The number of such reviews is quite high, accounting for about a quarter of them.

Li Chuan browsed for a long time, but found no traces of the organization behind it.

There is no organization behind it, which means that this is a spontaneous action of netizens.

This is a very dangerous signal, indicating that public opinion of "Mr. Sen" is deteriorating.

'Why is this happening?' ’

Li Chuan frowned.

He thought about it for a long time and felt that the problem was most likely in his identity.

Before the twelfth episode of "Star Detective Season 4" was broadcast, his popularity was already very high: in the live broadcast industry, he was in the limelight, and even faintly suppressed Sister Ya; In the entire Internet celebrity world, he is also in full swing, and there are few people who are better than him.

After the twelfth episode of "Star Detective Season 4" was broadcast, he became popular with the word "routine" and successfully got out of the circle, gaining a high degree of attention on the whole network, and while gaining a large number of fans, his popularity and influence have also been further improved.

However, he's just an influencer.

The word "Internet celebrity" is negative in today's social public opinion, and its social status is relatively low.

This is an objective reality, and it is impossible not to admit it.

A person with a low social status has such a high reputation, such a great influence, and makes so much money, many people will feel unconvinced in their eyes, and they will have thoughts such as "why" and "he is not worthy".

That's where the problem lies.

The problem has been found, how can it be solved?

Criticism can solve the temporary crisis, but it cannot change the general opinion of the public, and there is no way to fundamentally solve the problem by means such as control and evaluation.

The best way to solve the problem fundamentally is to change your identity.

What is "Conversion of Status"?

As the name suggests, it is to change an identity.

Internet celebrities have a low social status, so he won't be an Internet celebrity, but go to a profession with a high social status, and the problem will be solved.

Of course, this is just easy to say.

It is not so simple to change identities, especially those Internet celebrities who have become famous, since the moment they enter the public eye, the label on their bodies has been basically fixed, and it is very difficult to get rid of it.

For Li Chuan, he will have to live broadcast goods in the future, and the label of "Internet celebrity" cannot be shaken off no matter what...... It is impossible for him to give up the good "money" of live streaming because of this.

Therefore, "changing identity" with him, it will not work.

However, there is a compromise in this matter.

Although Li Chuan can't change his Internet celebrity identity, he can add an extra layer of identity on top of his Internet celebrity identity.

For example: influencers and scientists.

The social status of an influencer is low, and the social status of a scientist is high, but what if it is an influencer scientist?

Internet celebrity scientists, the impression of people, is definitely lower than that of real scientists, but compared to ordinary Internet celebrities, I don't know how high it is.

This is the compromise method, the core idea is: add an additional occupation with high social status, and hedge with the occupation with low social status, in order to achieve the purpose of "raising one's own social status".

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[This Internet celebrity is too rich] 【】

If it can be done successfully, it can also solve the problem to a large extent.

What kind of profession does Li Chuan want to add?

It's impossible for a scientist, that's just an example, he doesn't have the talent for this, if he insists on impersonating, he can do it for a few days, but in the end he will definitely be exposed.

If you don't be a scientist, what do you do?

Star?

Li Chuan wants to be a star, but it's actually quite easy.

Two days ago, he just became popular because of "Star Detective", and now there are many entertainment companies looking for him, as long as he is willing, he can break into the entertainment industry at any time and embark on the road to stardom.

He wasn't going to do that, though.

Although the social status of celebrities is higher than that of Internet celebrities, it is not much higher, in today's society, there are many people who are unhappy with celebrities, and the public's tolerance for celebrities is also very low, not much higher than that of Internet celebrities.

Therefore, there is no point in him being a star, and the cost performance is too low.

If he doesn't be a scientist or a star, what else can he do?

Entrepreneur?

Li Chuan's eyes suddenly lit up.

The three words "entrepreneur" are positive in today's social public opinion, and their social status is relatively high, at least much stronger than the identities of Internet celebrities and celebrities.

The more well-known an entrepreneur is, the more influential he is, and the more money he earns, the public will not only not be unconvinced by him, but will think that he is powerful and capable, and may even become his fans and believers, just like Ma Yun and Warren Buffett.

From this point of view, entrepreneurs are undoubtedly the most suitable choice!

Thinking of this, Li Chuan had already made up his mind.

He closed his eyes and began to analyze the feasibility of "becoming an entrepreneur himself."

