As we all know, the price of Pinduoduo's products is lower than that of other platforms.

Why is that?

Some people may say that the quality of Pinduoduo's goods is not good, so the price is cheap.

This statement is very common and has almost become the consensus of the Chinese people.

However, people who often buy things at Pinduoduo know that this statement is foolish.

Pinduoduo does have some product quality problems, but these problems do not exist alone in Pinduoduo, other e-commerce platforms also have them, and they are not necessarily much more than Pinduoduo.

The real reason for the low price of Pinduoduo's commodities is mainly due to the "spelling factory model" they established in the early days.

What is the "Consolidation Model"?

To put it simply, Pinduoduo takes the lead and allows the factory to produce and sell independently.

The factory sells autonomously and directly cuts out all the middlemen.

The middleman is gone, and the price is naturally lower.

Pinduoduo established the "Spell Factory Model" in the early days, aimed at the sinking market, established a "low price" development strategy, and eventually created a benign situation in which the prices of all goods were lower than those of other e-commerce platforms.

With this trick, Pinduoduo can be said to have completely pressed other e-commerce platforms to the ground and rubbed them.

In 2022, the traffic of traditional e-commerce platforms such as Taobao and JD.com has been left far behind by Pinduoduo.

This phenomenon proves one point, that is, the sinking market will always be the largest market!

Occupying the sinking market is the eternal royal road; Abandoning the sinking market is tantamount to seeking a dead end.

Some people may say that when the social and economic development is good, the people will be richer, and they will pursue quality and quality more.

This statement is true, but there are two problems.

First, the price of goods and the quality of goods are not exactly proportional.

The same goods are sold on Pinduoduo, Taobao, Jingdong and other e-commerce platforms, but the price of Pinduoduo is cheaper than Taobao and Jingdong, what is the solution?

Netizens are not fools, they must weigh it before spending money, if it is the same product, of course, which one has a low price, choose which.

Second, good social and economic development does not mean that the common people will be richer.

After the social and economic development is good, the wages of the common people may be higher than before, and the living may be better than before, but the costs of all aspects will also increase, and in horizontal comparison, they may be more "poor" than before.

Since they are "poor", they will maintain a strong sensitivity to the attribute of "price".

This phenomenon is widespread, even in developed countries such as the United States.

For example, Costco supermarkets in the United States.

Before Costco's explosion, the supermarket hegemon in the United States has always been Walmart.

Wal-Mart has developed for decades and has formed a certain monopoly position in the country and even the world.

In the past few years, Walmart has been in the limelight, and no supermarket seems to be able to shake its position.

However, even in this situation, Costco can still easily pry open the market with the word "low price".

Today, Costco is growing rapidly, and its stock price has soared, and its market value is close to half of Walmart's.

In this case, it is clear that Wal-Mart's position has been threatened.

Recently, Walmart may have been forced to follow suit and vigorously develop Sam's Club...... This news has set off a boom in the capital market, but it is difficult to say what the specific result will be.

As can be seen from the example of Costco, no matter how developed a country is, the sinking market is still the largest market, and the basic demand will not change fundamentally.

This is one of the drawbacks of the market economy, and there is almost no way to solve it.

Under the system of a market economy, the "poor" will always be the vast majority.

Since the "poor" are the vast majority, the "low price" is the one that can bring down everything.

This is the main reason why Pinduoduo has been able to develop rapidly and crush e-commerce platforms such as Taobao and Jingdong in terms of traffic.

The rise of Pinduoduo has had a huge impact on traditional e-commerce, and it has also had an impact on live e-commerce.

Now, the evaluation of live streaming on the Internet is still negative, and one of the more fatal points is that the price is not cheap enough.

This price is generally compared with Pinduoduo.

Many of the goods sold by the head and first-line anchors with goods, if they are compared with Taobao, Jingdong and other platforms, the price is actually not much different, but if it is compared with Pinduoduo, it is definitely at a disadvantage.

Of course, Li Chuan has no problems in this regard.

Because he is the "first brother with goods" and the NO.1 in the live broadcast industry, he usually has the most manufacturers and brands that bring goods to him, which is several orders of magnitude more than other anchors with goods.

Due to the fierce competition, many manufacturers and brands are willing to sacrifice all their profits or even lose money in order to let him help bring goods.

Therefore, the other party can get a price that is the same as Pinduoduo, or even lower than Pinduoduo.

That's where he excels.

However, this advantage will slowly disappear over time.

