Chapter 369: West Gravity, Take It!
Zixi City, also known as Sanbei and Qiaocheng, a county-level city under the jurisdiction of Zhejiang Province, managed by Ningbo City, is located on the coast of the East China Sea, on the south shore of Hangzhou Bay, 60 kilometers away from Ningbo in the east, 148 kilometers away from Shanghai in the north, and 138 kilometers away from Hangzhou City in the west.
The industrial structure of Zixi City is dominated by the secondary industry, especially electrical appliance factories, and it is one of the world's well-known "small household appliance capitals".
On the morning of May 9, Li Chuan, Jiang Zeyu, Wang Chengyong, Zhu Chenwei and a group of more than ten people came here by car.
What are you doing here?
Examine the "gravitational pull".
More than a month ago, Jiang Zeyu proposed to Li Chuan to acquire "West Gravity".
After some exchanges, Li Chuan finally agreed to the decision and put the matter to Jiang Zeyu.
In the past month or so, Jiang Zeyu has done a lot of work.
The acquisition of "Western Gravity" is more difficult than expected.
Although due to a strategic mistake, the "gravitational force" has fallen into a debt crisis, and the workers' wages cannot be paid, and the total amount of loans plus foreign debts is more than 60 million, of which 22 million must be repaid before October this year, otherwise it will lose half of its plant and equipment, and the situation can be said to be as precarious.
However, Wei Peng, the chairman of "West Gravity", is an axis man, and even if the company is in danger, he does not want to sell it.
He felt that he still had to be saved, and ran to the bank every day to borrow another amount of money.
The bank ignored him, and he stayed inside, but he couldn't do it anymore, so he went to another bank.
In short, he is doing everything possible to save himself.
Jiang Zeyu went to him to discuss the acquisition, but he ignored it and directly blasted Jiang Zeyu out.
Jiang Zeyu ate several closed doors in a row, and in the end he had no choice but to use special means.
He found two creditors of "Gravity".
The two creditors were both owners of private enterprises, and they had previously been guaranteed to borrow more than 10 million yuan from Wei Peng.
They are all in other places, and they have no business dealings with "West Gravity", coupled with Wei Peng's deliberate concealment, they are not very clear about the operation of "West Gravity".
Jiang Zeyu came to the door and told them that "Western Gravity" was in a debt crisis and was likely to go bankrupt.
He said mostly things, but there was some exaggeration.
After hearing about this, the two creditors investigated privately and found that this was the case, so they were not calm.
According to Jiang Zeyu, if the "West Gravity" does not repay the loan by October this year, it will lose nearly half of the plant and equipment.
Once this happens, the business scale and model of "Western Gravity" will inevitably be greatly impacted, and at that time, their more than 10 million yuan will probably be lost.
Jiang Zeyu knew what they were thinking, took the initiative to state his purpose, and made a promise, saying: "If you are willing to help me acquire 'West Gravity', after the matter is completed, I promise to return the loan in full and compensate according to the bank's maximum loan interest rate - 24%." ”
This promise touched the two creditors.
Together, they signed a private agreement.
The day after the agreement was signed, the two creditors began to pressure Wei Peng to repay the loan as soon as possible.
At first, Wei Peng was reluctant to deal with it.
Later, the two creditors became more and more fierce, and it didn't take long for the surrounding banks and companies to know about it.
Banks and enterprises knew about this, and Wei Peng's fate would be miserable.
Before, he could still enter the bank, but now, the bank won't even let him in.
The surrounding companies are the same, before, he could go to the offices of the owners of these enterprises to drink tea and chat; Now, everyone is avoiding him, no one can find him, and the phone can't get through.
In this case, he has no place to borrow money if he wants to.
In the end, he had no choice but to accept negotiations with Jiang Zeyu to discuss the acquisition of "West Gravity".
After half a month of continuous investigation and negotiation, by May 7, they had finally negotiated most of the key terms.
According to the terms of the negotiation, the main company of "West Gravity", Ningbo West Gravity Electric Co., Ltd., all assets are added together and discounted by 93 million yuan. After deducting 46.3089 million bank loans and 17.2 million external debts, Miki Supply Chain actually needs to pay 29.4911 million.
This figure is basically in line with previous expectations.
Jiang Zeyu reported the matter to Li Chuan.
Li Chuan was very satisfied and agreed directly.
However, consent is consent, and the matter is settled.
Before signing the contract, Li Chuan had to go to the "West Gravity" factory to personally visit and inspect before it could be finalized.
In fact, he had long wanted to visit and inspect the West Gravity Factory, but he was too busy with work before and couldn't spare time, so he delayed it until now.
Now, it can't be delayed any longer.
Now that the key terms have been negotiated and the contract is about to be signed, it is time to strike while the iron is hot.
Therefore, the day after the groundbreaking ceremony, Li Chuan brought a group of senior executives and some important employees of the company to Zixi.
