Chapter 318 Contract Signing and Development Plan

The next morning, Li Chuan returned to Hangzhou, accompanied by Xiao Yang and his brothers.

Brother Xiao Yang went back to Hangzhou City with him to sign the contract.

Although Li Chuan's purpose in coming to Hefei this time was to let Brother Xiao Yang and his brothers follow him to do live broadcasts and bring goods, he didn't expect things to go so smoothly before, so he didn't prepare the contract in advance, and he didn't bring the official seal or anything.

Now that the contract is signed, the company must be returned.

They set off at ten o'clock in the morning, had a meal in the high-speed service area in the middle, and refueled by the way, and arrived at the company at about half past four in the afternoon.

After returning to the company, Li Chuan first took Xiao Yang and the brothers to visit.

Brother Xiao Yang and his brothers haven't been to the company for a long time, and the last time they came was during Double 11 last year...... At that time, Miki Network was still working in Yongrui Building, and the conditions were not very good.

Now, Miki Network has changed to a new office space, the area is eight or nine times larger than the original, and the decoration and environment are much better than the original...... Although the brothers and sisters have heard of these slightly, they have not seen them with their own eyes.

In this way, Li Chuan naturally wanted to take them for a visit.

This is done in order to show the strength of the company, and secondly, to let the other party better understand the operation of the company's development.

At five o'clock in the afternoon, the tour was over.

Li Chuan took Xiao Yang and the brothers to the conference room again.

There, they checked the contract.

Before returning to Hangzhou City, Li Chuan called Wang Chengyong, explained in detail the situation of Xiao Yang's brothers, and asked the other party to prepare the contract in advance.

Wang Chengyong did a very good job, and all the terms of the contract were discussed by Li Chuan and Xiao Yang, and the language was detailed and clear, without the slightest loophole.

Li Chuan and Xiao Yang checked each other, found no problems, and stamped and signed very happily.

So far, Brother Xiao Yang and the brothers have officially become the full-time artists of Miki Network.

Their previous contract was nullified and the new contract was adopted entirely.

The new contract will be for a period of three years, i.e. from April 8, 2019 to April 7, 2022.

In addition, Miki Network also has a two-year right of first refusal, i.e., from April 8, 2022 to April 7, 2024.

(Right of first refusal: Under the same conditions, Miki Network can renew the contract of Zhang Kaiyang and Zhang Qingyang (Brother Yang and Brother Xiaoyang) on a priority basis, without any additional terms.) )

During the contract period, Sanmu Network will enjoy a 50% share of any performing arts and commercial activities engaged in by Zhang Kaiyang and Zhang Qingyang, including but not limited to online e-commerce live broadcast, online entertainment live broadcast, video advertising shooting, offline performing arts, online commercial performances, etc...... There are no restrictions on the platform, and there are no restrictions on the scope of brokerage.

After the contract was signed, it was already evening.

In order to celebrate the success of the signing, Li Chuan invited the Xiao Yang brothers to have a big meal in a nearby five-star hotel, accompanied by Jiang Zeyu, Wang Chengyong, Zhu Chenwei and others.

The meal, which lasted for nearly three hours, did not end until nine o'clock in the evening.

After the end, Brother Xiao Yang and his brothers stayed directly in the hotel, Jiang Zeyu, Wang Chengyong and others went back to their respective homes, and Li Chuan instructed Zhu Chenwei to drive the car back to the company, and he took a taxi and rushed to Chenghai International Community.

He hadn't seen Zhu Fang for a while, and he was very worried about it.

It happened to be free, and it wasn't too late, so he went to pay a visit.

Zhu Fang has been pregnant for more than three months, and her belly is a little pregnant, but it has not affected her movements, in addition, her morning sickness reaction has disappeared, and the whole person's complexion has improved a lot.

Seeing this, Li Chuan's heart was also much more stable.

When he slept at night, he still hugged Zhu Fang and didn't do anything.

