The name "Little Gluttonous Cat" was finally decided after Li Chuan and others repeatedly discussed it for two hours.

During the discussion, some people pointed out that the name "Little Gluttonous Cat" is not high-end enough, and it will be difficult to make a brand premium in the future.

This statement was refuted by Jiang Zeyu.

In Jiang Zeyu's view, although there are also brands that take the high-end route in the snack food industry, such as "Three Squirrels" and "BESTORE", they are all products of capital operation and do not have real technical barriers.

What are the technical barriers to snack food?

Normally, it should be the taste.

Do "Three Squirrels" and "BESTORE" taste good?

Not good.

Compared to some unknown niche brands, it doesn't even have an advantage.

Their advantage is that the packaging is more exquisite, the look is more high-end, and then there is a good advertisement and a more powerful channel.

For niche brands, the problem of packaging can be solved, but the two aspects of advertising and channels are very difficult, and there is no money and resources, so it cannot be solved at all.

Money and resources are precisely the advantages of capital.

So......

The development of Miki Network can be regarded as a capital until now, but the capital is not thorough enough.

They have the money to help the "little gluttonous cat" advertise, but there is something missing in terms of resources.

Their sales channels are limited to online and cannot reach offline.

It is difficult to do high-end online channels, because there are many online products, and the choices of netizens are too wide, and if the price is too expensive, netizens will most likely choose to give up.

If you want to be high-end, you must have offline channels.

However, the offline channel is precisely the disadvantage of Miki Network.

They want to expand offline channels, but the expansion cost is too high, and it is extremely difficult.

Therefore, Miki Network's own snack brand is not suitable for high-end at present.

Jiang Zeyu thinks that starting from the low-end first, opening up the market, and cultivating the brand is the most correct choice.

The name "Little Gluttonous Cat", although it does not sound high-end enough, but the meaning of the word is very clear, and others will know what to do when they hear it, which is very conducive to publicity and promotion.

Jiang Zeyu's statement has been recognized by most people, and the brand of "Little Gluttonous Cat" has been determined.

Establishing a brand requires a lot of preparation.

The first is to register and apply for a trademark.

Although the work is simple, it needs to be meticulous and serious enough.

Li Chuan handed over this work to the administrative department, and asked Zhu Chenwei to take charge of it personally, and bring two more people to check it repeatedly, and no mistakes were allowed.

The second is to design the logo and product packaging.

This work is quite important.

The logo and packaging often represent the tonality of a brand, and at this point, it must not be sloppy.

In response to this issue, Li Chuan and others also discussed it for a long time.

In the end, they unanimously decided that the brand logo should adopt a cartoon image of a "cat sticking out its tongue", outlined with lines, not color matching.

This is just an idea, or a design outline, and the specific design plan should be carefully studied and polished by the brand department.

In terms of product packaging, they decided to focus on white and light yellow, and the overall style should be as high-end as possible.

Although "Little Gluttonous Cat" does not take the high-end route, as a brand, it can't be too low-end.

If it is too low-end, it looks like a miscellaneous brand, and it is not conducive to brand building.

After Li Chuan and others discussed, they decided to learn from brands such as "Three Squirrels" and "BESTORE", and put the product packaging in a high-end and good-looking direction.

They have an imagination that the logo and packaging of "Little Gluttonous Cat" are at the same level as high-end brands such as "Three Squirrels" and "BESTORE", but the price is lower, the product volume is larger, and the taste is better...... As long as these can be done, "Little Gluttonous Cat" can kill these high-end brands with its super high cost performance.

This vision is very beautiful, but it is difficult to say whether it can be realized, and it is estimated that it is unlikely.

The second is to determine the product category of "Little Gluttonous Cat".

This work is also important.

Jiuxiang Food Factory has a wide range of business and can produce more than 20 kinds of snack food, but these more than 20 kinds of snack food can not all be hung up on the brand of "Little Gluttonous Cat" in one go, and must have a detailed development plan to implement step by step.

Jiang Zeyu thought of this question from the beginning.

Before, he stayed up late to write a plan, mainly for this.

According to the information he learned, although Jiuxiang Food Factory can produce more than 20 kinds of goods, there are not many really good ones, only spicy strips, phoenix feet, duck neck, fish tofu are okay, and the others are not very good.

Among them, the best product they make is fish tofu.

Fish tofu is the kind of snack made of fish tofu in special small packets, which is generally sold at the front desk of the supermarket, and the price is five cents a piece or three dollars a dollar...... It's cheap, but it's small, and adults almost take one bite at a time.