First of all, he is the owner of Miki Media.

Although Miki Media is in the Internet celebrity industry, which is quite different from the traditional industry, in terms of asset scale, Miki Media is not weak at all, and can even be said to be "very strong".

The current Sanmu Media, the net worth alone is already four or five billion, and the valuation must be at least one billion.

In terms of operating efficiency, Miki Media's profits are more than those of many listed companies; In terms of development prospects, it is not necessary to say that there has been no real outbreak in the development of live streaming until now.

With Miki Media, his identity as an "entrepreneur" has a foothold, which is particularly crucial.

Secondly, Mr. Sen's personality is quite compatible.

The account "Mr. Sen" was set up as a "rich generation" from the beginning, and he did not give up completely after transforming into a live broadcast.

With this as a foreshadowing, the follow-up hype and publicity will not be particularly abrupt, and the audience will be easier to accept.

In addition, Mr. Mori's public opinion has a certain basis.

Speaking of which, I also have to thank He Jiong.

At the beginning, He Jiong gave him a nickname called "Mr. Sen", and after two consecutive episodes of "Star Detective", this nickname gradually spread, especially after the broadcast of the twelfth episode, "Mr. Sen" was completely out of the circle.

"Mr. Sen" has the word "total" in it, and if he calls too much, others will think that he is a "boss", so the subtle influence is very effective...... Nowadays, most people in the entertainment industry call him that, and among fans, there are many people who call him "Mr. Sen".

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[This Internet celebrity is too rich] 【】

With this as a foundation, his transformation into an "entrepreneur" is a matter of course.

Mr. Sen is an entrepreneur, with a foothold, a fit in personality, and a certain foundation of social public opinion, and overall, the feasibility is still very high.

Thinking of this, Li Chuan was quite excited.

However, he didn't rejoice too early, high feasibility does not mean that it will be successful, it depends on how to do it.

How does it work...... You can start with the nickname "Mr. Sen"!

After the twelfth episode of "Star Detective Season 4" was broadcast, many viewers knew that Mr. Sen had a nickname like "Mr. Sen", and with this nickname, they could easily judge: Mr. Sen is a boss.

However, most of the audience is actually unaware of the specific boss of which company Mr. Sen is and what industry he is engaged in.

[Why do you call him "Mr. Sen"? What does he do? 】

[Isn't he an Internet celebrity anchor? Or the boss of the company? 】

[What is the name of Mr. Mori's company?] 】

[What does Mr. Mori's company do?] Does anyone know? 】

[Mr. Sen is only in his early twenties, is he the boss at such a young age? 】

【……】

Many netizens who did not know or were not familiar with Mr. Mori before, but were particularly curious, often posted similar comments on the Internet.

Li Chuan felt that he could take advantage of this and completely announce the identity of his boss.

The specific operation method is: find a batch of marketing accounts, in the form of videos or articles, to "reveal" Mr. Sen, the title can be taken as [Young is a billionaire, Mr. Sen's true identity has been exposed!] ], [An Internet celebrity is called "Mr. Sen" by a group of celebrities, who is Mr. Sen? ], [Started a business during college, had assets of tens of millions, bought luxury cars, matched watches, and now has become a billionaire: revealing Mr. Sen's entrepreneurial road] and so on.

Mr. Sen has just become popular now, and this kind of gossip information is still relatively marketable, and it should be able to gain a lot of attention when it is released.

If the attention is not enough, Li Chuan can add fuel to the fire, and strive to make most netizens familiar with his "true identity" in a short period of time.

After his "true identity" was exposed, the nickname "Mr. Sen" was completely confirmed.

Miki Media can also use this to enhance its brand influence.

Today's Miki Media has a very strong asset scale, but its popularity and influence are not high, and in the eyes of many outsiders, Miki Media is also a medium-sized M organization, which is not particularly large.

Mr. Mori promotes as the "founder of Miki Media", and Miki Media can also use the name of "Mr. Sen" to improve its own popularity and influence, and the two can be bundled with marketing to achieve "1+1>2".

This type of operation is very common, and it has a technical term called "founder IP".

The most successful "founder IP" in China is Li Chuan's old employer, Ahri Baba.

The relationship between Ma Yun and Ahri Baba is unknown to no one in the country...... With the identity of "the founder of Ahri Baba", Ma Yun has gained great popularity and influence at home and abroad; And Ma Yun's personal charm and influence were finally fed back to Ahri Baba's stock price, and she reaped tangible benefits, which is the role of "founder IP".

