It only took three minutes before and after, and 160,000 orders of "Little Gluttonous Cat" brand fish tofu were sold out.

This speed seems a little amazing, but Li Chuan is not surprised at all.

Snack products already have this attribute, not only children love to eat, but also many young audiences.

"Little Gluttonous Cat" brand fish tofu looks very appetizing, the unit price is low, only a few dozen yuan, everyone can consume it, plus the amount is relatively large, which makes people feel very affordable.

In this way, with the blessing of millions of traffic, it is actually normal to sell hundreds of thousands of orders in a short period of time.

In this regard, Li Chuan was not only happy, but felt a little lost.

Why?

Because the unit price of "Little Glutton" brand fish tofu is too low, only about 20 yuan...... With such a low customer unit price, even if 160,000 orders are sold, the sales volume is only about 3 million.

If this is replaced by a backgammon learning machine, a few hundred orders are enough.

From this point of view alone, Li Chuan took great pains to introduce the "Little Gluttonous Cat" brand fish tofu, and it was better to sell the learning machine for a while.

Of course, this is only scratching the surface.

"Little Gluttonous Cat" brand fish tofu is his own brand.

His own brand, even if he makes less money, he must sell it.

Why?

Because he's in the business for a long time.

Products with low customer orders and high sales such as "Little Gluttonous Cat" brand fish tofu are relatively easy to repurchase.

The audience is not stupid, good things, they can recognize.

"Little Gluttonous Cat" brand fish tofu is delicious and cost-effective, and belongs to the absolute high-quality snack products.

In Li Chuan's view, those 160,000 viewers will definitely generate a large number of repurchases in the future.

When the time comes, there is no need for him to remind or sell, many viewers will take the initiative to buy the second and third times.

If this lasts for a long time, the sales will not be as simple as three million.

Within a reasonable estimate, the total sales exceeded 10 million, and there was no problem at all.

If you promote it a few more times, or use some other marketing methods, it is also possible that the total sales will exceed 100 million.

This is the meaning of Li Chuan's preference to make less money and vigorously promote his own products.

If your brand is doing well, the future potential is unimaginable.

"It's gone."

"Don't worry if you don't buy it, they are still producing, and in two days, there will be stock."

"When the time comes, you can find it in my product window, or you can go to the live broadcast room of 'Miki Network Mountain and Sea Delicacies' to buy it."

“……”

Li Chuan finally summed up and ended the sale of "Little Gluttonous Cat" brand fish tofu.

He pushed the sample back to the staff, and then glanced up at the popularity value in the upper right corner of the live broadcast room.

'869,000, not bad, no need to engage in program effects for the time being. ’

Li Chuan said secretly and looked up at the time again.

At 6:46 p.m., more than half an hour has passed, let's give Wang Yuting another wave of attention. ’

Li Chuan turned his head to look at the staff next to him, stretched out his hand and said, "Give me the phone." ”

The staff was stunned, then reacted and handed over the mobile phone with the Douyin account of "Spicy Field Girl".

Li Chuan took it, operated and opened his live broadcast room, and clicked to send out a "carnival".

"Let's give her a little more attention."

"This spicy field girl who brushes the carnival, do you see it?"

"Give her a click, and in the future, she will broadcast live on this account."

"She used to be a model, not to mention her figure and appearance, and besides, she also said that she had never been in a relationship, if this is true, you all have a chance."

"If you like her, give her some attention."

"Come, show you...... Stand up and take two steps back...... Thank you brothers and sisters in the live broadcast room for your attention. ”

“……”

Li Chuan greeted for two or three minutes, and helped Wang Yuting attract 50,000 attention.

He felt that it was almost over, so he stopped in time and began to sell the third product.

"Now, I'll bring you a piece of milk."

"In addition to studying hard, children should also grow up healthily."

"Healthy growth is definitely inseparable from milk."

"Adopt a cow, this, I've sold it several times before, everyone should know it, right?"

“……”

……

In a flash, a few hours passed.

Because the first product took too much time, coupled with the follow-up point attention link slowing down the rhythm, Li Chuan's live broadcast today was a bit long.

By the time he finished selling the last item, Children's Day had ended for nearly half an hour.

"Thank you."

