers on the spot, while Tesco supermarket purchased less than 1 million fans and 400,000 humidifiers, but the person in charge of Tesco supermarket also purchased 1 million humidifiers for Europe after contacting the headquarters.
The sales of the first shipment reached $55.5 million, and the profit was as high as nearly $40 million;
Tesco also has an order for 1 million humidifiers, and the advance payment has also reached 2.4 million US dollars, and 40 million US dollars will arrive tomorrow, which can be called a wave of fat.
In the 60s, selling goods was simple and rude, everything was channel, and there was no need to even do advertising.
"President, do we stop the production of small fans first and go all out to produce floor fans and table fans?"
The profit of the small fan is relatively low, and it is similar to a table fan and a floor fan when assembled.
"A small amount of small fan production, full production of floor fans and table fans specific proportions you study, the overall number of floor fans is greater than the table fan, humidifiers can also produce less everything, mainly stockpiling, after the summer is over is the sales climax of humidifiers."
Zhang Zhonghua thought about it for a while and said that everything must make way for profits.
The two discussed the next development plan of Yuhuang Electric, and the new product should also speed up the research and development progress to seize the market, and the induction cooker will appear in two years, which is another major business opportunity
High-tech Zhang Zhonghua can't afford to play, but he can seize the mass commodity market, not to mention that the profits of low-end mass commodities are not low at all.
Thinking of the TV market, Zhang Zhonghua feels very depressed, the next 30 years will be the world of LCD TV, but unfortunately I don't understand what kind of material is LCD. There are many kinds of LCD, Zhang Zhonghua only knows that it is a substance between solid and liquid state, organic compounds with regular molecular arrangement, heated to present a transparent liquid state, and a turbid solid state of crystalline particles after cooling. It's a pity that who knows what kind of substance it is, and my brother is not a scientist.
Two days later, the purchase money of the goods reached the account of Yuhuang Electric, and Zhang Zhonghua transferred 20 million US dollars, and the remaining more than 20 million yuan was more than enough. Kazuo Yoshioka also returned to Toei, and the store in Los Angeles was guarded by a few marketing staff.