"Gravity?"

Li Chuan was slightly stunned.

"Hmm."

Jiang Zeyu nodded and said, "I plan to use this brand...... Acquired West Gravity as a whole, and then reorganized it and renamed it 'Gravity Technology'. ”

"Gravitational Technology ......"

Li Chuan read silently, and a bright light flashed in his eyes.

The name "gravitational technology" is really awesome when you hear it, and it feels like building a rocket.

Gravitational force is only at the level of the earth, and this concept will be known.

In terms of name alone, Gravity Tech does look a lot like a large high-end technology conglomerate that develops and manufactures rockets and engages in outer space migration, similar to Elon Musk's SpaceX.

Of course, this is just the look and feel of the name, and it does not represent the overall impression of people.

What kind of impression a company will form in people's minds in the future mainly depends on the industry it is engaged in and the contribution it has made in the industry, and the name cannot be a decisive factor.

It's also important to have a good name, though.

With a good name, it's easier to build your brand.

Only when the brand is built, there will be more room for development in the future.

If "Gravitational Technology" takes shape and continues to develop in the future, it may one day become a large-scale high-end technology group that is truly engaged in outer space migration, research and development and manufacturing of rockets.

Although this is just a beautiful imagination, Li Chuan is still very excited to think about it.

He usually likes to watch science fiction movies and has a trace of fantasy about outer space exploration and outer space immigration.

If there is a chance to achieve it, he is very willing to give it a try, as long as he makes a little contribution in this regard, his life will not be in vain.

"What are you thinking?"

Jiang Zeyu saw that Li Chuan was a little distracted, and asked.

"Didn't think about anything."

Li Chuan reacted, calmed down, and then said: "You just said that ...... brand of 'gravity' is in the hands of West Gravity?" ”

"Hmm."

"This trademark...... I guess it's hard to apply. ”

"It's not easy to apply, and I definitely can't apply now, but they applied relatively early, and they took it down about 2,000 years, and the trademark law was not perfect at that time, so it was a loophole."

"Oh, so do they have all the trademarks?"

"Quan, they do a good job in this area, and they attach great importance to it, and they have everything they deserve."

"If they take it so seriously, why don't they use the 'gravity' brand? Instead, what gravitational pull is used. ”

Li Chuan asked a little puzzled: "From the perspective of brand communication, the 'gravity' is much stronger than the 'western gravity'. ”

"They've used it before."

"Used?"

Li Chuan raised his eyebrows and hurriedly asked, "What product?" ”

"Electric fan."

"Electric fan?"

"Well, around 2003, they used the brand of 'gravity' to launch two electric fans, a floor fan and a table fan, both of which are relatively old in style, and the logo design is not very good, and they did not do large-scale promotion, only do offline marketing in the local area, and finally did not set off any waves."

"And then?"

Later, they stopped making electric fans, and under the guidance of others, they changed the production line and started small household appliance OEM...... The OEM has been doing it for almost ten years, and by about 2014, they applied for the trademark of 'West Gravity', started a meat grinder and a wall breaker, and have been developing until now. ”

"So, the 'gravity' brand hasn't been used for more than ten years?"

"No, in 2015, they remade the 'gravity' brand logo and launched a meat grinder, but it was only sold for two months and was not sold."

"Only sold for two months?"

"Hmm."

"Why? Isn't the sales good? ”

"No, sales are okay."

"Then why didn't you sell it?"

"They have other plans."

"What are you going to do?"

"They want to use the 'gravity' brand to open up a high-end collection...... At that time, the meat grinder was a little low-end, and there were some quality problems, and they were afraid of affecting the brand tonality, so they canceled it. ”

"Oh."

Li Chuan understood.

He understands what the other party is doing.

The brand "Gravity" is indeed very suitable for high-end, and if it is only low-end, it is really a bit of a waste.

It is the right choice to find the problem, correct it in time, stop the loss in time, and leave it for future development.

If it were him, there was a high probability that he would do the same.

"And later?"

Li Chuan asked again: "Have they done their high-end series?" ”

"I didn't do it, they wanted to do it, but halfway through it, they found that the air fryer was on fire, so they turned around and made the air fryer."

"Ugh."

Li Chuan didn't know what to say for a while.

"Their air fryers sold very well and made a lot of money, and later, they expanded to heaters, baseboards and so on, and even if the high-end series of 'gravity' was abandoned halfway, they haven't used it until now."

