Chapter 302: Build a Commercial Street?
The next day, Miki Network welcomed two groups of guests.
The first batch is from Gensler and the second batch is from Langke Design ...... They were all invited by Li Chuan to participate in the negotiation of the development of the headquarters building and the live broadcast base of Miki Network.
Gensler is one of the world's largest and most famous architectural design firms, headquartered in San Francisco, USA, with operations all over the world, as early as the 80s of the last century, has been involved in the Chinese market...... The tallest building in East Asia, the Shanghai Center, was designed by the company.
Gensler was also involved in the tender for the Miki Network headquarters building and live broadcast base, but was not included in the final negotiation list.
The reason is that the design scheme provided by Gensler is too imagery, and it is not particularly good-looking, at least it does not meet Li Chuan's aesthetics.
In Li Chuan's view, if the headquarters building and live broadcast base of Miki Network are built according to the design plan provided by Gensler, the construction period will be particularly long and the cost will be very large, but the final effect will be average...... On the whole, the cost performance is too low, and there is no need to consider it at all.
One might ask, since Gensler didn't make it to the final negotiation list, why did Li Chuan invite them over for negotiations?
The reason is simple, Gensler's reputation is too great.
Gensler has an excellent reputation in the international architectural design industry...... It's a pity that such a company doesn't talk about it and gives up directly.
Although Li Chuan didn't like the design they provided, he wanted to talk to them because of Gensler's reputation in the industry...... He felt that after he finished talking, he might change his mind, or he might ask the other party to provide a new design plan.
Of course, he also has a purpose, which is to put pressure on the design of Langke.
So far, he is the most inclined to the design solution provided by Langke Design.
The design scheme provided by Langke Design, the construction period is short, the cost is less, the effect is very good, the cost performance is very high, the company's reputation, although the design is better than Gensler, but it is also a well-known architectural design company in China, there is no problem in terms of credit.
Therefore, in Li Chuan's view, choosing the design scheme provided by Langke Design is the wisest choice at present.
However, he can't reveal this, otherwise, it will be time for the lion to open his mouth.
He invited Gensler over this time, and put the order of negotiation before the design of the Lonco ...... This gives the impression that he himself is more inclined to work with Gensler.
Langke Design knows this, which will inevitably form a certain psychological pressure...... With psychological pressure, the subsequent negotiations will be easier to handle.
This is a psychological game, and the means are not dirty, and it is a normal business behavior.
At around half past nine in the morning, Gensler's negotiators first came to Miki Network.
Li Chuan, Jiang Zeyu, Chen Chen, Zhu Chenwei and others went to greet them.
After some pleasantries, everyone came to the conference room and sat down, and began to get down to business.
A little more than two hours later, the negotiations ended.
They have made some progress, but it has been limited, and there is no consensus on several key issues.
First of all, Li Chuan did not change his mind because of this negotiation, he still felt that Gensler's design plan was not very good and the cost performance was very low.
Secondly, Gensler didn't think about resubmitting a new design, they just wanted to make changes to the original one...... Li Chuan listened to their descriptions and felt a little better, but it still didn't meet his psychological expectations.
So, this negotiation can basically be said to be in vain.
After the negotiations, Li Chuan had given up the idea of cooperating with Gensler, but he did not say anything to death, but just said, "We need to have a meeting to discuss, let's talk another day."
With that, he sent off Gensler's negotiators.
At noon, they had lunch, rested for a while, and waited until about two o'clock in the afternoon, when they finally ushered in the main owner, the representative of the negotiator designed by Langke.
The two sides met, exchanged pleasantries again, and then came to the conference room again and sat down.
"We were invited by your company to supplement and expand the original design scheme...... This is our latest design ......"
A beautiful lady in her thirties, wearing a suit and hip skirt, with tall figure and long hair and a shawl, stood in front of the big screen and began to introduce their new design proposal.
"We kept the original design of the main building, and only made some repairs at the top...... This is the place where the original vertical structure was changed, and we changed it to a circular shape, although the changes are small, but they make the overall design of the main building more modern......
The positioning of the main building is your company's headquarters building, 24 floors, and the estimated height of the building is 99.5 meters, which is just stuck on the line of "100 meters high...... According to national regulations, high-rise buildings of more than 100 meters must be subject to many restrictions, such as refuge floors, aprons, etc., which will cause higher construction costs and lower practical value......
