Chapter 186 Account Positioning and Short Video Style Seminar
The phone rang three times and was connected.
Fan Han: "Hey, Xiao Li." ”
Li Chuan: "Hey, Sister Fan, are you busy?" ”
Fan Han: "Not busy...... Xiao Li, did you receive the New Year's goods I sent you? ”
Li Chuan: "Uh, this...... I've been at BJ lately and haven't had time to get back to the office yet......"
Fan Han: "Huh? What are you doing at BJ? ”
Li Chuan: "I talked about cooperation with Wu Jinyan's company. ”
Fan Han: "Wu Jinyan? ”
Li Chuan: "Well, it's the heroine of "Yanxi Raiders", have you seen it?" ”
Fan Han: "Oh, I've seen it, Wei Yingluo, right?" ”
Li Chuan: "Yes, it's her. ”
Fan Han: "What kind of cooperation are you talking about with her?" You're going to enter the entertainment industry? ”
Li Chuan: "No, that's the thing...... Wu Jinyan came to my live broadcast room as a guest before, and later, we have been in touch, some time ago she told me that she wanted to try live broadcasting, and asked me if I could help her, I don't happen to have a company, so I wanted to buy her live broadcast appointment, so I came to BJ. ”
Fan Han (tone of surprise): "Wu Jinyan wants to do a live broadcast to bring goods?!" ”
Li Chuan: "Well, she is a star and has a wide influence, so it should be quite suitable to do live broadcasts." ”
Fan Han: "Suitable is suitable, it's just ...... Is she serious about doing it? ”
Li Chuan: "I really want to do it, her idea is quite firm, and... I've now bought her live streaming contract. ”
Fan Han: "Oh? Already bought? ”
Li Chuan: "Well, the contract I just signed, but ...... There is one more problem. ”
Fan Han: "What's the problem?" ”
Li Chuan: "The platform has not yet been decided. ”
Fan Han: "Platform? ”
Li Chuan: "Well, I want to pull her to Douyin to do (live streaming), but she herself wants to go to Taobao, in this regard... It's quite tangled. ”
Wu Jinyan had been listening to the side, and when she heard Li Chuan say this, she frowned and was about to speak.
Seeing this, Li Chuan hurriedly stretched out a finger and put it in front of his mouth, signaling her to shut up.
Wu Jinyan was stunned, then reacted, and closed his mouth honestly at the moment.
Fan Han also heard what Li Chuan meant at this time, and was silent for a while.
Li Chuan waited for a while, and when he saw that the other party didn't speak, he felt a little embarrassed, so he took the initiative to speak: "Sister Fan, I called you just to ask, over there... Can you provide some support to Wu Jinyan, with good conditions, I can also persuade her well...... I personally hope that she will come to Douyin, after all, my base camp is here, and you know this, if she can come to Douyin, the company will be more convenient in terms of management. ”
When Fan Han heard this, he was still silent for a long time before he spoke: "That's it, Xiao Li, let's have a meeting to discuss, and if there is news, I'll call you again." ”
Li Chuan: "Oh, how long will it take?" ”
Fan Han: "Before nine o'clock in the evening, I will definitely give you an answer, do you think it's okay?" ”
Li Chuan: "Okay, no problem, it's hard Sister Fan." ”
Fan Han: "It's okay...... So let's do it for now, I'll let them know the meeting now. ”
Li Chuan: "Okay, you're busy. ”
Fan Han: "Well, bye-bye. ”
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[This Internet celebrity is too rich] 【】
Li Chuan: "Bye-bye." ”
The phone hung up, Li Chuan threw the phone aside, leaned his back on the sofa, slowly turned his head, and looked at Wu Jinyan next to him, with a hint of a smile on the corner of his mouth.
Wu Jinyan didn't laugh, at this time, she was still a little apprehensive in her heart, and couldn't help but say: "They will give it to me... What kind of conditions? ”
"I don't know."
