After taking a break in New York for a while, Zhang Zhonghua started working again.

This time, he flew across the Atlantic from New York to Bonn, the capital of West Germany, because the Carrefour supermarket in Europe is about to open, and West Germany is an important support for the European strategy of the Jade Emperor Group.

At present, the industrial base of West Germany is very complete, and there are three supergiants in the steel industry alone: Thyssen Steel, Krupp Steel, and Lyinmetall.

Among them, Krupp Steel and Lyin Metal are military enterprises.

Thyssen Steel and Krupp Steel have both been around for more than 60 years and have made an outstanding and indelible contribution to the European steel industry and machine building, and are the epitome of German heavy industry.

At the end of the century, the two steel giants merged to form the thyssenkrupp group, which became the world's steel king.

thyssenkrupp AG's product range covers the fields of steel, automotive technology, machine building, engineering design, elevators, and trading, and thyssenkrupp Group is the fifth largest industrial company in Germany and one of the world's top five steel companies.

Daimler AG, the world's largest manufacturer of commercial vehicles, the world's largest manufacturer of luxury vehicles and the world's second largest manufacturer of trucks.

The company consists of four business units: Mercedes-Benz Cars, Mercedes-Benz Light Commercial Vehicles, Daimler Trucks and Daimler Financial Services.

Mercedes-Benz owns Mercedes-Benz, Maybach, AMG, Smart and other brands, and is a global giant car company.

Siemens AG is one of the world's leading companies in the field of electrical and electronic engineering and industrial automation. For more than 120 years, we have been committed to engineering excellence, innovation, quality, reliability and international development.

Siemens has a global presence and focuses on electrification, automation and digitalization. As one of the world's largest suppliers of energy- and resource-saving technologies, Siemens is a leader in the areas of efficient power generation and transmission solutions, infrastructure solutions, industrial automation, drive and software solutions.

It is also a leading supplier of diagnostic imaging equipment such as computed tomography and magnetic resonance imaging systems, as well as laboratory diagnostics and clinical IT.

Germany's Volkswagen Group is Germany's largest company, and in 2010, it defeated Toyota, and Ghouguo GM became the world's largest car company.

Volkswagen AG is a multinational automobile group with production plants in many countries around the world, ranking first among the top ten automobile companies in the world.

The Volkswagen Group has a total of 12 car brands, Bugatti, Lamborghini, Bentley, Porsche, Audi, Volkswagen, Skoda, Seat, Ducati, Scania, Volkswagen Commercial Vehicles and MAN heavy trucks.

Robert Bosch GmbH is a German multinational company with engineering and electronics as its primary business, and is the world's largest supplier of automotive parts.

Bosch's core products are automotive components (including brakes, controllers, electric drives, electronics, fuel systems, generators, starters and steering systems), industrial products, and building products.

BMW AG is a world-renowned luxury car brand, which has developed from an aircraft engine manufacturer to a group of enterprises dominated by luxury cars and producing world-renowned aircraft engines, off-road vehicles and motorcycles, ranking among the world's leading automobile companies.

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The BMW Group is the owner of the BMW, Mini and Rolls-Royce brands.

Continental AG, the parent company of Continental Tire, is a multinational conglomerate with a history of 100 years, one of the world's leading suppliers of automotive supporting products, one of the world's four largest tire manufacturers, and one of the top five auto parts suppliers.

The main products are tires, braking systems, body stability control systems, engine injection systems, tachometers and other automotive and transportation parts.

Carl Zeiss GmbH is a German manufacturer of optical systems, industrial measuring instruments and medical devices, as well as a world-class manufacturer of camera lenses.

Carl Zeiss is a leading global and international company that supplies products and services to customers in the fields of semiconductor technology, industrial optics, life sciences, medical, ophthalmology and optometry.

BASF AG is one of the largest chemical plants in the world. The BASF Group has more than 160 wholly owned subsidiaries or joint ventures in 41 countries in Europe, Asia, North and South America.

BASF manufactures a wide range of chemical products, such as solvents, synthetic amines, artificial resins, adhesives, electronic chemicals, industrial gases, petrochemical raw materials and inorganic chemical reagents, with the most important customers coming from the pharmaceutical, construction, textile and automotive industries.