In the future, as the development of the live streaming industry becomes more and more standardized, there will be fewer and fewer manufacturers and brand associations that are willing to sacrifice all profits or even lose money.

There are fewer manufacturers and brands willing to lose money, and the price of goods will naturally rise.

At that time, it will be difficult for Li Chuan to maintain the same price as Pinduoduo, or even lower than Pinduoduo.

If you can't keep the price, all sorts of problems will arise.

Many netizens will think: Your price is more expensive than Pinduoduo, why should I buy it from you? Isn't it fragrant to go to Pinduoduo to buy?

Once this phenomenon appears and spreads, the scale of his sales will inevitably be greatly reduced.

When the time comes, let alone a live broadcast that sells hundreds of millions, tens of millions may not be able to be saved.

In order to avoid this, Li Chuan and Jiang Zeyu were determined to buy the factory?

What are the benefits of acquiring a factory?

The biggest advantage is that he can give up the profits on the sales side and only take the profits on the production side.

Only taking the profits of the production side is equivalent to selling goods as a manufacturer...... This form is similar to the "factory model".

In this way, he can keep the price of his products on the same level as Pinduoduo, or even cheaper than Pinduoduo.

As long as he maintains his price advantage, he can maintain his sales scale.

As long as he maintains the scale of sales, he can do more and bigger.

What's more, what's bigger?

It's hard to say yet, but it's certainly not as simple as selling.

When the time comes, he will use some special means, such as capital operation or something.

If the capital operation is good, it is definitely more profitable than selling goods.

From this point of view, the decision to acquire factories on a large scale is of considerable strategic significance.

Of course, this strategy is not easy to achieve.

Running a factory is not an easy task in itself, especially the number of factories, management alone, it is necessary to face very severe challenges, many situations, once not handled well, anything may happen in the future.

Therefore, the "self-built supply chain plan" still has a long way to go.

Back to business.

The total sales of this live broadcast were 630 million, and the average profit margin was 34.7%, and the calculated profit was ...... 218 million!

After deducting platform deduction points and returns, the final net profit is ...... 197 million !!

This figure once again created Li Chuan's personal single-game profit record, and it is estimated that it is also a single-game profit record for the entire live streaming industry!

Obviously, today is another record night.

……

The trailer of "Sister Wei's Workplace Diary" was released on March 15 and launched on March 16, which lasted more than two months and officially ended on May 18.

In the past two months, "Sister Wei's Workplace Diary" has created a series of incredible records.

The first is data.

"Sister Wei's Workplace Diary" feature film + trailer, a total of 64 episodes, the highest single episode has 603 million views, an average broadcast volume of 313 million, and a cumulative broadcast volume of 20.032 billion, just exceeding 20 billion.

This playback data is unprecedented, and in the film and television industry, it is absolutely exaggerated to the extreme.

With this unprecedented broadcast data, Wu Jinyan has gained nearly 60 million fans in one go, from more than 4 million before to 63.806 million now!

63,806,000 ...... This number firmly occupies the top spot of the "Douyin Fan Rankings", more than 10 million ahead of Mr. Sen in second place!

As of 12 p.m. on May 18, the data of the top three "Douyin Fan Rankings" are as follows:

Wu Jinyan: 63.806 million;

Mr. Sen: 53.077 million;

Chen He: 47.225 million.

In addition to Wu Jinyan, the other actors of "Sister Wei's Workplace Diary" have also gained a lot of fans.

Among them, the most representative is Zhou Mengxue.

Zhou Mengxue only had more than 100,000 followers before, but by May 18, her Douyin followers had become 6.098 million...... This number can barely be regarded as a big Internet celebrity.

Of course, Zhou Mengxue's ideal is not to be an Internet celebrity, but to be an actor.

At present, Zhou Mengxue is still living in BJ, preparing for the upcoming filming of "The Hidden Corner".

The second is influence.

Just looking at the data, it is enough to prove the popularity of "Sister Wei's Workplace Diary".

But data is only one aspect, and what is more obvious than the data is the social impact of the show.

Since the broadcast of "Sister Wei's Workplace Diary", it has been dominating the hot list and hot searches, and there has been almost no interruption in the middle.

The resulting social impact cannot be explained in one or two sentences.

To sum up, half of China has watched this drama, and most of those who have not seen it have heard of it.

To this extent, it is already a phenomenal hit, and its influence is not limited to China, and many videos and news have been circulated on the Internet, especially in the Chinese world, where the situation is almost the same as in China.

Such a phenomenal hit short drama, after the official end, the popularity will not dissipate in a short time.

