At 11:34 p.m., Miki Media and Mr. Mori live broadcast room.

Li Chuan finished selling the last item, got up from his chair, took two steps back, and stood in the center of the screen.

"That's all for today's live broadcast, thank you for your support, thank you!"

Li Chuan said, bowing to the camera.

"By the way, the next live broadcast is still Saturday...... From now on, my live broadcast time will gradually be fixed, every Saturday and 6 pm, we will see you and ......"

"Okay, it's not early, everyone rest early, and we'll see you next Saturday!"

"Bye-bye...... Good night, good night, good night...... Rest early...... Bye-bye ......"

“……”

At 11:35 p.m., Li Chuan turned off the live broadcast.

Bang Bang ......

Li Chuan ignored the applause around him, picked up a bottle of mineral water, poured himself two sips, then got up, walked to the center console, and began to check today's live broadcast data.

Live duration: 5 hours and 36 minutes

Views: 46.024 million

Peak popularity: 1.033 million

Average popularity: 509,000

Average order value: 69.8 yuan

Conversion rate: 5.7%

Total sales: 183.111 million

The total sales were 183 million, nearly 50 million less than the last 231 million.

The main reason for this result is that the live streaming traffic has dropped.

The live broadcast lasted 5 hours and 36 minutes, which was 22 minutes longer than the last 5 hours and 14 minutes;

The audience was 46.024 million, nearly 10 million less than the last 55.195 million.

The live broadcast time was extended by more than 20 minutes, but the audience was reduced by nearly 10 million...... It can be seen from this that the traffic of his live broadcast has declined greatly.

Why is it slipping so much?

There are two main reasons for this.

First, Li Chuan's live broadcast status is not good.

Last night, he was so excited that he had insomnia because of the purchase of bitcoin, and he didn't fall asleep until half past three in the morning.

After that, he didn't get a good night's sleep either.

At eight o'clock in the morning, he was woken up by the phone, because there were many brands that came to the door and needed him to contact him in person.

There was no choice but to get up and go to work.

This busy was busy until the afternoon.

Although he took a break for half an hour before the live broadcast, he couldn't make up for last night's sleep.

During the live broadcast, he was fine at first, but after two or three hours, he felt a little tired...... The fatigue of his body has greatly affected his live broadcast status.

If the live broadcast effect is not good, the traffic will naturally decrease.

The second is that the fresh period of the audience has passed.

Why is the traffic of Li Chuan's last live broadcast so good?

In addition to Douyin's vigorous streaming, there is another important reason, that is, he has not broadcast live for a long time.

The audience couldn't see Mr. Mori for a long time, and Mr. Mori suddenly started broadcasting, and the audience felt a sense of freshness in their hearts.

But this freshness has a short shelf life, and after he has broadcast it live, the audience will not buy it again.

This has also affected his live broadcast traffic to a large extent.

Except for the above two reasons, there is nothing wrong with the rest.

The average order value and conversion rate have maintained the original level; The traffic support provided by Douyin has not decreased...... Overall, it's pretty good.

Although the sales volume has decreased by nearly 50 million, it is a pity, but at this stage, Li Chuan does not have too high pursuits.

Recently, his public opinion environment is not very good, and his sales are too high, which will become a thorn in the side and a thorn in the flesh of many people.

To avoid this from happening, he should try to keep a low profile.

The current state is very good, he sells more than 100 million yuan per live broadcast, neither looks too eye-catching, nor delays making money, hiding behind Sister Ya, he can make a fortune quietly and steadily.

After reading the overall data, Li Chuan checked the detailed data again.

There are a lot of detailed figures, but the most important thing is the average profit margin.

[Average profit margin: 38.8%]

The average profit margin of this live broadcast is 2.5 percentage points more than the 36.3% last time, and the improvement is still obvious.

This is mainly because Li Chuan did not sell "Traveling Cat" brand trolley cases.

The "Traveling Cat" brand trolley case is his own industry, and he does not charge any commission in the early stage...... Last time, he was selling "traveling cat" trolley cases, which lowered the average profit margin to a certain extent.

Why didn't it sell this time?

Because Guanfeng Luggage Products Factory has not completely digested the last order.

Last time, Li Chuan sold 67,000 orders, including 30,000 orders in stock and 37,000 orders in pre-sale.

At present, Guanfeng Luggage Products Factory has sent out all the 30,000 orders of spot, but the pre-sale of 37,000 orders is still in the production process, and only half of them have been sent.

The production capacity can't keep up, so Li Chuan naturally won't help sell it anymore, otherwise it will be easy to make a mess.

According to the current situation, it will take almost another week for Guanfeng Luggage Products Factory to digest all the previous orders.

