Live broadcast duration: 6 hours and 13 minutes

Views: 79.904 million

Peak popularity: 2.113 million

Average popularity: 808,000

Average order price: 93.7 yuan

Conversion rate: 4.2%

Total sales: 329.428 million

In terms of popularity data alone, this live broadcast can rank second in Li Chuan's live broadcast career.

The first is last year's "Douyin New Year's Festival", at that time, Douyin, in order to open up its own live broadcast e-commerce market, gave him very terrifying traffic support, which made his audience exceed 100 million, with an average popularity of nearly 1 million...... This live broadcast is a special circumstance in a special context, unless there is a major change, otherwise there will basically be no second time.

In addition to the "Douyin New Year's Festival", the most popular data is today's live broadcast.

The highest popularity broke the record, exceeding 2 million! Nearly 80 million visitors! The average popularity is 800,000!

This data is really quite terrifying!

This can be done mainly thanks to the broadcast of "The Great Escape Room".

The influence brought by the broadcast of "Escape Room" was completely beyond Li Chuan's expectations.

Before that, he thought that after the broadcast of "Escape Room", the effect would be better, but he didn't expect it to be so good.

As soon as the show was launched, it created several hot searches in a row, and later, it detonated the topic of "Misen CP".

"Misen CP" is so popular, since more than five o'clock in the afternoon, the topic has firmly occupied the top of the hot search on Weibo and Douyin, and there is still no sign of decline until now (more than twelve o'clock in the evening).

Not only that, the words that Li Chuan said during the live broadcast were also screen-recorded, edited, and uploaded to various platforms in a short period of time, and several hot searches were created in a row, further expanding the influence of "Misen CP".

From more than 5 o'clock in the afternoon to more than 12 o'clock in the evening, the related topics of "Misen CP" have attracted hundreds of millions of views, and it is not an exaggeration to say that it is "hot on the whole network".

Stimulated by this series of heat, the traffic in Li Chuan's live broadcast room is naturally high.

He himself is aware of this, so in the process of selling goods, he will mention "Escape Room" or Yang Mi from time to time...... This kind of behavior is similar to the popularity of "Sister Wei's Workplace Diary" before.

The surging heat, coupled with his own operations, has created such dazzling popularity data.

However, this form of popularity boost also comes with a problem, and that is a drop in conversion rates.

There is no way to do this, after all, the audience attracted by entertainment content has problems with its attributes, and the decline in conversion rate is almost inevitable.

Fortunately, the decline was not particularly large.

The conversion rate of 4.2% is a bit low, but it's also acceptable.

In terms of average order value, the average order value remained at the same level as before.

93.7 yuan...... More than ninety, no more than a hundred, is still very reasonable.

The combination of various conditions made the sales of today's live broadcast exceed 300 million again, reaching 329 million!

[Average profit margin: 37.6%]

This figure also maintains the previous level.

The total sales volume was 329 million, the average profit margin was 37.6%, and the calculated profit was ...... 124 million!

After deducting platform deduction points and returns, the final net profit is ...... 111 million!

Earned more than 100 million!

A live broadcast will be transferred to more than 100 million ...... Although Li Chuan is used to this, he is still very happy after seeing this number.

After all, it's money, no matter how used to it is, it is impossible for him to earn more than 100 million and remain indifferent...... He is not his former boss - Ma Yun, and he has no interest in money.

He was interested in money because he felt that his money was not enough.

If he waits for one day, he has enough money, and he may lose interest in money like Ma Yun.

But that's all for the future.

At this stage, his interest in money is still very strong.

Today he is happy, not only because of the money he makes.

There is also a surprise, that is, after this live broadcast, the number of his Douyin fans surpassed Wu Jinyan and regained the title of "the first Douyin fan".

This result also surprised him.

Because in the morning, when he came to the company and learned that Wu Jinyan had more Douyin fans than himself, he secretly calculated in his heart.

What is calculated?

Calculate the number of your fans, whether you can pass the live broadcast at night, and then come back.

He mainly relied on live broadcasts to increase his followers, and it happened that today was Saturday and night, so he thought about it.

However, after calculating, he found that it was almost impossible for him to surpass Wu Jinyan through the live broadcast at night.

Why?

Because his current live broadcast has six or seven hundred thousand fans, and Wu Jinyan's number of fans a day is one million.

According to normal data calculations, he has no chance to surpass Wu Jinyan.

At that time, he didn't expect that "The Great Escape Room" would be broadcast at noon, nor did he expect that after the broadcast of "The Great Escape Room", the effect would be so good, and he didn't expect that after "The Great Escape Room" became popular, it would detonate the topic of "Misen CP".

These things he didn't expect prompted a wave of traffic in the live broadcast room.

With this wave of traffic, he gained more than one million fans in a live broadcast.

