Live duration: 5 hours and 50 minutes

Views: 31.229 million

Peak popularity: 684,000

Average popularity: 362,000

Average customer unit value: 101.7 yuan

Conversion rate:13.27%

Total sales: 421.454 million

The above is the overall data of the "Taobao 618 Special".

This data is much better than Li Chuan expected.

Originally, he felt that he had just held a "Douyin 618", which had consumed the enthusiasm of the audience to a large extent, and now he is using the gimmick of "618" again to hold a special show, although it is not on the same platform, but the effect will be greatly reduced.

Thinking of this, coupled with the traffic restrictions of Taobao itself, he does not have high requirements for the data of this live broadcast.

In his opinion, as long as the traffic can exceed 20 million, the sales can reach 200 million, and the conversion rate can be maintained at more than 10%, it is already very good.

But unexpectedly, the result was nearly twice as high as he expected!

Why is this happening?

The main reason lies in Liu Yan.

Liu Yan is a host, with a good language rhythm and strong field control ability, plus she came to Hangzhou City a day in advance and participated in the preparation of the "Taobao 618 Special", and she knows the products and live broadcast process very well, so the live broadcast effect is naturally much stronger than that of other guests.

If the live broadcast effect is good, the data in all aspects will rise.

This is the main reason why the results exceeded expectations.

After careful analysis, Li Chuan was also glad that he had invited Liu Yan in the first place.

If this is replaced by other guests, even if it is a top class like Yang Mi and Liu Yifei, there is a high probability that this effect will not be achieved.

[Average profit margin: 33.9%]

The total sales were 421.454 million, the average profit margin was 33.9%, and the calculated profit was ...... 142.873 million.

After deducting the platform service fee and returns, as well as Liu Yan's guest remuneration, the final net profit is ...... 127.157 million.

'I made a small profit of more than 100 million. ’

Li Chuan said secretly, a smile appeared on his face.

After checking the data, he turned his head and asked a staff member next to him: "How much inventory is left in the 'Little Gluttonous Cat' fish tofu and 'Traveling Cat' trolley boxes?" ”

"Nope."

"None?"

Li Chuan was slightly stunned and said, "I remember that I only sold half of it before, and the rest ...... Wu Jinyan is all sold out? ”

"Hmm."

"This ...... When did it sell out? ”

"At about half past ten, the warehouse was cleared."

Li Chuan didn't speak, but after reacting, the smile on his face became even bigger.

In this live broadcast, he sold four of his own supply chain products, namely the "Gravity" wall breaker, the "Gravity" meat grinder, the "Little Gluttonous Cat" fish tofu and the "Travel Cat" trolley box.

The inventory of the four products is different, there are 32,000 orders for the "gravity" wall breaker, 45,000 orders for the "gravity" meat grinder, 166,000 orders for the "little gluttonous cat" fish tofu, and 65,000 orders for the "travel cat" trolley box.

Among them, the "gravity" wall breaker and the "gravity" meat grinder are new products that have just been put on the shelves, due to the small inventory and strong market demand, after being put on the shelves in the live broadcast room, it only took less than ten minutes to sell out, and the "little gluttonous cat" fish tofu and "travel cat" trolley box, because they were sold before, and there was more inventory, Li Chuan sold three times in different time periods, and finally only sold about half.

He planned to sell the remaining half another day, but he didn't expect Wu Jinyan to help him sell it out.

Wu Jinyan premiered on Douyin today, and the time was the same as him, which started at 6 o'clock in the evening.

Due to time conflicts, he was unable to watch Wu Jinyan's live broadcast, but in addition to being concerned, he also learned some information from the staff.

It is said that not long after Wu Jinyan started broadcasting, the popularity of the live broadcast room easily exceeded one million, and in the following more than 40 minutes, it has maintained one million popularity without falling.

With the blessing of super popularity, coupled with the help of Wu Xiaobai, Wu Jinyan's sales have been rising.

At around eight o'clock in the evening, Li Chuan asked a special question, and the answer he got was "sales have exceeded 100 million".

At about half past ten in the evening, he asked again, and the answer he got was "sales have just exceeded 200 million".

After that, he didn't ask again.

But judging by the normal trend, he can probably guess that Wu Jinyan's final sales will be around 250 million.

250 million, for Li Chuan, may not be nothing, but for Wu Jinyan, a "newcomer anchor with goods", it is definitely a very bright achievement.

Tonight, Wu Jinyan wants to sell a total of 57 products, including the "Little Gluttonous Cat" fish tofu and the "Travel Cat" trolley box, but there is no "gravity" wall breaker and "gravity" meat grinder.

Some people may wonder, why not sell Wu Jinyan a "gravity" wall breaker and a "gravity" meat grinder?

