At 11:51 p.m., Li Chuan turned off the live broadcast.

Bang Bang ......

Every time the live broadcast is over, there will be a round of applause around.

Li Chuan has long been accustomed to this.

However, this time the applause was different, and it was a little more enthusiastic than before.

Li Chuan keenly discovered this, and a trace of surprise appeared on his face.

He looked up, looked around, and soon, understood what was going on.

Looking at the looks of the staff around him, he should have been stimulated by his "speech" just now.

The words he just said in the live broadcast room can indeed be called a "speech".

This "speech", he had already prepared the draft before the live broadcast began, and he played very well in the "speech" process, his emotions, language, and actions were very in place, and the overall state was quite infectious.

Listening to his "speech", as long as you are not particularly rational, you will be more or less stimulated.

Of course, he didn't feel it himself, or he wouldn't have been surprised by it.

Now, he has a little bit of a taste, but he has a thought.

Looks like my presentation is doing a good job. ’

The staff on the scene were all stimulated, and the audience in the live broadcast room was probably not much worse. ’

If that's the case...... Can I take the opportunity to hype? ’

There are only more than 300,000 people in the live broadcast room just now, and the publicity is a little small, if I can take the opportunity to hype it up and let more people know, will the public's perception of me improve? ’

'Definitely! ’

It may not have much effect, but as long as there is a little bit of improvement, it is worth it! ’

Thinking of this, Li Chuan had already made up his mind.

He raised his head again, looked around, found Zhu Chenwei's figure, and said, "Chenwei, you come out with me." ”

When Zhu Chenwei heard this, he hurriedly followed behind Li Chuan and walked out of the live broadcast room.

The two came to the chairman's office and closed the door.

Li Chuan didn't bother to talk nonsense, and directly instructed Zhu Chenwei: "You can help me do marketing for those words I said before I went to the next broadcast." ”

"Okay."

Zhu Chenwei has been following Li Chuan for so long, as soon as Li Chuan opened his mouth, he knew what it meant, immediately nodded in response, and then asked, "To what extent is marketing?" ”

"Try to make the scope as large as possible, so that more people know, but don't go too far, that will easily cause public disgust...... The specific details are up to you. ”

Li Chuan didn't say much, because it was not the first time that Zhu Chenwei had helped him do this kind of thing, who should he contact for this kind of thing, and how he should do it, Zhu Chenwei knew that as the boss, he would just look at the results when the time came, and there was no need to arrange everything.

"Will you start tonight?" Zhu Chenwei asked again.

"You contact first, if you can, then start tonight, you work harder, if not, wait until tomorrow morning, don't delay too long."

"Okay, I see."

"Well, you go first."

“……”

At 11:55 p.m., Li Chuan returned to the live broadcast room.

He didn't say a word, walked straight to the center console, and began to check the data of today's live broadcast.

Live duration: 5 hours and 52 minutes

Views: 56.145 million

Peak popularity: 1.327 million

Average popularity: 638,000

Average order value: 92.3 yuan

Conversion rate: 4.5%

Total sales: 233.198 million

In terms of popularity, the data is obviously much higher than before.

This is not because Li Chuan's live broadcast is in good condition, but because of the influence of "Sister Wei's Workplace Diary".

"Sister Wei's Workplace Diary" is now becoming more and more popular day by day, attracting more and more audiences...... Mr. Sen, as the male lead in the play, although he is not as good as the absolute protagonist Wu Jinyan, can be regarded as a wave of popularity.

The leading actors of "Sister Wei's Workplace Diary" have not yet started a live broadcast, and Li Chuan, as the only one, naturally attracted the attention of this part of the audience.

When he first started broadcasting today, there were many people in the live broadcast room who were watching the barrage related to "Sister Wei's Workplace Diary", some people called him "Chairman", some people called him "Wan Sen", and some people asked him "Where did Wei Ying go" and "Where did Wu Jinyan go...... And so on, almost all over the screen.

Of course, he has to reply to this, otherwise the audience will not be satisfied.

However, he didn't keep talking about this topic, after all, the purpose of his live broadcast was to sell goods, not to talk about "Sister Wei's Workplace Diary".

In his opinion, "Sister Wei's Workplace Diary" can be discussed, but it cannot delay him from selling goods to make money, which is a matter of principle.

Therefore, he just had a brief chat in the early stage of the broadcast, and then began to sell goods normally.

From 6:10 p.m. to 9:30 p.m., for more than three hours, he didn't mention "Sister Wei's Workplace Diary" again, and he pretended not to see the relevant barrage swiping screen.

But after half past nine in the evening, he began to talk again.

Why?

Because after half past nine in the evening, the popularity of his live broadcast room began to decline, and the decline was quite severe.

