Chapter 114: Is This a Business Order?
It has been almost two months since the account of "Teacher Chen who loves archaeology" began to operate.
With Xiaoliang's teacher Yuzhu in front, Wei Sisi still has a lot of experience in how to do professional science popularization work that is entertaining.
Except for the live broadcast at the beginning, Chen Han did not continue to engage in live broadcasts frequently.
However, according to Wei Sisi's request, in his free time, he selected some archaeological rumor videos on the short video app to refute rumors and popularize science.
And on the ten days of the Chinese New Year's holiday, because he had nothing to do, Chen Han also recorded a little popular science video.
are some relatively simple and easy-to-understand archaeological knowledge, as well as some interesting stories encountered by archaeologists.
After handing over the recorded material to Wei Sisi, she also edited and released a popular science video and a short video of identifying rumors on Douyin and Weibo every week according to the rhythm of one issue a week.
Although it didn't make Chen Han popular in one fell swoop, after a month of fermentation, it slowly accumulated more than one million followers for him on Douyin, and Station B accumulated five or six hundred thousand fans.
plus two or three hundred thousand followers on Weibo.
Chen Han's followers on all platforms have also decreased by 2 million.
However, it is estimated that half of them are duplicates, and the actual number of followers should only be about one million.
And most of them are casual dots.
There may be only two or three hundred thousand people who will really chase his videos and popular science every issue.
The boom on the Internet is so fake.
Chen Han seems to have more than 2 million followers on the whole network, but in fact, it would be good if 200,000 or 300,000 people would really watch his videos on a regular basis.
Despite this, Chen Han is now one of the most influential influencers in the field of archaeology.
It's not that he's so powerful, it's mainly up to his peers.
In addition to him, whether it is station B or Douyin, there are only two types of head accounts in the field of archaeology.
The first is that some experts and professors catch up with the trend of certification and registration numbers, and they don't update the video once a year and a half.
Even if it's hard to update it once, most of the content is relatively boring, just like taking a university open class.
The other category is those who are under the banner of archaeology, but in fact they are doing some suspenseful horror, or tomb robbery, ghost legends, and videos.
The main thing is to attract people's attention and attract heat.
In fact, this kind of "archaeological" head account is the mainstream of the Internet.
Chen Han refutes rumors of popular science every day, and eighty percent of them are videos posted by these marketing accounts.
So, in the field of serious archaeological science popularization.
Humorous, young and handsome, Chen Han has become the first in the field without much effort.
Of course, although his "first" has no moisture, his volume is indeed very small.
Compared with Mr. Xiaoliang's more than 50 million followers on the whole network, the number of views on Douyin of each video is tens of millions, and the number of views on station B is seven or eight million.
Chen Han's Douyin video has not even had a million views, and a video of Station B has only been played more than 100,000 or 200,000...
But considering that it has only been in operation for two months, it can have such results.
Whether it is the leaders in the Academy of Social Sciences, or Chen Han and Wei Sisi themselves, they are already very satisfied.
No, the people of Jingzhou Museum all saw Chen Han's popular science account on the Internet, and took the initiative to come to Chen Han to help promote it.
Aside from professional self-media people, this is a business order, which means that the account already has a channel for profit and traffic realization!
Chen Han, who rushed back from the Yejiashan cemetery in a hurry, was complacent after getting the news from his mentor.
Chen Han, who rushed back from the dust, said with a smile: "Teacher, is this a business order?" ”
Kong Jianwen sneered: "Business order? ”
"Sell a hammer list!"
"Don't forget, the main body of your account is registered in the name of the Institute of Archaeology of the Chinese Academy of Social Sciences!"
"Do you think the firm is capable of taking business orders?"
"At best, you're only helping friendly units!"
"Xiao Chen, I have to warn you, if you want to join the Institute of Social Sciences after graduation, you can't mix it with any other commercial activities."
"As for the self-media field, video income and writing income are not considered to be within the scope of disciplinary violations, but the nature of receiving advertisements has changed."
"Not now, don't have this idea in the future!"
"This time, Jingzhou Museum would like to invite you to make a video about the 168 Han Tomb and Mr. Sui in Phoenix Mountain, and use your network influence to let more people know about this new archaeological discovery."
"You can say no, you can accept it, but you must not profit from it!"
Chen Han didn't expect that his casual joke would actually trigger such a serious reaction from Kong Jianwen.
He hurriedly denied it: "Teacher, I'm just joking, for example, I don't plan to accept advertisements or anything." ”
Although the account of "Teacher Chen who loves archaeology" is operated by Chen Han and Wei Sisi.
But all the institutions of this account are indeed the Institute of Archaeology of the Chinese Academy of Social Sciences.
And Chen Han also hung the sign of the Institute of Archaeology of the Chinese Academy of Social Sciences to attract fans.
If his real-name authentication did not have the certification of the "Institute of Archaeology of the Chinese Academy of Social Sciences", it would not be so easy to attract a group of fans.
As one of the country's highest scientific research institutions, the Chinese Academy of Social Sciences certainly does not allow incumbents to conduct any commercial activities in the name of the Chinese Academy of Social Sciences.
Including privately relying on the influence of self-media to receive advertisements.
Mr. Xiaoliang has tens of millions of attention on the whole network, and he has never received a business order for any institution, company, or brand, and the only thing is to sell books in his own videos.
The books sold were written by himself.