Actually, Li Chuan wanted Wu Jinyan to sell it at first, but after thinking about it carefully, he felt that it was not very good.

Why is it not so good?

There are two main reasons for this:

First of all, there are not many stocks of "gravity" wall breakers and "gravity" meat grinders, and Li Chuan himself is not enough to sell, let alone distribute them to others...... Wu Jinyan's side, he couldn't take care of it at all.

Secondly, the "gravity" wall breaker and the "gravity" meat grinder are new products, which have not been tested by the market, although before this, they have done strict testing, but in the actual production, packaging, transportation and other processes, there will still be a variety of problems.

These problems may not be big, and they are like tickling on Li Chuan, and they can't set off any storms.

But in Wu Jinyan's case, the situation may be different.

Wu Jinyan is a "newcomer anchor", entering the live broadcast industry will inevitably affect the interests of many people, plus she is a star and has the account with the highest number of fans on Douyin, and the previous publicity offensive is very fierce...... In this case, she was stared at by countless pairs of eyes from the beginning.

With so many people staring, as long as she makes a little mistake, she will be infinitely magnified.

If there is a crisis of public opinion and it cannot be controlled, the consequences will be difficult to predict...... Wu Jinyan's live broadcast road to bringing goods is likely to be cut off because of this!

This kind of consequence is too serious for Li Chuan, Wu Jinyan, and the entire "Miki system" to bear.

Therefore, they must help Wu Jinyan eliminate all risks as much as possible before Wu Jinyan's premiere.

It was with this in mind that Li Chuan dispelled the idea of "letting Wu Jinyan sell the 'gravity' wall breaker and the 'gravity' meat grinder".

He feels that the "gravity" wall breaker and the "gravity" meat grinder, as electrical products that have just been listed, need to go through a period of market testing.

The specific approach is to sell the product first, and then collect consumer feedback information, identify it, and if it is confirmed to be true and effective feedback information, then adjust and improve the corresponding process according to the feedback information.

In this way, the problems that arise in the production, packaging, and transportation of new products can be quickly solved in a short time.

Li Chuan felt that after a while, the problem of the "gravity" wall breaker and the "gravity" meat grinder had been almost solved, and Wu Jinyan was also familiar with the work of "live broadcasting", and then it was most suitable to let him sell the "gravity" wall breaker and the "gravity" meat grinder.

"Wu Jinyan's side, it's already been broadcast, right?" Li Chuan asked the staff again.

"Not yet."

"Huh?"

Li Chuan was quite surprised: "It's past twelve o'clock, and they're not over yet?" ”

"Well, they still have four more items that they haven't sold."

"And four more?"

Li Chuan frowned slightly: "Why is it so slow?" ”

"I don't know."

The staff shook their heads and said, "Probably...... It's because it's the first live broadcast. ”

"Oh."

Li Chuan understood.

The staff is right, although Wu Jinyan is very well prepared, but after all, it is the first live broadcast, and the rhythm control is definitely not as skilled as the old anchor.

This is very simple, Li Chuan didn't react just now, because he had been live broadcasting for a long time, and his brain was a little paused, so he didn't think about it.

There are still four items that have not been sold, and it will take at least half an hour. ’

I was going to call and ask...... Alas, forget it, let's talk about it tomorrow. ’

Li Chuan shook his head and stopped thinking about Wu Jinyan.

He turned his head to look at the computer screen again, checked a few more data, and then said to the staff around him: "Okay, it's not early, you guys should go back and rest." ”

"Huh?"

A staff member next to him was stunned and asked, "Mr. Sen, ...... Isn't there a review meeting? ”

"No, it's not open."

Li Chuan waved his hand and said, "I still have something to do in a while, let's talk about it tomorrow." ”

"Oh."

The staff answered and stopped talking.

The other employees heard their communication and no longer hesitated, and began to pack their things and get ready to leave work.

There is no need to hold a review meeting, which is equivalent to one less job, and everyone's faces faintly reveal a trace of excitement and relaxation.

Li Chuan noticed this, but ignored it.

He went back to the office, went to the bathroom, and left the company with his car keys and some belongings.

In the eyes of most employees, the reason why he left the company in a hurry was because he wanted to go to Wu Jinyan's side.

This speculation is very reasonable, because Wu Jinyan is the target of the company's key support after all, and Li Chuan, as the boss, should take care of it if he is reasonable.

However, this seemingly reasonable guess is actually wrong.

After Li Chuan left the company, he did not go to the "warehouse" of Wu Jinyan's live broadcast, but went to a nearby 24-hour high-end restaurant.

What to do in a restaurant?

Eat a late-night snack.

With whom?

Liu Yan.

Liu Yan had already left before.

At 11:49 p.m., the live broadcast ended.

At 11:52 p.m., Liu Yan left.