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[This Internet celebrity is too rich] 【】

Mr. Mori and Miki Media, if done well, can achieve similar results.

Of course, that's all for later.

The main task now is to promote Mr. Mori's identity as the founder of Miki Media.

When this matter is done, Li Chuan's first step to become an "entrepreneur" can be regarded as a step.

After the first step, there is a second step.

It's not that easy to become an "entrepreneur".

"Entrepreneur" is not the same as "company owner", there is an essential difference between the two.

"Company owner", just open a company and do some business, you don't have to think about anything else.

"Entrepreneurs" are different, in addition to opening companies and doing business, "entrepreneurs" must also make certain contributions, have a certain sense of social responsibility, and be recognized and accepted by the government and the general public.

The most typical representative of "entrepreneurs" is none other than Steve Jobs, the "father of Apple".

Jobs's contribution, needless to say, changed the trend of the world and people's way of life, and was sought after and admired by business people all over the world.

Li Chuan is in the Internet celebrity industry, and he can't be as great as Jobs, but he can also make his own contributions.

For example, he can do a free live broadcast to help farmers sell their agricultural products; In addition, he can also donate money and materials to charity to shoulder his sense of social responsibility. …… These actions can be goodwilled.

'Free live broadcast to help farmers, you need to plan well, choose products or something, it must be too late before the year, or wait until the year after the year, and then find an opportunity. ’

"Donations and donations can't be done casually, recently, there have been no natural disasters in the country, if you want to donate, you need to think carefully." ’

'Or not...... How many Hope Elementary Schools to build? ’

This is okay, but it is too troublesome, and the construction of Hope Primary School requires an inspection in advance, site selection, and communication with the local government, which is quite a cumbersome process...... To do that, you need to have a team dedicated to it. ’

'Set up a team within the company to do charity?' ’

In this way, it is better to set up a public welfare fund directly. ’

However, if a public welfare fund is established, will it be scolded as "tax avoidance"? ’

‘……’

The more Li Chuan thought about it, the more headache he felt.

At this moment, he deeply felt that his road to becoming an "entrepreneur" would be very long and difficult.

'Alas~, forget it, don't think about it so much for now, let's start doing it step by step. ’

Li Chuan said secretly, found his mobile phone at the moment, and called Yu Jie.

"Looking for marketing accounts, publishing gossip videos or articles", he can't operate it himself, and he doesn't have time to operate it, so handing it over to Yu Jie is the best choice.

The phone was connected, and Li Chuan began to assign tasks to Yu Jie.

He elaborated on his ideas and plans, and then the two discussed them again.

During the discussion, Yu Jie put forward several constructive suggestions.

For example, Yu Jie proposed: You can use his academic qualifications to make an article.

Mr. Sen is a high-achieving student who graduated from Zhejiang University, although he is an Internet celebrity, but unlike ordinary Internet celebrities, he is a highly educated Internet celebrity.

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[This Internet celebrity is too rich] 【】

Publicizing this point and distinguishing Mr. Sen from ordinary Internet celebrities can effectively enhance the public's perception of Mr. Sen, and then promote Mr. Sen's "boss" identity, which will be more acceptable to the public...... After all, people with high academic qualifications have the ability, which is almost the consensus of mankind.

After listening to this, Li Chuan felt that it made sense, so he nodded in agreement.

A phone call, more than an hour.

When I hung up, it was already half past twelve at noon.

At the right time, Wu Jinyan had already left the room.

When Li Chuan was still reading the comments on Weibo, Wu Jinyan had already dressed, got up, sat on the table next to him, and started to put on makeup.

After putting on her makeup, she went to the living room outside, called the hotel front desk, and ordered a lunch.

When Li Chuan hung up the phone, the waiter just happened to deliver lunch.

Wu Jinyan came in and asked him to eat, and he also hurried to dress, get up, and wash.

After cleaning up, the two had lunch in the living room.

Subsequently, Li Chuan left the hotel.

He drove back to the company, picked up some things, and then returned to the hotel, checked out of the room, and drove Wu Jinyan to Xiaoshan Airport.

Plane at half past three this afternoon: Fly to BJ.

Li Chuan went here to deal with Wu Jinyan's contract matters.

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