At 11:42 p.m., Li Chuan sold out the last product.

"Almost, that's all for today."

"If I have a chance in the future, I will continue to broadcast live to you on Taobao, if you don't pay attention to it, pay attention to it first, in the upper left corner of the live broadcast room...... That's it, see? An orange button, click it and you're good to go......"

"Okay, thank you for your support, and thank you Sister Mi, thank you brothers and sisters."

Li Chuan said, got up from his chair, took two steps back, and bowed to the camera.

"Bye-bye, good night everyone."

Yang Mi also stood up from his chair and waved to the camera.

"Good night, everyone rest early, bye-bye."

"Bye-bye."

“……”

At 11:44 p.m., the live broadcast was turned off.

Bang Bang ......

Li Chuan automatically blocked out the applause around him, turned his head to look at Yang Mi, and said with a smile on his face: "Sister Mi, I have worked hard for you today." ”

His smile was not faked.

Previously, he heard that [Yang Mi asked Mr. Sen: Me and Yang Chaoyue, who do you like more? ] was on the hot search, and he was very tired of Yang Mi, but then he read the comments and found that the matter was not as serious as he imagined, and the bad feeling for Yang Mi in his heart disappeared.

At this time, he felt a little sorry for Yang Mi, after all, his previous mood was very irritable, and he almost couldn't control it and started beating people.

Although his gaze retracted relatively quickly, Yang Mi didn't notice this, but his previous emotions were real, and he inevitably felt a little guilty in his heart.

"It's fine."

Yang Mi waved his hand and straightened his hair again.

"After a night of live broadcasting, you must be tired, right?"

"It's okay, I'm not tired."

Yang Mi was lying, because her face obviously revealed a trace of tiredness, and she was weak to speak.

It can be seen from his demeanor and movements that Yang Mi is actually very tired.

This is normal, Yang Mi is not an anchor, he has not broadcast much live, he has been live for more than five hours in one go, and it is all a high-intensity e-commerce live broadcast, it is impossible not to be tired.

When Li Chuan first started the live broadcast, he also felt very tired, but after a long time, he exercised his body again before he gradually got used to it.

Therefore, Yang Mi did not adapt or exercise, and it must be false to say "not tired", don't even think about it.

Li Chuan also knew that Yang Mi was lying, but he didn't debunk it, he just turned around and called Zhu Chenwei over, and said, "Sister Mi's hotel, has it been arranged?" ”

"It's arranged, it's arranged before Sister Mi comes."

"Hmm."

Li Chuan nodded, turned around again, and said to Yang Mi: "Sister Mi, it's not too early, you go back to rest early, I'll send you." ”

"Okay."

“……”

Li Chuan and his entourage sent Yang Mi and his assistant downstairs and sat on the black Alpha.

"Slow down on the road and take care of Sister Mi."

Li Chuan sent Yang Mi to the car. Helped close the car door, turned his head to Zhu Chenwei and instructed.

"Understood."

Zhu Chenwei nodded seriously, and after speaking, he sat in the co-pilot.

"Wait a minute!"

Just when the vehicle was about to start, Yang Mi suddenly opened his mouth to stop.

"Huh? What's wrong? Li Chuan looked puzzled.

Yang Mi rolled down the window and said to Li Chuan: "Didn't you say it just now...... Will you send me? ”

"Huh?"

Li Chuan was stunned for a moment, then reacted, and was speechless for a while.

"Eldest sister, when I say send you, I am sending you downstairs, not to the hotel. ’

"Lao Tzu still has a lot to do, how can I have time to take you to the hotel." ’

Li Chuan was helpless in his heart, but his tone was still as tactful as possible: "Sister Mi, I still have something to do in a while, so let Chen Wei send you back." ”

"It's so late, are you still busy?" Yang Mi frowned slightly, a little puzzled.

"After my live broadcast, I have to look at the data and have a review meeting or something."

"Oh." A hint of loss flashed in Yang Mi's eyes.

"When you go over, you must arrange Sister Mi well, and there can't be any mistakes, understand? Sister Mi is a star, and there may be paparazzi following, so you must pay attention to this......"

Li Chuan didn't notice Yang Mi's strange appearance, and asked Zhu Chenwei again, and then looked at Yang Mi with a smile and said: "Sister Mi, if you have any problems, just tell him directly, he will come forward to help you solve it, if he doesn't do it well, you go back and tell me, I will take care of him." ”

"Got it."

Yang Mi responded vigorously, and then closed the window directly.

"Let's go, let's go, slow down on the road, and stay safe...... Goodbye, Sister Mi, Sister Mi, bye-bye......"

Li Chuan watched the black Elfa go away, and then returned to the company.

