Chapter 356: Fat Donglai Mode
Although Li Chuan was in a hurry, he didn't start working as soon as he came up.
At this time, Hengyuanhui supermarket has become Xihe Chenchuan life supermarket, and the environment and pattern have undergone great changes...... This can still attract him.
Therefore, after he arrived at the supermarket and saw Feng Xiaowen, he did not directly pull the other party to "start a war", but first asked the other party to take him and take a walk inside and outside the supermarket, which can be regarded as checking the decoration results.
The supermarket has not yet been renovated, but the progress is at an advanced stage...... The second floor and the faΓ§ade have already been done, only the first floor remains, and it will take some time.
The renovation has been carried out to this extent, and the overall effect has come out.
The exterior wall of the supermarket is painted with a layer of brown wall paint, which is outlined with wooden stripes that look like wooden boards; There are a few Chinese-style street lamps hanging on the side and corner of the wall, which are so bright that they illuminate almost half of the block; The windows are also made into a Chinese-style balcony structure, which looks a bit like a Suzhou garden; Directly above the gate, there is a wooden signboard more than ten meters long, on which are written eight big characters - Xihe Chenchuan Life Supermarket.
The four words "Xi and Chenchuan" are written with a brush, the handwriting is relatively sloppy, and it is not very clear, but it looks like there is a sense of atmosphere and solemnity, which is quite good-looking; The four words "Life Supermarket" are written in round font, which can be recognized at a glance, but the font size is slightly smaller.
The second floor of the supermarket is almost shattered and reinstalled, and the floor is paved with dark blue frosted floor tiles, which look like a stone pavement; The top adopts a wooden lattice ceiling, on which a number of lanterns are hung, which are scattered and distributed, which has a good effect as a decoration; The interior walls are painted with a pale yellow latex paint, several columns are wallpapered in the style of wood grain, and the shelves are also wooden......
Anyone who comes here can come to a conclusion: this is a large supermarket with Chinese decoration.
Why do you want to decorate a supermarket to Chinese style?
This was actually Li Chuan's idea.
He didn't come to his liking, though.
Although he likes Chinese-style decoration, he does not put his preferences into his work.
At first, he didn't have any idea of this, he just wanted to redecorate it in the style of a normal supermarket.
Later, he came up with the idea because he was inspired by the brand's logo.
He wanted to make "Xihe Chenchuan" a supermarket chain brand, so he needed to have a good-looking and iconic brand logo.
He handed over this task to Zhu Chenwei and asked the other party to find a designer and make a design plan to show him.
A few days later, Zhu Chenwei submitted more than 20 design proposals.
Li Chuan looked through it and found that the most beautiful and iconic design scheme was a logo design with a brush font.
I don't know why, the words "Xi and Chenchuan" seem to be particularly suitable for writing with a brush...... As long as the level is enough, how to write how to look good.
Li Chuan studied it carefully and finally decided to adopt this design scheme, but it was not used directly, and it should be refined and modified before use.
After a few days, the design plan was refined and revised.
After Li Chuan saw it, he was very satisfied, and immediately waved his hand, and the brand logo of "Xihe Chenchuan" was determined.
After deciding on it, he had another idea.
The brand logo is written with a brush, and no matter how you look at it, you can't get out of the Chinese style. β
The brand logo is Chinese style, so should the decoration also keep up? β
Li Chuan thought about it for a long time, and the more he thought about it, the more he felt right.
There are two main reasons for this:
First of all, the logo is Chinese-style and the decoration is Western-style, which will look awkward and is not conducive to the creation of brand image.
Secondly, the number of Chinese-style supermarkets is small, and if it is made, it will be more distinctive...... To be a brand, I am most afraid of being featureless, especially in the service industry...... Supermarkets also belong to the service industry, and it is easier to succeed by making features.
Both of the above points are crucial.
Thinking of this, Li Chuan made up his mind.
He communicated with his parents on the phone and made some adjustments to the original decoration plan...... The pattern remains unchanged, and the overall decoration style should be transformed into Chinese.
In this way, it has the current appearance.
Li Chuan walked around the supermarket and was quite satisfied.
The current decoration situation is not perfect in his opinion, but it has basically met expectations...... The time is relatively short, and it is already very good to be able to achieve this level.
After shopping in the supermarket, Li Chuan glanced back at Feng Xiaowen.
He didn't speak, but the intent was very clear.
Feng Xiaowen understood, her face turned red, then she lowered her head, and silently took Li Chuan to the warehouse on the second floor.