After Li Chuan learned the news, he decided to slow down, not sell it this week, and help sell it again next week.

The total sales were 183 million, the average profit margin was 38.8%, and the calculated profit was ...... 71.047 million.

After removing the platform commission and return rate, the final net profit is ...... 63.942 million.

I easily made more than 60 million more. ’

Now, the money to build the building should be enough. ’

Li Chuan thought in his heart, and the corners of his mouth lifted a trace of arc.

Subsequently, he checked the data of the increase in fans.

Before the start of this live broadcast, his Douyin fans were 37.892 million, and now it has become 38.804 million, an increase of nearly one million!

At the same time, the number of 38.804 million fans also allowed him to successfully squeeze into the top three of the "Douyin Fan List".

As of 11:45 p.m. on February 23, 2019, the top five fans of the "Douyin Fan Ranking" are as follows:

1. Chen He: 4244.4w

2. DEAR-Di Lieba: 4200.2W

3. Mr. Sen: 38.805 million

4. Brother Li3O: 3812.3W

5, talking Liu Erdou: 3660.5w

In this list, Mr. Sen surpassed Brother Li's O3O and became the "No. 1 Douyin amateur fan" and the "No. 1 Internet celebrity on Douyin" in the real sense.

Although this achievement has no practical significance, Li Chuan is still very happy that it can be successfully achieved.

After checking the data, everyone held a simple meeting in the live broadcast room, made a review, and at half past twelve in the evening, the meeting ended, and all employees of the company were on holiday.

Li Chuan stayed in the rest room in the office as usual.

He didn't have a good rest last night, and today he had another busy day, and he was so tired that he fell asleep as soon as he touched his pillow.

When I woke up the next day, it was already ten o'clock in the morning.

Li Chuan came back to life, got up full of energy, and carefully cleaned up.

At eleven o'clock in the morning, he left the company and went downstairs to buy some "breakfast".

After eating, he drove the black Alpha to Xiaoshan Airport.

What are you going to do at the airport?

By plane.

Where to go by plane?

Go to BJ.

Why are you going to BJ?

Find Von Timo.

Li Chuan and Feng Timo haven't seen each other for a long time.

Li Chuan is okay, after all, he has a lot of women and does not lack love, but Feng Timo can't do it, she can't help it for a long time.

During this time, Feng Timo called him almost every day, chatting about some unnutritious topics, and in the end, the conversation would always become a sentence "When will you come to see me".

Li Chuan felt Feng Timo's emotions and felt that he had neglected the other party, so he decided to take advantage of his free time today to go directly to BJ and meet Feng Timo.

At twelve o'clock in the afternoon, Black Alpha arrived at Xiaoshan Airport.

Li Chuan parked the car in the underground garage, took the ticket purchased in advance, and entered the terminal.

While waiting for his flight, his mobile phone suddenly rang.

When I looked closely, it was a call from Wu Junyi.

Who is Wu Junyi?

The person in charge of Taobao Live.

Li Chuan was in Taobao Live before, and his sales performance was second only to Sister Ya, and he was the No. 2 anchor of Taobao Live.

Such an achievement has naturally attracted the attention of Taobao Live officials.

At the end of December last year, Li Chuan added Wu Junyi's WeChat.

After adding WeChat, they only chatted once, or when they first added it, they never contacted each other since.

Now, Wu Junyi suddenly called, and Li Chuan was a little confused.

However, he thought about it carefully, and there was a faint guess in his heart, so he paused slightly and connected the phone.

Li Chuan: "Hey, Mr. Wu, why do you have time to call me today?" ”

Wu Junyi: "Mr. Sen, you ...... Why are you so noisy there? ”

Li Chuan: "I'm at the airport, and there are a lot of people. ”

Wu Junyi: "Oh, are you going on a business trip?" ”

Li Chuan: "Well, sort of, go to BJ, meet a friend, and talk about something." ”

Wu Junyi: "Oh, that's a pity, I was still thinking, I'll ask you out tonight, let's have a meal together, you want to fly BJ now, this meal, it seems that you can't eat it." ”

Li Chuan: "It's okay, another day, we're all in Hangzhou City, it's very convenient." ”

Wu Junyi: "Well, you're right, don't worry. ”

Li Chuan: "Mr. Wu, if you have anything, you can also say it directly on the phone, between us, don't be so polite." ”

Wu Junyi: "It's not a big deal, I just want to ask, when will you start broadcasting on Taobao?" ”

Sure enough! ’

Li Chuan said secretly.

He guessed just now that Wu Junyi called him, most likely because of his broadcast on Taobao.

He is now the top anchor with goods, and he can sell hundreds of millions of dollars in a live broadcast.

