"Yes, it's reasonable, but our newspapers can't use the first, second and third grades now, and what can be used in a short period of time is the fourth, fifth and sixth grade advertisements, and strive to make our newspapers cover the entire Southeast Asia and Dongying region next year.

If there is a suitable newspaper company in the local area, it will be acquired directly, and the acquisition is a shortcut to rapid expansion, and there is no need to waste time in some branches from scratch, which is too wasteful of time. ”

Zhang Zhonghua said after listening to Lin Xingzhi's report.

No matter what era, the acquisition and acquisition of other companies is the help and shortcut to the rapid growth of a company, such as Cisco, which became the world's first company in the 90s, and its development history is a history of mergers and acquisitions.

Under the leadership of Chambers & Partners, Cisco has continuously acquired more than 90 companies to make up for Cisco's shortcomings in just about ten years, and finally topped the world's first.

Who would have imagined that it took just over a decade for Cisco to reach the top of the world from its founding in 1984?

"No problem, we will choose the right target for direct acquisition or M&A. Boss, should we contact Hu Xian and directly acquire Sing Tao Newspaper, if Sing Tao Newspaper is acquired, we can directly cover the entire East Asian region. ”

Lin Xingzhi said.

"Well, yes, you can contact her, if she agrees, she will directly merge and acquire our Jade Emperor Newspaper, and she will not have much of a stake in the future.

It is better to have one more friend than one more enemy, and the goal of our two newspapers is basically the same, not to mention that we also plan to launch a newspaper that is purely international news, and Sing Tao Newspaper will collapse sooner or later, so let Sing Tao Newspaper fall step by step, it is better for us to take over directly. ”

"No problem, I'm going to publish the daily sales in the newspaper every day for the next few days, and I will personally go to talk to Ms. Hu Xian, it is much better to run a world newspaper than a region."

Lin Xingzhi said with a smile.

"Acquisition of Sing Tao Newspaper? This is a good idea, if it can really deteriorate the merger and acquisition of Sing Tao Newspaper, it will definitely have great benefits for the development of Jade Emperor Newspaper.

In this way, you go and talk to Ms. Hu Xian first, I believe that as long as the starting price is out, there is no deal that cannot be negotiated, and I think Ms. Hu Xian should also understand that as soon as our "Jade Emperor Daily" is released, her "Sing Tao Daily" will inevitably be greatly affected, and it is better to sell it to us than to let Sing Tao Newspaper die in her hands. ”

This is not that Zhang Zhonghua is too confident, or looks down on Sing Tao Newspaper too much, but it is really that the Jade Emperor Newspaper is backed by the Jade Emperor Group, and the two newspapers are really not on the same order of magnitude.

"Okay boss, I will talk to Hu Xian as soon as possible, but with my understanding of Hu Xian, Ms. Hu Xian has a very deep affection for Sing Tao Newspaper, and I estimate that she wants to keep the trademark of Sing Tao Daily."

"Keeping the trademark of Sing Tao Daily? No problem, anyway, whether or not the trademark of Sing Tao Newspaper has no impact on us, if we are only the sales channels of Sing Tao Newspaper and the various branches in Southeast Asia, we have no idea about Sing Tao Daily itself. ”

In the blink of an eye, a day passed, and by eight o'clock in the evening, everyone who should have bought the newspaper had bought it.

The sales data of the first issue of the Jade Emperor Daily were also summarized to the Jade Emperor Newspaper, and Zhang Zhonghua also received the sales data of the first day of the Jade Emperor Daily.

With 190,000 copies sold on the first day of sales on Hong Kong Island, 15,000 copies on the first day in the Ao Men area, and 250,000 copies in the first day of the province, the total sales of the three places in Hong Kong and Ao Wan reached a staggering 455,000 copies.

This data is very beautiful, but Zhang Zhonghua understands that 100,000 copies of the 455,000 sales should be bought for himself, the richest man, and the sales of newspapers in Wanwan Province are also due to Gu Long's super popularity.

However, Zhang Zhonghua believes that as long as readers who have read the Jade Emperor Daily, the vast majority of them will like the Jade Emperor Daily.

At the same time, Zhang Zhonghua also knew that the sales of the Jade Emperor Daily on the first day of the newspaper would be a little wet, but the Jade Emperor Daily was still at the peak of its debut, and it depended on whether it could be at the top for decades.