"Oh."

Li Chuan replied and groaned secretly.

According to Jiang Zeyu, although the brand "Gravity" has been established for nearly 20 years, it has not launched a few products, and the sales volume is not high, and its influence is limited.

This also means that almost no one in society knows about this brand.

In this way, as long as he buys this brand, rebuilds it, and puts it on the market again, he still has a high probability of success.

Well, it's an opportunity. ’

Li Chuan nodded secretly, and then asked, "The boss of West Gravity, what's your name?" What Peng seems to be ......"

"Wei Peng."

"Oh, yes, Wei Peng."

Li Chuan thought about it, and then asked, "Does he want to sell West Gravity?" ”

"A little bit of an idea."

"Sort of?"

"Hmm."

Jiang Zeyu responded and explained: "Since last year, their business conditions have been in trouble, and now they are highly indebted, and if there is no turnaround, they may not survive the end of the year." ”

"So serious?" Li Chuan was quite surprised.

"Well, it's serious, they now owe more than 40 million loans to the bank, and more than 10 million foreign debts...... There are three bank loans, the first of which is 22 million, which will expire in October this year, and if they can't pay it back, the factory may be gone. ”

"Can they pay it back?"

"Not much hope."

Jiang Zeyu shook his head and said: "It's definitely not possible to rely on yourself, they can't afford to pay their wages now, unless they can borrow another amount of money, otherwise, 22 million will definitely not be able to pay it back." ”

"Can I borrow money?"

"Logically speaking, unlikely."

Li Chuan couldn't help but pout.

At the beginning, Gravity was also a good partner for him, but now that he has fallen to this, he also feels a little embarrassed.

However, sighing and sighing, he didn't feel uncomfortable because of this, but was very happy.

Because it's a good thing for him.

The worse the business situation and the more serious the crisis of Gravity, the more likely it is that he will buy the other party, and the price can be lower.

From this point of view, he can't wait for Gravity to go bankrupt tomorrow and then take over himself.

Of course, this is unlikely.

Things have to come step by step, and he himself is not in such a hurry.

He needs to know a little more before the official acquisition.

"I remember, they were pretty good last year, why did they become like this this year?"

Li Chuan asked, "What's wrong with them?" ”

"Last year, they spent more than 30 million yuan to develop a polymer self-heating mattress, but it couldn't be sold...... This, you should know. ”

"Polymer self-heating mattress...... Oh~. ”

Li Chuan thought about it.

The polymer self-heating mattress developed by West Gravity, he has helped sell it before!

It seems that when it was the "Douyin New Year's Festival", Wei Peng came to him with this mattress and wanted him to sell it in the live broadcast room.

At first, he disagreed, because the price of this mattress is too expensive, more than 3,000 yuan, and the function is relatively chicken, but it can achieve "automatic heating" through its own material characteristics, which looks like an IQ tax.

However, he cooperated well with West Gravity at that time, and Wei Peng begged hard, took the initiative to give up 60% of the profits, and almost knelt down for him in the end...... With this in mind, he reluctantly agreed.

However, after the product was put on the shelves, it only sold less than 500 orders, and it attracted the audience in the live broadcast room to brush the "IQ tax".

Seeing this, he also made a quick decision and directly removed this product from the shelves.

On the surface, he did it a bit excessively, but in reality, he had to.

After all, the audience in the live broadcast room had already "rioted" at that time, and if he insisted on selling it again, the audience's perception of him would plummet...... It is impossible for him to smash his reputation for a product.

In his opinion, it would be very good for him to agree to let this product be in his live broadcast room, and don't be delusional about the rest.

Of course, this is just his personal opinion.

From Wei Peng's point of view, it's completely different.

In Wei Peng's view, Li Chuan's actions seriously hurt him.

You must know that during the "Douyin New Year Festival", the popularity of Li Chuan's live broadcast room was very high, and the number of people online at the same time exceeded one million.

Under the attention of more than one million people, the barrage frantically brushed the "IQ tax", Li Chuan not only did not stop it, but obeyed the rhythm of the barrage and directly dropped the link of the mattress...... Such behavior undoubtedly confirms the statement that "self-heating mattresses are IQ taxes".

Once something is qualitative, it will be difficult to recover it later.

Wei Peng begged Li Chuan to help sell mattresses, originally wanting to do some publicity, but in the end, not only did not achieve the expected publicity effect, but attracted a large wave of negative comments.