Li Chuan shook his head, patted Wu Jinyan's shoulder again, and said: "You don't have to worry, you are the first star who clearly wants to participate in the live broadcast to bring goods, and you are a popular star, they will definitely pay attention to it, and the conditions given will definitely not be bad." ”
"Oh."
Wu Jinyan's face was much soothed.
"Oops~~~~~"
Li Chuan half lay on the sofa and stretched, a little wilted, and said, "Wait, before the end of today, they will give news." ”
"Hmm."
Wu Jinyan nodded in response, his body fell down, and he leaned on Li Chuan.
Li Chuan hugged him, and the two snuggled together, no one spoke, and the picture was quite warm.
The warm picture lasted for about a minute, and then ...... It slowly changed color.
One of Wu Jinyan's hands began to touch Li Chuan's body.
"What are you doing!"
Li Chuan grabbed Wu Jinyan's wrist and said with an unhappy expression.
"Anyway, it's nothing to do now, come on."
Wu Jinyan said, and he was about to ride on Li Chuan.
"it!"
Li Chuan pushed it away, his face turned black and said, "There are some things, and I haven't finished it yet!" ”
"What else is going on?" Wu Jinyan pouted and said dissatisfied.
"Meeting." Li Chuan tidied up his clothes.
"What's the meeting?"
"Your Account Positioning and Short Video Style Workshop."
"Huh?"
"Just to discuss how to shoot a short video for you?"
"Oh."
"Oh what."
Li Chuan said, slapped Wu Jinyan on a certain part, and said, "Do you have a computer at home?" If you have a notebook, take it quickly. ”
"What do you want a computer for?" Wu Jinyan said with a grumbling face.
"Video call with Yu Jie."
"Yu Jie?"
"Well, the director of operations of our company, he knows more about short videos than I do."
"Oh."
Wu Jinyan responded, and immediately got up and went to the bedroom and rummaged through the computer.
At the same time, Li Chuan also picked up his mobile phone again and dialed Yu Jie's number.
The phone rang twice and was connected.
Yu Jie: "Hey, Mr. Li." ”
Li Chuan: "Tsk, didn't you say it before, call me 'Mr. Sen' in the future!" ”
Before coming to BJ, Li Chuan had communicated with Yu Jie on the phone for more than an hour.
At that time, Mr. Sen once again broke the "single sales record", which was used by Douyin and pushed to the hot search on Weibo...... While Li Chuan got a "bull pen" sound, he also attracted a lot of criticism.
In response to these criticisms, he decided to portray himself as an "entrepreneur" as a way to change the audience's perception of him.
He came up with a number of initiatives, and "unification of titles" was one of them.
"Title unification", as the name suggests, unifies what outsiders call him.
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[This Internet celebrity is too rich] 【】
Previously, outsiders called him more chaotic, employees within the company liked to call him "Mr. Li", Internet celebrities on Douyin liked to call him "Brother Sen", and people in the entertainment industry mostly called him "Mr. Sen...... Among the many titles, the word "Mr. Sen" is the most out of the circle, and it is also the most suitable for his identity as an "entrepreneur".
Therefore, he decided to take the word "Mr. Sen" as his only external name in the future.
The corresponding changes must first start from within Miki Media.
This initiative was originally proposed by Yu Jie.
However, he forgot about the initiative he put forward first, and shouted "Mr. Li" when he picked up the phone.
Li Chuan still remembers that he made a refutation at the moment.
"Oh, Mr. Sen!"
Yu Jie seemed to have patted his head, and there was a "snap" sound on the other side of the phone, and the sound was very crisp.
"I've been so busy lately, my mind has gotten lost." After Yu Jie finished beating himself, he opened his mouth to explain.
"What have you been up to lately?"
"Busy with the thing you arranged for me earlier...... Marketing account, I have already found it; Wen Yu or something, it's all in place...... Since yesterday, videos and articles have been released one after another. ”
"The Sword Comes"
"Oh~~, how's the effect?"