There is a bed in the warehouse on the second floor, which was moved from the previous office and temporarily used as a bed for the staff on duty.
came to the bed and sat down, Li Chuan pounced without saying a word.
A "big war" kicked off.
β¦β¦
At half past eleven in the evening, the "big war" ended.
Li Chuan rolled over and lay lazily on the bed.
Liberated physically and mentally, he now just wants to get a good night's sleep.
However, the woman next to him didn't want to let him go, twisted her body, and got into his arms.
He didn't refuse, gently hugged the other party, closed his eyes and recuperated.
The two hugged each other, and after about ten minutes, their spirits gradually recovered.
After recovering their spirits, the sleepiness disappeared, and the two had nothing to do, so they chatted casually.
Most of the things they talk about are supermarket-related content.
Through Feng Xiaowen's narration, Li Chuan learned a lot of information in the supermarket.
For example:
The decoration of the first floor of the supermarket will take about 20 days, and after the decoration is completed, it will need to be dried for another half a month to remove formaldehyde...... This means that it will probably take more than a month for Xihe Chenchuan Supermarket to be officially unveiled.
During the period of supermarket decoration, the performance decreased by about 30%, mainly because the space was small and the goods were few, and the number of visitors per day did not decrease much.
During the renovation of the supermarket, three employees left, and then two more employees were recruited, and the turnover rate was much lower than before...... This is mainly due to the fact that employees remain optimistic about the prospects of the supermarket after the renovation and are also looking forward to the new working environment, which has reduced the turnover rate of the supermarket to a certain extent.
Feng Xiaowen and Wei Anqi took turns on duty by Li Guangwu, and they could get a bonus of 150 yuan for one day of duty, which was relatively generous...... The shift has just started less than a week, and it is expected to end in a few days, because in a few days, the doors and windows on the first floor will be installed, and after the doors and windows are installed, there will be no need for someone on duty.
During the period when Li Guangwu and Ma Xiaolian ran the supermarket, they grew rapidly, and their ability to manage people and affairs became more and more proficient, and their aura became stronger and stronger, and now they have the appearance of a boss.
Some time ago, Chen Chen often came to the supermarket to help, eat and do things with Li Guangwu and Ma Xiaolian, which made the whole supermarket know about the young proprietress.
β¦β¦
Li Chuan chatted with Feng Xiaowen for more than half an hour and obtained a lot of important and unimportant information.
When they were almost finished talking, Feng Xiaowen also completely let go and took the initiative to talk about her thoughts.
"Boss, do you know that Fat Dong is coming?" Feng Xiaowen asked.
"Huh?"
Li Chuan raised his eyebrows: "What are you asking for?" β
Fat Donglai, of course he knows.
He doesn't know it, Fat Donglai has a great reputation, especially in recent years, and he is already the top of the domestic retail industry.
In 1995, the year Li Chuan was born, Yu Donglai, a laid-off worker in Xuchang, Henan Province, took three friends to create a grocery store called "Wangyuelou Fat Shop".
A few months later, Mochizuki Lou Fat Shop established its own corporate culture - "exchange genuine products for sincerity".
In 1996, the Fat Shop of Mochizuki Lou donated to the national defense industry, which was featured on CCTV and became famous since then.
In 1997, the Fat Shop changed its name to "Fat Donglai" and began to expand externally.
In 1998, a huge arson case occurred in Fat Donglai, in which eight victims were killed, and Fat Donglai experienced an unprecedented blow. However, after a large-scale report on this matter, the public was made aware of such a special supermarket, and Fat Donglai received help from all walks of life and reopened more than a month later.
It may be because of this incident that Yu Donglai realized the goodwill of the society, and in the following time, he once again improved the corporate culture and adhered to the "people"-oriented development strategy.
Over the years, Fat Donglai has developed into a large trading group.
Around 2017, Ma Yun and Rebus visited Fat Donglai successively, calling it "the god-like existence of China's retail industry...... This matter was frantically spread and reported by various self-media, and Fat Donglai became a "top business".
Throughout the development process of Fat Donglai, there are mainly four words - "corporate culture".
Fat Donglai's corporate culture, simply understood, is to do "people" business.
Traditional retail supermarkets are all based on "goods", and Fat Donglai came by surprise and played a "people"-oriented...... Such a move has gained a huge reputation for it, and the public's reputation is getting higher and higher, and the traffic can't stop it.
Some people say that Fat Donglai is the Haidilao of the retail industry.
There is some truth in this, but it is not accurate, objectively speaking, Fat Donglai is more thorough than Haidilao.