BASF is also the world's leading manufacturer of styrenic polymers and engineering plastics for all types of injection molded products, while polyurethane products also have a wide user base worldwide.

MAHLE is one of the leading international manufacturers of automotive and engine components, providing high-quality components for the automotive and engine industries.

Numerous revolutionary innovations have enabled MAHLE to become a reliable partner to its customers and one of the top 20 suppliers worldwide. One out of every two cars in the world is made with MAHLE components, making it a global company and a technology pioneer.

Liebherr, one of the world's leading manufacturers of construction machinery, whose main products include cranes, large mining and excavation equipment, large trucks, aircraft parts and household appliances, is also a major supplier to Airbus.

At the beginning of its establishment, Huaxia's Haier Group introduced advanced technology and equipment from Liebherr in Germany to produce the first generation of "four-star" refrigerators in Asia.

SMS Group is a group company composed of a number of multinational companies engaged in mechanical design and equipment manufacturing business in the field of steel and non-ferrous metal industry, and its member companies are in the world's leading position in many fields such as smelting and rolling, and are one of the world's three largest enterprises in the metallurgical equipment manufacturing industry.

SMS Group's operations in China can be traced back to 1904, when it supplied the first rolling equipment to the Hanyang Iron Works in Huaxia.

Since then, SMS Group participated in the construction of Taiyuan Iron and Steel Plant and Wuhan Iron and Steel Plant in the 60s and 70s respectively, and actively participated in the construction of Baosteel as a supplier of hot and cold rolling equipment for Baoshan Iron and Steel General Plant in the early 80s, making a lot of contributions to the rapid improvement of China's metallurgical industry and the improvement of the overall level of heavy machinery manufacturing industry.

Zhang Zhonghua thought of these supergiants in Germany, and could only silently envy them.

Germany's heavy industry and automotive industry are too developed, and more than a dozen of the world's top 500 companies have been derived from automobile supporting companies alone.

Chemical companies are also very strong, and advanced technology has given birth to many giant companies in mechanical equipment engineering, energy, chemical, oil, natural gas and medicine.

Made in Germany is synonymous with high quality, Zhang Zhonghua remembered that he was going to West Germany to enter the retail industry, and he was too low.

Unfortunately, the current heavy industry in West Germany is forbidden to be acquired by foreigners, and even if foreigners enter some other industries in West Germany, there are many restrictions.

German companies are not united to be described, countless companies are upstream and downstream industrial chain system, and there are basically no foreign companies to insert.

The development of heavy industry can only rely on Dongying, there is no shortage of science and engineering talents, and it is the little brother of the ugly country's key support, as long as it develops into an international company, it is also a success and can act recklessly.

A day later, Zhang Zhonghua's plane landed smoothly at Bonn Airport in West Germany, and he was shocked to see the dense railway network on the plane.

In this era, such a well-developed transportation network is extremely remarkable.

And He Rongfei took the senior management of the group and the senior management of Europe to the airport early to welcome the arrival of Zhang Zhonghua, most of the employees in Europe have not seen the boss, and must solemnly welcome the boss to West Germany for inspection, and this is also to announce the arrival of the boss to the European branch.

After some politeness, everyone arrived at the company branch in Bonn, and the European executives all graduated from prestigious universities and had rich retail work experience, Zhang Zhonghua was very satisfied.

"Boss, we have selected 45 branches in the main cities of Bonn, Munich, Frankfurt, Lyin, Stuart, Bremen, Hamburg, Cologne, Dortmund, Hanrowe and other cities in West Germany, and we are now ready to open.

Another 25 stores are under renovation and are expected to open in one month. ”

He Rongfei introduced Carrefour to Zhang Zhonghua about Carrefour's situation in West Germany.

"Good job, how is the construction of the supply chain system such as logistics, warehousing, and suppliers?"

Zhang Zhonghua asked.

"The supply chain system has been established, the railway transportation in West Germany is very developed, and we have established warehouse centers in four cities: Hamburg, Cologne, Frankfurt and Munich, which can radiate most of West Germany.