Li Chuan got up from his chair, bowed to the camera, and said, "It's past twelve o'clock now, and there are more than 400,000 people in the live broadcast room, thank you very much for accompanying me until now." ”

"Without your support, I will never be able to go this far, with you, I have where I am today, in the future, I will continue to work hard to serve everyone well."

"It's not early, let's rest early, we'll see you next Saturday."

After Li Chuan finished speaking, he bowed to the camera again.

Seeing this, Wang Yuting also got up and bowed, "Thank you, good night, everyone." ”

"Good night, everyone, and sleep well."

"Bye-bye."

"Bye-bye."

“……”

At 12:32 p.m., Li Chuan turned off the live broadcast.

Bang Bang ......

The familiar applause rang out again, but no one took it seriously.

Li Chuan took a sip of mineral water to himself, then walked straight to the center console and began to check the data of today's live broadcast.

Live duration: 6 hours and 33 minutes

Views: 70.577 million

Peak popularity: 1.449 million

Average popularity: 675,000

Average order value: 142.5 yuan

Conversion rate:6.23%

Total sales: 626.565 million

In this data, compared with the past, the popularity and conversion rate have decreased, but the average customer value and sales volume have increased a lot.

There are two main reasons for the decline in popularity and conversion rates:

1. The assistant broadcaster has been replaced.

Li Chuan's previous assistant was Yang Runxin.

Yang Runxin is now the head anchor with goods, and she has some of her own traffic, Li Chuan replaced her, and this part of the traffic will definitely be lost.

And the newly replaced Wang Yuting is not stars such as Yang Chaoyue and Shu Chang, there is no eyeball effect, and there is not enough popularity base to make up for the lost traffic.

In this way, a decline in popularity is almost inevitable.

There are also reasons for the decline in conversion rates.

Although Wang Yuting's professional ability is not worse than Yang Runxin, her aura and live broadcast effect are not as good as Yang Runxin, plus she is the first time to be an assistant broadcaster, and she does not cooperate very well with Li Chuan.

Under the combination of multiple factors, it is normal for the conversion rate to decline.

2. The rhythm of the live broadcast is a little chaotic.

It took Li Chuan half an hour to sell the backgammon learning machine, and the follow-up point attention link also slowed down the rhythm of the live broadcast to a certain extent.

If the rhythm of the live broadcast is messed up, the effect will be greatly reduced, which in the eyes of the audience, the live broadcast is not good-looking.

If the live broadcast is not good-looking, the popularity will naturally decrease.

However, this doesn't have a big impact on conversion rates.

The increase in order value and sales was mainly due to the BBK learning machine.

The unit price of the BBK learning machine is 3698, and a total of 62,000 orders have been sold, which can be regarded as a 50% increase in the average customer unit price.

In addition, the single product sales of BBK learning machines are 230 million, which also greatly increases the sales ceiling of this live broadcast.

With the foundation of 230 million, Li Chuan did not spend much effort to achieve total sales of 627 million.

627 million ...... This data almost set a new single-field sales record.

Today, the single-game sales record of the live streaming industry is 629 million set by Li Chuan on May 18.

Compared with the two, it is about two million short.

Two million, for Li Chuan, is actually very simple.

He only needs to sell one more product or broadcast a few minutes more, and he can rush over the two million.

It's just that he doesn't want to.

At his level, breaking a single sales record will no longer play a role, but may attract blackmail.

Thinking of this, he didn't bother to work on it.

For the single sales record, his current attitude is to follow fate, break it if it can be broken, and he will not change his live broadcast time and live broadcast rhythm because of this.

After looking at the overall data, he looked at the detailed data again.

[Average profit margin: 35.1%]

The total sales were 627 million, the average profit margin was 35.1%, and the calculated profit was ...... 220 million!

After deducting the platform service fee and returns, the net profit is ...... 198 million!

The net profit of 198 million yuan broke Li Chuan's personal single-game profit record, and also created a single-game profit record in the live streaming industry.

But it's a pity that it didn't break 200 million.

There is only a difference of two million, which is a little uncomfortable for Li Chuan, who has a slight compulsion.

However, he didn't care too much.

'It's good to have the money, it doesn't matter if the numbers are good or not. ’

Li Chuan thought like this and quickly adjusted his mentality.

After checking the data, he called Wang Chengyong and others to his side and began to do a routine review meeting.

In this review meeting, he also let Wang Yuting participate.

Wang Yuting has just become his assistant broadcaster, and many places are not good enough, and various problems have arisen during the live broadcast.