Li Chuan originally wanted to directly say about Wu Jinyan, but the hype and propaganda were also very important, and now that he had mentioned it, he naturally wanted to make some inquiries.
"Didn't you read it online?"
"I've been busy with Wu Jinyan's affairs recently, and I don't have time to surf the Internet."
"Oh~, Wu Jinyan's matter...... Done? ”
Yu Jie knew about Wu Jinyan, because Li Chuan had mentioned it to him on the phone before.
"Well, that's it...... Let's talk about the marketing account first, what is the response to those videos and articles? ”
"The response is very good, a video exploded on Douyin, more than 20 million views, and now... It is estimated that it has broken 30 million, and the three words 'Mr. Sen' have been on the Douyin hot list for a while, forming a hot spot...... Weibo, Kuaishou, Station B and other platforms are not small, especially Weibo, there is a marketing account (Weibo), which has attracted tens of millions of views, but I don't know why, it just didn't get on the hot search...... Overall, the response has been overwhelming and wide-ranging. ”
"Hmm."
Li Chuan nodded with satisfaction, and then asked, "How is the development of public opinion?" ”
"Hmm...... Not too good. ”
"Bad?" Li Chuan frowned.
"It's not bad, it's not too good, overall ...... It's okay, but ...... There are quite a few people who scold you. ”
"Oh." Li Chuan responded, his face expressionless.
"When I say this, I may not understand, but if you have time, you can take a look on the Internet, so that it will be clearer."
"Okay, I see, I'll watch it in the evening."
Li Chuan said a word, and then changed the subject: "Where are you now?" ”
"In the office."
"You have a camera on the computer in your office."
"Nope."
"Huh?"
"There are cameras in the warehouse, and they were bought for the anchor before, and now there are a few left."
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[This Internet celebrity is too rich] 【】
"Oh, that's fine, you put a camera on your computer, and we'll have a video conference in a moment."
"Video meeting?"
"Well, Wu Jinyan's contract has been taken down by me, and we are going to discuss now how to shoot a short video for her."
"Oh...... I understand, I'll go and prepare now. ”
"Well, it's done, tell me on WeChat."
"Okay."
“……”
Hanging up the phone, Li Chuan turned his head to look at the side, Wu Jinyan had already found his laptop and put it on the coffee table in front of him.
……
After some tossing, at around 3:40 p.m., the video signal was successfully connected.
Yu Jie adjusted the camera and said into the microphone: "Hey, hey, can you hear me?" ”
Li Chuan: "Yes. ”
Yu Jie: "Is my video card not stuck?" ”
Li Chuan: "No, what about my side, how about it?" ”
Yu Jie: "It's good. ”
Li Chuan: "Well, let's get started." ”
Yu Jie: "Huh? Don't you bring Wu Jinyan in? ”
Li Chuan: "No, she's right next to me." ”
Li Chuan said, grabbed Wu Jinyan's arm, and pulled it to the center of the camera.
Wu Jinyan was forced to say hello to the camera: "Hello, Holle." ”
Yu Jie (stunned): "Uh, hello, you guys...... Together? ”
Li Chuan: "Yes, what's the problem?" We just signed the contract and were talking about things together. ”
Yu Jie: "Oh, I'm sorry, that ...... Teacher Wu, I didn't know you were ......"
