After the topics were decided, it was already evening.

The people were temporarily disbanded, and each of them ate and rested.

More than an hour later, he gathered in the conference room again and began to review Wu Jinyan's live broadcast process.

Li Chuan participated in the whole process and watched Wu Jinyan's live broadcast video.

He found that Wu Jinyan's live broadcast ability was much better than he imagined, but there were still many problems, such as the rhythm in the early stage was a little chaotic, it was easy to be led astray by the audience when talking about the product, the content in the middle was a little dry, and there would be inattention in the later stage.

He spoke out of these problems without reservation and gave targeted solutions.

This practice has led to the atmosphere of the review meeting.

Inspired by him, others began to ask questions and discuss solutions from their own perspectives.

A review meeting lasted for more than five hours and ended at 12 o'clock in the evening.

After the end, everyone went home from work, and Li Chuan and Wu Jinyan went to the hotel again and started a "battle".

……

The next day, the previously agreed work was carried out one after another.

The first is the guidance of public opinion.

Wu Jinyan's first live broadcast had an exposure of more than 100 million, which attracted the attention of many people.

Long before Wu Jinyan went on the air, there were already people discussing it on the Internet; After the broadcast, the relevant data was released, and some marketing accounts made videos or pictures and texts to post them on the Internet in order to attract traffic.

By the morning of June 20, a large-scale discussion had already formed on the Internet.

In response to this matter, netizens' comments were mixed.

Some people support, some people scold, the two sides are basically evenly matched, but relatively speaking, there are still many people who scold.

This is because there are too many "hostile forces" staring at Wu Jinyan, such as small owners of physical stores, shop landlords, traditional e-commerce practitioners, competitors in the live streaming industry, passers-by and viewers who are not accustomed to live streaming, etc., these people add up to far more fans than Wu Jinyan.

If there are many of them, public opinion will naturally prevail.

In this case, it is not easy for Wu Jinyan's fans to resist and maintain the "basic balance of power".

Their efforts have provided a lot of help for the follow-up public opinion guidance work of Miki Network.

On the morning of June 20, Wang Chengyong and his team hired a large number of sailors and began to stir up the storm in various comment areas.

Those "hostile forces" who accuse and insult Wu Jinyan have been hit hard, and every word they scold will attract countless people to besiege them, in the same form as cyberbullying.

In the face of "cyber violence", ordinary people can't stand it, and if they persist for a few days at most, they will delete comments and run away.

Therefore, after the water army was launched, the voices of accusations and insults against Wu Jinyan decreased significantly.

This phenomenon lasted for two days, and by the afternoon of June 22, few people on the Internet dared to scold Wu Jinyan, and the few remaining "diehards" could not make too much of a storm.

At this point, the work of guiding public opinion has been basically completed.

After this is over, immediately after that, it is time to prepare for the next live broadcast.

Although Wu Jinyan has already decided that he will broadcast live on Douyin every Friday night at 6 o'clock in the future, the plan will start next week.

Why?

Because it's been a day since it was broadcast live this week.

June 18th is Tuesday, and there are only three days left until Friday.

Three days is too short, the preparation time is seriously insufficient, and the frequency of live broadcasts is too frequent, which is easy to cause aesthetic fatigue to the audience.

Thinking of this, Wu Jinyan's operation team decided to abandon this Friday's live broadcast plan and use more time to prepare for next Friday's live broadcast.

……

Time flickered and it was the end of June.

On June 29th, Wu Jinyan started his second live broadcast on Douyin.

In this live broadcast, Wu Xiaobai still participated, but he only stayed for three hours, and the rest of the time was filled by Yang Runxin.

The reason for this is because Wu Jinyan's operation team feels that Wu Jinyan's live broadcast experience is too little and his ability to control the field is insufficient, and there will be many problems in live broadcast alone, which may lead to rapid loss of traffic, and it will be difficult to make up for it in the future.

The best way to solve this problem is to find a professional streamer to help, as before.

Originally, they planned to continue to look for Wu Xiaobai, but after Wang Chengyong learned of this situation, he communicated with Zhu Xiaomin and added Yang Runxin to it.