These problems must be pointed out and then corrected in time, otherwise, the same problem may appear next time.

The review meeting lasted for more than half an hour and did not end until just over 1 a.m.

After the end, all the employees of the company got off work, and Li Chuan returned to the rest room in the office alone.

He hadn't slept in the company for a week.

Cheng Lulu's sleep technique was too comfortable, causing him to be a little addicted.

For a week, he ran to the Peach Blossom Villa every day, and sometimes, he stayed in it and didn't go to work.

Right now, the reason why I didn't go back was because it was too late.

He still has something to do tomorrow, and he doesn't want to toss too much, so he wants to spend one night in the company.

However, this is just his wishful thinking.

He enjoyed a week of sleeping, and in addition to being enjoyable, he also developed a certain dependence on the nervous side.

The side effect of nervous dependence is that the sudden absence of this thing will make him feel very uncomfortable.

This was not obvious at first, but when he went to bed, he couldn't resist it.

Li Chuan tossed and turned in bed for nearly an hour, unable to sleep.

Until half past two in the morning, he couldn't stand it anymore, so he simply got dressed and got up, and drove the Mercedes-Benz S back to the Peach Blossom Villa overnight.

When he returned to the Peach Blossom Villa, Cheng Lulu had already fallen asleep.

Without mercy, he pounced on it and woke it up.

He fell asleep under Cheng Lulu's sleep coaxing technique.

When I woke up, it was already noon.

Li Chuan got dressed and got up, cleaned up briefly, and then went downstairs and had a "breakfast".

After eating "breakfast", he left the Peach Blossom Villa with Mercedes-Benz S and rushed to the train station.

He went to the train station to pick up Chen Chen.

Chen Chen called him a few days ago and said that he would return to Hangzhou City in the near future.

The purpose of her return was to participate in the graduation defense.

The graduation defense of Zhejiang Provincial University belongs to the relatively late batch.

Last month, the university announced that the graduation defense of the senior year is scheduled for June 4 and June 5.

After Chen Chen received the notice, he made a plan.

During this time, she has been supervising the construction of the greenhouse in her hometown, and at the same time is responsible for handling various affairs.

Although she has already written the thesis, if she does not review and prepare it in time, there may be problems at that time.

Thinking of this, she decided to put down her work for the time being before the defense, and go back to school a few days early to prepare well to ensure that there were no problems during the defense.

Today is June 2nd, and there are still two or three days before the defense.

Come back, just right.

Yesterday afternoon, before Li Chuan's live broadcast, he received a call from Chen Chen again.

Chen Chen told him that she would take the high-speed train back to Hangzhou at noon tomorrow and was expected to arrive at the station at about half past noon.

In this way, there is the current bridge.

……

At 1:40 p.m., Hangzhou East Railway Station.

Chen Chen dragged a small suitcase and stood on the side of the road waiting.

Taxis stopped in front of her and kept asking, "Are you leaving, beauty?" "Where are you going, beauty?" She didn't get tired of it.

These taxis are so annoying, I don't even say I can sit anymore, and I keep asking, it's really annoying! ’

And Li Chuan too, I told him yesterday, it's half past one, he's still late, it's really ...... It's so nasty! ’

‘……’

Just as Chen Chen was slandering, another black car stopped in front of her.

The window fell, and a young man in sunglasses showed his head and asked with a smile, "Are you leaving, beauty?" ”

"Don't go."

Chen Chen replied, and after speaking, he twisted his head to the side.

Out of the previous thinking inertia, she subconsciously took the car in front of her as a taxi.

Taxi, not only those regular taxis with blue and green bodies and rental licenses, but also many private cars without rental licenses are also engaged in this set...... These cars, generally considered "black cars", also fall into the category of taxis.

At the railway station, there are a lot of "black cars", and Chen Chen encountered a few just now.

This time, she felt the same, so she twisted her head to the side as a way to express her attitude.

Seeing this, the young man with sunglasses did not drive away, and continued to speak: "If you don't go, where exactly are you going?" ”

"Oh, I've said it all...... Well? ”

Chen Chen was halfway through speaking, and suddenly paused.

She opened her eyes wide, stared at the young man for a while, and said in surprise: "Li Chuan?!" ”

The young man smiled and beckoned, "Hurry up and get in the car." ”

(End of chapter)