However, just when he was about to fall asleep, Zhu Fang whispered in his ear: "The doctor said that if you are more than three months pregnant, you can do it." ”

"Huh?"

Li Chuan suddenly opened his eyes, and said with a somewhat suspicious expression: "Really fake? ”

"Really."

"Wouldn't it be dangerous?"

"As long as the movement is not too big, there is no danger, but there is benefit."

"Benefits?"

"Well, the doctor said, it's good for your physical and mental health."

"Oh~."

Li Chuan suddenly, the corners of his mouth slightly arced: "Then let's ...... A handful of health? ”

"Hmm."

Zhu Fang nodded with a blush, and said, "You control the point, don't move too much." ”

"Don't worry, I won't put you and the child in danger."

After Li Chuan finished speaking, he got up and slowly pressed up.

……

At about half past nine in the morning of the next day, Li Chuan, Jiang Zeyu, Wang Chengyong, Zhu Chenwei and others, as well as Xiao Yang's brothers, gathered again in the company's conference room.

They are going to have a meeting today to discuss the follow-up development plans of the little Yang brothers.

Li Chuan is very aware of the potential of Brother Xiao Yang and the brothers, who were previously subject to various factors and could not cultivate them wholeheartedly, but now, Brother Xiao Yang and the brothers have become full-time artists of Miki Network, of course he has to do his best.

Convening the company's executives to discuss the follow-up development plan of the Xiao Yang brothers shows that he attaches great importance to it.

The meeting lasted three hours, starting at half past nine in the morning and continuing until half past twelve in the afternoon.

During this time, they discussed a lot of issues.

First of all, is the choice of platform.

Nowadays, there are only three platforms suitable for live streaming, namely Douyin, Kuaishou and Taobao.

Taobao definitely doesn't have to think about it.

Brother Xiao Yang and his brothers didn't have any foundation in Taobao, and they didn't even open an account, so they went rashly, almost like starting from scratch.

Although with the potential of Brother Xiao Yang and the brothers, even if they start from scratch, they can probably do well in the end, but it is really a bit stupid to do so.

Brother Xiao Yang and his brothers are not newcomers, they have fans and foundations, why do they want to start over?

If you don't use the existing resources, you have to go to a new environment and start over, this is a plot that only appears in some bloody idol dramas, and if someone really does it in reality, it will definitely be scolded as a "fool" by countless people.

Brother Yang and the brothers are not stupid.

In their opinion, there is no need for them to go to Taobao at all, and the environment of Taobao is not very suitable for them.

Excluding Taobao, there are only Douyin and Kuaishou left.

These two platforms are still quite tangled.

Why the tangle?

Because Kuaishou is the base camp of Brother Xiao Yang's brothers, they became popular in Kuaishou...... At present, their fans in Kuaishou have reached more than 15 million, which can be regarded as a first-line Internet celebrity.

From the perspective of the Xiao Yang brothers, they have deeper roots in Kuaishou and are more familiar with Kuaishou's environment, if other factors are not considered, staying in Kuaishou is the best choice.

However, Li Chuan knows very well that Kuaishou's future development is not as good as Douyin, and the account "Crazy Brother Yang" will also burst out with greater energy on Douyin in the future.

This is the point of entanglement.

The idea of Brother Xiao Yang and his brothers is that Douyin and Kuaishou will develop at the same time.

This point was opposed by Li Chuan.

He knows very well that the future of Brother Xiao Yang and his brothers must be on Douyin.

Although the two platforms are developing at the same time, it seems that there is no problem on the surface, but in doing so, Brother Xiao Yang will definitely take a lot of crooked paths.

The contract of Brother Xiao Yang and his brothers is only three years in total, and it would be a great loss if they were delayed on the crooked road for a year or two.

Therefore, he will not agree to the simultaneous development of Brother Xiao Yang and Kuaishou on Douyin and Kuaishou.

To this end, he launched some persuasion.

