Chapter 189: 1 Billion People
The agenda for filming "Sister Wei's Workplace Diary" has been set, and related topics have come to an end for the time being.
Subsequently, the three of them had a discussion on the preliminary operation of Wu Jinyan's Douyin account.
"Sister Wei's Workplace Diary" will not be officially filmed until the end of February, and there is still more than a month before that, and this time must be used to do nothing.
How do you use it?
The three of them discussed for half an hour, but they didn't think of a good method, and finally had to use the conventional number of ways to operate.
What is the regular number of roads?
The conventional road is a more traditional and more secure way that many people are using, and it comes down to Wu Jinyan, which is to first shoot an official announcement video: announce that he has settled in Douyin, and then "follow the trend".
"Follow the trend", as the name suggests, is what is popular and what is filmed.
Douyin is still in the stage of rapid development, today this song is popular, tomorrow the dance is popular, hot spots one after another, basically deliberately created by the official.
If you take the initiative to rub the hot spots on Douyin, you can gain more traffic than usual, and the number of fans will continue to rise...... Many beautiful Internet celebrities on Douyin are like this.
In the early stage of more than a month, Wu Jinyan can develop according to this number of roads: send a video in two or three days, rub it if there is a suitable hot spot, and shoot some beautiful content if there is no suitable hot spot...... With her status as a popular star, she has released more than a dozen works, which should attract millions of fans.
Wait for this period of time to pass, and then transform in the direction of a series of short dramas, and the previously released works can be appropriately hidden.
This point has been determined, and the direction of Wu Jinyan's short video operation has been almost discussed.
After that, the three of them changed the topic and discussed some miscellaneous matters.
One of the more important miscellaneous things is to choose an assistant for Wu Jinyan.
Wu Jinyan has an assistant, and Li Chuan has seen it before, that is, during the "Double Twelve Special", the girl who accompanied Wu Jinyan to the company seemed to be called "Cao Mengxuan".
However, Cao Mengxuan's salary was jointly paid by Wu Jinyan and Huanyu Film and Television, and both parties were responsible for half of it.
Since he is a person from Huanyu Film and Television, he naturally will not speak to Miki Media.
Miki Media has no people of its own by Wu Jinyan's side, and once Huanyu Film and Television makes any small moves, such as: sending Wu Jinyan to the country to participate in activities, and then confiscating mobile phones and other communication tools, Miki Media can't find anyone here, so it can't conduct business normally and suffer losses for no reason.
Thinking of this, Miki Media must send a person to follow Wu Jinyan at any time, report and deal with the situation in a timely manner, and usually try to strive for the interests of Miki Media in terms of Wu Jinyan's schedule adjustment, time arrangement, development direction, and place to participate in activities.
At the same time, this person also needs to shoot and edit short videos.
Wu Jinyan is usually busy with work, and it is inconvenient to run back and forth when filming or participating in variety shows, but Douyin can't be updated for a long time...... At this time, this person needs to stand up, take local materials, and shoot and edit short videos for Wu Jinyan.
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[This Internet celebrity is too rich] 【】
Such people are still quite difficult to find.
Shooting and editing short videos is relatively simple, and the employees of Miki Media's operation department are basically fine.
However, to be an assistant to Wu Jinyan, it is best to be a girl in terms of gender...... Miki Media has nearly thirty operations, most of which are men and only five women.
Among the five female operators, there is only one with a stronger personality.
Some people may ask, why do you have a strong personality?
The answer is very simple, "follow Wu Jinyan's side and fight for the interests of Miki Media", people with weak personalities can't do it at all, and there is a high probability that they will be led by the nose and will not play any role.
The only female operator with a strong personality, called "Zhu Xiaomin", is a member of the second operation group (under Zhang Jun), twenty-six years old this year, joined the company more than two months ago, a little short and fat, and she is not very good-looking, but she speaks very loudly, and her personality is relatively strong.
Li Chuan was very impressed by this person, once, he saw Zhu Xiaomin scolding a female anchor, speaking very loudly, and the language was a little ugly, he couldn't see it, so he took the initiative to persuade him, but Zhu Xiaomin didn't give him face at all, and replied directly: "What's wrong, boss, distressed?" When I was distressed, I pulled it back to be the boss lady for us, and I didn't bother to care. ”
In a word, Li Chuan was half angry, and it also made the female anchor red-faced...... In the end, Li Chuan did not give full play to the majesty of being the boss, and left in a huff.