The purpose of his talk about "Sister Wei's Workplace Diary" is to attract traffic and maintain the high popularity of the live broadcast room, so that he can continue to sell goods and make money.

"Sister Wei's Workplace Diary" is really popular, as soon as he talked about this topic, the popularity of the live broadcast room rose rapidly, the effect was extremely significant, and it was tried and tested.

In this way, he got a trick:

Whenever the popularity of the live broadcast room declines significantly, he talks about "Sister Wei's Workplace Diary", and when the popularity of the live broadcast room rises to a certain level, he starts selling goods again; sold for a period of time, and when the popularity of the live broadcast room declined again, he continued to talk about "Sister Wei's Workplace Diary...... And so on and so forth.

That's why his popularity has increased so dramatically today.

However, while the popularity is a good thing, it also brings a problem.

The problem is that most of the traffic he attracted by talking about "Sister Wei's Workplace Diary" was entertainment audiences...... The conversion rate of this part of the audience is very low, and most of them come to join in the fun, and they will not buy things in the live broadcast room.

As a result, although his popularity has increased, the overall conversion rate has decreased.

In the past, he brought goods live on Douyin, and the conversion rate would be around 5.2%, but today it is only 4.5%, and the decline is still relatively obvious.

Of course, the drop in conversion rates is not entirely due to audience attributes.

There is another reason, that is, the things Li Chuan sells today are a bit expensive.

This can be seen in the average order value.

In the past, Li Chuan's average customer unit price basically remained at about 70 yuan, and today it is 92.3 yuan, an increase of nearly one-third.

The higher the price of a commodity, the fewer people will buy it, which is the basic law of business; And the fewer people who buy, the lower the overall conversion rate, which is also a truth that elementary school students understand.

So, the conversion rate is reduced, and there is also the factor of the price of the product.

On the whole, the data of today's live broadcast has changed quite a lot, which can be summarized in one line, that is, "popularity has risen, conversion rate has decreased, and average customer unit value has increased".

As a result, total sales have risen, but not by much.

Li Chuan sold 233 million today, an increase of only 25 million compared to the 208 million in the previous game.

The increment of 25 million may be a huge improvement for ordinary anchors with goods, but for Li Chuan, it is really nothing.

After reading the overall data, Li Chuan checked the detailed data again.

The most important of the detailed data is the "average profit margin".

[Average profit margin: 36.3%]

36.3%…… This figure is slightly lower, but it is still largely normal.

The total sales volume was 233.198 million, the average profit margin was 36.3%, and the calculated profit was ...... 84.651 million.

After deducting returns and platform deduction points, the final net profit is ...... 76.186 million.

And more than 70 million. ’

Li Chuan couldn't help but pout.

He felt as if he had reached a bottleneck, and there was not much fluctuation in the data.

It's still quite uncomfortable.

However, he did not feel anxious about it.

He is already the most profitable anchor with goods in the country (including Sister Ya), unless the external environment changes, he has no room to rise.

Of course, he can also create greater sales by swiping orders, selling Moutai, selling gold, etc.

If he really does this, let alone breaking a single sales sales, as long as he wants to, he can achieve billion, two billion, or even tens of billions of sales!

But there is no point in doing so, he can't make more money, but will lose a lot of money, and if he doesn't do it, he will be targeted by the relevant departments and asked him to pay back taxes.

He is already a "brother with goods", and he doesn't need to engage in these vain things.

He thinks that it's good now, and he will earn more than 70 million yuan per live broadcast, and no anchor can compare.

Of course, if the external environment changes, he will still make a move.

At the very least, we must ensure that his name of "Brother with Goods" cannot be lost!

After reading the detailed data, Li Chuan looked at the data again.

Before the live broadcast began, his Douyin followers were 43.035 million, and now it has become 43.747 million.

As of 12 p.m. on March 30, the data of the top three "Douyin Fan Rankings" are as follows:

1. Chen He: 4448.4w

2. Mr. Sen: 43.747 million

3. Dear-Di Lieba: 4179.2w

Li Chuan is only more than 700,000 away from Chen He, who ranks first in fans, and it is estimated that the next live broadcast will be able to surpass it.

Some people may wonder, isn't the gap between Li Chuan and Chen He's fans quite big before? Why are there only more than 700,000 left now?

Indeed, at the end of the live broadcast, Li Chuan's Douyin fans were 42.491 million, while Chen He's was 4402.6w, a difference of more than 1.5 million.

More than 1.5 million fans, it doesn't seem like much, but it's not so easy to surpass.

Because the frequency of Chen He's video updates is relatively fast, the quality is good, and there is the traffic support of Douyin, so the speed of increasing fans is very fast; Li Chuan doesn't update his videos much, and even if he does, most of them are live trailer videos, and these videos have no content, so they don't have many fans...... Li Chuan's increase in fans basically relies on live broadcasts.