There are large warehouses in Hamburg and warehouses in Munich are not far from Austria and Switzerland, so the transportation is also very convenient. ”

The development of railways in West Germany is also due to the blessing of Germany before the two world wars, Germany built a lot of railways to various countries, so that Germany after the war directly inherited the original railway system, and the continuous construction of West Germany after the war made the railway system here extremely developed.

With the success of Dongying, Zhang Zhonghua is also very relieved about the management of Carrefour Supermarket, which is nothing more than the road of capital expansion.

"What are the supermarket chains in West Germany that are worth paying attention to?"

Zhang Zhonghua asked.

"Boss, there's nothing worth paying attention to, there's only one small supermarket chain in the whole of West Germany that's barely okay, it's called Aldi, and there aren't a few others.

In addition, Aldi Supermarket, a supermarket chain that mainly deals in food, was formerly a food retail store, and in 1962 the store was reorganized into a cheap discount store.

It is owned by the brothers Taio and Carl, and there are no more than ten supermarkets in total. ”

He Rongfei said with a smile that there is no one in the entire West Germany who can fight.

Zhang Zhonghua also relieved when he heard this, Germany is a very magical place, the world's retail giant Wal-Mart supermarket once entered Germany, but was headed by the local Lidl supermarket and aldi supermarket in Germany, and after several years of entanglement, he was finally driven out of Germany with a blue nose and swollen face.

Aldi (Aldi) is the largest food chain retail enterprise in Germany in the future, and supermarkets are also all over Europe and ugly countries, with about 5,000 stores around the world.

In 2017, ALDI entered the Chinese market by opening a flagship store called ALDI, which deals in imported goods.

The two founders of the Aldi Group are the first and second richest people in Germany.

Another Lidl supermarket that beat Wal-Mart with AIDL has not yet been established, and Lidl supermarket is known as a supermarket for the poor, mainly for food and daily necessities and small household appliances.

This year, Homemart will also open in West Germany, and as for the Lidl supermarket, it will not appear.

The unity and xenophobia of the German companies are also too strong, so let the Carrefour supermarket and Homemart convenience store block it at the source, and the cheap supermarket will go to hell.

Zhang Zhonghua remembered that many European supermarket giants had not yet been established, and Carrefour was still trapped in Gaul and had not expanded abroad, and he was happy.

There is only one competitor in Europe, and Tesco's main market is now ugly country, Carrefour directly attacked the base camp in Europe, and Tesco will not suffer setbacks in both places.

"Carrefour supermarkets should take advantage of the fact that local supermarkets in Europe have not risen to quickly seize the market, and now is also the time with the least resistance, and it will be difficult to miss this opportunity and then want to enter."

After Zhang Zhonghua understood the current situation, he immediately said to He Rongfei.

"Understand, now the British Tesco is the strongest, but they are expanding in the ugly country and have no time to take care of the European side, and the Carrefour supermarket in Gaul has approached a hundred supermarkets in Gaul.

With the cooperation of Carrefour supermarket, Homemart convenience store and CFC restaurant, it is not difficult to seize the market in Europe. ”

He Rongfei said confidently.

"If we can launch a convenient bank card like Dongying in Europe, the effect of launching the points business will definitely be better, and it will be convenient and increase the brand awareness at the same time."

"The current bank card is still too backward, and the card does not have the function of storing information, and even if it is invented, it is difficult to use it at present.

If the cost of that kind of magnetic card is invented, these membership cards are still very convenient, and we can also receive a large amount of money in advance through the pre-sale of stored value membership cards. ”

There is nothing to be done if the technology cannot be realized, and everyone knows that computers are currently using very inconvenient tape storage, and even if it is invented, the cost is not something that customers are willing to pay. Now computers are particularly valuable, and they are not suitable for large-scale use, and it is already very good to have computers for warehouse management.

Zhang Zhonghua also thinks that three communication satellites can be launched in the future, so that the world's banks and supermarkets can all be connected, but the current satellites are still too backward, and there is no way to launch a gas satellite, so NASA will ignore you.

And if you spend a lot of money on global communications, it won't take a few years, and the development of satellite technology is still very fast, so let's wait a few years.