Chapter 330 "The Great Escape Room" was launched, and it was on the hot search again!
As soon as Li Chuan arrived at the company, he learned of a very depressing thing.
At around half past nine this morning, Wu Jinyan's Douyin followers officially surpassed Mr. Sen and became the account with the highest number of Douyin fans.
As of 11:26 a.m., the data of the top three "Douyin Fan Rankings" are as follows:
1. Wu Jinyan: 45.379 million
2. Mr. Sen: 45.283 million
3. Chen He: 45.155 million
After Wu Jinyan's Douyin fans surpassed Mr. Sen, a gap of nearly 100,000 was opened in a short period of time, and the momentum can be described as "terrifying".
In this regard, Li Chuan was very depressed.
Although he knew that this would definitely happen, when it did, he still didn't feel good.
After all, it has been less than a week since he became the "person with the highest number of fans on Douyin", which is like a person who struggled for a long time and finally became the emperor, but just a few days after he ascended the throne, he was kicked down again.
It's not a good feeling.
Fortunately, Li Chuan has a pattern, and he was only uncomfortable for a while, and then recovered quickly.
After adjusting his mentality, he called Zhu Chenwei to his office and instructed the other party to make some hype for Wu Jinyan.
The content of the hype is "Wu Jinyan surpassed Mr. Sen and became the first person in the number of fans on Douyin".
He originally wanted to use this hype on himself, but Wu Jinyan's fan growth momentum was too strong. If he hyped up a lot of hype and made it known to everyone, and as a result, he was surpassed by Wu Jinyan just a few days after he "ascended the throne", then his behavior would become a laughing stock and be ridiculed by others.
Wu Jinyan doesn't have to worry about this problem at all.
Wu Jinyan's increase in fans mainly relies on "Sister Wei's Workplace Diary".
As long as "Sister Wei's Workplace Diary" is still playing, and the popularity has not dropped significantly, her fan growth momentum will not stop, even if the fan growth rate will decrease due to the volume limitation of Douyin in the later stage, but as long as the momentum is still there, her fan growth speed is still unbeatable.
The planned broadcast cycle of "Sister Wei's Workplace Diary" is two months, and now it is less than halfway through, and the popularity has not declined in the slightest, but has shown a higher and higher trend.
As of about 6 pm yesterday, the total number of views of "Sister Wei's Workplace Diary" exceeded 6 billion, reaching 6.07 billion! The average number of views also exceeded 200 million, reaching 220 million!
In this case, no one can pose a threat to Wu Jinyan's Douyin followers.
In Li Chuan's view, at least half a year, Wu Jinyan's Douyin fans will firmly occupy the top spot and will not waver in the slightest.
In this way, they hype Wu Jinyan, so they don't have to worry about any sequelae, after all, in half a year, netizens will definitely be able to accept and digest all this.
Li Chuan still attaches great importance to this matter.
He gave Zhu Chenwei a detailed instructions and communicated with him in many details.
By the time the matter was dealt with, it was already noon.
Li Chuan continued as usual and ordered a takeout for himself.
After eating, he was ready to go back to the rest room to sleep.
However, as soon as he lay down in bed, his cell phone rang.
When I picked it up, it was WeChat sent by Yang Mi.
Yang Mi: [Absent? γ
Li Chuan pursed his lips, clicked on WeChat, and replied: [In. γ
Yang Mi: [Are you watching "Escape Room"? γ
Li Chuan: [No, has "Escape Room" been broadcast? ] γ
Yang Mi: [It's been on the air for a long time, don't you know? ] γ
Li Chuan: [I didn't pay attention. γ
Yang Mi: [What are you busy with all day? γ
Li Chuan: [Work.] γ
Yang Mi: [Are you so busy at work? γ
Li Chuan: [No, I didn't pay attention to this information. γ
Yang Mi: [... γ
Li Chuan: [Let me look back...... Oh, by the way, the first two issues don't seem to have me. γ
Yang Mi: [What! Don't you know anything about it? γ
Li Chuan: [What do you know?] γ
Yang Mi: ["Escape Room" started broadcasting on March 31, and now it has been on the air for half a month! ] γ
Li Chuan: [Huh? γ
Yang Mi: [The first two episodes have been broadcast, and the third episode will be broadcast today, and there will be you in it!] γ
Li Chuan: [Oh~, then I'll take a look back! γ
Yang Mi: [Are you busy now? γ
Li Chuan: [I'm not busy now, I'll be busy in a while.] γ
Yang Mi: [??? γ
Li Chuan: [Today is Saturday, and I want to broadcast live. γ
Yang Mi: [Didn't you broadcast live at night? ] γ
Li Chuan: [It's a live broadcast in the evening, but before the live broadcast, I have to choose products and have a meeting...... Do you think the live broadcast is a joke, you don't need to prepare anything, you can start the broadcast casually? γ
Yang Mi: [Oh. γ
Li Chuan: [I'll watch it when I have time, do you have anything else to do?] If not, I'll get some sleep...... Live broadcast at night, I have to recuperate my spirit. γ
Yang Mi: [You can help promote it.] γ
Li Chuan: [What is the propaganda? "The Great Escape Room"? γ
Yang Mi: [That's right.] γ
Li Chuan: [How to publicize? γ
Yang Mi: [Post a Weibo, @ζδΈδΈ.] γ
Li Chuan: [How @ you? γ
Yang Mi: [No matter how @, let's just interact and create some topics. γ
Li Chuan: [Oh, okay, I see, is there anything else?] γ
Yang Mi: [It's gone.] γ
Li Chuan: [Then let's do this first? γ
Yang Mi: [You're busy. γ
γβ¦β¦γ
ended the chat with Yang Mi, Li Chuan quit WeChat, clicked on Weibo, searched and found the feature film trailer released on the official Weibo of "Escape Room", and forwarded it.