Although Yang Runxin's live broadcast experience is not as good as Wu Xiaobai's, and his professional ability is also lacking, Yang Runxin's aura is stronger and more popular, and the comprehensive effect is not necessarily worse than Wu Xiaobai.

Zhu Xiaomin was also aware of this, so he did not raise any objections.

In this way, Wu Jinyan's planning plan for the second live broadcast became "Wu Xiaobai and Yang Runxin accompanied her to broadcast half the live broadcast respectively".

With the assistance of Wu Xiaobai and Yang Runxin, Wu Jinyan's second live broadcast went very smoothly.

The content and form of its live broadcast have made a very significant improvement compared with the first live broadcast.

However, due to the development of things, the data of this live broadcast is much worse than that of the first live broadcast.

Live duration: 6 hours and 30 minutes

Views: 77.189 million

Peak popularity: 1.616 million

Average popularity: 632,000

Average order value: 83.5 yuan

Conversion rate:3.12%

Total sales: 201.093 million

Average profit margin: 31%

The above is the main data of Wu Jinyan's second live broadcast.

Compared to the first live broadcast, the popularity has dropped by nearly a third.

This may seem like a lot, but Li Chuan and the others are not worried.

They know very well that the popularity data of Wu Jinyan's first live broadcast is an accidental phenomenon and cannot continue forever...... According to the normal law of development, a decline in popularity is inevitable, and there is no need for them to be anxious about it.

In the opinion of Li Chuan and others, Wu Jinyan's popularity data for the second live broadcast, as long as there is no halving (more than 50%), the goal will be achieved.

Now, it's down by less than a third, which in a sense is already overfulfilled.

Therefore, instead of being worried, they should be happy.

In addition, there is also good news, that is, the average order value, conversion rate, average profit margin and other data of this live broadcast have increased.

Although the increase is not particularly large, it can be steadily improved, which also shows Wu Jinyan's progress.

Wu Jinyan has been working hard recently, as long as he has time, he sits in the office to watch videos and study his speech, which is more energetic than acting.

Now she doesn't want to do anything in the entertainment industry at all, so she wholeheartedly does live broadcasts and brings goods, even if a good script comes to her door, she doesn't pay attention to it at all.

This state seems a little abnormal.

However, Li Chuan knew that she was stimulated by the profits of live broadcasting.

To say, it is also normal.

Before, Wu Jinyan was an actor, and she had been in the entertainment industry for six or seven years, and the money she earned was only a few million, but she did live broadcasts to bring goods, and it only took less than half a month and two live broadcasts before and after, and her income has reached more than 30 million.

The gap is not too big.

Although Wu Jinyan's ideal is to be an actor for a lifetime, in the face of such huge profits, no one can withstand it.

In this case, she chose to temporarily give up her career as an actor and concentrate on live broadcasting, which is a very normal and correct decision.

Li Chuan, as the boss, is also very happy to see this happen.

In his opinion, Wu Jinyan will continue to develop according to this trend, and the future prospects in live streaming will definitely not be bad!

Wu Jinyan's efforts and progress are the main reasons for the increase in average customer unit value, conversion rate, average profit margin and other data.

The increase in average customer unit value, conversion rate, average profit margin and other data has also made the sales of this live broadcast still maintain more than 200 million.

This achievement has created a net profit of nearly 40 million for the company.

Li Chuan was very happy.

In order to reward Wu Jinyan and his operation team, he specially found a travel planning company and arranged a set of "Wuzhen luxury two-day tours".

Wu Jinyan and his operation team went to Wuzhen in two Coasters of Miki Network and spent a chic and pleasant weekend in Wuzhen.

At the end of the weekend, they returned to work and continued to prepare for the third live broadcast.

……

In a flash, a month passed.

This month, Wu Jinyan conducted four live broadcasts.

