Chapter 342 - Broadcast Assistance
In the afternoon, the office of the chairman of Miki Network.
Li Chuan sat behind his desk, took a sip of tea to himself, and then looked up at the opposite side.
Across from him sat a young woman in a white T-shirt and jeans, with a ponytail and big eyes.
It was Yang Runxin.
"You've been in the company for a week, haven't you?" Li Chuan asked a little casually.
"Hmm."
Yang Runxin sat upright and replied with some restraint: "It's exactly a week." ”
"How's it going?"
"It's good."
"Do you feel uncomfortable in any way?"
"No, it's all good."
"Hmm."
Li Chuan nodded, and said, "Actually, I wanted to talk to you for a long time, but I encountered something a few days ago and delayed it...... Now, the contract has been signed, and Wang Chengyong should have told you about the broadcaster, right? ”
"Hmm."
"What do you think?"
"It's an opportunity."
Yang Runxin looked at Li Chuan and thanked: "Boss, thank you for valuing me so much and being willing to give me this opportunity, I will definitely work hard and will not let you down." ”
"How are you going to try?"
"I will definitely cooperate with you and provide you with good service......"
"I want an assistant broadcaster, not a waiter, what service do you give me?" Li Chuan frowned slightly.
"I ......"
Yang Runxin heard Li Chuan's dissatisfaction, and in a panic, he didn't know what to say.
Li Chuan was indeed a little dissatisfied, because he felt that Yang Runxin did not figure out what the assistant broadcaster should do, which was very fatal.
Before, he might have scolded directly, but after a few days of playing, his mind is much calmer, and now he doesn't want to get angry anymore.
"You have to understand what the most important job of an assistant is, don't think about the mess."
Li Chuan said in a gentle tone as much as possible: "Work should be prioritized, those unimportant jobs can be handed over to the people below to do, you don't have to worry about it...... You are an assistant broadcaster, you are going to appear in the future, and you must appear in the state of appearing on camera, and you can't make yourself like a waiter, understand? ”
"Understood."
"Let me ask you, what is the main job of a broadcaster?"
"Help you...... Introducing the product? ”
"Well, you're right."
Li Chuan nodded with satisfaction and said, "I am usually busy with work and limited time, and I don't have a deep understanding of some products, especially new products, so sometimes when introducing products, there will be mistakes...... You must do a good job in this regard, I missed those points, you have to add it in time, and introduce the functions and efficacy of the product clearly.
However, you should also pay attention to the fact that you can't talk about it too detailed and complicated, there are many products in my live broadcast room, and each product is only six or seven minutes, so the introduction time can't be too long...... When you introduce, the language should be as concise as possible, the words should be clear, the speed of speech should be as fast as possible, and the content should only be said in the most important words.
What's important?
What consumers care about is what is important, and what consumers don't care about is not important!
For us, only the issues that consumers care about are worthy of our introduction, and the issues that consumers do not care about, try not to say, not only is it useless to say, but it will also delay the rhythm and waste time.
In addition, you should also pay attention to your words and methods, say what you should say, don't say what you shouldn't say, if you really can't hide from it, then you tell the truth.
We must remember that we are not a one-shot business, we can't just think about selling goods, we must always put word of mouth first, and we must not do anything to deceive the audience!
If you do, when the time comes, something goes wrong, not only will you not get the commission, but I will also deduct your money because you have seriously damaged the interests of the company, understand? ”
"Understood." Yang Runxin nodded seriously.
"I've said all this, what do you think you should do when you go back?"
"Memorize the company's products."
"There are so many products in the company, can you remember them all?"
"This ......"
"Pick the important ones."
Li Chuan said, picked up a document from the desk, handed it to Yang Runxin and said: "Tomorrow is Saturday, I am going to broadcast live, the products to be on the list have not been selected, but the general range has been determined in this (finger knocked on the document) There are more than 100 products here, you go back and take a look, memorize it, and you can use it tomorrow." ”
Yang Runxin looked at the document in front of him, and said with a somewhat confused expression: "I'...... Is it going live tomorrow? ”
"What's wrong?"
Li Chuan frowned slightly: "Is there a problem?" ”
"I didn't ...... No problem. ”
Yang Runxin reacted instantly, picked up the document, hugged it in his arms and said, "Thank you, boss, I will definitely work hard." ”
"Hmm."
Li Chuan nodded again and continued, "Let me remind you a few more words...... Tomorrow's live broadcast, keep up with my rhythm, not too fast, not too slow.