The next day, with the official launch of the new issue of the Jade Emperor Daily, readers in the three places of Hong Kong and Ao Wan were all waiting at the door of various newsstands or convenience store restaurants, ready to buy the latest issue of the Jade Emperor Daily as soon as possible.

The daily sales of the three places in Hong Kong and Aowan were as high as 455,000 copies, with the daily sales of 190,000 copies in Xiangjiang ranking third after Ming Pao and Sing Tao Daily, the daily sales of 250,000 copies in Wanwan Province and the second place after the Zili Evening News in Wanwan Province, and the total sales volume was second only to Sing Tao Daily's 600,000 copies.

Jade Emperor Daily reached the peak of sales on the first day of its debut, which was the envy of countless newspaper peers.

There are many old newspapers in Southeast Asia that have been published and distributed for more than 10 years, and their sales are still hovering around 10,000 copies.

When people turn to the end of the newspaper, they find an advertisement at the end, and readers only find out after reading it that this is the five-stroke input method developed by Zhang Zhonghua officially announced by the Jade Emperor Group, and it is also the only computer Chinese input method at present.

"Hit the street, what do you say Zhang Sheng used to develop this input method? Now the cheapest computer can buy a thousand-foot mansion or a few cars on Hong Kong Island, and we can't use it at all! ”

A young man on the Star Ferry complained that he was naturally interested in the Wubi input method, but he couldn't afford a computer.

"How can you say it's useless, don't you see that the staff of the Jade Emperor Bank all use computers to work, if you want me to say, the computer will definitely get cheaper slowly, maybe if you can't type in the future, it will be difficult to find a job."

The middle-aged man next to him said to the young man with a smile.

"This five-stroke input method is not difficult to learn, as far as I know, many large companies on Hong Kong Island have begun to use Chinese input methods, such as shipping companies, air transport companies, ports and other banks and other industries have begun to use computers, some names in English are still too troublesome, computers are the mainstream of the future office."

A young man with glasses pushed his glasses and said with great certainty.

"You're right, computers are so powerful. And think about how much a TV used to be and how much it is now? I believe that computers will definitely enter most homes in the future.

Well, it's good for this newspaper to be made horizontal, it looks comfortable and comfortable to look non-standard, it seems that other newspaper companies will also follow all the revisions, Zhang Sheng is forcing other newspapers to revise their editions. ”

】

"Well, computers will definitely become popular in the future, and learning to type five times in interviews is also a specialty, even if it can't become a specialty, it can't become a shortcoming. It's not bad to memorize this root in advance, and the salary of a typist is now very high, and the salary of a computer typist will not be low. ”

……

Kowloon, Ming Pao.

Shen Baoxin walked into Jin Yong's office again with the latest issue of "Jade Emperor Daily" today.

The knock-on impact of the launch of the Jade Emperor Daily is too great, not only in terms of sales, but also on the existing structure of the entire newspaper industry.

"Lao Cha, judging from the current situation, I'm afraid that our "Ming Pao" will have to change to a horizontal version sooner or later, after all, the advantages of the horizontal version over the vertical version are too obvious. However, it is too time-consuming to typeset the horizontal layout with the current technology, and it is likely that it will not be printed the next day. ”

Shen Baoxin said helplessly to Jin Yong.

"Jade Emperor Daily" uses brand new printing equipment, if we replace the printing equipment, the cost is too high, with the current sales to want to make these equipment money back, to say less it will take a year, if the sales decline will take longer."

Jin Yong sighed helplessly.

"Yes, a new assembly line costs about $700,000, IBM's small industrial computer costs $120,000, a medium-sized one costs more than $200,000, and the CAD software used by the newspaper is also $30,000 in the ugly country, adding up to more than $800,000.

That is, Zhang Sheng is not bad for money, no wonder he sold all the printing equipment in the distance after acquiring Overseas Chinese Daily a few days ago, and the Ma family established Oriental Daily and directly took over all the equipment, and he also had to do a big job, but he didn't expect to be put on a plate by Zhang Sheng. ”

Shen Baoxin said.

"Except for the brand-new printing equipment, the others are all on the horse first, and it should be barely usable if someone renovates it. In addition, we do not have computer-related talents, and even training takes time. ”

"What do you say the Jade Emperor Group is doing in the newspaper industry, and it's here to flip the table."

Shen Baoxin smiled helplessly.