The data is as follows:

[July 5th: Third Live Broadcast]

Live duration: 6 hours and 22 minutes

Views: 63.807 million

Peak popularity: 1.334 million

Average popularity: 552,000

Average order value: 86.6 yuan

Conversion rate:3.09%

Total sales: 170.744 million

Average profit margin: 30.7%

[July 12th: Fourth live broadcast]

Live duration: 6 hours and 18 minutes

Views: 56.99 million

Peak popularity: 1.307 million

Average popularity: 516,000

Average order value: 86.9 yuan

Conversion rate:3.15%

Total sales: 156,002,000

Average profit margin: 32%

[July 19th: Fifth live broadcast]

Live duration: 6 hours and 20 minutes

Views: 50.336 million

Peak popularity: 1.071 million

Average popularity: 482,000

Average order value: 90.5 yuan

Conversion rate:3.24%

Total sales: 147.595 million

Average profit margin: 30.5%

[July 26th: 6th live broadcast]

Live duration: 6 hours and 12 minutes

Views: 50.021 million

Peak popularity: 1.048 million

Average popularity: 490,000

Average order price: 88.8 yuan

Conversion rate:3.26%

Total sales: 144.805 million

Average profit margin: 33.3%

In the four live broadcasts, Wu Jinyan created a total of 619 million sales, and the revenue reached 196 million!

After deducting the platform service fee and returns, as well as the share of Wu Jinyan and the operation team, the company's net profit is 122 million!

If you add the first two live broadcasts, the cumulative sales of Wu Jinyan's six live broadcasts have exceeded one billion, and the profits contributed to the company have also exceeded 200 million!

In less than a month and a half, such a result was made, which can definitely be regarded as a success.

That's not the main thing, though.

The most important thing is that Wu Jinyan and his operation team have made great progress in all aspects after six live broadcasts.

The first is Wu Jinyan.

She works hard every day, in addition to watching videos and studying speech, she often communicates with Li Chuan and Wang Chengyong.

Under the guidance of Li Chuan and Wang Chengyong, her progress has been very fast.

In the first two games, she couldn't control the rhythm and content of the live broadcast well, but by the third and fourth games, she was already able to control most of the affairs in the live broadcast room more proficiently.

From the fifth live broadcast, Wu Xiaobai and Yang Runxin both withdrew from the live broadcast room, and she started to broadcast live alone, and there were no major mistakes in the middle.

Now she doesn't need the help of others, and she can do well by herself.

It's the same with the operations team.

After six live broadcasts, the official members of Wu Jinyan's team led by Zhu Xiaomin have a clear understanding of all aspects of work, and they have formed a fixed work rhythm, as long as they follow the step-by-step schedule, they can handle most of the work, and the whole process will not feel particularly tired.

At this point, the team is basically formed.

After the team was formed, it was time for the more than ten staff members who had temporarily joined Wu Jinyan's team to disband.

On July 20th, the day after Wu Jinyan's fifth live broadcast, under the coordination of Li Chuan and Wang Chengyong, more than ten staff members who had temporarily joined Wu Jinyan's team were disbanded and returned to their original posts.

The rest are the official members of Wu Jinyan's team.

The team includes Wu Jinyan and Zhu Xiaomin, a total of nine people.

These nine people will concentrate on Wu Jinyan's operation of live broadcasts and short videos in the future, and other staff will not rush to interfere or assist unless there are special circumstances.

At this point, Wu Jinyan's live broadcast business is on the right track.

At the same time, her live streaming data has also entered a stable period.

Wu Jinyan broadcast six live broadcasts, and in the first four games, the popularity data showed a gradual downward trend, but the decline was not large, and it basically remained in a normal range.

After the fourth live broadcast, the popularity data began to stabilize.

This can be seen from the data list, Wu Jinyan's fifth and sixth live broadcasts, the popularity data has almost not changed.

What does this mean?

It means that the traffic has been filtered!

After the traffic screening is completed, it means that Wu Jinyan's live streaming business has entered a stable period.

This is of extraordinary significance.

In Li Chuan's view, as long as Wu Jinyan adheres to the current live broadcast style and does not make major changes, the data in all aspects will not fluctuate greatly in the future for a period of time.

It is conservatively estimated that at least half a year, Wu Jinyan's live broadcast can always be maintained at more than 30 million.

With Wu Jinyan's current conversion rate of more than 3.0 percent, 30 million field views are basically equal to 100 million sales.

Compared with Li Chuan, there is a big gap between this achievement, but for the entire live broadcast industry, it can definitely be regarded as a "head anchor".

Li Chuan's goal at the beginning was to train Wu Jinyan to be a head anchor.

At present, this goal has been basically achieved!

He was very pleased with this.

However, he did not pay too much attention to the matter.

