Li Chuan held a meeting with the e-commerce department just to discuss one thing - live broadcast to help farmers.

Mr. Sen is now scolded by many netizens, which has led to a serious decline in public opinion, and he must quickly set up a character and save his reputation.

What is the most effective way for an anchor with goods to set up a character and make a reputation?

Snake eyes:

1. Donations and materials;

2. Live broadcast to help farmers.

The "Miki Fund" should be done by the "Miki Fund", but the "Miki Fund" has not yet been established, so there is no hurry.

The live broadcast of helping farmers should also be done by "Sanmu Helping Farmers", and "Sanmu Helping Farmers" has also not been established, but Sanmu Media itself can also do this, and the laws and procedures are compliant and legal, and there are no problems, so Li Chuan chose to put this matter in front.

As early as the "Douyin New Year's Festival", he was boosted by Douyin and appeared on the hot search because he broke the "single sales record" again, and was abused by some netizens...... At that time, he had considered helping farmers live broadcast, but because it was near the end of the year, there were too many things and too complicated, so he never had time to implement it.

Years later, he discussed with Jiang Zeyu the adjustment of the equity structure of the "Sanmu system", and decided to wait for the adjustment of the equity structure and the establishment of Sanmu to help farmers, and then do a live broadcast to help farmers.

However, what happened now made him advance his original plan.

The slogan of the live broadcast of helping farmers is "free to help farmers, no commission is charged", which gives people the feeling that "the anchor doesn't earn a penny", but is this really the case?

Of course not!

Many of the live broadcasts to help farmers are self-operated.

What is Self-Employed?

It is to organize people to buy, and then carry out unified packaging, sales, after-sales and other issues, and they are also responsible for themselves...... After a meal, it is equivalent to its own industry.

Since it is its own industry, there is no such thing as "commission", and the difference in price can only be regarded as normal business income.

Therefore, the anchors are playing a word game with the slogan of "helping farmers for free without charging any commissions", which does not affect their money at all.

Of course, it's not a bad thing for streamers to make money.

As the saying goes, "grain hurts farmers".

The sale of agricultural products involves the national economy and people's livelihood and affects social stability, and the state has very strict control over this aspect.

Of course, small anchors don't matter, the shipment volume is small, and it is difficult to disrupt the market no matter how cheap it is; Big anchors are different, with large shipments, if the price is particularly low, then there is a suspicion of "low-price dumping".

For a top-brand anchor like "Mr. Sen", the price of selling agricultural products can be slightly cheaper, but not too cheap, otherwise it will have an impact on the market, and it will definitely be on the board.

It makes sense for the state to control it in this way.

From an economic point of view, only by setting aside enough profits for all parties can the entire market develop healthily and benignly, otherwise it will be a disaster...... A complete market, including all links: production, sales, warehousing, logistics, etc., each link has to make money, as long as one party does not make money, the entire market operation system will be broken, when the time comes, people want to buy agricultural products can not buy.

Therefore, helping farmers is returning to helping farmers, and the money is still earned, and "real free agricultural assistance" is not advisable.

Li Chuan didn't want to be a "real free farmer", but in order to save his reputation, he also wanted to keep the price as low as possible.

Of course, the low price is only one aspect, but the more important thing is the quality of the goods.

An apple, no matter how cheap it is, tastes sour, and the audience will not give you any praise.

Therefore, the selection of products is the top priority.

Li Chuan held a meeting with the e-commerce department to select a few people to form a "farming team", which is responsible for the docking, selection, and acquisition of agricultural products.

The meeting lasted for more than two hours and did not end until half past eight in the evening.

They finally selected eight people to form the "Helping Farmers Team", and the team leader was an employee named "Zhu Hancheng".

Allow.

Zhu Hancheng, 28 years old this year, graduated from Zhejiang Agriculture and Forestry University, joined Miki Media in October last year, and has been assisting Wang Chengyong in product selection and negotiation in the early stage, and joined the negotiation team in the later stage, and performed very well, and is the second person in the negotiation team.

According to the agreed results, under the leadership of Zhu Hancheng, the agricultural assistance team will screen all kinds of agricultural products nationwide, and be responsible for relevant docking and negotiation matters.

When the team is first built, it needs a run-in period, and it is also a big project to select products nationwide, and it is difficult to make achievements for a while...... Li Chuan also understands this.

Although he is very anxious, he will not put too much pressure on the employees, he just set an easy goal for Zhu Hancheng and the agricultural assistance team: within a month, eight to ten agricultural products will be selected and asked to do a "special agricultural assistance session".