Because of this incident, Li Chuan kept the person "Zhu Xiaomin" firmly in his heart, but he did not hate the other party, but admired it.
In today's era, there are fewer and fewer employees like Zhu Xiaomin, who have a sense of responsibility, strong work ability, and dare to put forward different opinions to the boss, and he is lucky to be able to recruit one.
He originally planned to promote Zhu Xiaomin to team leader when he established the "second operation team" after the year...... In his opinion, Zhu Xiaomin's personality and style are naturally suitable for management, and over time, he may not be able to enter the company's top management.
Therefore, when Yu Jie proposed to let Zhu Xiaomin be Wu Jinyan's assistant, he was a little reluctant in his heart, because he felt that it was a bit of a waste.
However, he did not veto it immediately, but went outside the room and called Zhu Xiaomin to ask for her opinion.
When Zhu Xiaomin heard about this, he was very excited, and immediately expressed his willingness to accept it, and even wanted to fly over from Hangzhou City immediately.
Recognizing Zhu Xiaomin's attitude, Li Chuan frowned and thought for a while.
He thought that if Wu Jinyan could become a head anchor, he would definitely set up an operation team to serve her in the future, and when the time came, letting Zhu Xiaomin be the head of the team would not be considered to bury talents.
Thinking of this, he made up his mind.
Zhu Xiaomin's appointment of Wu Jinyan as an assistant was decided, and at the same time, Li Chuan also gave Zhu Xiaomin a 10% increase in salary, plus a monthly settling-in allowance of 3,000 yuan.
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[This Internet celebrity is too rich] 【】
Zhu Xiaomin will fly to BJ with Zhou Mengxue on the plane tomorrow afternoon.
……
A video conference lasted more than three hours and ended at 7 p.m.
After it was over, Wu Jinyan ordered a takeout.
After the two of them finished eating, they had nothing to do, and then went to bed again.
Well, this was not Li Chuan's original intention, it was really Wu Jinyan who insisted too much, and he had no reason to refuse, so he reluctantly went into battle.
At half past eight in the evening, when the two were "fighting", the mobile phone suddenly rang.
Li Chuan took it and saw that it was Fan Han's call.
Not surprisingly, it was the results of the meeting on Douyin.
Li Chuan and Wu Jinyan were well aware of the importance of this matter, so they temporarily suspended the "battle" and Li Chuan answered the phone.
The phone was called for twenty minutes, and after hanging up, Li Chuan and Wu Jinyan glanced at each other, and both of them had smiles on their faces.
The development of things, as expected, the meeting on Douyin has ended, and there is a result: they are willing to provide Wu Jinyan with a traffic package of "1 billion people", which is valid for half a year (from the day Wu Jinyan officially started broadcasting).
1 billion people is 1 billion views!
There are 52 weeks in a year, and half a year is 26 weeks, if Wu Jinyan broadcasts live twice a week on average, it will be 52 in half a year.
1 billion views, evenly distributed to 52 live broadcasts, and the number of viewers for each live broadcast is 19.23 million!
19.23 million views, if Wu Jinyan's live broadcast duration is six hours and the average stay is three minutes, then the average popularity of the live broadcast room will remain at 136,000!
And that's not counting organic traffic.
Wu Jinyan is a popular star, and the popularity of natural traffic must have 20,000 or 30,000 people.
136,000, plus 20,000 or 30,000, that is, about 160,000.
Such popularity data, in the live broadcast industry, is almost the head!
Moreover, if Wu Jinyan only broadcasts live once a week, the popularity of her live broadcast room will remain at about 300,000...... This is the absolute top popularity data!
With such generous conditions, Douyin has also been given out in later generations, but the number of times is not much, and it can be counted on one hand.
Douyin is willing to give this time, mainly due to several factors.
First, it is because of Li Chuan's face.
Li Chuan now, it is not an exaggeration to say that he is "the pillar of Douyin", Douyin's current live broadcast e-commerce business is still in the early stage of development, and the data basically depends on him alone...... He spoke, and the Douyin official naturally wanted to give some face.
Second, Douyin's current traffic is not very valuable.
Douyin has just started the process of commercialization, and the overall e-commerce atmosphere is not strong, and the traffic is far less valuable than that of later generations...... Since it is not very valuable, there is no need to be so cautious, Douyin is now giving traffic outward, and it is also generous and stingy.