"It's not that the major newspapers on Hong Kong Island were too concerned about the Jade Emperor Group and him before, so he came in and gave us a stick, so that the major newspapers didn't have time to pay attention to his private affairs."

……

Kowloon, Oriental Daily.

Ma Xizhen sat depressed in the office smoking a cigar, he thought that he bought a batch of printing equipment from the original Overseas Chinese Daily newspaper at a low price, which was to take advantage of others, but he didn't expect that people sold equipment for upgrading, and what was sold to him were products that were to be eliminated.

"Alas...... Regret shouldn't have been! ”

"It's okay, there are gains and losses, we sell this batch of equipment to Singapore and the Philippines, anyway, there are Chinese newspapers there, the loss will not be lost, maybe we can make a little money."

Ma Xiru said to Ma Xizhen with a smile.

"Brother, do you mean that we don't need to sell this set of equipment, and then buy the most advanced printing equipment directly from West Germany, and directly replace it with computer equipment in one step, and walk ahead of other newspapers?"

Ma Xizhen is not a stupid person, as soon as she heard Ma Xiru's words, she immediately understood what it meant.

"That's right, our Oriental Daily was established late, and it has no advantage over old newspapers like Ming Pao. This time, the "Jade Emperor Daily" directly lifted the table is an opportunity for us, a chance to overtake the car on the corner.

At present, the citizens of Hong Kong Island are very interested in horizontal newspapers, and whoever starts to use horizontal printing for the second time will quickly seize the market.

It is estimated that old newspapers such as Ming Pao and Ta Kung Pao are reluctant to directly change their equipment, and they still need to wait and see. And we are not short of money, as for the lack of computer colorful, it is simpler, just smash it with money. ”

"Okay brother, then I'll go and order equipment, there are a lot of international students who work in European newspapers in Yanxia, just dig a few to come over for training, and you can't smash the people of the Jade Emperor Group and can't smash these people."

If you want to say that you are smart, this is really a wonderful time, and we will catch up with other newspapers much faster. ”

"Otherwise, I'm my brother! You pay more attention to the situation of the newspaper, I have to deliver the goods tonight, I don't care about the newspaper. Now the limelight is also a little tight, hurry up and make Oriental Daily bigger and stronger, and it is safer to do anything with the right to speak. ”

"Alas, since Brother Lak ran away, the black and white roads on Hong Kong Island are all panicked, and the news is not so smooth, big brother, you have to be careful, stay in the green mountains and don't be afraid of no firewood."

"Understand, you still need to teach this? I'm also a person who has been mixed for nearly 20 years, and I haven't seen any kind of wind and waves. ”

……

Kowloon, Wen Wei Po.

"Boss, the number of orders for our newspaper today has dropped by 10,000 copies, and now it is less than 100,000 copies."

"Alas, the competition between newspapers is becoming more and more fierce, and it is also a mistake for us and Ta Kung Pao not to report on the affairs of the mainland.

"Yes, in recent years, hundreds of thousands of people have come from the mainland one after another, and Ming Pao has relied on this to attract many readers.

Now that the Hong Kong Island newspaper industry has entered the Jade Emperor Daily, a great white shark, and the writers and editors of our newspaper have also changed jobs, it is really getting more and more difficult to mix.

Boss, what do you think about horizontal printing? Aren't we? ”

"Let's wait and see about this matter, a whole set of equipment down, a year or even a few years of profits have gone in. Let's see how Ming Pao and Sing Tao Daily deal with it, the advertising market is not very good now, and the newspaper is becoming less and less profitable. ”

……

Central, Sing Tao Daily.

Hu Xian's assistant hurriedly walked into Hu Xian's office, holding today's newspaper order report in his hand, and he read the contents, and the sales of the "Jade Emperor Daily" shocked him, and the situation was not optimistic.

"Boss, in the past, even if we couldn't sell out of our newspapers, we didn't have a few hundred or thousands of copies left. But yesterday we had 20,000 copies of our newspaper out of stock, and the number of orders for our newspaper had dropped to less than 170,000.

If this continues, those companies that subscribe may also cancel the subscription of our Sing Tao Daily, after all, we and the target group of the Jade Emperor Daily are highly overlapped, and our information channels do not go to the Jade Emperor Daily, which is not a way in the long run. ”

The assistant said to Hu Xian with some frustration, has he also worked in Sing Tao Newspaper for more than ten years, and he must have feelings for Sing Tao Newspaper.