Live duration: 5 hours and 52 minutes

Views: 68.863 million

Peak popularity: 1.465 million

Average popularity: 721,000

Average order price: 95.9 yuan

Conversion rate: 7.1%

Total sales: 468.881 million

The live broadcast on May 11 has ended, and the above is the overall data of this live broadcast.

There are two points worth paying attention to in this data, which are "total sales" and "conversion rate".

Total sales of 469 million ...... This number once again broke Li Chuan's personal single-game sales record!

Previously, Li Chuan's personal single-game sales record was 454 million on April 20, when he and Yang Runxin first combined for the live broadcast.

Now, he's raised that record by fifteen million.

This was supposed to be something worth celebrating, but Li Chuan's mood was relatively calm, and he didn't feel particularly excited.

Why?

Because of this result, he had thought of it a long time ago.

At the beginning, after the live broadcast with Yang Runxin, when he realized that he might have broken through the bottleneck, he thought that one day he would definitely break the record again.

This record is not his personal single-game sales record, but a single-game sales record in the live streaming industry.

The single-game sales record of the live streaming industry is still 536 million held by Sister Ya.

469 million is still 67 million short of 536 million...... In this case, he naturally did not feel excited, at most he was a little happy.

He attaches more importance to the "conversion rate" than the "total sales".

The conversion rate was 7.1%, and we managed to break through 7%!

This result confirmed his previous suspicions...... He has indeed broken through the bottleneck, and his personal live broadcast career has reached a new stage!

Now, the conversion rate has exceeded 7%, which also represents the maturity of this new stage.

In the future, it may rise again, but the increase is not large, and it will gradually stabilize.

Despite this, Li Chuan was also very happy.

After all, he hadn't thought he would be able to do it to this extent.

Originally, he felt that his conversion rate was maintained at about 5%, and it was already very good to sell two or three hundred million or earn tens of millions of dollars in a live broadcast, but as a result, God gave him a big surprise again, allowing him to pull up a step up in an ideal state.

It's as if he went out and picked up a million, took two steps forward, and picked up another 500,000...... How can you not be happy about a surprise other than a surprise?

[Average profit margin: 36.3%]

The total sales were 469 million, the average profit margin was 36.3%, and the calculated profit was ...... 170 million!

After deducting the platform service fee and returns, the final net profit is ...... 153 million!

153 million, which also broke Li Chuan's personal single-game profit record again.

If nothing else, this is also a single-game profit record for the entire live streaming industry.

Tonight can be regarded as "record night".

After checking the data, Li Chuan held a review meeting with Wang Chengyong, Yang Runxin and others.

It didn't last long, it ended in less than half an hour.

After the review meeting, Li Chuan called Yang Runxin to his office again, and the two chatted alone for a while.

Why talk alone?

Because during today's live broadcast, something happened...... This matter is not easy to talk about in public, and it is most appropriate to communicate privately.

What happened?

Yang Runxin's fans swiped the screen in the live broadcast room with rhythm.

After Yang Run's heart became popular, he attracted a lot of fans, some of whom were only fans.

What is Wei Fan?

To put it simply, he only likes Yang Runxin alone.

Most of these only fans are relatively young and immature in their thinking, and they especially like to bring rhythm and swipe the screen.

What they brought was not a particularly bad rhythm, it was a vigorous propaganda of Yang Runxin.

Yang Runxin became popular from Mr. Sen's live broadcast room, and of course, Mr. Sen's live broadcast room became their main propaganda position.

During today's live broadcast, whenever Yang Runxin disappears from the live broadcast room or doesn't speak for a minute or two, the word "Dandan" will appear in the comment area.

It's a kind of signal, as long as one person swipes, the others will rush to the screen, making the screen all over the place.

At first, it was nothing, but then I brushed it more, and Mr. Sen's only fans couldn't bear it anymore, so they sprayed wildly in the comment area.

Fortunately, Li Chuan found it in time and stopped it in time, otherwise, the two fans would have to do it.

Speaking of which, this kind of thing is really nothing.

In the eyes of fans, it may be a big deal, but in the eyes of streamers, it's actually not a big deal.

Because everyone in the anchor industry knows that this kind of thing is too common, and fans themselves have this kind of attribute, hype, trampling, or something are all basic operations...... It's not surprising at all that fans behave this way; Without this kind of behavior, it will feel strange.