On the northwest side of the main building, we designed five annex buildings, and the structure of the building follows the design style of the main building, with only some simplifications at the bottom and top to ensure the harmony of the park as a whole.
Annex Building 1 and Annex Building 2 are located on the left, both of which are six-story buildings with an estimated height of 25 meters and can be used as your company's live broadcast base; Annex Building 3 and Annex Building 4 are located on the right, they are two-storey ceiling design, expected to be 12 meters high, and can be used as your company's warehouse; Located in the center of the park, Annex Building 5 adopts a museum-like design, three-storey structure, and is expected to be 13.5 meters high, which can be used as your company's activity center, with built-in lecture halls, training centers, gymnasiums, basketball courts, badminton courts, etc......
On the northwest side of Annex Building 5 is a small garden-like plaza with lawns, fountains, modern pavilions, etc., which can be used as an external extension of the activity center......
There is a parking lot on the outside of the main building, as well as an underground parking lot, and the roads in the park are connected, and there are trees and flowers to decorate the park......"
The pretty lady spoke for about five minutes and gave a full overview of their new design.
After reading and listening, Li Chuan was quite satisfied.
Previously, after he saw the design plan of the main building given by Langke Design, he had a general expectation of the overall design of the park.
In his opinion, the overall design of the park only needs to fit the style of the main building design and ensure a degree of harmony, which is basically enough.
The overall design scheme given by Langke Design is also this idea, and the final effect is even better than he imagined.
That alone made him very satisfied.
However, he still found a problem, that is, the area of the park seems to be smaller.
"What is the area of the park in your design plan?" Li Chuan asked.
"About 15,000 square meters." The pretty lady replied.
"Fifteen thousand flats?"
Li Chuan frowned and said, "The overall area of Plot 16 is 18,706.5 square meters, and you only use 15,000 square meters, so what about the remaining 3,700 square meters?" ”
"This ......"
The beautiful lady choked for a moment, and looked at a middle-aged man in his forties opposite Li Chuan...... The middle-aged man, surnamed Ma Pengyan, is the vice president of Langke Design and the person in charge of the negotiation party of Langke Design.
"That's right, Mr. Sen."
Ma Pengyan explained: "We have inspected your company's business in detail, and the 15,000-square-meter office park is basically enough......
"Enough is enough, but land can't be wasted."
Li Chuan interrupted: "When I bought this land, I spent nearly 200 million, 3,700 square meters, accounting for almost a quarter, which is 40 million...... Forty million, I can't just say lose it. ”
"I understand."
Ma Pengyan hurriedly said: "We don't want to abandon the 3,700 square meters directly, we just haven't designed it into the park for the time being, but we have also made several plans for its specific use." ”
"Tell me about it."
"We made three plans."
Ma Pengyan said: "In the first plan, we will expand the existing park design and add a No. 6 annex building, which can be marked as a live broadcast base...... It's just that this will break the overall layout of the park, and we have tried many ways, but none of them are as harmonious as the original layout. ”
"How?"
"Let me show you."
Ma Pengyan said, picked up the computer mouse, and demonstrated to Li Chuan while operating: "No. 6 annex, if you want to add it, you can only add it here...... Here...... And here's ...... If you look at these three positions, no matter which one is added, the overall layout will change...... If you put it here, Annex Building 3 will have to change its location, and Annex Building 5 will have to move to the right...... Isn't that ugly? ”
"Hmm."
Li Chuan nodded, raised his hand again, and motioned for the other party to continue.
"If it's here, Annex 5 will have to be moved to the back...... There is no road in the middle, and the No. 3 and No. 4 annexes will be erected, and the No. 4 annex will be extended to the outside, which will be even more ugly...... And if you put it here......"
Ma Pengyan demonstrated for a few minutes, Li Chuan basically understood, and waved his hand at the moment and said: "Don't consider this plan, let's talk about other plans." ”
"The second plan is relatively simple, which is to empty the 3,700 square meters and save them for future use, or sell them directly...... 3,700 square meters, although the area is not large, but it is enough to build an eight-story building, and it is relatively easy to buy and sell. ”
"This ......"
Li Chuan thought for a while, waved his hand again, and said, "It's not so easy to sell, and it's ...... I'm not going to take it out, so let's talk about option three. ”
"Plan 3 is also relatively simple, which is to move the park as a whole to the left and separate the right side to make a row of shops on the street......
