After Qin Sheng hung up the phone, he didn't call home immediately.

In line with the principle of responsibility, she continued to carry out unfinished inspection work with the secretary of the alliance leader and others.

It wasn't until the lunch break that she took out her mobile phone and called her father.

She reported the incident to her father.

After hearing this, Father Qin said in a somewhat helpless tone: "Girl, Dad is old, I don't understand what you said...... Ask your brother, he should know what's going on...... Just let him call the shots in this matter, and don't ask me. ”

Qin Sheng had no choice but to make another call to his eldest brother.

Qin Sheng's eldest brother is named "Qin Zhao", who is the successor of the Qin family, and is now in charge of the most important part of the family business, and is expected to take over the entire family business in a few years.

Qin Zhao is Chinese New Year's Eve eight years old today, and he is actually not young, but he maintains a good mentality, he has many hobbies in his daily life, and he often goes online.

Moreover, he had also paid special attention to the situation of Mr. Sen and Miki Network because of Qin Sheng's relationship before.

After paying attention, he found that although Mr. Sen is young, he is very capable and belongs to absolute potential stocks, as for Miki Network, under the leadership of Mr. Sen, the development prospects are also very bright, and it is likely to become the leader of the track of "live broadcasting" in the future.

In this way, when he heard Qin Sheng say that "Miki Network wants financing", the whole person was quite excited.

He didn't think about it, so he said directly to Qin Sheng: "You give me Mr. Sen's phone number, and I will talk to him personally." ”

“……”

At around one o'clock in the afternoon, Li Chuan finished lunch and was about to go back to the rest room to sleep, when his mobile phone suddenly rang.

He took it out and looked at it and found that it was an unfamiliar number from BJ.

'Who's this?' ’

Li Chuan frowned, a little unhappy in his heart, but he still chose to connect the phone.

"Hey."

"Hey, hello, is it Mr. Sen?"

A strange man's voice came from the earpiece.

"Who are you?" Li Chuan asked without any fluctuation in his tone.

"I'm Qin Sheng's eldest brother, Qin Zhao."

"Huh?!"

Li Chuan was directly stunned, paused for two seconds, and then reacted: "Oh~!" It's Mr. Qin! Hello hello, I've heard of you for a long time. ”

Qin Zhao: "I've heard of you a long time ago, you're young, you just graduated from college and you've made a fortune of hundreds of millions, a business wizard." ”

Li Chuan: "Mr. Qin has won the award, that ...... How did you remember to call me? Is it Qin Sheng's ......? ”

Qin Zhao: "Well, she just called me, and I asked her for your phone number." ”

Li Chuan: "Oh, I said. ”

Qin Zhao: "I haven't had time to thank you yet, during this time, you have worked hard to take care of Sheng's girl." ”

Li Chuan: "It's serious, Qin Sheng is a top student of Peking University, kind-hearted, down-to-earth and capable, although she has not joined the company for a long time, she has made a lot of contributions to the company...... It is my honor to come to our company with this kind of talent, and a little care is nothing at all. ”

Qin Zhao: "No matter what, I still want to thank you...... Sheng girl usually likes to do charity, and it is very important that you can support her and let her do the work she likes. ”

Li Chuan: "You're too polite. ”

Qin Zhao: "What I'm telling is the truth. ”

“……”

After some pleasantries, the two cut to the chase.

Qin Zhao: "I heard from the sheng girl, you plan to raise money recently?" ”

Li Chuan: "Yes, we are ready to conduct a round of financing in the near future. ”

Qin Zhao: "You guys who do live streaming and bring goods, you shouldn't be short of money, right?" ”

Li Chuan: "Uh, cash flow...... It's quite abundant. ”

Qin Zhao: "Then why do you want financing?" ”

Li Chuan: "We plan to go public, and we have to make some preparations in advance. ”

Qin Zhao: "Listing? You shouldn't have been around for a long time, right? ”

Li Chuan: "Well, it's been less than a year. ”

Qin Zhao: "It's going public in less than a year, are you in such a hurry?" ”

Li Chuan: "No way, the market is already active, we have to seize this opportunity, otherwise, we will fall behind." ”

Qin Zhao: "Oh, when are you going to go public?" ”

Li Chuan: "At the end of this year, or early next year." ”

Qin Zhao: "That's a short time, are you going to go public through a backdoor listing?" ”

Li Chuan: "That's right. ”

Qin Zhao: "It's already started?" ”

Li Chuan: "I haven't started yet, I've just planned it." ”

Qin Zhao: "When will it start?" ”

Li Chuan: "When the financing is completed, it will start." ”

Qin Zhao: "You have already decided to go public, why do you need to raise funds?" ”

Li Chuan: "Financing and listing are one, and financing is to prepare for listing. ”

Qin Zhao: "What do you mean?" ”

Li Chuan: "Gather strength, you should understand, our company has been established for a short time, there is a lack of social energy, and what we do is 'live streaming', if it is dryly listed, it is difficult for the stock price to rise in a short period of time...... Therefore, we plan to raise a round of capital and gather strength before going public, so that everyone can work together to speculate on the stock price. ”