Because he has more important things to do.

In the month and a half of Wu Jinyan's rapid growth, he is still the same as before, and he is very busy with work.

The first is live streaming.

After the "618 Special", he also broadcast six live broadcasts.

The audience of each live broadcast is about 70 million, with an average popularity of 727,000, an average customer unit price of 103.4 yuan, an average conversion rate of 6.81%, an average sales of 493 million, and an average profit margin of 34.7%.

Judging from the data alone, he basically maintained the previous level, and there was not much change.

But it is worth mentioning that in his fifth live broadcast, the data fluctuated greatly.

Live broadcast duration: 5 hours and 57 minutes

Views: 62.274 million

Peak popularity: 1.702 million

Average popularity: 619,000

Average order value: 100.8 yuan

Conversion rate:6.24%

Total sales: 391.698 million

Average profit margin: 33.7%

The above is the data of Li Chuan's fifth live broadcast.

The audience has just exceeded 60 million, and the sales volume is less than 400 million...... This data has dragged down the average to a large extent.

For Li Chuan, it is obvious that he has played a little abnormally.

Why is this happening?

Because Li Chuan changed his assistant.

According to the strategy formulated before, Li Chuan's traffic should be distributed in layers, and the way he issued it here is to select the company's worthy anchors to be trained and go to his live broadcast room to be an assistant broadcaster.

At present, he has cultivated two, the first is Yang Runxin, and the second is Wang Yuting.

Yang Runxin, he has been cultivated for two months, and the popularity of the live broadcast room has stabilized at "100,000 plus", and the sales of each live broadcast are about 30 million (three hours...... This achievement is already a genuine first-line anchor with goods, if Mr. Sen's special case is excluded, it can even be called a head anchor with goods!

Wang Yuting's situation is worse.

She also broadcast live with Li Chuan for two months, but the popularity of the live broadcast room is only 3 to 50,000, which is not very stable, and the sales of each live broadcast are only a few million (two to three hours...... This achievement can only barely be regarded as a first-line anchor with goods.

In terms of data, the gap between Wang Yuting and Yang Runxin is very obvious, almost a grade apart.

However, there is no way to do it.

Wang Yuting's own conditions and abilities are limited, and she can't reach Yang Runxin's level.

Her current results have basically reached the upper limit.

Li Chuan's continued cultivation will not play a big role.

In this way, it is better to accept it when it is good and give resources to others.

Li Chuan thought about it for a while, and finally made up his mind.

So, before the fifth live broadcast, he changed the assistant broadcaster.

The new assistant is another member of the "Spicy Field Girl" - Zhou Linlin.

This has been established for a long time.

Previously, Li Chuan had been suspicious of Zhou Linlin, and specially arranged for Zhu Chenwei to secretly investigate, but found nothing.

From the perspective of interests, if there is no problem, there is no problem.

Therefore, he no longer had too many doubts, and directly let Zhou Linlin take up his post.

Zhou Linlin's personality is relatively shy, and the first time she served as Li Chuan's assistant broadcaster, she was very nervous, and she didn't dare to speak during the live broadcast, which caused the atmosphere in the live broadcast room to be a little embarrassing.

This greatly affected the content and rhythm of this live broadcast.

The main reason for the fluctuation of the data of Li Chuan's fifth live broadcast is this.

In this regard, Li Chuan was quite annoyed.

On the night of the end of the live broadcast, he called Zhou Linlin to his office, criticized him harshly for more than two hours, and finally said some cruel words, saying, "Next live broadcast, if you do this again, I won't give you a chance, where to go back and forth, don't let you see you in the future!" ”

When these words came out, Zhou Linlin cried directly.

However, she adjusted quickly.

She knew her own problems, and she also understood that the opportunity to "be an assistant broadcaster for Li Chuan" was not easy to come by, so after venting her emotions, she quickly stabilized her mind and began to make changes.

After a week of hard work, by the time of the sixth live broadcast, her condition was significantly better.

Li Chuan's live broadcast data has also returned to its original level.

Li Chuan was very happy about this.

In his opinion, although the process was a bit twists and turns, Zhou Linlin's ability to resist pressure was not bad, and it only took a week to quickly adjust, and in terms of results, it was still very good.