He edited a sentence: [The second time I recorded a variety show, a familiar rhythm, different scenes, I hope you will support me a lot!] γ
When the editing was done, he chose to publish it.
After that, he thought about it again and edited a Weibo again.
[Finally met the idol @Yang Mi, the idol is so beautiful (thumbs up), and the singing is so nice (dog head)]
After the two Weibo posts were posted, he directly chose to shut down the phone, and then fell asleep.
Just as he was falling asleep, the popularity of "Escape Room" was rapidly fermenting.
The Great Escape Room update is Saturday at 12 p.m.
Before the official launch, there were two hot searches on Weibo, with the titles of "The Third Issue of "The Great Escape Room" and ["The Great Escape Room" Beat Club.
These two hot searches were bought by the "Escape Room" program team at their own expense, for the purpose of warm-up and publicity.
However, because these two hot searches are pure advertisements and have no topicality, the popularity of the creation is not large.
However, after the third issue of "Escape Room" was officially launched, the situation changed.
At around one o'clock in the afternoon, another hot search appeared on Weibo, titled [Yang Mi Idol].
This hot search was formed spontaneously, because some viewers were attracted by the bridge in it after watching the feature film of the third issue of "The Great Escape Room".
What bridge?
Of course, it was Li Chuan who ridiculed Yang Mi.
At the beginning, when Li Chuan recorded "The Great Escape Room", he created a lot of program effects, among which the biggest program effect was that he ridiculed Yang Mi, described Yang Mi as an "idol", and then did a series of "black fan behaviors".
The program team of "Escape Room" knew that the program effect of this section exploded, so it was not cut and all of it was retained.
With such a wonderful scene, many viewers have not finished watching it, and their enthusiasm has been stimulated, and even some viewers have said that they have been brainwashed after watching it.
Some entertainment marketing accounts found the traffic password, recorded screens, edited program clips, and posted them on Weibo.
In this way, the topic of [Yang Mi Idol] came into being, and it appeared on the hot search in a short period of time.
As soon as the hot search was born, it rushed to the "first hot search" at a rapid speed, causing great influence.
However, that's not all.
At about 1:10 p.m., another hot search appeared on Weibo, with the title: [Yang Mi "thanks" Mr. Sen. γ
The hot search originated from the second Weibo posted by Li Chuan.
He posted his second Weibo post at 12:51 p.m....... Ten minutes before the Weibo was released, the popularity was not high, but at 10:56, that is, five minutes later, Yang Mi reposted his Weibo with the text: [Thank you for "supporting" me so much! γγ
Yang Mi has 100 million fans on Weibo, although it contains a lot of fake fans, but even if she gets rid of fake fans, she is also one of the top super Vs on Weibo...... She reposted a Weibo, and her influence is still very large.
With Yang Mi's retweet, Li Chuan's second Weibo quickly exploded, and in less than ten minutes, it received millions of views.
In this way, the hot search of [Yang Mi "thanks" Mr. Sen] also came into being.
At around half past one o'clock in the afternoon, [Yang Mi" thanked "Mr. Sen] for squeezing out [Yang Mi's idol] and also appeared on the "hot search No. 1".
With these two hot searches as the flashpoint, four or five hot searches were derived later.
At around two o'clock in the afternoon, [Mr. Sen Yang Mi Black Powder] appeared on the hot search.
At around 2:20 p.m., [Yang Mi's "Offering of Love"] appeared on the hot search.
At around three o'clock in the afternoon, [Yang Mi's murderous eyes] appeared on the hot search.
At around half past four in the afternoon, [Mr. Sen really knows how to play] appeared on the hot search.
This series of hot searches shows that Li Chuan and Yang Mi have become popular again, and driven by them, "Escape Room" has also faintly shown some signs of being out of the circle.
Of course, Li Chuan knows all this.
He woke up at two o'clock in the afternoon, and after waking up, he was told that he was on the hot search.
He turned on his phone, browsed it briefly, and roughly understood what was going on.