Qin Zhao: "Oh~...... I can't imagine that you can have such insight at such a young age, you are really a business wizard! I've been messing around for more than ten years, and I may not be able to catch up with you. ”

Li Chuan: "You have won the award, I just usually think a little more, and there are subordinates who put forward opinions, which is not a good thing." ”

Qin Zhao: "You are too modest, if I had your ability back then, my business would definitely be better than now." ”

Li Chuan: "You're joking, like you, doing business, there are more restrictions, not as free as us, if the restrictions are lifted, it won't be easy to catch." ”

Qin Zhao was silent for a moment and said, "Don't talk about this." ”

Li Chuan: "Oh, I'm sorry. ”

Qin Zhao: "It's okay, find a chance, let's meet and have a good chat...... I'm still quite interested in 'live streaming'. ”

Li Chuan: "Okay! What day do you have time? ”

Qin Zhao: "How about next Tuesday?" ”

Li Chuan frowned slightly: "Next Tuesday...... It should be the 18th, right? ”

Qin Zhao: "Well, it's the 18th. ”

Li Chuan: "That's not good, No. 18, I'm going to do a special show." ”

Qin Zhao: "What special?" ”

Li Chuan: "618 special session." ”

Qin Zhao: "Oh, yes, yes...... Let's change the day...... Next weekend, will it work? ”

Li Chuan: "It's okay on Sunday, and on Saturday, I'm going to broadcast live." ”

Qin Zhao: "Then Sunday, when the time comes, I will go to Hangzhou City to find you." ”

Li Chuan: "Okay! Come here, I'll treat you well. ”

Qin Zhao: "Okay, then I'll wait." ”

“……”

The phone hung up, Li Chuan leaned back in his chair and groaned for a while, and then called Jiang Zeyu to the office.

The two had an exchange on Qin Zhao's situation.

Subsequently, they discussed the follow-up work arrangements and formulated a set of work plans.

Qin Zhao, Douyin, Fosun Group and other aspects of the contact work, Jiang Zeyu is in charge.

Jiang Zeyu will form a team within the company to handle matters related to financing...... If necessary, it can also be hired externally.

After the completion of the financing, the team will not be disbanded and will continue to take over the related matters of the "backdoor listing".

For the specific work process, Li Chuan and Jiang Zeyu made a preliminary plan, and the follow-up progress is mainly controlled by Jiang Zeyu, and under normal circumstances, Li Chuan will not participate in it.

When the matter ended, it was already past two o'clock in the afternoon.

Li Chuan felt a little tired, so after Jiang Zeyu left the office, he went back to the rest room to take a nap alone.

When I woke up, it was almost evening.

Li Chuan got up, cleaned up briefly, and then walked out of the office.

He found Wang Chengyong and learned from the other party about the preparations for the premiere of "Wu Jinyan".

Wu Jinyan will broadcast live in a few days, which is also a very important job for the company.

Don't talk about anything else, just money.

If Wu Jinyan's premiere is successful, then the "Miki Department" will have another head anchor.

The value of a head anchor with goods is at least more than one billion.

This can be reflected in the valuation.

Right now, Miki is looking for financing.

They raise their valuations at this point in time, and what they get in the future is money for nothing.

You know, in the normal business world, there are very few opportunities for this kind of quick monetization.

Since they have encountered it, they must grasp it!

Wang Chengyong and others do not yet know that the company is going to raise funds and go public, but this does not affect their attention to "Wu Jinyan's premiere".

From the beginning of their takeover, they have been actively preparing for it, and all kinds of details have been controlled very well, and as of today, the work has been almost done.

Wu Jinyan's premiere venue was set up in a nearby warehouse.

It may seem shabby, but it's not like that.

After the warehouse was rented by Miki Network, it was renovated and renovated.

Wang Chengyong and others customized a background wall for Wu Jinyan, the background wall was placed in the middle of the warehouse, the entire area was covered with a red carpet, lights were installed inside, optical cables, circuits, etc. were also expanded, plus the entry of various furniture and equipment, it can be regarded as transforming a warehouse into a small live broadcast base.

Li Chuan didn't go to the site to see it, but he also roughly learned about the construction progress of the site through the video recorded by Wang Chengyong.

Judging from the video, the warehouse has been almost renovated, and the next work is to adjust, test the equipment, and the follow-up trial broadcast, the whole process, it is estimated that it will take two or three days to complete.

In addition, Wu Jinyan's personal preparation is also very good, and Wu Xiaobai has already begun to connect with Wu Jinyan, and everything is going smoothly.

After Li Chuan learned this information, he felt a lot more relieved.

Around six o'clock in the evening, he returned to his office and had dinner.

After eating, he took a short break and left the office again.

This time, he's going to get to himself about himself.

Tomorrow is June 15th, Saturday, and he will open the "618 Special" on Douyin.

"Douyin 618 Special", he did not invite external guests, but invited some anchors and short video experts within the company, including Liu Xintong, Yang Runxin, Wang Yuting, Zhou Linlin, Xiao Yang and Da Yang.

According to the previous plan, these six "guests" will be divided into four batches and accompany Li Chuan live in turn.