At 11:55 p.m., he returned to the live broadcast room, walked to the center console, and began to check today's live broadcast data.

Live broadcast duration: 5 hours and 42 minutes

Views: 45.223 million

Peak popularity: 789,000

Average popularity: 488,000

Average order value: 88.1 yuan

Conversion rate: 9.2%

Total sales: 367 million

This data can be described as quite gorgeous.

The audience is 45.223 million, which is almost the same as Douyin.

You must know that Taobao's traffic is not a little worse than Douyin, and it is not good to say, the two are not at the same level at all.

Although today is the "Goddess Day", Taobao has a certain traffic bonus, but it is still not as good as Douyin.

There are big and small shopping festivals, the largest is "Double 11", followed by "Double 12", "618" and so on, "Goddess Festival" is among them, at most it is a midstream level.

In the midstream shopping festival, the traffic bonus will not be too large.

For Taobao, only when it is "Double 11", its traffic is likely to match or even surpass Douyin in a short period of time, except for "Double 11", everything else is not good.

Therefore, Li Chuan won more than 40 million spectators when the total flow pool was not large...... This achievement can be said to be shocking.

To be able to do this, in addition to his own contributions, he also has to thank Taobao Live for the strong support of the official Taobao Live, as well as the traffic effect formed by Yang Mi's arrival.

Several factors were superimposed to create a 45.223 million field view.

The audience of 45.223 million also created a peak popularity of 789,000 and an average popularity of 488,000...... This level is basically about the same as Douyin.

The average customer unit price is 88.1 yuan, which is slightly higher than before, but not too high, and the overall price is relatively stable.

The conversion rate is 9.2%, which is much stronger than his Douyin data, but it is a few points weaker than his previous Taobao data.

The last time Li Chuan was live on Taobao was the "Taobao New Year Festival" a year ago, and at that time, his single-game conversion rate exceeded 10%.

At the moment, he fell off the "10%" level, and he was still disappointed.

However, it can't be helped.

This time, he was on two hot searches in a row during the live broadcast, especially the hot search in the back, which attracted a lot of pan-traffic to the live broadcast room...... Most of these pan-traffic viewers come to watch hot searches and do not buy things in the live broadcast room, which lowers his conversion rate to a certain extent.

Total sales of 367 million ...... This achievement did not break the "single-game sales record" or "Mr. Mori's personal single-game sales record".

Li Chuan's previous sales were the "Douyin New Year's Festival", at that time, Douyin gave him great traffic support, and before 12 o'clock in the evening, the popularity of his live broadcast room did not fall below 1 million, and the cumulative number of viewers exceeded 100 million!

With the support of huge traffic, he easily created 411 million sales.

However, this live broadcast is a special case, and if there are no special circumstances in the future, it is estimated that it will be difficult to have a second time.

In addition to the "Douyin New Year's Festival", "367 million" is his highest single sales record.

Therefore, he is still very satisfied.

After reading the overall data, Li Chuan checked the detailed data again.

[Average profit margin: 42.6%]

This is the first and only time that Li Chuan's average profit margin has exceeded 40%!

Previously, his average profit margin was only about 37%, but now it has increased to 42.6%, and the improvement is still very obvious.

Of course, this is hardly the norm.

The average profit margin in this market is high because he sells a lot of cosmetics...... Cosmetics is a profiteering industry, so the profit margin is relatively high.

In normal times, he would definitely not sell so many cosmetics.

Cosmetics are sold less, and there are no other high-margin products to replace, and the average profit margin will naturally decrease.

Li Chuan estimates that in the later stage, his average profit margin will fall back to about 37%.

Some people may ask, why does Li Chuan sell so many cosmetics today?

The reason is simple, today is the "Goddess Day Special".

The Goddess Festival is specially prepared for female audiences, and cosmetics are naturally the big head.

Tonight, Li Chuan sold a total of 16 cosmetics, from boxes to lipsticks, to facial masks, mud masks, etc., all kinds of cosmetics were available, and all the cosmetics categories were wiped out, and there were many duplicates.

These cosmetics have created an average profit margin of 42.6% for him, but also brought a more serious problem, that is, the return rate.

As we all know, although cosmetics are highly profitable, they also have a high return rate.

In fact, not only cosmetics, but all consumer products with women as the main body, the return rate is very high.

Women, most of whom are very emotional, are more prone to impulsive consumption, and afterwards, when they calm down, they will refund and return; Men are relatively rational, they will think before buying, and if they are not satisfied with buying back, they can make do with it in many cases, so there are fewer cases of returns and refunds.

The physical and psychological differences between men and women lead to a wide difference between the male and female markets.