His persuasion did not mention that "Douyin's future development will definitely be better than Kuaishou's" or "your development potential in Douyin is greater".

Although these contents are true, they are only happening in later generations, and at this stage, there is no obvious indication of this.

There is no indication that even if he said it, there is a high probability that Brother Xiao Yang and the brothers will not believe it.

If they don't believe, they won't be able to persuade them...... In this case, it is better not to say it.

Li Chuan is very aware of this, so his persuasion only focuses on one point, that is, Miki Network has no background in Kuaishou, and the company can't help if he stays there to develop.

This is particularly convincing.

Brother Xiao Yang and the brothers thought to themselves: 'If Sanmu Network can't help, then won't we sign for nothing, 50% of the share...... It's a great loss! ’

As soon as the two of them put it together, they immediately nodded and agreed.

So, the platform was determined.

In the future, the main energy of Brother Xiao Yang and his brothers will be focused on Douyin, and Kuaishou will not give up, but only as an alternative and business expansion, without detailed layout.

After the platform was decided, they immediately discussed the specific development strategy.

According to Li Chuan's thoughts, the brothers and sisters of Xiao Yang are not suitable to start live streaming immediately.

Why?

Because they don't have enough followers.

Up to now, Crazy Brother Yang has 7.602 million fans on Douyin.

With more than 7 million fans, it is not bad to put it among many Internet celebrities, but it is too few for the crazy Brother Yang in later generations.

You must know that the crazy little brother Yang in later generations has more than 100 million Douyin fans!

The number of more than 100 million fans has created a strong popularity, which supports the super high popularity of their live broadcast room.

In comparison, the 7.602 million fans are less than a fraction of their later generations...... How much popularity can this kind of popularity be supported by the popularity represented by this fan volume?

Li Chuan felt that more than 10,000 might be enough.

In his opinion, the current top priority of Brother Xiao Yang and his brothers is to increase their fan base.

How to increase followers?

It's simple, shoot a video.

This is the strength of the Xiao Yang brothers.

From the perspective of future generations, the ability of the Xiao Yang brothers and brothers in shooting and producing funny short videos can be said to be unique in the whole network.

Why?

Because no one can break 100 million with this fan, Crazy Brother Yang is the only one.

Perhaps, they have taken advantage of the dividends of the times, but no matter what, this is the case.

Li Chuan thinks that the Xiao Yang brothers should first concentrate on shooting videos for a period of time, and the company will provide traffic support, and then attach some hype and publicity, and the two sides will cooperate to quickly increase the number of fans of the account...... Wait for the number of fans to rise to a certain level, and then start live broadcasting.

This set of ideas is similar to Wu Jinyan, the only difference is that the Xiao Yang brothers don't need the company's help in video content creation, they can do it themselves, but Wu Jinyan does not have the ability to do this.

Li Chuan said his suggestion, and the brothers were a little reluctant.

At the same time, they also think that doing live broadcasts by themselves will not delay shooting short videos, and doing live broadcasts can also increase fans, and the quality is much higher than that of video fans.

What they said made a lot of sense, but Li Chuan still disagreed.

Because in his opinion, the biggest advantage of Brother Xiao Yang and the brothers is short videos.

Why was the crazy Brother Yang of later generations able to surpass Andy Lau and other stars and become the personal account with the highest number of fans on Douyin?

The biggest reason is because their videos are so good.

In contrast, the videos of Andy Lau and other celebrities have no content at all, and they rely purely on popularity and platform push.

You must know that there are only a few people in the country who like to watch celebrities and often pay attention to celebrities, and most people don't care about these things at all...... They are usually very busy and have their own things to do, if the celebrity is standing in front of them, or if there is any explosive news, they may be curious to come up and take a look, and if they are not standing in front of them, there is no explosive news, they will not take the initiative to pay attention at all.