By the end of the live broadcast, the number of his Douyin fans had become 46.378 million, successfully surpassing Wu Jinyan and once again topping the "first Douyin fan"!

As of the end of the live broadcast, the data of the top three "Douyin Fan Rankings" are as follows:

1. Mr. Sen: 46.378 million

2. Wu Jinyan: 46.329 million

3. Chen He: 45.261 million

This result made Li Chuan quite happy.

However, he also knew in his heart that this was only temporary.

He just relied on the popularity of "Escape Room" and "Misen CP" to suck a wave of traffic.

There is no way to continue this form of fan growth.

Wu Jinyan is different from him, the other party relied on "Sister Wei's Workplace Diary" to increase fans.

"Sister Wei's Workplace Diary" is updated every day, and the number of broadcasts is getting higher and higher...... Relying on this, her momentum of increasing fans can continue for a period of time in the future.

Therefore, Li Chuan's overtaking of Wu Jinyan is just a return to his glory before his "death", and sooner or later he will be killed.

And according to the current trend, he will soon be killed, because his overtake is too small, less than 50,000.

With less than 50,000 fans, Wu Jinyan really said that he could be super.

In Li Chuan's opinion, he estimated that when he woke up tomorrow morning, Wu Jinyan would overtake him again, and then completely trample him under his feet.

In this regard, he was quite depressed, but he didn't dwell too deeply.

After all, he has already experienced it once, and his mental state has long been adjusted, and it will not be affected by this.

However, although he was mentally prepared, he guessed wrong.

When he woke up the next morning, Wu Jinyan did not overtake him, but the distance widened.

As of 9 o'clock in the morning, the Douyin fan data of Mr. Sen and Wu Jinyan are:

Mr. Sen: 46.502 million

Wu Jinyan: 46.413 million

'What's the situation?' How did I get a good night's sleep and get more than 100,000 followers? ’

Li Chuan was very confused.

He made some inquiries before he figured out what was going on.

It turned out that this night, the discussion about "Misen CP" has been high, and the entry [Mr. Yang Misen's CP Sense] has been at the top of the Weibo hot search and Douyin hot list for more than ten hours, and it still hasn't declined.

The continuous exposure has attracted waves of traffic, and his own live broadcast videos have been edited and posted on various platforms, especially Douyin, which has the most videos and is the most widely circulated...... Some of these traffic gathered on his Douyin account, allowing him to "lie" and earn more than 100,000 fans.

was not overtaken by Wu Jinyan quickly, which was originally a happy thing, but Li Chuan was not happy.

Why?

Because he sensed something unusual.

"Misen CP", why is it endless? ’

Li Chuan couldn't help frowning.

Originally, he felt that the matter of "Misen CP" was just a wave of popularity caused by some netizens on a whim...... This kind of heat seems to be very hot, but because there is no stone hammer, it is impossible to last forever.

In his opinion, as long as you sleep, many people will forget about this matter, and when the time comes, the topic discussion about "Misen CP" will naturally stop.

But as it turned out, he was wrong.

Now more than ten hours have passed, and the entry [Mr. Yang Misen CP Sense] still occupies the top spot on Weibo's hot search and Douyin hot list...... This vitality is a bit too long.

'How do you feel...... Like someone is playing tricks behind their backs? ’

'Which way did the gods do it?' Idle eggs hurt! ’

'What good is it for him to make me and Yang Mi into CP? ’

Li Chuan frowned, very incomprehensible.

However, he didn't think much of it.

Because he thinks that he may be thinking too much, maybe no one is behind his back, but netizens like his interaction with Yang Mi more, so the vitality of "Misen CP" has lasted a little.

Moreover, according to the current trend, although the entry [Mr. Yang Misen CP Sense] is still at the top of the hot search on Weibo and Douyin, the overall popularity has almost declined, and it is estimated that it will not be long before it falls from the top position...... At that time, the discussion about "Misen CP" should almost come to an end.

However, he was wrong.

At noon temporarily, the entry [Mr. Yang Misen CP Sense] did fall from the top position of the Weibo hot search and Douyin hot list, but it didn't take long for a new entry to pop up on the Weibo hot search and Douyin hot list, titled: [Yang Mi and Mr. Sen play games together].

The content originally originated on Weibo.

At 12:15 p.m., a marketing account called "Entertainment Big Revelations" posted a Weibo with the following content:

[Some netizens found out that Yang Mi and Mr. Sen played games together on April 1, April Fool's Day...... Previously, Yang Mi and Mr. Sen recorded "The Great Escape Room" together, Yang Mi also went to Mr. Sen's live broadcast room as a guest, because the interaction between the two was too "intimate", which caused many netizens to speculate, and now it has been found by netizens, they play games together at night, is this considered a stone hammer? 】

There is also a screenshot attached below the text, which is a screenshot of the record of Mr. Sen and Yang Mi teaming up to play games, and the names of Mr. Sen and Yang Mi are also carefully marked on it, so that netizens can know which is Yang Mi and which is Mr. Sen.