Hundreds of millions of sales is really not a small amount, even a behemoth like Taobao cannot be indifferent, let alone a business unit under Taobao - Taobao Live.

Years ago, Li Chuan had been broadcasting live on Taobao, and later expanded to Douyin, but Taobao did not give up, and the number of live broadcasts was similar to Douyin.

In this case, Wu Junyi and others can still turn a blind eye and treat it as if they didn't see it.

But after the year, Li Chuan has been broadcasting two consecutive live broadcasts on Douyin, and he also said in the live broadcast room that he will start broadcasting on Douyin every Saturday at 6 o'clock in the evening.

Wu Junyi and others obviously watched the live broadcast or listened to the information, and felt that he would completely turn to Douyin and give up Taobao in the future, so they were a little anxious, so they called him.

In fact, Wu Junyi and others guessed correctly.

Li Chuan really wants to shift the main battlefield to Douyin, because Douyin is the future traffic center with better development prospects, while Taobao, although it was very difficult in the early days, has lost its traffic source, and the future living space will become more and more narrow.

However, this does not mean that he will give up Taobao completely.

Taobao's development prospects, although not as good as Douyin, are also a big market after all, so it's a pity to give up directly.

Moreover, he also has to leave a way back for himself, in case one day, he is sanctioned by Douyin officials, he has a place to go, otherwise he will have nothing to eat.

From another point of view, he has the back road of Taobao, which can be regarded as a kind of strategic deterrence...... With deterrence, Douyin's attitude towards him will be much better, otherwise it will make him angry, and he will turn to Taobao, and Douyin will also be very uncomfortable.

Therefore, whether it is at the level of interests or at the strategic level, Taobao cannot be easily given up.

But what do you do if you don't give up?

Li Chuan has always been entangled in this problem.

It stands to reason that he should broadcast live on Douyin and Taobao once a week, such as on Douyin on Saturday and Taobao on Tuesday, without delay.

But in doing so, he can't afford it.

He is now also the general manager of Miki Media, and he needs to manage the company, and he will have to film and participate in variety shows in the future, there are a lot of things, and he can't be busy at all...... Now he is okay to broadcast live once a week, but if he broadcasts live twice a week, I'm afraid he will have to be busy.

If he wants to increase the number of live broadcasts, he must first finish this period of time, and then give up the position of general manager, and when he is truly liberated, he will have enough time.

One might suggest that Li Chuan could take turns between Douyin and Taobao, live on Douyin this week and Taobao live next week.

This arrangement seems reasonable, but Li Chuan does not agree.

First of all, his main battlefield is Douyin, which has long been determined...... Since it is the main battlefield, it can't be too peaceful at the water end, otherwise it will be impossible to distinguish the main and secondary.

Secondly, Douyin, as the main battlefield, broadcasts live once every two weeks, and the frequency is really low, and it is easy for others to take advantage of it.

In addition, the matter of "Mr. Sen broadcasts live on Douyin every Saturday at 6 p.m." has formed a strategy within the company and announced it in the live broadcast room, and it is impossible to change it now.

Therefore, it is also inappropriate for both sides to come in turns.

What should be done, Li Chuan didn't have time to think carefully before, but now that Wu Junyi asked, he suddenly felt a little difficult, and he didn't reply for a long time.

Wu Junyi saw that Li Chuan didn't speak, and thought that Li Chuan had made up his mind to completely turn to Douyin and give up Taobao, and couldn't help but say a little anxiously: "Mr. Sen, we have planned an event of the 'Goddess Festival' here, and the publicity is very strong, and when the time comes, the official will also provide coupons of two to eight yuan, can you consider it?" ”

"Goddess Day?"

Li Chuan raised his eyebrows slightly, and a bright light flashed in his eyes.

The so-called "Goddess Day" is actually "Women's Day".

It hurts to say this, "Women's Day" has been called for more than 100 years, and now, it has been brainwashed into "Goddess Day".

Why is this change happening?

There are two main reasons for this:

1. The rise of feminist consciousness;

Second, the prevalence of consumerism.

The former is not mentioned for the time being, and the latter is the essence of the three words "Goddess Festival".

As we all know, women's spending power is very strong.

In order to seize the female market and induce women to consume, large and small capitals have shouted various slogans to cater to women, and "Goddess Day" is one of them.

The so-called "Goddess Festival", if it was just a change in name, it didn't matter, but it has long since changed its flavor until now.

The previous "Women's Day" was to commemorate the women's movement; The current "Goddess Festival" is more like a shopping festival.

Every March 8th, whether it is offline stores, supermarkets, or online e-commerce platforms, there will be a variety of slogans, do a variety of activities, the atmosphere is warm, and it has the meaning of keeping up with the "Double Eleven".

It has to be said that this is the sadness of the commercial society.