In terms of fish tofu, Jiuxiang Food Factory has its own R&D system, they do OEM for many brands, the usual shipments are very large, and the taste is particularly good, many people will be addicted to eating this, one bite at a time, can't stop.

Thinking of this, the best way for the "little gluttonous cat" is to make fish tofu first...... Make the fish tofu first, and wait for the rest.

After Jiang Zeyu raised this point, no one objected and directly passed it unanimously.

So far, a series of plans for "Little Gluttonous Cat" have been preliminarily determined.

After that, everyone discussed the issue of the person in charge of the Jiuxiang Food Factory.

This person in charge, in fact, has little choice.

After Cai Guang withdrew, he took away an office director and two workshop directors, and there was still a deputy general manager and four workshop directors left in the middle and senior management of the field.

Among them, the most suitable person in charge is undoubtedly the deputy general manager - Feng Xu.

Feng Xu, male, forty-two years old, graduated from junior college in his early years, and was considered a top student at that time. He has worked in Jiuxiang Food Factory for six years, and he has been diligent and has not made much achievements, but he has also made some mistakes.

Such a person, as an entrepreneur, may not be very qualified, but as a manager, it may be a good choice.

After Li Chuan learned about Feng Xu's situation, he thought about it again and again, and decided to take the same measures as "West Gravity", first let Feng Xu act as a general manager in the name of deputy general manager, and be fully responsible for the daily management and operation of Jiuxiang Food Factory.

This matter was decided, and Li Chuan arranged another task for Jiang Zeyu.

He asked Jiang Zeyu to stay in Jiuxiang Food Factory for a few days, assist Feng Xu in stabilizing the situation, catch up on the work, and wait for the matter here to be dealt with, and then take Feng Xu to the Miki Network to meet and chat with him.

At about half past eleven in the evening, the meeting ended.

Li Chuan did not go to a nearby hotel to rest, but rushed back to the company overnight.

This statement may not be accurate, and the place he is going to is not the company, but the five-star hotel near the company, the Sendu Hotel.

What to do at Sendo Hotel?

Get.

Who to look for?

Wu Jinyan.

Three days ago, Wu Jinyan completed the business activities arranged by Huanyu Film and Television and returned to Hangzhou.

After returning to Hangzhou, she has been staying in the company to learn all kinds of knowledge about live broadcasting, and Wang Chengyong arranged three teachers for her, only for her, including Yang Runxin and Wu Xiaobai, which is unprecedented.

In the past three days, she has lived very well, but there are also some complaints.

The main complaint is that he can't see Li Chuan.

Li Chuan hasn't been back to the company for a week.

This week, he was busy outside every day, flying to Inner Mongolia for a while, flying to Jinjiang for a while, and going back to Hangzhou several times in the middle, but he didn't have time to go back to the company at all, and he had to go straight to Jiuxiang Food Factory when he walked out of the airport.

In this way, although Wu Jinyan has been back for three days, she has not seen Li Chuan yet, which makes her extremely resentful, and she complains on the phone every day.

At present, Li Chuan has finally solved the matter of the snack factory, so he naturally has to hurry to the hotel and comfort him, otherwise, there may be a problem.

At about 11:40 p.m., Rolls-Royce Cullinan started up and sped away in the direction of the Sendu Hotel.

……

At three o'clock in the morning, a luxury suite in the Sendu Hotel, bedroom.

A "big war" has just come to an end.

Li Chuan and Wu Jinyan hugged each other, enjoying a moment of tranquility.

After a while, Wu Jinyan raised his head to look at Li Chuan and said, "Sister Wei's Workplace Diary will end tomorrow, do you know?" ”

"Huh?"

Li Chuan was slightly stunned and said, "The finale?" So fast? ”

"How long has it been?"

"Huh? How long has it been? ”

"Sister Wei's Workplace Diary" was launched on March 16, today is May 17th, and by tomorrow, it will be two months and two days."

"Oh~, has it been two months?"

"What do you say?"

Wu Jinyan rolled his eyes and said angrily: "Are you too stupid?" ”

"Well, sort of."

Li Chuan shook his head and said, "I've been too busy lately, and I can't remember the time clearly." ”

"Haven't you watched the latest updated episodes?"

"I didn't see it."

"You don't even watch your own dramas?"

"Didn't I just say it, I'm busy with work and don't have time."

"No matter how busy you are at work, can't you even spare five minutes?"