The situation of the two is combined, although Li Chuan has the advantage of increasing the speed of fans, it is still impossible to surpass Chen He in a short period of time.

However, this is already the case before.

Now, that has changed.

The reason for the change lies in "Sister Wei's Workplace Diary".

"Sister Wei's Workplace Diary" is on fire, and Li Chuan, as the male number one, is naturally stained.

This week, although he did not broadcast live or update high-quality videos, he still easily gained more than 500,000 fans relying on the popularity of "Sister Wei's Workplace Diary".

These more than 500,000 fans suddenly smoothed out Chen He's fan growth rate.

In this way, he will rely on live broadcast to increase his fans, and the total number of fans will surpass Chen He, which is just around the corner.

Li Chuan is still looking forward to this.

Although the indicator of "number of followers" is not important, being able to become the person with the largest number of followers on Douyin is also a memorable achievement, and he is still very happy to be able to do it.

Li Chuan read the data and held a brief review meeting with Wang Chengyong and others.

The review meeting ended, and it was already half past twelve in the evening.

Everyone went home from work, and Li Chuan also returned to the rest room in the office and went to sleep.

……

At eight o'clock the next morning, Li Chuan woke up.

As soon as he woke up, he picked up his mobile phone and began to check the completion of Zhu Chenwei's task.

This matter is very important, and he has always remembered it in his heart, so as soon as he woke up, he hurriedly checked it.

However, this kind of work is quite cumbersome to check.

He tossed around with his mobile phone for a day, and called Zhu Chenwei three times before he had a detailed understanding of the overall situation.

On the whole, Zhu Chenwei's task completion is still very good.

At around 0:00 today, not long after Li Chuan got off the air, a batch of edited videos of Mr. Sen's "speech" appeared on Douyin...... This batch of videos was not made by Zhu Chenwei, but spontaneously edited and produced by Mr. Sen's fans and matrix number.

Zhu Chenwei's work content is not to edit and make videos, but to find a few good quality videos from the existing ones, carry out large-scale pushing, and then hire a group of water armies to guide the direction of public opinion in the comment area.

This approach has played a very good role.

At around 8 o'clock this morning, an entry appeared on the Douyin hot list, titled "Mr. Sen established a charitable foundation to spend 20 million to build Hope Primary School".

This entry is related to the high-quality edited videos screened by Zhu Chenwei.

Zhu Chenwei has already pushed a lot of traffic to them, but now they are on the Douyin hot list, and the publicity efforts have increased several times in an instant.

However, the entry did not explode into a particularly high popularity, but just rushed to the top ten of the hot list, and then stopped.

The top ten on the hot list are not particularly explosive events, but the publicity effect is also good, the entry stayed on it for more than three hours, and then continued for seven or eight hours, adding up before and after, running more than 30 million traffic, forming a certain popularity on Douyin.

Not only Douyin, but also the Internet.

Since 7 o'clock in the morning, Mr. Sen's "speech" videos have appeared on mainstream platforms such as Kuaishou, Station B, Weibo, and Xiaohongshu, although its popularity is not as good as Douyin, but it has also formed a lot of influence.

According to incomplete statistics, the topic of "Mr. Sen set up a charitable foundation and spent 20 million to build a Hope Primary School" has a total of more than 50 million views, and has effectively reached at least 20 million people...... This result is already very good.

At that time, publicity was only one aspect, and more important was the feedback of public opinion from netizens.

With the blessing of many water armies, the topic presents a very positive public opinion situation.

Most netizens are expressing their support and praise for Mr. Sen, and only a few are going against the wind.

However, in the case that the overall public opinion has been set, the headwind output will only be met with abuse and ridicule...... The one who abused and ridiculed the most was the sailor hired by Zhu Chenwei.

Zhu Chenwei's hired sailors, in fact, didn't have much support and praise, they basically stared at those who output against the wind...... Whoever says bad things about Mr. Sen in the comment area, the water army will rush up and scold him for blood.

Driven by such an atmosphere, many fans and netizens who don't know the truth will also join in and scold with the water army.

It can be said that in the discussion on the topic of "Mr. Mori set up a charitable foundation and spent 20 million yuan to build a Hope Primary School", those who are exported against the wind do not have the right to breathe.

The propaganda is effective and the public opinion is positive...... After this wave of operations, Li Chuan has initially established his own reputation.

Before, he did a free live broadcast to help farmers, but he did not establish his own reputation; Today, he has finally achieved his goal through the Charity Fund and Hope Primary School!

Of course, he only achieved short-term goals.

At present, he is only letting some people in the society know that he is an Internet celebrity who is willing to do charity, but he is still far from the image of a "real entrepreneur".

(End of chapter)