The nickname "a piece of wood" has been useless for a long time.

Previously, he created a trumpet in Kuaishou and named it "A Piece of Wood", which was called "Shenhao" by many netizens because he helped Li Kun defeat Tongtong, which was in full swing at that time.

The word "Shenhao" is a bit unworthy of the name, because the money that Li Chuan used to swipe the account "a piece of wood" did not add up to more than 300,000 before and after...... Such a consumption level is obviously not up to the level of "Shenhao".

The reason why many netizens agree is entirely because he defeated Tongtong, and then was hyped up by some gossip and news anchors, coupled with his own mystery, which brought this wave of rhythm.

The rhythm is only temporary, though.

When Li Kun had just defeated Tongtong, the discussion on Kuaishou about "a piece of wood" was still very hot, but later, the number of times Li Chuan was on the number was too small, and as time went by, it was slowly forgotten.

At first, the purpose of Li Chuan's creation of this account was just to support Li Kun, but later he saw Cheng Lulu's photo, and when he saw it, he used it to make a girl again.

Now, Li Kun has moved to Douyin and has become the top name among Douyin entertainment anchors; Cheng Lulu has also hooked up and signed into it.

The account "A Piece of Wood" has completed its historic mission, and it's time to retire.

However, the account that has been retired, Li Chuan took it out and reactivated it today.

Why?

Because he doesn't want to reveal his true identity in front of the audience.

He was going to give Von Timo a gift, and when the gift was delivered, he had to let Von Timo know who had sent it.

If he directly named him "Mr. Sen", Feng Timo would have known that he sent it, but in this way, the audience in the live broadcast room would also know, which was not in line with his original intention.

If he gave him a random name, and then privately sent a WeChat explanation to Feng Timo, Feng Timo would know that he sent it, but this kind of practice is too low, like inviting credit, he really can't afford to lose this person.

In this way, "a piece of wood" is a particularly good choice.

In this world, there are only three people who know that "a piece of wood" belongs to Li Chuan: Li Chuan, Cheng Lulu, and Feng Timo.

Li Chuan himself, there is no need to say more.

Cheng Lulu, Li Chuan hooked up with her before, and she used this account, of course, she knew this.

Feng Timo also knew very well, because when Li Chuan helped Li Kun defeat Tongtong, Feng Timo sat in his arms and witnessed all this with his own eyes.

Except for the above three people, everyone else knows the true identity of "One Piece of Wood", even Li Kun is no exception.

Well...... It doesn't seem to be very prepared to say this, Kuaishou's official side, if you query the account information, you can also know his true identity, and in addition, when Zheng Lingfang inquires about the company's funds, she can also come to the same conclusion...... Looking at it this way, there are far more than three people who know.

But no matter what, there are still relatively few people who know, at least ordinary netizens and viewers are kept in the dark.

Li Chuan created an account, clicked on the search bar on the homepage of Douyu, typed in the words "Feng Timo", and then clicked "Search".

The search results show that Von Timo has not yet started broadcasting.

'It's been ten minutes, has it taken so long to change clothes?' ’

Li Chuan said secretly, quite helpless.

Feng Timo didn't start broadcasting, and he had no choice but to pay attention to it first, and then wait for Feng Timo to start broadcasting.

In fact, the system mechanism of Douyu is different from that of short video platforms such as Douyin and Kuaishou, and the anchor can enter the live broadcast room to brush gifts if he does not start broadcasting, but this kind of operation is too stupid, and Li Chuan is not a fan of feelings, so he will not do this kind of stupid thing.

While waiting for Feng Timo to start broadcasting, Li Chuan wandered around on the betta.

Whether in his previous life or in the future, he has never seen Betta much, and he is more curious at the moment, after all, Betta is an old live broadcast platform, and its popularity in society is still relatively high.

Li Chuan operated the mobile phone and returned to the home page of Douyu.

What is displayed on the homepage is basically the screen of the live broadcast of the game.

This is normal, game live broadcast is the main business of Douyu, Douyu started with game live broadcast back then, and it has been insisting on it since then.

Only, the result of persistence...... It's not so good.

As a major category in the live broadcast industry, there is no doubt that game live broadcast can attract a lot of traffic, but the disadvantage of game live broadcast is also obvious, that is, the monetization ability is too poor.

The live broadcast industry can be roughly divided into three categories: game live broadcast, entertainment live broadcast, and e-commerce live broadcast.

How does live entertainment make money?

The answer to this question, everyone knows, is to rely on gifts to reward.

A gift of 100 yuan, half of the anchor, half of the platform, and at most a union...... Although the profit model is simple, it is particularly sustainable because all three parties involved are able to make money.