Zhu Hancheng is full of confidence in this, he said that he will start work tonight and promise to complete the task.

Zhu Hancheng's statement made Li Chuan very satisfied, and he was also relieved a lot.

The meeting ended, and everyone left.

Li Chuan sat alone in the office, took out his mobile phone, ordered a takeout for himself, then opened Weibo, glanced at the hot search, and found it unexpectedly

As for the public relations department, not to mention, the "Miki Department" is an Internet celebrity industry, Internet celebrities are public figures, similar in nature to celebrities, it is easy to suffer from public opinion attacks, without a strong public relations department, there will inevitably be all kinds of troubles in the future, and it will be difficult to ensure the healthy and benign development of their own business.

Li Chuan thought about it carefully and felt that what Jiang Zeyu said was very right, and immediately agreed to his request.

The phone hung up, and it was already ten o'clock in the evening.

The takeaway was already cold, but Li Chuan still finished eating it.

After eating, he simply cleaned up again, and then went to the live broadcast room on the second floor (nineteenth floor) and inspected it.

Half an hour later, he returned to the office, went to the rest room, and went straight to sleep.

The next morning, he first supervised and coordinated the work of the agricultural assistance team, and then held a meeting with the administrative department to convey the news that "the company is about to set up a legal department and a public relations department", and arranged for employees to hang up recruitment letters online

At the same time, he instructed Zhu Chenwei to contact several headhunting companies.

Legal affairs and public relations are both high-end talents, relying on online recruitment alone, it is difficult to find excellent talents, headhunting companies have a high-end talent pool, spend some money, you can find the right target candidates in a relatively short period of time.

After dealing with this, it was almost noon.

At noon, Li Chuan ate takeout in his office as usual.

Just in time, his phone rang again.

This time it was not Jiang Zeyu who opened it, but a small box called.

Who the little box is, some people may have forgotten.

Little Box is the chief director of the first, second and third seasons of "Star Detective", and is also the chief producer of the fourth season of "Star Detective".

Li Chuan participated in the recording of the fourth season of "Star Detective" before, met with Xiao Box a few times, and left each other's contact information.

In December last year, Xiao Box called him and said that their studio was going to produce a new show, "The Great Escape Room", and wanted to invite him to join as a resident guest.

He didn't have that much time, so he refused, but Xiao Box was an axis person, and he had to invite him to join and be a resident guest, which caused their communication process to be very unpleasant and almost broke out into conflict.

However, they finally reached a verbal agreement: Li Chuan agreed to participate in the recording of "Escape Room", but not as a resident guest, but as a flying guest, and only participated in the recording of the first and second phases of the previous period, with a salary of 1.6 million.

After the verbal agreement was reached, they were not contacted again.

Two months have passed, and Li Chuan has almost forgotten about this matter, and it is not until he receives a call from the small box that he remembers it.

'It's really sad, I have to go to Changsha to record the show. ’

'Alas~~~'

Li Chuan let out a long sigh, his face full of helplessness.

He has a lot of things to do now, and he doesn't want to run around, if he can, he really doesn't want to answer this call, but there is no way, who let him agree before, for the sake of the most basic credibility of being a man, he should still go.

It's only two or three days, and it should be okay. ’

Li Chuan said secretly, answered the phone, and put it to his ear.

Li Chuan: "Hey, little box director." ”

Little box: "Hey, Mr. Sen, I didn't bother you." ”

'Huh? ’

Li Chuan couldn't help but raise his eyebrows.

Although he had only heard one sentence, he could clearly feel that the little box was very respectful to him.

'What's going on?' ’

'The little box wasn't like this before, she was so shafty before, she almost sprayed with me, how did it become this attitude now? ’

Li Chuan thought about it quickly and felt that it might be because of yesterday's hot search.

"Mr. Mori bought land to build a building" can be said to be the biggest news yesterday...... This topic not only exploded on Weibo, but also formed a great influence on the whole network, Douyin, Kuaishou, Station B, etc., have circulated a lot of videos, most of which were forwarded by marketing accounts, but Gu has gained a lot of playbacks.

The entry "Mr. Sen's company wants to build a building" stayed on the Weibo hot search list for more than ten hours, and it only fell this morning...... Represented by this, almost the whole network knows that "Mr. Sen is a rich man, who spent hundreds of millions of dollars to buy land before, and now he wants to spend hundreds of millions to build a building."

Li Chuan guessed that the little box may have watched yesterday's hot search, knew his economic strength, and also saw his popularity and popularity, so his attitude changed 180 degrees.