Li Chuan didn't take this seriously.

However, problems arise and must be solved by means of a solution, and they cannot be allowed to develop.

If Yang Runxin's fans swipe the screen and bring rhythm in the live broadcast room every day, this will not only affect the atmosphere of the live broadcast room and cause the audience's disgust, but also lead to more and more conflicts between fans after a long time...... When the contradiction reaches a certain level, it will be difficult to solve the problem.

At the moment, this situation has just emerged, and it is the best time to curb its development.

The purpose of Li Chuan chatting with Yang Runxin is to let the other party show his attitude and solve this matter as soon as possible.

In this regard, Yang Runxin had already prepared, and before Li Chuan could speak, he took the initiative to bow and apologize.

She said that it was her own problem, that she didn't manage her fans well, and she promised Li Chuan that she would definitely deal with this matter as soon as possible.

Li Chuan was satisfied with Yang Runxin's attitude.

He didn't blame the other party, but carefully comforted him, and said that he didn't mind and asked her not to think too much.

After that, they sat down together to discuss countermeasures.

Although this matter is not big, if you want to solve it properly, you have to act carefully.

Most of those only fans have a glass heart, and if they move too hard, it may touch their sensitive nerves, and when the time comes, the consequences will be difficult to predict.

So, they decided to take a soft approach.

The specific method is also simple, that is, Yang Runxin opened a live broadcast on his personal account, and chatted and talked with fans without selling goods.

During this period, she can break it up, crumple it and explain it clearly, and then do some guidance.

As long as you have a good set of words and maintain a sincere attitude, the matter can basically be solved.

If one live broadcast is not enough, open a few more, as long as you talk enough and go deep enough, fans can always be guided back.

After the solution was determined, Li Chuan took the initiative to change the topic and asked about Yang Runxin's recent live broadcast.

In the past week, he is still very busy with work, and he doesn't pay much attention to Yang Runxin's live broadcast, but now that he has the opportunity, he naturally wants to learn more about it.

In the past week, Yang Runxin changed partners and opened three more live broadcasts.

Her new partner is a male anchor named "Mr. Di", his real name is Wang Di, twenty-six years old, he used to learn broadcasting and hosting, Mandarin is particularly good, there is a feeling of news, he joined the company in March this year, the level and performance are very good, and he belongs to one of Wang Chengyong's key training objects.

Yang Runxin and Wang Di cooperated for the first time, and the tacit understanding was insufficient, but the combination of a man and a woman was quite eye-catching, plus the level of both of them was very high, and Wang Di, as a boy, also knew how to back down, so the data did not drop too much.

Three live broadcasts, on May 6, May 8 and May 10.

On Monday, May 6, the live broadcast lasted for three hours, with 10 million viewers, the highest popularity was 360,000, the average popularity was 180,000, and the total sales were 46 million.

On Wednesday, May 8, the live broadcast lasted for three hours, with 9 million viewers, the highest popularity of 290,000, the average popularity of 140,000, and the total sales of 35 million.

On Friday, May 10, the live broadcast lasted for two hours, with 7 million viewers, the highest popularity of 320,000, the average popularity of 160,000, and the total sales of 27 million.

Three live broadcasts, with cumulative sales of 108 million, an average profit margin of 32.2%, and a profit of 34.776 million.

After deducting the platform service fee and returns, and then deducting the share of the operation and the anchor, the final net profit is about 30 million.

Three live broadcasts earned 30 million for the company.

Li Chuan was very happy.

He felt that if he continued like this, he could consider retiring.

It's really not a joke.

Yang Runxin's live broadcast data has basically stabilized and can continue to create profits for the company.

plus the company's other e-commerce anchors, such as Wu Xiaobai, Chu Yulan, Latian Girl, etc., as well as the follow-up Wu Jinyan, Crazy Brother Yang, etc...... Combined, the profits that these people contribute to the company should be comparable to that of Mr. Sen.

In this case, Li Chuan can indeed consider retiring.

Of course, this is only a possibility.

At this stage, Li Chuan has not considered retirement.

His idea is to work hard to live broadcast for a year this year, make enough money, look at the situation next year, and then consider the specific live broadcast plan, and wait until the year after next or the year after tomorrow, when the company has almost developed, and then think about retirement.

Retirement, it's not a complete retirement, it's just not a live broadcast in front of the stage, and the company won't put it.