In the beginning, you may be a little nervous, it doesn't matter, it's normal, you just have to put in it and you can adjust quickly...... Try to keep your mind flat, I won't eat people, and the audience in the live broadcast room won't eat people, as long as you don't make too many mistakes, there will be no problems.
Also, you don't want to focus on introducing the product...... Although we are live broadcasting, in the process of live broadcasting, we can't just bring goods and do nothing else.
After all, we are a live broadcast room, and since it is a live broadcast room, we must consider popularity...... In order to maintain popularity, sometimes, I will do some show effects, and you must cooperate with me in time. ”
"How to cooperate?" Yang Runxin's face became nervous.
"You'll know when the time comes."
Li Chuan waved his hand and said, "Don't worry, it won't be too complicated, as long as you keep a normal person's thinking, you will be able to react." ”
"Oh, that's good." Yang Runxin breathed a sigh of relief.
"Also, when you broadcast live, you have to know how to play to your strengths."
Li Chuan continued: "You can't just be a tool person who introduces products, there are so many tool people who introduce products, why do I have to choose you?"
I chose you because I think you have more potential...... You have to bring out your potential.
There is a lot of traffic in my live broadcast room, and as long as you play well, you can attract a group of fans...... It's important for your future, understand? ”
"Understood." Yang Runxin nodded seriously.
"Do you know where your strengths lie?"
"This ...... I didn't think about it. ”
"Go back and think about it, sum it up, and keep it up."
"Okay."
"I can give you a little bit of a mention first."
Li Chuan raised his hand and said, "Your image is one of your advantages." ”
"Huh?"
Yang Runxin's face turned red.
"What are you blushing for?"
Li Chuan said with some amusement: "You are so big, no one says that you are good-looking?" ”
"Yes, but less."
Yang Runxin blushed and lowered his head.
"Yes, you have to recognize your strengths and maximize them."
Li Chuan said, looked Yang Runxin up and down, and said: "You definitely can't dress up now, change into a more beautiful set of clothes tomorrow, remember, don't be too exposed, you are not suitable for the sexy route." In addition, your makeup should also be adjusted, the eyes should be made a little bigger, and the mouth should be a little smaller...... Try to make yourself as cute as possible, it will work better. ”
"Oh."
Yang Runxin secretly glanced at Li Chuan, and muttered in his heart.
'Does the owner like cute?' ’
Yang Runxin said secretly, and a thoughtful look flashed in his eyes.
Li Chuan didn't know what Yang Runxin was thinking, if he knew, he would definitely scold.
What he just said is completely for the live broadcast effect and Yang Runxin's own development, without any personal preferences.
Yang Runxin thought so, he really wronged him too much.
Although, he does like cuteness.
However, he doesn't just like cute ...... Other types, he also likes it!
Yang Runxin's pattern is a bit small.
"Boss, I understand, I'll do as you say." Yang Runxin opened his mouth and promised.
"Hmm."
Li Chuan nodded and said, "Everything that should be said has been said, you go back and prepare well." ”
"Oh, good."
"Remember, don't worry, you're just getting started, and even if you do something wrong, I won't blame you...... Temporary success or failure is nothing, as long as you work hard, you will definitely be able to do well in the future. ”
"Thank you, boss."
"You go first."
"Goodbye, boss."
"By the way, you go out and call Wang Chengyong over, I'll have something to do with him."
"Oh, okay."
“……”
Yang Runxin left the office, and about a minute later, Wang Chengyong knocked on the door and walked in.
"Mr. Sen."
"Sit down first."
Li Chuan beckoned Wang Chengyong to sit down, and then went straight to the point: "Let me tell you, tomorrow's live broadcast, I plan to let Yang Runxin accompany me, and you are ready to prepare." ”
"Huh?"
Wang Chengyong's face was stunned, and after a while, he reacted and said, "This ...... This is too fast, Yang Runxin ...... The training period hasn't passed yet, and the live broadcast has only been on it once, so she ......"
"Huh?"
Li Chuan raised his eyebrows: "Has she been on the live broadcast?" ”
"On the afternoon before yesterday, in 'light luxury beauty'."
"Oh, how's it going?"
"It's okay."
"No stage fright, right?"
"No stage fright, it's natural."
"How long has it been sown and how much has it been sold?"
"It was broadcast for two hours, from 2 p.m. to 4 p.m., and sold more than 60,000."
"Yes."
Li Chuan showed a smile on his face and said, "Her talent is even better than I imagined." ”
"But she has only broadcast live once, she has too little experience, and she hasn't learned a lot of things, and besides, your live broadcast room is different from a small live broadcast room, if something goes wrong, the consequences will be very serious."