Haidilao regards customers as God, and all services are meticulous, and Fat Donglai also treats customers as God, but it not only treats customers as God, but also treats employees as God...... Fat Donglai employees, the treatment is particularly good, work 6 to 7 hours a day, Tuesday fixed closed for rest, no overtime is allowed, overtime to fine, a fine of 5,000, cashier can sit and work, if you encounter special circumstances, such as customers deliberately make things difficult, the company will also issue a grievance award, the amount is between 5,000 and 8,000.
All kinds of measures prove that Fat Donglai is really implementing the "people"-oriented corporate culture.
This is really too rare in today's business society.
Li Chuan had also studied Fat Donglai's business model in his previous life.
From a human point of view, he admires it, but from a business point of view, there are many problems with this business model.
There is nothing wrong with the concept of "people", but the premise must have a very high reputation, otherwise it will not achieve the effect of Fat Donglai, and the cost of "Fat Donglai model" is extremely high, whether it is personnel cost or material cost, it is a large expenditure, if the surrounding market is not large enough, it is very likely to go bankrupt and go bankrupt.
In addition, there is also a very important point, that is, the "Fat Donglai Model" is particularly hateful...... To do this mode, we must guard against all kinds of cold guns and hidden arrows, and if you are not careful, you may lose all your efforts.
It is precisely because of these concerns that Li Chuan did not choose to apply the "Fat Donglai Model" when opening Xihe Chenchuan Supermarket.
Of course, that doesn't mean he's going to give up.
His idea is to open a supermarket to test the water, accumulate some experience in the retail industry, and when the experience is almost accumulated, he will consider the "Fat Donglai Model".
He had planned all these things, but he had not revealed them to anyone.
At the moment, Feng Xiaowen suddenly mentioned Fat Donglai, and at the same time, he was surprised, and at the same time, he also had a trace of interest in his heart.
He really wanted to hear what Feng Xiaowen thought.
"I swiped Douyin some time ago and saw some news about Fat Donglai, and then I checked it myself and found that Fat Donglai is much stronger than us!"
"Yes."
Li Chuan smiled and asked, "Where is it stronger than us?" β
"Its service is so good, there is a canopy outside, to protect the customer's electric car and bicycle from the rain, and if it can't be stopped, they will also put a raincoat on the customer's electric car and bicycle...... There is also a pet storage room with free pet water basins and toilet bags, and a nursery room with dedicated care......
When customers enter the store, they can make free phone calls, cut trouser hems, and iron clothes; In autumn and winter, they will prepare hot ginger tea for customers; When going out on rainy days, they will also give out raincoats and umbrellas; When they enter the door on a snowy day, they will use a feather duster to help customers dust off the snow......
Fresh fruits and vegetables, they will indicate the origin, storage method, storage time, and will also advise you on how to pick vegetables, and even provide free recipes; There are shelves on the shelves to facilitate customers to put things temporarily; The garment will also indicate the purchase price...... The variety of services was really sweet and they were very good to the staff......"
Feng Xiaowen said a lot, basically all of which were information that Li Chuan knew.
Li Chuan listened noncommittally, but he didn't interrupt, he wanted to see how much Feng Xiaowen knew about Fat Donglai.
The result made him satisfied, Feng Xiaowen did know a lot of information about Fat Donglai, although it was all through the information found on the Internet, and she had not been to the field, but this can also prove that she did work hard.
After Feng Xiaowen finished speaking, Li Chuan spoke: "Fat Donglai, I have studied it, and I also know what you said, but ...... Do you think we can do it? β
"This ...... It may be difficult, but if you try to do it, you should be able to do some of it. β
Feng Xiaowen looked at Li Chuan, her face a little nervous.
This was the first time she had expressed her thoughts and suggestions to Li Chuan, and she was a little afraid that Li Chuan would not agree with her views and criticize her.
But what she feared didn't happen.
"You're right, if we try to do it, we can do at least part of it."
Li Chuan smiled and said: "Part of it, although it can't replace Fat Donglai, it can also improve the quality of service, and it is enough to gain the reputation of customers on one acre and three points of land here, which is a good thing." β
Feng Xiaowen's face fluttered: "Then are we going to study?" β
"Do you want to go?"
"Hmm."
Feng Xiaowen nodded and said, "I want to go over there for an in-depth investigation and in-depth study for a period of time, and when I learn well, I will bring back the experience." β
"Do you want to do that?"
"It's not."
Feng Xiaowen shook her head and said, "The market and conditions on their side are different from ours, and they can't be completely copied...... If it is suitable, it can be changed, and if it is not suitable, it will not be changed, and it will be done in the same way as before...... This arrangement is more reasonable. β
(End of chapter)