Before leaving, Li Chuan made an appointment with her that they would go to a restaurant for supper together.

This was mentioned by Li Chuan on his own initiative.

Why is this request?

Certainly not for a meal, for the real purpose...... Anyone who understands understands.

Li Chuan has some thoughts about Liu Yan,

And in the past two days of contact, he found that Liu Yan seemed to mean something to him.

In this way, he was relieved to boldly launch an offensive.

In his opinion, it is not difficult to win Liu Yan by himself, as long as this supper is "enjoyable", there is a high probability that he will be able to spend a pleasant night.

However, he guessed wrong.

When he drove to the restaurant, he found that Liu Yan was not the only one waiting in the private room, but also Liu Yan's assistant.

This scene really made him angry.

He originally planned to have some wine with Liu Yan when he had supper, and then had a little ambiguity, and finally went to the hotel to spend the night.

In order to achieve all this, there is an important premise, and that is that there must be no outsiders present.

He is a public figure, and he must always be on guard against potential crises of public opinion, and there are some things that can only be done secretly and cannot be caught by others.

Therefore, with outsiders present, he can't drink and have an affair with Liu Yan without any scruples, let alone go to the hotel with Liu Yan for the night unscrupulously.

Right now, Liu Yan's assistant is sitting in the private room, which is equivalent to shattering all his previous plans.

'What the hell, what the hell! ’

'Why did you call the assistant?!' ’

'Doesn't she understand what I mean?!' ’

‘……’

Li Chuan cursed in his heart.

It stands to reason that if a man invites a woman to have a supper at night, as long as the woman is not an innocent girl, she should be able to understand the meaning.

Liu Yan is almost forty years old, and she has been in the entertainment industry for so long, how can she still be an innocent girl.

In Li Chuan's opinion, Liu Yan must have understood what he meant.

In this way, she agreed to the invitation, isn't it equivalent to accepting it?

Is there something wrong with this logic?

That's right!

However, why did Liu Yan bring his assistant?

What the hell did she think?

Li Chuan was very confused.

'Is it ...... She really doesn't understand what I mean? ’

'Not true! No way! ’

'A female star who is almost forty years old, she doesn't understand what I mean, so the ghost believes it! ’

She absolutely does! ’

She called her assistant over, probably on purpose! ’

‘……’

Li Chuan guessed correctly, Liu Yan did it on purpose.

When Li Chuan offered to have a supper with her, she instantly understood Li Chuan's crooked thoughts.

It's no wonder that she reacts quickly, it's really a conditioned reflex.

In her past life experience, this kind of thing has happened I don't know how many times, and she has already formed a conditioned reflex.

In the face of Li Chuan's crooked thoughts, she chose to agree, because she did have a certain good impression of Li Chuan.

However, this does not mean that she is going to sleep with Li Chuan.

Although she has a certain affection for Li Chuan, the degree is not so deep.

She and Li Chuan have known each other for too short a time, and it has been less than two days since they met...... It is impossible to have such deep feelings in two days.

What's more, Li Chuan still has a lot of lace news.

Liu Yan specially checked on the Internet and knew that Li Chuan had an affair with Yang Mi, Wu Jinyan, Feng Timo and others, and he also had an unclear ...... with Liu Yifei Although none of these news has been confirmed, it is enough to prove that Li Chuan is not a master of "peace".

Liu Yan became famous in her early years, and her reputation has always been not very good, which has led many people to think that she is a very "open" woman.

Actually, it's just appearances.

Liu Yan is still quite clean and self-loving, which can be seen from the fact that she has debuted for so many years and has never had any scandals.

As a female star who is clean and self-loving, she will not casually sleep with a man she has just met.

Therefore, when she went to the appointment, she specially called her assistant.

The purpose of calling an assistant is to prevent accidents from happening.

Of course, she didn't completely block the road.

She still left a way for Li Chuan.

This road is that Li Chuan wants to have supper with her openly, and show some things in front of her assistant.

Doing so is basically tantamount to making the relationship public.

For public figures, public relationships are one of the most direct ways to express affection.

In Liu Yan's view, as long as Li Chuan is willing to make the relationship public, it means that he has affection for him...... If Li Chuan has affection for her, she is willing to hand herself over.

And if Li Chuan is unwilling to make the relationship public, it means that he just takes a fancy to his body and does not contain special affection...... In this case, it is impossible for her to hand herself over casually.

Li Chuan didn't know Liu Yan's thoughts.

Of course, even if he knew, he couldn't have agreed.

He had no affection for Liu Yan in the first place, and this action was just a temporary "xing".

He didn't even have the idea of confirming a relationship, let alone making it public.

Open relations, that's absolutely impossible.

Even if it's Chen Chen, he has to think about it, and other women don't have to think about it at all.

Therefore, Liu Yan is destined to be disappointed this time.