……
At about half past nine in the morning, Jialong Electric Appliance Manufacturing Factory.
Although the name of Jialong Electric Appliance Manufacturing Factory is "Jialong", it is actually a factory under "West Gravity", and it is the largest factory, and it is also the headquarters of "West Gravity".
At this moment, there are many people gathered in front of the Jialong Electric Appliance Manufacturing Factory, counting, there are about twenty, most of them are wearing overalls, only one person is in a suit and leather shoes, standing at the front.
This person is Wei Peng, the chairman of "West Gravity".
The group of people led by Wei Peng stood on the side of the gate, obviously waiting for someone.
After waiting for about five minutes, a Toyota Coaster slowly drove up and stopped in front of the factory gate.
This Toyota Coaster is very distinctive, dark throughout, tough and stylish, obviously modified, it also has a big logo logo on the side, and four words are written below it - "Miki Network".
That's right, it's a special car from Miki Network.
Two months ago, when Li Chuan was scrolling through Douyin, he swiped a video.
The account that posted this video is called "Coaster-Chengyuan Modification Center", the author is a northeasterner, male, in his thirties, quite tall, about 1.95 meters, looking tall and mighty.
This person named Li Chuan in the video, and said menacingly: "Mr. Sen, I said that you are such a big boss, don't you consider buying a Coaster?" Drive your big bull all day long, the space is so small, the chassis is so low, are you tired?
Look at our Coaster, how big the area is, it's no problem to turn heels, and it can also be modified...... This is one of our samples, see no, redone shell, how beautiful...... The door inside separates the cab from the rear seats, with a wooden floor and a full range of luxury seats, which is comfortable to sit on.
There are a total of twelve seats, squeezed in the back, and thirteen or fourteen people can be seated, and the company has no problem traveling collectively...... There's a table here, and there's a big screen in front of it, and you usually do meetings here, live broadcasts, or something, isn't it fragrant?
This is the console, which can control the light strip above, and can also play music, movies, and karaoke...... The microphone is here, and it's included for free.
This is the wine cabinet, you can usually drink a little wine in the car, play poker with the female anchor, sing and sing, how cool.
Such a good car, you don't consider getting one? Ah~, Mr. Sen...... Contact me if you need it, I promise to do it for you! ”
This video, on the surface, seems to be asking Mr. Sen to buy a car, but in fact, it is rubbing Mr. Sen's traffic.
The purpose of the video author has also been achieved, and his video has received more than 3 million views, 50,000 likes, 20,000 comments, 7,000 collections and 10,000 retweets, which is considered to be popular.
This phenomenon is not unique.
Since Mr. Sen became popular, there have been many people on Douyin who rubbed his traffic.
Most of these people are vendors, including car dealers, real estate agents, hotels, barber shops, pet shops, etc., and even matchmaking companies, who want to introduce Mr. Mori to someone.
They basically follow a set of ideas...... In the name of Mr. Sen, he advertised and attracted traffic.
Mr. Sen is the No. 1 Internet celebrity on Douyin and the No. 1 Internet celebrity on the whole network, and the traffic is genuinely large, as long as his name is mentioned in the video, there is a high probability that he will be able to break through the traffic pool and get a higher number of views.
This form of "rubbing" will inevitably attract the scolding of Mr. Sen's fans.
Just like Coaster's video, out of 20,000 comments, 19,000 of them are scolding him.
What are you? 】
[Mr. Sen can take care of you, count me as losing. 】
[It's really good! 】
[Mr. Mori: Where did the flies come from?] 】
[Evil is not disgusting, rubbing people, can people take care of you? ] 】
【……】
These words, each sentence is more difficult to hear, and people with weak psychological tolerance may not be able to withstand it for a long time.
However, there are also some thick-skinned ones, no matter how netizens scold, they just want to rub to the end.
The reason is very simple, Mr. Sen's traffic is too easy to rub, and after a few words, the data will go up like crazy...... At present, many people are out of control.
Unless Douyin officially sanctions, they will not rein in at all.
Miki Network also had an official reaction from Douyin, but Douyin officially said; "It's not forbidden, it's technically difficult, and it's easy to attract criticism...... In this way, if the situation is serious, you will give feedback in time and we will deal with it in time; If the situation is not serious, you can bear with it for the time being, and when the technology matures, it should be able to solve it. ”
Douyin's official attitude of turning a blind eye made Miki Network very annoyed, but there was nothing to do.
Li Chuan also knows these things.
He didn't care, though.
It is impossible to completely prohibit the behavior of "rubbing traffic", and many official media like to rub traffic, not to mention those self-media.
In Li Chuan's opinion, as long as he doesn't rub it too much, he can accept it, and there is no need to block the road.
Of course, he doesn't encourage this kind of behavior either.