Not only will he not put it, but he may also start more business.

The influencer industry is just the tip of the iceberg of the entire business community, and beyond that, there is a wider sky.

Li Chuan is just developing wings now.

When his wings are completed, he will inevitably soar into the wider sky.

……

The next day, Li Chuan got up very early.

He slept for only four hours and woke up at six in the morning.

When he woke up, he got dressed and got up, washed and tidied up.

At 6:20 in the morning, Zhu Chenwei, Li Wentao and others came to the company.

Several people converged, cleaned up briefly, and then left the company and rushed to the airport by car together.

At half past seven in the morning, a passenger plane took off from Hangzhou and sped away in the direction of NMG.

In front of the airliner, business class.

A young man wearing a mask and a hat reclined down and fell asleep comfortably on it.

This person is none other than Li Chuan.

At this moment, he is on this plane, and the purpose is naturally to go to NMG.

Why go to NMG?

Because the Hope Primary School has officially started.

A few months ago, considering the poor public opinion situation and low social status of Internet celebrities, Li Chuan decided to use hype and charity to shape himself into an entrepreneur.

To this end, he established the Miki Fund, and also hired Qin Sheng, a high-achieving student of Peking University with a kind heart, deep background, beauty and generosity, and extraordinary temperament, to serve as the person in charge of the Miki Fund.

After some exchanges and reflections, they finally established a "Hope Primary School Plan", that is, within two years, invest 20 million yuan to build 10 well-equipped Hope Primary Schools.

After the plan was confirmed, Li Chuan announced it to the whole network, and the matter was on the hot search, causing a lot of influence.

More than a month ago, Qin Sheng led the grassroots team of the Miki Foundation to the NMGXLGL area to communicate with the local government about the construction of Hope Primary School.

Half a month later, the site selection of the two Hope Primary Schools was completed and the preparatory period began.

The site selection process was filmed in its entirety and edited into a video.

Li Chuan posted it on his Douyin account, which received 23 million views, 560,000 likes, 20,000 comments, 10,000 favorites and 30,000 retweets.

Judging from the data alone, it is not bad, but most of it is bought traffic, and the follow-up impact is also very limited.

In this regard, Li Chuan was very unhappy.

He thought about it and decided to do it again.

The specific method is to wait for the official start of the construction of Hope Primary School, and then he will go to NMG for a field visit...... In this process, the camera shoots it all, edits it into a video, and then publishes it.

He felt that the dissemination of the previous video was limited, partly because he himself did not leave the country, and the next time he appeared in person, the effect might be better.

On May 5th, that is, a week ago, the preliminary construction of the two Hope Primary Schools was completed and the construction officially started, and the progress was almost the same as that of "Lot 16".

Li Chuan wanted to go earlier, but he thought about it and changed the day to today.

Today is May 12th, which is not only the anniversary of the Wenchuan earthquake, but also Qin Sheng's birthday.

Li Chuan did not have any particularly deep feelings about the Wenchuan earthquake, after all, he had not personally experienced it, and he had no relatives and friends who were killed in this incident, and after so much time, the emotions at that time had been forgotten, and now it is difficult for him to put himself in the shoes of thinking and imagining this disaster.

But for Qin Sheng's birthday, his mentality is a little different.

He didn't have any special thoughts about Qin Sheng.

Although Qin Sheng is very beautiful and temperamental, at a glance, he has a feeling of being like a goddess...... This is really fascinating.

However, her background is too deep for ordinary people to provoke.

Li Chuan was born in the countryside and has no background to speak of.

Without background, there is no confidence.

Although he is now very rich and has become a billionaire at a young age, he is still a little cowardly in the face of that kind of person with a mysterious background and huge energy.

He was afraid that if he made a mistake, he would become a thousand years of hatred.

It is not easy for him to get to this point, and he can't make himself unable to turn over forever because of impulsiveness, which is really a loss.

Therefore, although he had some thoughts about Qin Sheng, he never thought of attacking Qin Sheng.

In his eyes, Qin Sheng was more like a life saver.

He wants to have a good relationship with Qin Sheng, and if something happens to him in the future, he can let the other party save his life at a critical moment.

How to have a good relationship with Qin Sheng?

A birthday is an opportunity.

Previously, Li Chuan specially prepared some birthday gifts for Qin Sheng, and they were all brought on the plane today.