The approximate schedule is as follows:

From six to seven thirty o'clock in the evening, the "guest" is Yang Runxin, who mainly sells cosmetics and jewelry bags.

From half past seven to nine o'clock in the evening, the "guests" were Wang Yuting and Zhou Linlin, who mainly sold women's daily necessities and clothing.

From nine to ten o'clock in the evening, the "guests" are Brother Xiao Yang and Brother Da Yang, who mainly sell men's daily necessities and electrical appliances.

From half past ten to twelve o'clock in the evening, the "guest" is Liu Xintong, who mainly sells food and daily necessities.

This set of plans is distributed according to the different characteristics of each "guest", and it can basically be said that it is the best choice.

However, it is currently only an outline, and the specific products to be listed have not yet been fully selected.

This work should have been done by Wang Chengyong and others, but Wang Chengyong and others have been helping Wu Jinyan recently, and they can't spare time, so Li Chuan can only do it himself.

At present, most of the personnel of the e-commerce department of Miki Network are helping Wu Jinyan.

In contrast, Li Chuan's side is much more deserted.

This may seem unreasonable, but it's normal.

Li Chuan's live broadcast time is long and experienced, even if there are fewer people, there will generally be no problems.

Wu Jinyan is different.

She is a newcomer, a new venue, even if she is well prepared, the probability of problems is very high, if there are fewer people involved, and problems cannot be solved, it may cause accidents.

Thinking of this, during the premiere of Wu Jinyan, the company sent more people over, which is what it should mean.

Of course, this phenomenon does not and lasts for long.

At most, in a month or two, when Wu Jinyan is familiar with it, and many problems are almost solved, the staffing will slowly recover.

……

Live duration: 6 hours and 11 minutes

Views: 91.084 million

Peak popularity: 1.921 million

Average popularity: 835,000

Average order value: 104.2 yuan

Conversion rate:8.25%

Total sales: 783,004,000

The above is the overall data of the "Douyin 618 Special".

With the blessing of many "guests", Li Chuan's popularity data in this live broadcast has been significantly improved.

The audience exceeded 90 million, the highest popularity approached 2 million, and the average popularity exceeded 800,000...... These data are difficult for him to do under normal circumstances.

In addition to the increase in popularity, the increase in conversion rate is also significant.

In Li Chuan's first few live broadcasts, the conversion rate was only a few hundred percent, but this live broadcast directly broke through eight percent, creating the highest record in his history!

was able to do this, not because of him, nor because of the "guests", but because of the gimmick of the "618 Shopping Festival".

After years of marketing and brainwashing by capital, most Chinese people have a concept in their hearts, that is, on the day of the shopping festival, the price of goods will be cheaper than usual.

When people hold this idea, their desire to consume will rise.

What's more, "618" is still a traditional shopping festival, and its popularity and influence are much stronger than those of 520 and Qixi "pseudo shopping festivals".

Therefore, Li Chuan's gimmick of "618 Special" can stimulate the audience's desire to consume to a large extent.

As for the question that people are more concerned about - "whether the price of goods is cheap", Li Chuan can only say "just like that".

The price of his selection of products this time is indeed lower than usual, but the quantity is limited, and the price reduction is not high, and the overall form is greater than the reality.

Many viewers don't know this and are "fooled".

In this regard, Li Chuan was very helpless.

He also wants to have a real price reduction promotion during 618, but this is impossible, because most merchants are unwilling to break the price.

He can make a small number of discounts and discounts on some products, which is already stronger than other anchors and e-commerce platforms.

In addition to popularity and conversion rates, there has also been a slight increase in average order value.

This phenomenon is also brought about by the rise in the audience's desire to consume.

Many viewers feel that "the price on the day of the shopping festival is cheaper than usual", and they have this mentality, and they will let go when faced with many products with high unit prices.

This change is the main reason for the increase in average order value.

Popularity, conversion rate, average customer unit value and other data rose at the same time, making the total sales of this live broadcast reach 783 million.

783 million ...... This figure broke Li Chuan's personal single-game sales record, but it did not break the single-game sales record in the live streaming industry.

Why?

Because the single-game sales record of the live streaming industry has been broken.

On June 9th, about a week ago, Sister Ya opened the "618 Special" on Taobao.

On the same day, she broadcast live for thirteen hours in one go, creating sales of "1.06 billion", breaking the single-show sales record held by Mr. Yumori.

The figure of "1.06 billion" is very fake!

In the eyes of many professionals, there is at least half of the water in it, well...... Half of them may be less, at least three-quarters!

But many netizens don't know this.

Some netizens feel that Sister Ya is the first anchor with sales exceeding one billion, which is simply endless.

In this regard, Li Chuan didn't bother to say anything.

With his current status and influence, there is no need to dwell on such a thing as "recording" anymore.

Sister Ya is willing to brush, so let her brush it, anyway, it won't have any effect on him.

In his opinion, he is in a good state at the moment, and he doesn't need to mess with those messy things.

For example, he sold 783 million in this live broadcast, with an average profit margin of 33.9%, and a net profit of 239 million after deducting returns and platform service fees.

A live broadcast earned a small goal of nearly "Kun", what is he not satisfied with?

(End of chapter)