As the saying goes, rich is the master. ’

'When it comes to the rich, everybody is a snob. ’

‘……’

Li Chuan secretly sighed.

Little box: "Hey, Mr. Sen, are you still there?" ”

Li Chuan: "Yes, you say." ”

Little Box: "Didn't bother you. ”

Li Chuan: "It's a little disturbing. ”

Little box: "Ugh. ”

Li Chuan: "I'm eating." ”

Little box: "Oh, why don't you...... I'll be there when you're done

Calling you? ”

Li Chuan: "No need, just say it, what's the matter?" ”

Little Box: "It's what we said before...... the recording time of "The Great Escape Room" has been set, March 3rd, do you have time here?" ”

Li Chuan: "March 3rd? Let me see...... March 3rd is Sunday. ”

The box: "That's right, it's Sunday." ”

Li Chuan: "What time do you start recording?" Morning or afternoon? ”

Small box: "Morning...... We expect to start at 10 a.m. and record for about the whole day. ”

Li Chuan: "That's not good, I can't rush over." ”

The little box changed his tone abruptly and asked, "What's wrong?" ”

Li Chuan: "I have to broadcast live on Saturday night, and it won't end until twelve o'clock, and there is no plane at night, how can I catch up?" ”

Small box: "This ...... Can't you change the day of your live stream? ”

Li Chuan: "Impossible! I've decided now that I'm going to broadcast every Saturday, and it's a very important strategy, and I can't change it just because of you. ”

Small box: "This ......"

Li Chuan: "Can't you change the day of recording?" ”

Small box: "We can't change it either, we have set a schedule with other guests, and if we change it, it will be very troublesome and unlikely." ”

Li Chuan: "Oh, then forget it, you go to find other guests, I won't go......"

The little box interrupted anxiously: "Don't! Mr. Sen, don't be like this, we all said it before. ”

Li Chuan: "I know it's okay, but the time can't be arranged, and I didn't mean to miss the appointment...... I can't afford it, and I can't help it. ”

Little box: "Don't worry, there is always a way to solve the problem." ”

Li Chuan frowned slightly: "Is there any way?" ”

Small box: "Or ...... Otherwise, you don't record the first two installments, but the third and fourth installments. ”

Li Chuan: "Huh? ”

Little Box: "That's right, we are recording four issues in a row this time, the first and second issues on March 3rd, and the third and fourth issues on March 4th...... Our original plan was that you would be the first and second phase of the flight guest, and Yang Di would be the third and fourth phase of the flight guest, and now that you don't have time, then swap with Yang Di, Yang Di will be the first and second phase of the flight guest, and you will be the third and fourth phase of the flight guest...... In this way, you can come over on March 3 and participate in the recording on March 4 without delaying your live broadcast. ”

Li Chuan looked entangled: "This ...... Will it work? ”

Little box: "Okay! Absolutely! ”

Li Chuan: "Yang Di, can you agree?" ”

Little box: "I can agree!" We have a good personal relationship with Yang Di, and if we adjust the schedule a little, he shouldn't refuse. ”

Li Chuan: "This ...... Alright then, you're sure to call me again. ”

Little Box: "Okay, then that's it for now." ”

Li Chuan: "Hmm. ”

“……”

Hanging up the phone, Li Chuan's face was full of helplessness.

He thought that he could take this opportunity to get rid of this work, but he didn't think about it, and the little box reacted quickly and came up with a solution on the spot...... Although he can continue to find reasons to refuse, it is too blatant to do so, and it has a bad reputation.

In any case, his previous participation in the recording of the fourth season of "Star Detective" has made his fame and influence break the circle, which has largely helped him become a "brother with goods...... From this point of view, Xiao Box and others are actually kind to him.

In the face of the "benefactor", he can't go too far.

However, he really doesn't want to take this job, he's too busy now, things are one after another, running so far to record shows, he can't make a lot of money, and the improvement of popularity and influence is limited, so it's better to put more effort into product selection.

'Alas~, I hope that Yang Di can be tough and disagree with the adjustment of the schedule, so that they can't do anything. ’

Li Chuan said secretly in his heart.

However, he was doomed to disappointment.

The next morning, he picked up the little again

The phone call of the box, the conversation told him that they had communicated with Yang Di, Yang Di agreed to adjust the schedule, and the "schedule swap" was completed!

When Li Chuan heard this, he was helpless, but he had no choice but to grit his teeth and take the job.

This incident made him very depressed, but fortunately, an incident happened in the afternoon that made him excited again.

On February 19, 2019, the afternoon of the Lantern Festival, Miki Media was officially upgraded to become a "core-level" organization of Douyin!