Wu Jinyan (waved his hand): "It's okay." ”
Li Chuan: "Okay, stop talking nonsense, let's start quickly." ”
Yu Jie: "Oh, good, that...... First of all, let me ask Mr. Wu, what style of short video do you want to make? ”
Wu Jinyan: "This ...... I didn't think about it. ”
Yu Jie: "Then what style of short videos do you like to watch?" ”
Wu Jinyan: "I can't say it, I like to watch... Quite a lot. ”
Li Chuan: "Drag class, how about it?" ”
Yu Jie: "Cross-dressing? ”
Li Chuan: "Well, it's the kind taken by Zhang Jun, beautiful women in cross-dressing, I look at the ones he filmed, and the number of views is quite good (turning his head to look at Wu Jinyan) Have you ever seen a beautiful cross-dressing video? ”
Wu Jinyan: "I've seen it, but I don't like it very much." ”
Li Chuan: "Then what do you like?" ”
Wu Jinyan: "I can't say. ”
Li Chuan: "Tsk, forget it, don't ask her if she likes it or not, she herself is confused, how can it be suitable and how to come (turned his head to look at Wu Jinyan) You have no opinion, right?" ”
Wu Jinyan (nodded): "No comment." ”
Li Chuan: "Well, that's fine. ”
Yu Jie: "If that's the case, it's much more convenient, I personally think it...... Mr. Wu should change his look. ”
Li Chuan and Wu Jinyan: "Huh? ”
Yu Jie: "I think so, Mr. Wu is going to participate in live streaming in the later stage, and women should be able to do live broadcasts, just like Sister Ya, I'm right." ”
Li Chuan: "Well, that's right. ”
Yu Jie: "Sister Ya's face shape, eyebrows and eyes look more imposing, no matter what she wears or what kind of style she does, it will give people the feeling of a strong woman...... Mr. Wu is much worse in this regard, Mr. Wu's skeleton is relatively small, it looks weak, and his facial features are also sweet, not very imposing, and the image needs to be rebuilt. ”
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[This Internet celebrity is too rich] 【】
After listening to Yu Jie's words, Li Chuan looked at Wu Jinyan again, and found that what the other party said was indeed reasonable, so he couldn't help but nod at the moment.
Wu Jinyan saw Li Chuan nodding, pouted, and asked, "Then what should I do?" ”
Yu Jie: "The change of image is nothing more than makeup, dress, hairstyle and other factors, in terms of makeup, it should be quite simple to find a professional makeup artist and put on an imposing makeup; Apparel...... Let's focus on suits, girls wear suits, and the temperament changes quite a lot; Hairstyle...... I suggested that Mr. Wu cut her hair short, and girls with short hair would look more heroic. ”
"Cut your hair short?" Wu Jinyan couldn't help frowning.
"It's fine."
Li Chuan patted Wu Jinyan's shoulder and comforted: "If it's inconvenient for you to cut it, you can wear a wig when the time comes." ”
"Well, the wig is better adjusted, and I can't see it." Yu Jie also echoed on the side.
"Oh."
Wu Jinyan's face was slightly relaxed, then he hesitated for a moment, frowned slightly, and said, "Think about it, really cut it...... It's not impossible. ”
"Hmm."
Li Chuan nodded and said, "It's best to really cut it, if you can't cut it really well, just wear a wig, it doesn't matter." ”
After Li Chuan finished speaking, he remembered one thing in his mind.
He remembered that Wu Jinyan seemed to have really cut his short hair in later generations, but... He wasn't sure, after all, in his previous life, he hadn't paid attention to Wu Jinyan, but he had just watched a few episodes of the other party's TV series, and he couldn't remember the specific image clearly.
Wu Jinyan: "What you just said is my image during the live broadcast?" ”
Yu Jie: "Yes. ”
Wu Jinyan: "What about short videos? Do you want to maintain this image too? ”
Yu Jie: "Try your best, short video platforms like Douyin are very important in terms of common personalities, short videos and live broadcasts, try to keep them unified, if the differences between personalities are too great, the fans attracted from short videos will not be able to efficiently convert into live broadcast traffic, which is equivalent to wasting most of the fans in vain." ”
Li Chuan: "He's right, for an ordinary Internet celebrity, fans generally follow him through short videos, if the effect of the short video is too different from the effect of the live broadcast, fans will feel that they have been deceived, and when the time comes, they will not only not watch the live broadcast, but may even be shut down...... Of course, you are a star, and the situation may be different, but this is the commonality of the platform, the basic principle is the same, if you want to make a living on the platform of Douyin, you must understand its tonality and follow its rules. ”
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