"Huh?" Li Chuan didn't react for a while.

""Sister Wei's Workplace Diary" is a five-minute episode, don't you even have time to watch it?"

"Oh, that's what you say."

Li Chuan understood and explained, "It's not like I didn't have five minutes...... Mainly...... I didn't think about it, I have so many things to do every day, I can't just stare at the video. ”

"And what are you staring at every day?"

"I'm staring at a lot of things."

"For example? Those beautiful female anchors? ”

"What are you talking about! Am I that kind of person? ”

"Aren't you?"

"Of course not!"

"Hmph, what about ghosts? Do you think I don't know you? ”

"I ......"

Li Chuan was dumbfounded for a while, not knowing what to say.

Just when the scene was embarrassed, his brain quickly transferred for a moment, then waved his hand, made an irritable appearance, and said: "I'm really convinced of you, isn't it just a short drama, I'll watch it now, okay?" ”

"You can see it if you want, and ask me what to do?"

"Give me my phone."

"What do you want my phone for? Don't you have a cell phone yourself? ”

"I can't see the data on my phone."

"What data?"

"Play data."

"What do you think of this?"

"What do you say?!"

Li Chuan was a little annoyed: "I'm the boss, can't I look at the playback data of my own drama?" ”

"You look at the content first."

"What's there to see about the content?"

"What's so nice about the data?"

"Why do you talk so much nonsense?"

"You're talking nonsense!"

"Hey! Do you have itchy skin? Hurry up and give me your phone! ”

"If you don't give it, what can you do with me?"

"Holy? You've got itchy skin, huh? ”

"What are you going to do?!"

"If you don't fight for three days, go to the house and uncover the tiles, I'm going to teach you a good lesson today!"

"Eh~...... Don't don't...... No, no, no, no...... Don't do this! I beg you! ”

"Do you want to give it?"

"Give and give."

"Hmph, little one, I can't cure you anymore?"

Li Chuan's tone was very arrogant, and after speaking, he turned over and lay down to the side.

Wu Jinyan's face turned red and glared at Li Chuan viciously.

"Look at what! Hurry up and get your phone! ”

Li Chuan scolded.

Wu Jinyan bit his lip, reached on the bedside table and picked up his mobile phone, and handed it to Li Chuan.

"Be honest."

Li Chuan took the phone and issued another warning.

After the warning, he was just about to open his mobile phone, but suddenly felt a sharp pain in his waist.

"Hiss~...... What are you doing?! ”

"I want to ask you! What did you just want to do?! Yes? Do you want to die? I'll strangle you, I'm ......"

"Wow~...... I was wrong, I was wrong, I was wrong! ”

"Wrong now? It's late! ”

“……”

Li Chuan was tortured for a while, and in the end, he couldn't stand it anymore, so he simply used brute force and started another "battle".

The "battle" began, and Wu Jinyan instantly became honest.

……

Half an hour later, the "battle" ended.

Li Chuan rolled over and lay down next to him to rest.

After a while, he was almost rested, so he got up from the bed, leaned on the head of the bed, picked up Wu Jinyan's mobile phone, opened Douyin, and checked the playback data of "Sister Wei's Workplace Diary".

The relevant data of "Sister Wei's Workplace Diary", he only watched it a few times in the early stage of the broadcast, and then he didn't pay attention to it anymore because of his busy work.

Right now, "Sister Wei's Workplace Diary" is about to come to an end, and the data has been basically finalized, and there will not be much change.

The current data is basically equal to the final result, so it is still worth paying attention to.

Li Chuan clicked on Wu Jinyan's personal work, pulled the video list to the bottom, and started watching the trailer.

Trailer: 590 million plays;

Episode 1: 520 million plays;

Episode 2: 470 million plays;

Episode 3: 460 million plays;

Episode 4: 430 million plays;

Episode 5: 430 million plays;

……

Li Chuan watched it from beginning to end, roughly calculated, and found that the average number of views of "Sister Wei's Workplace Diary" was about 300 million.

This number can be said to be the best in history!

You must know that from the invention of the camera to the present, no film and television drama has been premiered to this extent.

Since there isn't, it's making history!

Although this statement is a bit false...... "Sister Wei's Workplace Diary" is a series of short dramas, with a short duration, each episode is only five minutes, and they are all free, which cannot be compared with traditional movies and TV series.

But after all, the data is here, and there is not much moisture in it.

It is not an exaggeration to say that this situation is making history.