As long as all parties can make money, the business can continue and have the opportunity to grow.

How to make e-commerce live streaming?

The answer is also very simple, that is, buy at a low price, sell goods at a high price, and earn the difference.

This set of profit models is relatively complex, but it can also allow all parties involved, such as manufacturers, brands, anchors, trade unions, platforms, etc., to make money, and it involves a wide range of high ceilings, and the pull effect on the social economy is also very obvious, not only sustainable, but also highly explosive, that is: rapid development and growth in a short period of time.

How do game streams make money?

The answer to this question is more ambiguous.

Although game streamers can also receive gifts, their thirst for gifts is generally not high because they have a fixed salary.

Because of the lack of guidance, most of the viewers of the live broadcast of the game are "white prostitute fans...... The gift flow of a 10,000-person game anchor may not be as good as a 100-person entertainment anchor (free gifts are not counted), this is not an exaggeration, but a fact, a very common fact.

Relying on the flow of gifts alone, the platform cannot afford to support these game streamers.

Some people may say that game anchors will often receive some advertisements or game promotions to earn a part of the business fees, which will be divided among the anchors, platforms, and labor unions, which is also a set of profit models.

It is true that this is a set of profit models, but it is not a stable set of profit models.

Entertainment anchors can start broadcasting every day to receive gifts, and e-commerce anchors can also start broadcasting and selling goods every day, but can game anchors receive advertisements and promote every day?

Even if they want to do it, there are not so many advertisements and promotions for them to take over, they can only come once in a while, and it is limited to some big anchors, and small anchors are not qualified at all.

Therefore, this profit model can allow some anchors to make some money, but it is not sustainable and inclusive, and there is no way to support the entire game live broadcast ecology.

Moreover, receiving advertisements and doing promotion is not the patent of game anchors, entertainment anchors can also do it, e-commerce anchors can also do it (do less), many short video bloggers may do more than game anchors.

In addition to gifts and ads, how can game streamers monetize?

It is too difficult to find a stable, sustainable and inclusive profit model for game live broadcasting, and if it can be found, platforms such as Huya and Douyu will not be reduced to the same fields as in later generations.

In 2022, Huya and Douyu will be in an extremely dangerous situation, with a large number of users and anchors lost, and the stock price has fallen to the center of the earth, basically on the verge of death.

However, before Li Chuan's rebirth, there were rumors in the market that the live broadcast permissions of games such as Honor of Kings and League of Legends would be open to Douyin...... Whether the news is true or not, it can be seen that the boss behind the scenes is about to hold on.

If things really come to that point, Huya and Betta will basically enter the countdown to death, and when the time comes, they can only hope that a hero can stand up and save them...... From a practical point of view, this possibility is almost non-existent.

The game was broadcast live in the rivers and lakes, and the melee lasted for several years, and in the end, it was all cheaper Douyin, which is really sad and lamentable.

There are two main reasons why tiger teeth and betta fish fell to such a field in later generations.

One is that Douyin is too strong.

Douyin's recommendation algorithm can't be resisted by ordinary people at all, and most of them can only sink into it and become their loyal users.

In this regard, competitors have no way to compete, Douyin has come all the way, God blocks and kills God, Buddha blocks and kills Buddha, no one can make it, even if it is as powerful as Tencent, it is no exception.

The second is the track of "game live broadcast", which is not very good in the first place.

Game live streaming is only a high traffic, but it is very difficult to monetize, which is a track that is not very profitable.

However, entrepreneurs and investors at that time didn't think so, they simply thought that "if there is traffic, there is money", they threw themselves into this sinkhole, which also led to a platform war.

The platform war of that year was very fierce, and all platforms were desperately competing for anchors and users, and the result was that the value of game anchors was inflated, and even a freak such as "duration contract" was born.

The so-called "duration contract" is to set the anchor how many hours he will broadcast per month, and he will get the corresponding salary when he broadcasts enough.

As soon as this kind of contract appears, it will inevitably cultivate a large number of hybrid anchors, and as soon as there are more hybrid anchors, the content quality of the platform will decline, and with it, the loss of users.

Of course, it's not to blame those platforms, they don't want to do it either, mainly because the competitive environment at that time was too fierce, and if you don't give good conditions, the anchor won't come; If the anchor doesn't come, the users can't grow, and the final result is only two words - "out".

Excessive competition has buried many hidden dangers for game live broadcast platforms, and the "duration contract" is only one of them, but it is not the most important.

The most important thing is the high-priced contracts of game streamers.