Under normal circumstances, when he swipes this kind of video, he immediately brushes it away and doesn't watch it for a second, but this video is an exception.
Why?
Because he watched the Coaster shown in the video, he thought it was pretty good.
The development speed of Miki Network is too fast, as the company grows larger and more business, many times, one or several teams are required to travel or travel collectively, and the scale is mostly maintained at about ten people.
With a scale of about ten people, one car can't sit down, and two or three cars are needed, which is not only troublesome, but also increases the cost.
If there is a Coaster that can seat a dozen people in one breath, it can solve this problem.
Li Chuan checked on the Internet and found a modified Coaster with a price of about one million.
A million or so cars, it's just too suitable.
Why?
Because it's tax deductible!
Thinking of this, Li Chuan contacted the "Coaster-Chengyuan Modification Center".
The author of the video obviously didn't expect Mr. Sen to take the initiative to contact him, at first, he couldn't believe it, thinking that Li Chuan was a liar, but after repeated confirmation, he became very excited, and his tone was also very respectful, and he didn't have the arrogance and domineering energy in the video at all.
He took the initiative to apologize to Li Chuan and said, "I'm sorry, I just wanted to gain popularity, but I didn't expect to really invite you...... Haha, I'm so lucky. ”
Li Chuan chatted with him briefly for a while, and then explained his intentions.
He offered to customize two Coasters, but had one requirement: he couldn't be hyped up.
The author of the video was unwilling, he felt that Mr. Sen had finally found him, this was a good opportunity to rub traffic, and he didn't want to give up.
He said: "Mr. Sen, I'll change two cars for you at cost price, use the best materials, the best work, and don't earn a penny, you just let me publicize it, okay?" ”
Li Chuan was not used to him, and said directly: "This matter is not discussed, if you don't do it, I will find someone else to do it." ”
As soon as these words came out, the author of the video was instantly stunned and hurriedly agreed to Li Chuan's request.
This happened two months ago.
Now, two months later, two Coasters have been delivered.
The specific delivery time is May 2, that is, a week ago.
This week, the two Coasters have completed a series of procedures such as licensing and filing, and they can be used normally.
Today's visit to Zixi and the inspection of the "West Gravity" factory is the first time Li Chuan has traveled by Coaster, and the experience is still very good.
The vehicle stops and the doors open.
Li Chuan was the first to get out of the car, walked up to Wei Peng with a smile on his face, shook hands with his opponent and said, "Long time no see, Mr. Wei." ”
"Mr. Sen, I came from afar, and I worked hard."
"What's the hard work, old friends meet, only happy, right?"
"Yes, yes, yes."
“……”
After greeting for a while, Li Chuan and others followed Wei Peng into the factory.
They first drank tea in the office for a while, and then left the office together at about ten o'clock in the morning, went to the production workshop, and began to visit and investigate.
The visit and inspection lasted for two hours and ended at 12 o'clock at noon.
In these two hours, Li Chuan gave a detailed understanding of the current situation of "western gravity."
"West Gravity" has two factories, one large and one small, both in Zixi City.
The big one is Jialong Electric Appliance Manufacturing Plant, with 12 workshops, 86 production lines, a four-story office building, two six-story staff dormitories, a medium-sized canteen, and a small playground, covering an area of 96,000 square meters, mainly producing wall breakers, meat grinders, rice cookers, microwave ovens, self-heating mattresses, etc.
The small is the West Gravity Electric Appliance Manufacturing Plant, located in the east of Zixi City, five kilometers away from Jialong Electric Appliance Manufacturing Plant, with four workshops, 32 production lines, a two-story office building, a four-story staff dormitory, a small canteen, a sports field, covering an area of 45,000 square meters, mainly producing heaters, electric fans, electric baking pans, etc.
Both factories are "West Gravity" industrial property land, they have different division of labor, and each plant has an independent management organization, which is regarded as two branches.
There are 463 workers in the two factories combined, and the "three shifts" work system is implemented, with 12 days off and 24 days off, with an average salary expenditure of 6,520.6 yuan (including five insurances), and a fixed salary expenditure of about 3 million per month.
In addition, it is worth mentioning that "Jialong" is also an independent brand of "West Gravity", but it has never launched a product, so it is not well-known.
"West Gravity" has three independent brands, namely "West Gravity", "Gravity" and "Jialong".
Among them, the brand value of "gravity" is the largest, worth millions; "Western gravity" is second, and it is also worth tens of millions; "Jialong" is the lowest, worthless, and the registration cost price of several thousand yuan is enough for someone to ask.
These are the overall situation of "western gravity".
There are also many details, such as equipment, products, order sales, and so on...... Li Chuan only briefly did some understanding of this information, and did not study it in depth.
Jiang Zeyu had already worked these details before, and confirmed that there was no problem, and when he came here, there was no need to get too deep, just understand it.
(End of chapter)