"It's fine."
Li Chuan waved his hand and said: "You have to believe in her talent, didn't she do a clothing shopping guide before, sales skills or something, you don't need to learn at all, she may be better than me, and she has already been on the live broadcast, and she knows how to do a lot of things, so there will be no problems." ”
"I know, but offline sales are different from live streaming, offline sales have no scruples, you can say anything, live streaming is on the Internet, it is easy to violate the rules if you say the wrong thing, and if it is serious, the live broadcast room may be ......blocked."
"That's what I came to you for."
Li Chuan explained: "I just told her something, but I didn't say it all...... Tonight or tomorrow morning, you arrange for someone to give her a training class, explain all the forbidden words and everything, and teach her what to say and what not to say. ”
"This ...... Will it work? Wang Chengyong was still a little entangled.
"Don't worry, isn't it me, if she says the wrong thing, I'll make up for her, and besides, my live broadcast room is not so easy to be blocked."
"Oh, that'll do." Wang Chengyong finally agreed.
"There's one more thing."
Li Chuan said again: "Since she is going to the live broadcast room, the follow-up actions must also keep up...... As far as I know, she doesn't have a TikTok account yet, right? ”
"Yes."
"Build one for her, in the name of the company."
"Okay."
Wang Chengyong nodded, then thought about it, and asked again, "What's your name?" ”
"Balls."
"Balls?"
"Well, the 'egg' of the egg."
"Did she take it herself?"
"I got it for her."
"Huh?"
"What's wrong? Do you think it doesn't sound good? ”
"This ......"
Wang Chengyong thought for a while and said, "Dandan...... It's quite easy to call, and it should be okay. ”
"That's it!"
Li Chuan waved his big hand and said, "You go back and tell her." ”
"Say what?"
"Say the name."
"Name...... Doesn't she know yet? ”
"I don't know, I just determined."
"Oh, that'll do."
Wang Chengyong didn't ask too much, and directly agreed.
"What's in your hand?"
After Li Chuan finished talking about Yang Runxin, he suddenly noticed that Wang Chengyong took two pieces of A4 paper, and looked at it from a distance, and a table was drawn on it, and a lot of numbers were written.
"Oh, you called me just now, and I happened to have something to report to you."
Wang Chengyong said, handed the A4 paper in his hand to Li Chuan, and said: "This is the data table of the live broadcast room in the first half of the month, the sun never sets, I made it, you can take a look." ”
"Oh."
Li Chuan took the A4 paper, took it in his hand and looked through it.
After reading it, he couldn't help frowning.
At present, Miki Network has opened six live broadcast rooms that never set, namely "Miki Network Light Luxury Beauty", "Miki Network Life Home", "Miki Network Sports Outdoor", "Miki Network Wine and Tea", "Miki Network Fruit Fresh" and "Miki Network Mountain and Sea Delicacies".
Judging from the name, it seems that each sunset live broadcast room corresponds to a product category, however, this is only on the surface.
In fact, many products are sold in various live broadcast rooms, "Fresh Fruits" sometimes sells snacks, and "Life Home" sometimes sells cosmetics.
This is done in pursuit of higher popularity and sales.
However, even so, the data in the live broadcast room of six days is still not very good.
The best data is "light luxury beauty", with an average daily sales of 485,000 and an average online popularity of 102.2 people, while the worst data is "sports and outdoor", with an average daily sales of 127,000 and an average online popularity of only 28.3 people. In other live broadcast rooms, the daily sales are basically maintained at about 300,000, and the average online popularity is about forty or fifty people.
This kind of data, in the future, is already very good, but now it is 2019.
In 2019, Douyin is still in the traffic dividend period, and there are dozens or hundreds of people in any live broadcast room.
In this case, the data of these six live broadcast rooms where the sun never sets is equivalent to an ordinary live broadcast room.
You know, Miki Network has additional traffic blessings.
With the blessing of additional traffic, it is really disappointing to only be able to do this kind of data.
"This data ...... Not really. ”
Li Chuan put down the A4 paper and looked up at Wang Chengyong.
"The ......"
Wang Chengyong said with some apprehension: "They are all new anchors, their skills are immature, and they have no popularity foundation, so they can't hold up for a while." ”
"Think of a way to not go on like this forever."
"I know, but ...... They don't have traffic. ”
Wang Chengyong said, glanced at Li Chuan, and asked tentatively, "Do you want to ...... Do you have nothing to do to go around these live broadcast rooms? ”
Chapter 341 revision review failed, take a look at it in two days, and if it doesn't work, send it to the group.
(End of chapter)