Third, Douyin really wants to win over Wu Jinyan.
At this stage, the influence of celebrities is still very high, at least much stronger than Internet celebrities...... For entertainment platforms like Douyin, attracting a star is far more tempting than attracting an Internet celebrity.
So far, Wu Jinyan is the first and only star who clearly wants to participate in live broadcasting, and he is a popular star, not an outdated star...... For such a person, the official side of Douyin, as long as there is no problem with the brain, will inevitably try his best to fight for it.
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[This Internet celebrity is too rich] 【】
As for Wu Jinyan personally, she can be regarded as having eaten the dividends of the times...... If she wasn't the first star to participate in live streaming, it would be impossible to get such generous conditions.
This is something to know by looking at the stars who participated in the live broadcast in later generations...... There are so many celebrity live broadcast rooms, and there are only a handful of people whose popularity has reached "100,000 plus", if they don't buy traffic and welfare, their popularity may even fall below 10,000 people.
Fourth, Li Chuan's previous words that "Wu Jinyan wants to go to Taobao live broadcast to bring goods" may have played a certain role.
Li Chuan said this kind of thing before, just to make Douyin have a sense of competition, and then give Wu Jinyan better conditions...... The things that no one wants are not valuable, and the things that some people want are not cheap, this truth is very simple, and everyone understands it.
Li Chuan didn't know if his words really played a role in it, but it didn't matter.
He's happy with the results so far...... In this kind of thing, the result is good, and it doesn't matter what the process is.
……
When I woke up the next day, it was eight o'clock in the morning.
Li Chuan and Wu Jinyan got up, used two pieces of bread in the refrigerator, and ate breakfast.
After breakfast, Wu Jinyan began to put on makeup, while Li Chuan sat on the sofa and fiddled with Wu Jinyan's mobile phone.
He clicked on Douyin and found that the "celebrity certification" of Wu Jinyan's Douyin account had passed.
He wasn't surprised.
Because last night, when he called Fan Han, he mentioned this matter, and Fan Han also said that he would mention it to the audit department.
Judging from the time of the release of system news, at 9:20 last night, that is, half an hour after he hung up the phone with Fan Han, Wu Jinyan's "celebrity certification" has been approved.
Merely...... At that time, he was "turning over the river and the sea" with Wu Jinyan in bed, maybe the "battle situation" was too intense, and he didn't hear the news prompt.
At around ten o'clock in the morning, Wu Jinyan finished putting on makeup, changed into beautiful clothes, and sat on the sofa.
At the right time, Li Chuan also sorted out the sofa area in the living room and placed a pot of flowers on the coffee table.
The reason why he did this was because he wanted to help Wu Jinyan shoot a video.
This video is the first video that Wu Jinyan wants to release on Douyin, and it is also her official announcement video, the official announcement: She has entered Douyin.
The content of the official announcement video is very simple, just sit and talk for a while, and do a few actions in the middle...... The relevant documents and action design were already set when they had a meeting yesterday.
"Come, get ready."
Li Chuan squatted on the outside of the coffee table, holding an Apple mobile phone in his hand, operated it a few times, clicked on the beauty camera, aimed at Wu Jinyan in front of him, adjusted the picture and angle, and then pressed the "record" button.
"Let's go!"
"Hello, everyone, I'm Wu Jinyan, to tell you a news, from today onwards, I will settle in Douyin, and I will ......be here in the future."
Wu Jinyan is worthy of being an actor, he memorized the lines word for word, and the expressions and movements in the middle are also in place.
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[This Internet celebrity is too rich] 【】
"Stop!"
Li Chuan shouted and pressed the "pause" button.
He watched the video back twice, found no problems, and immediately nodded and said, "Yes, it's over!" ”
"Huh? Just one pass? ”
"Hmm."
Li Chuan nodded: "It's okay once, the effect is quite good." ”
"I'm ...... I put on makeup for more than an hour. ”
"What's wrong with that? Do you still want to appear without makeup? ”
"No, I think so...... Putting on makeup, changing clothes, making it for so long, just shooting for so long, it's a big loss, or ...... Let's shoot it twice. ”
"No, it's just a short video, don't be so particular."
Li Chuan waved his hand, and after speaking, he no longer paid attention to Wu Jinyan, lowered his head by himself, operated his mobile phone, opened "Jianying", and began to edit and process the video.
Wu Jinyan sat alone on the sofa, pouting, and stopped talking.
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