Chapter Seventy-Seven: New Media Propaganda Gets Off to a Good Start!

After inviting Wei Sisi to a simple lunch, Chen Han's new media work journey came to an end temporarily.

While there was still time in the afternoon, he immediately joined Kong Jianwen's team to help transfer the inner coffin of Tomb 168.

During the chat, he also learned about the situation on the construction site in the last two days.

Just when he and Professor Li sent the cultural relics to the Jingzhou Cultural Preservation Center, the coffin of Tomb 168 was successfully straightened, and the coffin was opened on the spot.

Although the outer coffin of the tomb owner is said to be very high-end, and the inside and outside are painted with black paint, the closure is not tight at all, and the stagnant water in the coffin is directly connected with the coffin.

After the coffin was opened, the inner coffin looked quite tightly closed, encased in the outer coffin, and the coffin was wrapped with thick linen cloth inside and out, which seemed to effectively block the invasion of stagnant water.

That's good news.

But the burial goods placed in the gap between the inner and outer coffins are miserable.

Because of the lack of tightness of the outer coffin, all the burial goods placed in the outer coffin were soaked in water and exposed to oxygen.

The burial goods generally placed in the outer coffin are the clothes worn by the tomb owner during his lifetime, that is, silk and linen products.

The linen fabric is good to say, relatively resistant to preservation, in the outer coffin, the on-site archaeologists also cleaned out two yarn crowns.

The only fragment remains, which is in poor condition and difficult to restore.

The other piece, although also broken, is in good condition, and it can be seen that the crown is rectangular bag-shaped, with a square top and a flat gauze belt about three centimeters wide tied on both sides.

However, it is no longer possible to tell which of the sixteen crowned hats of the Han Dynasty is this, and it may not be determined until subsequent restoration.

In addition, some clothes, skirts, socks made of linen cloth and hemp wool that have been decomposed have been unearthed from the outer coffin.

In contrast, the silk fabrics inside the outer coffin are miserable, most of them are decayed, and only a small number of fragments of brocade, silk, and yarn are still floating in the stagnant water.

Silk products are already difficult to preserve, and it is even more difficult to soak them in water.

At the bottom of the outer coffin, there is a ten-centimeter-thick sediment, all of which are decomposed silk fabrics.

The situation inside the outer coffin can be said to have hit the on-site archaeologists hard.

So many exquisite silk products have not been preserved, what a big loss!

Thankfully, some of the linen fabrics have survived.

This has a very positive effect on the study of the clothing style and system in the early Western Han Dynasty and the revival of Hanfu.

However, the tragic situation of the outer coffin also made everyone dare not expect much from the situation of the inner coffin.

This morning, with the help of a crane, the inner coffin, which looked to be very well preserved, was hoisted up, Kong Jianwen made the decision to open the coffin that night.

Chen Han also joined in and began to be busy for the opening of the coffin at night.

......

Here, Chen Han was busy cooperating with Kong Jianwen to open the coffin.

On the other side, Wei Sisi was not idle.

Although the live broadcast has ended, for the operation, the follow-up publicity and promotion around this live broadcast has just begun.

Wei Sisi spent two hours cutting out about twenty-five highlight videos from Chen Han's live broadcast, and uploaded them to Station B and Weibo respectively.

I also edited more than a dozen short videos with a duration of only one minute and posted them on Douyin.

Then, the banknote ability begins.

The institute is still very powerful, and has approved a new media operating fund.

The amount is not much, only tens of thousands of yuan, and every money spent must be reported, evidence must be left, and reported to the financial archive.

However, tens of thousands of yuan can be of great use to Wessi, a professional Internet promoter.

She used the Internet celebrity promotion method she learned in her former company and used the so-called "gradual feed" method to start spending money to buy promotion traffic on station B and Douyin platforms.

From the beginning of a hundred yuan to test the waters, to three hundred, five hundred, eight hundred, one thousand.

As she continues to invest money in it, the videos under the account of "Teacher Chen who loves archaeology" have also entered the traffic pools of two large companies, and are pushed to users who are interested in history and archaeology using big data algorithms.

Chen Han's videos have appeared on the screens of countless B station and Douyin users who are bored and watching videos.

[Teacher Chen will take you to understand the Lajia ruins that shocked China]

【Archaeology≠ Tomb Robbery! Mr. Chen will take you into archaeology! 】

[Who is the most persevering person in the tomb robbery world?] 】

[A well left behind by tomb robbers has plagued generations of people!] 】

[Identify the popular archaeological rumors on the Internet, is it true to see the coffin and make a fortune? ] 】

I have to stress it again.

is handsome, and the odds of becoming an Internet celebrity on the Internet are a little higher.

The title is catchy enough, and the person on the cover of the video is handsome, so it's easy to entice users to click.

On the Internet, because of a smile, a side face, and a handsome video of a few seconds, are there fewer people who are inexplicably popular?

In a sense, when everyone's level of science popularization is about the same, one is handsome and the other is ugly, and the handsome one is equivalent to a dimensionality reduction attack.

The leaders of the Institute of Archaeology of the Chinese Academy of Social Sciences, after reading the resumes of the staff in the institute, chose the most handsome Chen Han without the slightest hesitation!

The reason why it was so easy to decide to let Chen Han do this new media science popularization work.

On the one hand, there is indeed the reason why he is an "intern" and has an accident.

In addition, his appearance occupies a greater proportion.

When a series of videos edited by Wei Sisi for Chen Han were posted on Station B and Douyin, and spent money to buy a wave of traffic.

With good looks, humorous video content, and the public's extremely high curiosity about mysterious archaeological work, etc.

The number of views and comments on this series of videos has increased rapidly.

"Interesting! It's the first time I've learned so much about archaeological work! ”

"It turns out that there is such a big difference between archaeology and tomb robbing, I always thought that archaeology was official tomb robbing!"

"After Teacher Xiaoliang, there is another Teacher Chen!"

"My fat tiger went out to the toilet, and when I came back, I wanted to see Mr. Chen's detailed information, the kind that was accurate to the size, otherwise I would beat everyone here to death!"

"So the Lajia site not only found the world's earliest bowl of noodles, but also found the flood of Dayu's water control?"

"This is not much more interesting than the boring results report, I also watched the excavation report of the Lajia site at the time, but I listened to it for two hours and my head hurt, and I didn't understand the point at all."

It turns out that the general public is not uninterested in archaeology, on the contrary, it is very interested!

It's just that the official archaeologists lack a method of propaganda and communication that is down-to-earth with the public.

Chen Han, who was born on the Internet, did not cause a national sensation as soon as he appeared.

But his newly verified social media accounts have a rapid and steady increase in followers.

Popularity and fame are also fermenting on a small scale.

For a popular science account, this is already a very gratifying effect.

A good foundation has been successfully laid!

Next, it is necessary to consolidate and develop, and slowly expand the fan base and influence.

Wess is very confident in the future!