Chen Han has never had the idea of using self-media to receive advertisements...
It's just a joke.
He hurriedly patted his chest and promised: "I must be engaged in self-media operation for the purpose of popularizing science and declaring archaeology, and I will definitely not engage in commercial operation!" ”
"Jingzhou Museum must help with this!"
"Such a sensational archaeological discovery by Mr. Sui, once it is announced, it will definitely arouse heated discussions among the whole people."
"At this time, I will do another in-depth video with Mr. Kop Sui and Tomb 168, which will definitely get a very good response and playback."
"In the words of the entertainment industry, I am rubbing the heat."
"How can you refuse such a good thing!"
Kong Jianwen's expression slowed down at this time, and he nodded with satisfaction and said, "It's good that you understand." ”
"The Archaeology of the Han River will publish a briefing on the excavation of Tomb 168 in the middle of this month."
"However, Jingzhou is preparing to announce the excavation of Tomb 168 of Phoenix Mountain to the media at the end of this month."
"As for the excavation documentary of the Han tombs in Phoenix Mountain, it is estimated that it will also be available in the second half of this year."
"Hey, there are fewer and fewer people watching documentaries now, and the Internet is the main battlefield of claims, so you have to pay more attention to this."
"Jingzhou Museum, I hope you will go to Jingzhou Museum at the end of the month or early next month to shoot some materials for online claims."
Chen Han nodded in understanding.
During the excavation of the Fenghuang Mountain Han Tombs, the cameraman at the scene basically recorded the excavation process from beginning to end.
The excavation process of the entire project for nearly half a year has generated hundreds of T's videos, covering everything from on-site exploration to excavation to cultural relics cleanup, as well as site monitoring.
It's not that CCTV knew in advance that there were good things in Tomb 168, and specially arranged a film crew to follow the film.
Rather, modern archaeological excavations require the use of cameras to record the entire excavation process.
After all, the excavation process of the tomb itself is a very precious material, which needs to be preserved in the form of text and video.
CCTV makes a documentary, in fact, it is also looking for the excavation video that the excavation unit wants to come to the site, extracting some of the essence from it, and then inviting several archaeologists who participated in the excavation to do some interviews.
The vast majority of documentaries on archaeological discoveries are made in this way.
Only the kind of large-scale archaeological projects that attract the world's attention will be followed by CCTV film crews during the excavation.
Halfway through the excavation of the Lajia ruins, a reporter rushed to hear the news, and Chen Han also showed his face.
"Huh." Chen Han suddenly reacted and asked with some amusement: "Teacher, didn't you say that Mr. Sui is going to be exhibited at the Hubei Museum?" ”
"Isn't the Hubei Museum still planning to fight Mr. Nasui and Mrs. Xin Chai next door?"
"How did it become an exhibition in the Jingzhou Museum?"
Kong Jianwen spread his hands helplessly: "I haven't robbed it." ”
"Although the Hubei Museum is a provincial museum, they and the Jingzhou Museum have no relationship with each other."
"A report from the Jingzhou Museum went directly to the State Administration of Cultural Heritage."
"They argued on the grounds that thousand-year-old corpses are not easy to transfer frequently, and they are not suitable for long-distance transfers."
"And the Hubei Museum is not short of treasures in the town hall, Zeng Hou Yi Chime, Yue Wang Gou Jian Sword, and Sleeping Tiger Qin Jian Ke are all in the Hubei Museum."
"Plus, after all, Mr. Sui was unearthed in Jingzhou."
"So in the end, it was the Jingzhou Museum that grabbed Mr. Sui."
"Ahem..."Chen Han couldn't help but laugh and coughed a few times.
It is all too common for museums in China to compete with each other for cultural relics.
He said with a smile: "Fortunately, Mr. Sui is a thousand-year-old corpse, which is troublesome to transport, and it is difficult to stay away from Jingzhou." ”
"Otherwise, what Jingzhou Museum has to worry about is not the Hubei Pavilion, but the National Museum."
In the domestic museum world, there is a joke.
"Fire prevention, anti-theft and anti-national museum!"
In the past, if two cultural relics were unearthed, the National Museum would most likely take one away.
For example, Henan's lotus crane square pot, women's good Zhenzun, and Duling Fangding were all a pair when they were unearthed, and then one was taken away by the National Museum.
And if there is only one important cultural relic unearthed, the National Museum is likely to be "borrowed".
For example, the stepmother Wuding, such as the Four Sheep Fangzun, such as the Da Yu Ding.
What is the probability of this?
The State Administration of Cultural Heritage has a list of 195 cultural relics that are permanently prohibited from leaving the country, each of which is a national treasure.
Of these, only 2 were excavated in the capital, but 69 are now in the National Museum.
In addition, there are dozens of pieces that are collected in museums around the world, but they often "travel" in the capital, and may spend half of the year at the National Museum.
Of course, this is also a joke, as a national museum, the collection of cultural relics is a matter of course.
The National Museum does not exhibit cultural relics collected from various provinces, and there are no cultural relics to exhibit.
"Anyway, it won't be exhibited at the Institute of Archaeology of the Chinese Academy of Social Sciences."
Kong Jianwen waved his hand and said indifferently:
"By the way, this morning, another bell with more inscriptions was dug up on the side of tomb M1, which is not the same group as the bell unearthed before."
"Professor Li is trying to interpret the inscription, you can help."