These negative comments almost completely ruined the polymer self-heating mattress he painstakingly developed, and also dealt a serious blow to the brand "West Gravity".

Perhaps deep in Wei Peng's heart, the reason why the gravitational force of the west has fallen to this point today is all due to Li Chuan.

Of course, this is just a guess.

Wei Peng probably didn't think so.

But no matter what, he must be unhappy, which can be seen from the subsequent behavior.

It turned out that Wei Peng's attitude towards Li Chuan can be described as extremely diligent, Li Chuan posted a circle of friends, as long as he saw it, he would definitely like it as soon as possible, and leave a comment at the bottom, and he would take the initiative to send greeting messages during the New Year's holidays, and he would send red envelopes and invite him to eat at every turn.

However, when the "mattress incident" happened, Wei Peng lost his nature of "licking the dog", seeing that Li Chuan's circle of friends did not like it, and he did not send messages during the New Year's holidays, and more importantly, he himself did not even come to Hangzhou City to ask Li Chuan to help him sell goods.

Li Chuan's cooperation with Western Gravity decreased in the later period, and the main reason was this.

He usually sees too many manufacturers and brands, and there is one less gravitational pull, and he can't even feel it...... In this case, how could he go to Wei Peng and take the initiative to help the other party sell goods.

As long as Wei Peng doesn't take the initiative to find him, their cooperation will be severed.

During the period of breaking off cooperation, he almost forgot about Western Gravity and Wei Peng.

If Jiang Zeyu hadn't mentioned it, he might not have remembered it by now.

"I don't know what Wei Peng thinks, what kind of polymer self-heating mattress to make, it sounds like it's very high-end, but in fact, it's useless, it's completely an IQ tax, who would buy this thing in a normal person?" Li Chuan remembered the past and couldn't help but say.

"I heard that the reason why he made this mattress was because he and his daughter-in-law were quite afraid of the cold." Jiang Zeyu answered.

"He and his daughter-in-law are afraid of the cold, so everyone should be afraid of the cold? Besides, there are many ways to solve the problem of cold fear, heating, air conditioning, heaters, electric blankets...... Which one doesn't work? Why do you have to get a mattress? ”

"Subjective bias, he and the people around him have this need, and they think that everyone has this need, but in fact, he and the people around him are just an example."

"Well, subjective bias is really scary."

Li Chuan sighed, then waved his hand again and said, "Let's not talk about this for now, let's get down to business...... Have you carefully investigated the situation of gravity? ”

"It's been investigated, but it's not too deep, the basic situation is understood, but there is no detailed data yet."

"Oh, so as far as you know, how much does it cost to acquire Gravity?"

"About 30 million."

"So little?"

"Not a lot."

Jiang Zeyu explained: "I investigated the performance of West Gravity last year, and according to the formula of ten times PE in the manufacturing industry, the overall valuation of West Gravity should be about 100 million.

This year, their performance has declined, and their valuation should be reduced by another 10 million to 20 million, and their loans and foreign debt combined are almost 60 million...... In this way, the net value of the gravitational force is 20 million to 30 million.

Considering that they have such a valuable brand as 'gravity', and then carry out a certain amount of intellectual property value-added...... In the end, it is almost 30 million. ”

After Jiang Zeyu finished speaking, he added: "Of course, this is only an assessment based on what I know so far, and if there are other things that I have not learned, the price may have to be adjusted." ”

"Hmm."

Li Chuan nodded, and asked again, "Have you been in contact with them?" ”

"Not yet."

Jiang Zeyu shook his head and said, "I am looking for you, I just want to report to you first, if you agree to acquire West Gravity, I will officially contact them." ”

"I agree!"

Li Chuan said decisively: "Just do what you think, this matter is left to you, if you have any problems, tell me again." ”

"Okay."

Jiang Zeyu nodded in response, and then asked, "Do you want to investigate first?" ”

"You talk first."

Li Chuan waved his hand and said, "If you have an intention, I'll go to investigate again, otherwise it's useless to go." ”

"Okay, I see."

"Hmm."

Li Chuan thought for a while, and then instructed: "In the process of talking, if there is anything that needs me, I can also participate, but you are still responsible for the whole, you remember to sort out the data, make the plan, and when the time comes, we will have a collective meeting to discuss." ”

"I know this, just rest assured."

“……”