On the day of May 19th, the hot list and hot search entries about "Sister Wei's Workplace Diary" are still high and occupy the focus of public opinion.

At the same time, the matter of "Li Chuan breaking the single-game sales record" also appeared on the hot search on Weibo.

[Yesterday, "Sister Wei's Workplace Diary" ushered in the finale, and the whole network exploded in popularity, and the "male No. 1" in the play, Mr. Sen, coincided with his meeting and started the live broadcast last night.

With the super popularity of "Sister Wei's Workplace Diary", more than 2 million people poured into the live broadcast room in just a few minutes...... The super high popularity has brought rich returns, Mr. Sen broadcast live for six hours last night, and the number of viewers exceeded 100 million! Cumulative sales reached 630 million! Broke the previous sales record of Sister Yuya!

It is reported that in February this year, Sister Ya cooperated with Qi Wei to bring goods live and created sales of 536 million ......]

This Weibo was released by a marketing account called "Lao Ye E-commerce" at noon on May 19.

Less than an hour after the Weibo was posted, it successfully appeared on the hot search, and since then it has rushed into the top three of the hot search list with a rapid momentum.

As of around 5 p.m., the Weibo had amassed more than 8 million views, 60,000 likes, 5,000 comments and 3,000 retweets...... The popularity is not particularly explosive, but the influence is not small.

[Taking advantage of the heat, decisively start a live broadcast to make money (dog head)]

[-Don't talk nonsense if you don't understand, Mr. Sen will broadcast live every Saturday, yesterday happened to be Saturday, he has to broadcast live anyway, not on purpose to rub the heat. 】

[-Hehe, I watched the live broadcast yesterday, and he was talking about "Sister Wei's Workplace Diary" from beginning to end, isn't this a hot spot? 】

[-You are all swiping the screen for him to talk, can he not talk?] 】

[-Who swiped the screen?] 】

[-Haven't you watched the live broadcast, but didn't see the swipe? 】

[-I saw it, but I didn't brush it.] 】

【-So what?】 Just because you haven't brushed it means that others haven't brushed it either? 】

[-It doesn't mean, but don't say "you". 】

【-。。。 All right. 】

[-It's clearly rubbing the heat, what are you quibbling about? ] 】

[So smart, take advantage of the high heat, sell goods to make money (thumbs)]

【-Indeed has a mind (thumbs up)】

【-？？？ Can this also be called smart? 】

Isn't that smart? 】

[-There is heat, there is traffic, hurry up and monetize, isn't it a normal thing? As long as you have a normal brain, who can't do it? 】

[-That's right, this is not stupid at best, and it can't be said to be smart.] 】

[-I feel that the landlord is too young, or his IQ is too low (dog head)]

[-Haha, there's nothing wrong with that, but it's true that Mr. Sen is smart, after all, he is a top student of Zhejiang University, and he was almost admitted to Qinghua back then, so his brain must be good. 】

[-I didn't say that he had a bad brain, I just talked about things, and the fact that he started a live broadcast does not prove that he is smart. 】

【-(Thumbs Up)】

[-I can quarrel with a little.,I'm especially convinced.] 】

[After buying 630 million, how much can he earn? ] 】

[-Conservative estimate, 100 million.] 】

【-Cow Pen!! 】

[-Fake, right, how is it possible?] 】

【-How could it not be?】 】

[The money has been earned by these big anchors, and they don't leave us a mouthful of soup. 】

[-If you don't have the ability, don't complain all day long.] 】

[-There are a lot of soups that you can drink, you don't even have the ability to drink soup, and you still have the face to compare here? You have to have someone feed you food, right? 】

[Sooner or later, the country will be killed by these scourges of e-commerce! ] 】

What are you? 】

[-I'm doing entities.] 】

[-What entity?] 】

[-Selling clothes on the pedestrian street. 】

[-Damn, I thought it was awesome, it turned out to be renting a house.] 】

[-What kind of entity is selling clothes on the pedestrian street?] Did you produce the clothes yourself? Or did the house build itself? Didn't you just rent a house, what are you doing here? In terms of social value, if someone leaks a little bit casually, they are a hundred times stronger than you! 】

[-Hehe, don't rent a house, the real estate market is waiting for bankruptcy. 】

[-You can rest assured, without you, the real estate market will not go bankrupt. 】

Who are you? Without you, the real estate market could go bankrupt? 】

[-His annual rent is estimated to be tens of billions (dog head)]

[-Less, at least trillions!] 】

【……】