To put it bluntly, celebrities or Internet celebrities, in the eyes of most people, are just a tool for pastime and entertainment...... For them, they pay attention to whoever provides them with emotional value and makes them happy, and if they don't, they tend to take it off or slip away without saying a word.

Crazy Brother Yang's video is the kind of ...... that can provide emotional value This is also the reason why "Crazy Brother Yang can surpass Andy Lau and other stars and become the personal account with the highest number of followers on Douyin".

Without these videos, would Crazy Brother Yang be able to do this?

It's definitely impossible.

After all, in terms of popularity and social influence, the brothers and sisters of Brother Xiao Yang are not half a star apart from Andy Lau...... If they don't do content and simply brush their faces, it will cost them their lives, and they can't surpass Andy Lau.

Therefore, video is the foundation of Crazy Brother Yang, and this point must not be given up, giving up is tantamount to self-defeat.

As for what Brother Xiao Yang and the brothers said, they will not delay shooting short videos when they do live broadcasts, which is absolutely impossible.

As long as you do live streaming, short videos will definitely be affected.

It's not the temporal influence, it's the mentality aspect.

Li Chuan himself is an example.

Since he did live broadcasting, he didn't want to shoot short videos, he felt that it was unnecessary and a waste of time...... In this way, even if he is free, he will not think about making a short video, and even if the script is written and placed in front of him, he is too lazy to watch and shoot it.

This is the impact of live streaming on the mentality.

He felt that the two brothers of Brother Xiao Yang might not be able to reach his level, but they would definitely be affected.

In addition, Xiao Yang's brothers also said: "Live broadcast can also increase fans, but it is still live broadcast fans, and the quality is much higher than that of video fans." ”

Although this is true, their number of fans is too small.

With such a small number of fans, it can't support too high popularity.

Without high popularity, they can't get many live broadcast fans.

Therefore, it is not feasible to simply rely on live broadcast to increase fans, and it cannot give full play to the advantages of Xiao Yang and the brothers.

Li Chuan's point of view is that short videos are the foundation of Crazy Brother Yang's account, the deeper the foundation, the greater the future development potential, if the foundation is still shallow, rashly start the live broadcast to bring goods, then the result is likely to be less than expected.

Crazy Brother Yang is the head anchor with goods in the later life, he doesn't want to toss it himself, and finally turns the other party into a first-line or second-tier anchor with goods.

He also did this in a responsible manner, not in a hurry for quick success, and not in excessive exploitation.

He explained his views in detail to the brothers and sisters.

After listening to this, Brother Xiao Yang and his brothers were also moved, and finally agreed to his plan.

In this way, the early development path of the Xiao Yang brothers and brothers was determined, namely:

In the next three to six months, the brothers will only focus on shooting short videos, find ways to improve the quality of the video, speed up the pace of updates, and the company will give support in terms of traffic and publicity, and the two sides will cooperate to strive to make the number of Douyin fans of Crazy Brother Yang exceed 30 million within the specified time.

During this period, Brother Xiao Yang and his brothers also had to start live broadcasts regularly and in small quantities, but they did not bring goods, only entertainment, which was regarded as exercising their live broadcast ability; In addition, the Xiao Yang brothers also have to learn the knowledge of live broadcasting, not only to watch more and learn more, but also to regularly go to the company for training.

Why do I need to come to the company for training on a regular basis?

Because Brother Xiao Yang and his brothers are still unwilling to stay in Hangzhou City for development.

They seem to have recognized Hefei, no matter how others persuade them, they just don't want to move their nests.

In this regard, Li Chuan had no choice but to ask them to come to the company regularly for training.

The meeting was over, and it was already noon.

They went to a nearby restaurant together and had lunch.

After eating, Xiao Yang and his brothers rushed to the train station, took the high-speed rail, and returned to Hefei.

After Li Chuan saw off Xiao Yang and the brothers, he did not go back to the company directly, but went to a hotel in the West Lake District.

He's going there to pick up someone.

This person's name is Jia Ling.