He doesn't have any special feelings about this, but he pays more attention to the trends in public opinion.
So, he took a closer look at the comment section.
[Idol? I think it's almost black powder (snickering)]
[-I declare that Mr. Sen is Yang Mi's biggest black fan! ] γ
[-Hahaha, Mi Mi's reaction is so funny, I feel like she's almost angry. γ
[-Mi Mi's eyes want to kill (snicker)]
[Mr. Mori is so good at the effect of the show.] γ
[-Yes, when he participated in "Star Detective" before, I found out that he is really good at program effects! γ
γ-It is recommended that Mr. Mori stay!γ γ
γ-Support!! γ
[-I've also watched the current two episodes of this show, and the effect is more average, this time with Mr. Sen, it's obviously different, and the effect of the show is so good that it explodes! γ
[-I feel that you are connotating Yang Di (dog head).] γ
[-Yang Di is indeed much worse. γ
[-Yang Di is also an old variety artist, but I didn't expect it to be as good as a newcomer. γ
[-Don't step on one hand, Yang Di didn't do anything wrong. γ
He didn't do anything wrong, but his ability was a little far behind. γ
[-No contrast, no harm.] γ
[-Yang Di's ability is not bad, mainly because Mr. Sen's ability is too strong. γ
[-It's not ability, it's IQ!] γ
[-Yes, Mr. Sen is a high-achieving student who graduated from Zhejiang University, and has accumulated a net worth of hundreds of millions at a young age, and has been praised as a "genius" by many business magazines. γ
[-Blow you, a simple reverse reasoning can't be done, how high can his IQ be? ] γ
[-Program effect. γ
[-I thought of it a long time ago, and I deliberately pretended not to know. γ
[-Hehe.] γ
[-He recorded a variety show, not a competition, the secret room was broken too fast, and the material was not enough, what are you watching? ] Don't understand such a simple truth? γ
[How many years has it been since the stalk of "The Offering of Love"? Still playing? The hot search to buy, right? γ
[-Just play, how to drop? ] γ
[-The hot search you bought at home can have more than 200,000 likes and more than 6,000 comments? γ
[-Who wouldn't brush it.] γ
γ-Sour (dog head)γ
γ-Am I sour?γ Hehe, a broken variety show, it's still up. γ
[-No, it's better to let the owner of your family make one.] γ
[As far as I think, Mr. Mori is a little rude to do this?] γ
[-Yes, as you think!] γ
[-The effect of the program is only, don't go online. γ
[Actually, I also think he's not very polite...... When he said this, Yang Mi would be very embarrassed. γ
[-Yang Mi doesn't care, why are you embarrassed here? ] γ
[-How do you know that Yang Mi doesn't care?] γ
[-They also posted on Weibo to interact just now, do you really care, will they interact like this? ] γ
[-Don't be so small, the power is very generous, and I also like to play with people like Mr. Sen. γ
[I feel that Mi Mi and Mr. Sen have a sense of CP. γ
[-I also found out that Yang Mi looked at Mr. Sen a little differently. γ
[-Misen CP has been there for a long time, okay. γ
[-Don't say it, I can't accept it.] γ
γβ¦β¦γ
Li Chuan checked around and found that they were basically positive comments, and occasionally there were some bad comments, and they would also be besieged by a group of netizens and quickly suppressed.
In this way, he was relieved.
Putting down the mobile phone, he called Zhu Chenwei to his office again and informed the other party that the hype about Wu Jinyan had been postponed.
Why?
Because at present, the topic of Mr. Sen, Yang Mi, and "Escape Room" is too hot, and it occupies almost all the attention of the social entertainment section.
In this case, if Wu Jinyan is hyped up again, the effect will be much worse.
Li Chuan's idea is to wait for Mr. Sen, Yang Mi, and the topic of "Escape Room" to subside, and then hype Wu Jinyan, which will have a better effect and higher cost performance.
However, this also encountered a problem, that is, Zhu Chenwei's actions were very fast, and the hype about Wu Jinyan had already begun, and if he stopped halfway, the loss would be relatively large.
Li Chuan weighed this issue and finally chose to compromise.
He dispelled his original idea and instructed Zhu Chenwei to continue the hype, but the scope should be narrowed as much as possible, that is, only marketing on Douyin, and other platforms will not be involved.
In this way, of course, the effect will be greatly reduced, but the related costs will also be reduced, and on the whole, the cost performance is still acceptable.
After dealing with this matter, Li Chuan began to select products, hold meetings, and sort out the process for the live broadcast in the evening, and did not pay attention to these things anymore.
However, this does not affect the heat of fermentation in any way.
At around 4 o'clock in the afternoon, the news that "Wu Jinyan surpassed Mr. Sen in the number of fans and became the first person on Douyin" was pushed to the top of the list, and in less than two hours, it attracted tens of millions of views.
At around five o'clock in the afternoon, another hot search appeared on Weibo, titled: [Mr. Yang Misen's CP sense].