"Street shop?"
"Yes."
Ma Pengyan nodded and said: "We have inspected the site, the right side of the land, directly opposite is a green park, behind is the residential area, the usual flow of people is not small, and the office building on the east side is about to be completed, when the time comes, a number of companies will settle in, which can further increase the flow of people, in addition, there are two banks and a securities company diagonally opposite, and there are a lot of people working there......
On the whole, this part belongs to the orthodox business district, although it is not prosperous, but the flow of people is enough to support a small commercial street...... Therefore, we think that your company can build a row of shops on the street and rent them out. ”
Li Chuan couldn't help but raise his eyebrows.
Build a commercial street and solicit rental...... It's a bold proposal, but when you think about it, it seems quite plausible.
First of all, Ma Pengyan is right, the right part of the No. 16 plot, the geographical location is really good, the flow of people is relatively large, there is no competition around, and there is no problem in building a small commercial street.
Secondly, Lot 16 is a commercial property and there is no obstacle to the construction of shops on the street.
Therefore, judging comprehensively, the feasibility is still very high.
At the same time, Li Chuan also thought of one point, that is, Xihe Chenchuan supermarket.
'This small commercial street is built, can I let Xihe Chenchuan settle in?' ’
'Open a Xihe Chenchuan supermarket in Hangzhou? ’
If you open a Xihe Chenchuan supermarket here, then the supply chain goods of the Sanmu network can be sold directly in the supermarket, which is not equivalent to an additional offline sales channel! ’
If it works well, we can open branches in other places in the future. ’
If the scale is formed, this offline sales channel can be completely fixed...... When the time comes, online and offline will be sold together, and there will be a lot of room for imagination! ’
Li Chuan thought of this, and his heart was excited.
He felt that he had found a new business model, which was to combine the "Miki system" with Xi and Tatsukawa to form a comprehensive sales network that ran through both online and offline...... If this can be done, it will be a proper business giant.
Of course, it's useless to think about this now, the road has to be taken step by step, and you can't rush it.
"Yes!"
Li Chuan made up his mind and nodded: "Let's follow the model of plan three, but there is no need for shops on the street, I want to build a large shopping mall." ”
"Mall?"
"Hmm."
"A comprehensive shopping mall."
"This ......"
Ma Pengyan glanced at the person next to him, his face a little embarrassed.
"What's wrong? Is there a problem? ”
"Mall...... How big do you want to build? ”
"There are no special requirements, just use all the remaining area."
"The remaining area is only about 10,000 square meters, and if you start a shopping mall, it will be three floors at most."
"Three floors?"
Li Chuan thought for a while, nodded again, and said, "Yes, it's enough." ”
"Didn't you say you were going to build a big mall?"
"Isn't the third floor a big mall?"
"This ......"
Ma Pengyan glanced at the person next to him again, and then said, "Maybe...... Sort it off. ”
"You say, can you do it?" Li Chuan said impatiently.
"Competent!" Ma Pengyan hurriedly replied.
"Well, that's it."
After Li Chuan finished speaking, he asked again: "According to your plan, how much will it cost to do it?" ”
"We only made the overall budget of the park, excluding the interior decoration, which cost 150 million, and including the interior decoration, which cost 260 million."
'150 million, 260 million...... This offer is okay! ’
Li Chuan said secretly in his heart.
He originally thought that the other party would ask for 200 million and 300 million, because the whole set of design plans does not look cheap, and 200 million and 300 million are relatively normal quotations.
He was mentally prepared, but the other party only reported 150 million and 260 million...... He felt that it may have played a role in inviting Gensler before, and that Lanco Design did not dare to open his mouth because of the pressure of competition, and they quoted a more honest budget for the sake of prudence.
"It's too expensive!"
Li Chuan frowned and shook his head.
Although he was already very satisfied, since it was a negotiation, the price would definitely be lowered, so he still pretended to be dissatisfied.
"Mr. Sen, do you mean the price with interior decoration, or ......?"
"Yes."
Although Langke Design is famous for its architectural design, its strength in decoration design is also very strong, since it has met, there is no need to find other decoration companies, the two are combined, and they can strive for a cheap price.
"Oh, if that's the case, we can help you build a shopping mall for free with a budget of 260 million."
"This ......"
Li Chuan thought for a while, waved his hand again and said, "It's still too expensive!" ”
“……”