As soon as the Weibo was released, it quickly became a hot search, and it took less than ten minutes to successfully reach the top of the list, and after another ten minutes, a "burst" word appeared behind the entry.

At around half past twelve o'clock in the afternoon, Douyin also quickly followed up...... The same entry and similar content made it to the Douyin hot list, and it was completed after ten minutes.

Li Chuan didn't know the news until he was eating at the time and didn't go online, until a friend sent a WeChat reminder to him, saying that he and Yang Mi were on the hot search again.

In this way, he took out his mobile phone and checked the Internet.

He opened Weibo and saw the hot search title, and the whole person was stunned for a moment.

The meaning of the title "Yang Mi and Mr. Sen Playing Games Together" is still obvious, it is nothing more than that on April Fool's Day, he and Yang Mi played the glory of kings together, and then they were found out.

Honor of Kings is a game, as long as you have friends, you can check the past record and who you play with.

With this mechanism, it's relatively easy to check it.

However, who would be a normal person who has nothing to do to check this kind of thing?

Li Chuan looked at the word "explosion" behind the title, and his expression changed.

'It's just a game, as for it?' ’

Li Chuan frowned and clicked on the topic page.

At the top of the topic page is the Weibo posted by "Entertainment Big Revelations".

The popularity of this Weibo post was very high, and within half an hour of its posting, it received 8,000 retweets, 5,000 comments, and 40,000 likes.

'Why are there so many people who are so idle! ’

Li Chuan's face turned ugly.

After that, he checked the Weibo content.

After reading it, his face became even more ugly.

'What the hell is written!' What a rhythm to blind! ’

'Interactive intimacy? How intimacy? ’

We are intimate in the hotel, not in the live broadcast room and the show! Which eye do you see? ’

'Return the stone hammer, stone hammer your sister! ’

'Playing a game is a stone hammer?' Haven't you played a game with anyone else? It's like being sick! ’

Li Chuan scolded in his heart.

After scolding, he clicked on the comment area to see the reactions of netizens.

[Are Yang Mi and Mr. Sen really together? ] 】

[-Eight, nine, not far from ten (dog head)]

【-(Surprised)】

[-Mi Mi and Mr. Mori are very compatible (cheers)]

[They really have a sense of CP and are very suitable for being together!! 】

【-Support (cheers)】

【-SupportSupportSupport!! 】

[-They are a good fit?] 】

[-It's definitely suitable!] 】

[-One is a celebrity, the other is an Internet celebrity; One is in his thirties, divorced, and has children, and the other is in his twenties, unmarried, and has just graduated from college, these two are suitable? 】

[-What's wrong with divorce and having children?] Can't you pursue love? 】

[-Not much.,I just don't think it's suitable.,Don't be too sensitive.] 】

【-You're really sick!】 】

[-Shut up if you can't speak!] 】

[-Report! 】

[The two of them also laid down the road combination (dog head)]

[-Down-lane combo, double AD, right?] 】

[-It's a bit outrageous.] 】

[-Hahaha, it's good to win. 】

[The record is good. 】

[-Matching, just have a hand.] 】

【-(Thumbs Up)】

[Playing a game is a stone hammer? 】

[-This is not a stone hammer, but it proves that they have a good relationship in private.] 】

【-So what?】 What do you want to say? 】

[-Is a good relationship a couple?] Can't it be a friend? 】

[-That is, friends can't play games together?] I often play games with my classmates, and I don't have any gossip. 】

[-They are not friends. 】

【-How do you know?】 What did they tell you? 】

[-I saw it myself. 】

[-Which eye do you see?] 】

[-Both eyes can see it.] 】

【-Are you writing wheels?】 】

[-If you don't understand, don't talk.] 】

[-Why should I listen to you?] 】

[-They are definitely not ordinary friends, they can be seen by everyone, okay.] 】

【-I'm not human?】 】

【-You weren't a human in the first place! 】

[-You can't see it, it doesn't mean that others can't see it, don't talk if you don't understand, no one treats you as a dumb person!] 】

[-Where do you get so many flies?] 】

[Mr. Sen said in the live broadcast yesterday that they are just ordinary friends, why are they still bringing rhythm? ] 】

[-Deliberately cover up.] 】

[-Do you believe it?] 】

[-It can't be an ordinary friend.] 】

[-There is no wind and no waves, they must have a leg. 】

[-It's not time to make it public.] 】

[Mr. Sen can, even Yang Mi can take (thumbs up)]

[-Why do I think it's Yang Mi's old cow eating tender grass (dog head)]

[-Yang Mi is not old, and Mr. Sen is not tender. 】

【……】

(End of chapter)