Game anchors, obviously can't create so much value, but they all get a very high salary, the platform can't earn it back, and if you want to survive, you can only desperately pull investment.

However, the money of capital is also limited, and all kinds of capital saw that the signs were wrong, and ran away, and in the end only the powerful Tencent remained.

In the game live broadcast track, the last three left: Huya, Douyu, and Penguin E-sports, are all Tencent's genes.

Tencent originally wanted to merge Huya, Douyu, and Penguin E-sports to avoid competition and internal friction.

Without competition, they are dominant, so they can take advantage of the situation to lower the wages of anchors, return the game live broadcast industry to the normal track, and then turn around and squeeze the anchors.

However, the idea is good, but the reality is cruel.

Due to the introduction of national policies, the proposal of "Huya, Douyu, and Penguin E-sports" was aborted, and since then, the stock prices of Huya and Douyu have begun to fall all the way, and they have completely become the abandoned sons of capital.

Later, Penguin E-sports was out, Betta Fish lay flat, only Huya was still insisting, but many scandals were also exposed.

During this period, Station B felt that he saw an opportunity and entered the track of "game live broadcast", and launched a new round of competition with Douyu and Huya, however, they tossed for a few years, although there were some effects, but it was not ideal.

In 2022, the situation in the live broadcast industry has become more and more clear - Douyin will be the final winner.

Note that it's the live streaming industry, not the game stream.

From the perspective of 2022, whether it is e-commerce live broadcast, entertainment live broadcast, or game live broadcast, Douyin will become the final winner.

The data says it all.

Douyin is smarter than any platform for the layout of the live broadcast industry, and they generally do not sign anchors, unless it is out of extreme strategic needs.

Li Chuan is an example of this.

The three words "Mr. Sen" are the pillars of Douyin's live broadcast e-commerce business, and their influence is not trivial, and even so, Douyin has never thought of signing a contract with him...... Well, it's not accurate to say that, Douyin didn't think about it, he didn't know, but Fan Han never mentioned it to him.

Douyin generally does not work signing anchors, if there are anchors who want to take the initiative to sign a contract with them and express their sincerity, they will accept it, but they will not provide a signing fee, nor will they provide additional care, they put all their energy on building their own content ecology, and do everything possible to get traffic.

They have only one strategic choice: as long as their traffic is large, the anchor will come uninvited.

In fact, just as they thought, many anchors on the platform have defected to Douyin after the contract expires; Some anchors, whose contracts have not expired, are willing to bear a huge amount of compensation and go to Douyin live broadcast...... Douyin didn't spend a penny on all these actions.

That's the beauty of traffic!

Think about it, Douyin has done this, how can other platforms compete with it?

Other platforms spent money, but the anchors couldn't keep them, Douyin didn't spend a penny, and the anchors came in an uproar...... It's a! Lie down and wait to die!

For the business of "game live broadcast", Douyin's policy is the same, they do not sign contracts or pay salaries, and only provide two conversion tools - "small windmill" and "small handle".

What are "little windmills" and "little handles"?

To put it simply, it is the game download link.

When the game anchor starts broadcasting, hang the "small windmill" or "small handle" under his live broadcast room, and then guide the audience to download it during the live broadcast.

If it is a "small windmill", if someone downloads and registers, the anchor can get the money; If it is a "small controller", not only does it need to be downloaded and registered, but it also needs to be recharged in the game before the anchor can get the money.

This is how Douyin provides game streamers to make money.

Some relatively large anchors will be favored by game manufacturers and become full-time anchors of a game...... This kind of anchor can get a salary, the amount is uncertain, it may be hundreds of thousands a year, or it may be tens of millions or even hundreds of millions a year...... However, this is a cooperation between the anchor and the game manufacturer, and it has little to do with Douyin, which does not have to pay any cost, and can even make money from it.

Douyin's mode of operation is considered its patent, and other platforms can't be imitated at all.

Douyin can do it because it has a lot of traffic and is attractive to anchors, and if other platforms dare to imitate, they will definitely die on the spot.

Traffic wins everything, and the rivers and lakes of the Internet are so cruel.

Douyin relies on its traffic advantage to minimize its own operational pressure.

For the "game live streaming" business, it may develop more slowly, but it will never follow the old path of platforms such as Huya and Douyu.

In a few years, platforms such as Huya and Douyu will not be able to hold on, and Douyin will be able to have a bumper harvest.

At that time, Douyin's profit model may become the endgame of the "game live broadcast" track.

Of course, that's all for later.

At present, Li Chuan still can't see through the endgame of the track of "game live broadcast", which is one of the reasons why he has never set foot in it.