The male market, with small capacity, low return rate and strong repurchase, is conducive to brand incubation, but it is not easy to make money; The female market has a large capacity, a high return rate, and poor repurchase, which is not conducive to brand incubation, but it is relatively easy to make money.

Because it is a "Goddess Festival Special", Li Chuan sells most of the products for women today, and he is in the women's market, although this has created an average profit margin of 42.6%, but it will eventually lead to a high return rate, 5% will definitely not be able to beat, at least to 15%, and may even break through 20%.

The total sales volume was 367 million, the average profit margin was 42.6%, and the calculated profit was ...... 156 million.

After deducting the 20% return rate and 6% of the platform deduction points, and subtracting Yang Mi's employment expenses of 2 million, the final net profit is ...... 116 million.

116 million is not Li Chuan's highest profit record, his highest profit record is still the "Douyin New Year Festival...... At that time, he earned 135 million from a live broadcast.

116 million, nearly 20 million less than 135 million.

However, Li Chuan is not greedy, he can earn 116 million in a live broadcast, and he is already very satisfied.

With this 116 million, there is no need to worry about the follow-up "headquarters building and live broadcast base construction plan".

After reading the data, Li Chuan held a review meeting with Wang Chengyong and others.

This review meeting was more contentful and took a long time, starting at 12 o'clock in the evening and ending at 1 o'clock in the morning.

At the end of the review, Zhu Chenwei also happened to return to the company.

"Is it all arranged?"

Li Chuan asked while taking the car key from Zhu Chenwei's hand.

"It's arranged, Yang Mi and the others have already stayed in the hotel."

"Are there any special circumstances?"

"Yes, I met the paparazzi."

"Huh? There are really paparazzi?! ”

Li Chuan's eyes widened.

Before, he just talked casually, but he didn't expect to meet the paparazzi.

Although it is normal for a big star like Yang Mi to be followed by paparazzi, it is also quite surprising that he has experienced this kind of thing for the first time in his life.

"On the way to the hotel, I found that there was a car following behind, I didn't pay attention, it was Yang Mi's assistant who reminded me."

"Well, they are in the entertainment industry, and they have more experience in this area...... And then? ”

"Then I walked over and drove them away."

"Really drove away?"

"Well, drove away, I watched them go, but...... Whether they will go back later, I don't know. ”

Hearing this, Li Chuan nodded, but didn't say anything.

It is indeed possible for the paparazzi to go back, but it is impossible for Zhu Chenwei to stay there.

Although he had told Zhu Chenwei before that "Yang Mi must be settled down and there must be no accidents", this was just a polite remark in front of Yang Mi, and he couldn't really ask Zhu Chenwei to be foolproof.

Zhu Chenwei is an employee of Sanmu Network, not an employee of Yang Mi, it would be good to be able to help Yang Mi get rid of the paparazzi, and it is absolutely impossible to stay there overnight.

"Okay, hard work, you go back early to rest, get a good night's sleep, and come back to work in the afternoon."

"Hmm."

“……”

After Zhu Chenwei left, Li Chuan walked to the circuit room, turned off the company's external electric switch, and then returned to the rest room in the office and took a shower.

At half past one in the morning, he took a shower and went to bed.

Before going to bed, he wanted to play with his phone for a while.

However, as soon as he turned on his phone, he found that he had received a WeChat message.

Yang Mi: [Are you done? 】

'Huh? ’

Li Chuan raised his eyebrows, and subconsciously glanced at the release time - 01:21, ten minutes ago.

At that time, he was still in the shower, so he didn't hear it.

'Still send me WeChat so late?' ’

'Nothing is going to happen...... Did the paparazzi go back again? ’

Li Chuan was uneasy, and made a direct WeChat call.

However, the phone rang for only one second before it was rejected.

Yang Mi: [Don't call. 】

Li Chuan: [Uh, Sister Mi, are you okay over there? 】

Yang Mi: [It's okay, why do you ask that? ] 】

Li Chuan: [Oh, you sent me WeChat so late, I thought there was an accident.] 】

Yang Mi: [You think too much, I'm in the hotel, what can I mean.] 】

Li Chuan: [That's good, that's good.] 】

Yang Mi: [Why did you reply to WeChat so late? ] 】

Li Chuan: [I was taking a shower just now, I didn't hear it, I'm sorry. 】

Yang Mi: [Take a bath? Are you done? 】

Li Chuan: [Well, I'm done with my work, and I'm about to rest.] 】

Li Chuan sent a sentence over, waited for a long time, but didn't wait for the next sentence, and was in doubt, Yang Mi suddenly sent a sentence.

Yang Mi: [Now that you have time, you can come and sit with me.] 】