If there is anything that has been the hottest on the Internet recently, it must be the short movie "Old Boy".

If there is any song that is the most popular recently, it must be the song "Old Boy".

On the Internet now, the three words "Old Boy" have long been swiped.

All kinds of movie reviews are flying all over the sky, and the videos intercepted by the media are also spreading wildly on major apps such as Douyin, and almost all users can brush some of them.

With the explosion of "Old Boy", the attention of the Young Director Competition held by CCTV has also continued to increase, which made the leaders of the station very happy.

Today, the three words "Old Boy", which has slightly decreased popularity, once again topped the hot search list in the space, because the official Weibo of "Old Boy" announced that the 90-minute version of "Old Boy" will be released in theaters.

In this regard, many people cheered and shouted that they must go to the cinema to support.

Of course, there are some people who are sarcastic, thinking that the producer is too ugly, it was just a small cost for the competition, and they also want to go to the cinema to make money, do you want this face?

The 42-minute short film is stretched to 90 minutes, and it would be strange if the quality could be good.

In this way, netizens who supported and ridiculed the Internet quarreled happily, and even the popularity of the movie increased, and more and more people knew that "Old Boy" was about to be released in theaters.

April 1st, April Fool's Day.

It was also the day when the movie "Old Boy" was released in theaters.

Although the film scheduling rate is only a pitiful 3%, the movie theater still sells less than half.

Obviously, when there is a free 42-minute version to watch, few people choose to watch the 90-minute extended version.

For this situation, Qin Yan was also a little disappointed.

There's no way, the audience is not stupid, and it's not easy for people to pay obediently.

Jia Nanren wanted to spend money to buy some traffic publicity, but was stopped by Qin Yan.

In order for "Old Boy" to be released in the cinema, Jia Nanren has spent a lot of money on finding a distributor and online publicity, and the original investment in the film was only 760,000, but now the total amount spent is more than 2 million.

After Xiao Hong's devil training, the Xiao Wei brothers were finally able to sing the song "Old Boy" in a good way, so they were taken by Xiao Hong to participate in two variety shows, which was regarded as their official debut, and also gave the promotion of the movie by the way.

In this way, the movie was released amid a controversy among netizens.

On the first day, the box office of the "Old Boy" movie was only 630,000, which was absolutely on the street.

The next day, although the box office rebounded slightly, it was only 870,000.

Qin Yan gave up completely.

Depressed, he wondered if he should hurry up and shoot a new movie to make a comeback, and there were always some trolls on the Internet in the province who sneered at him.

Especially Mu Jie's dog thing, as a whole, he made a lot of nonsense on Weibo, saying that he was exhausted and cut netizens as leeks, which really pulled a lot of hatred for himself.

Yu Fei continued to help promote it on Weibo, but unfortunately the effect was not too great this time.

By the third day, the box office of "Old Boy" had risen a lot, reaching 1.45 million.

But on the fourth day, the box office soared to 3.2 million as if it had eaten hormones.

On the fifth day, it was 3.5 million.

And this 3.5 million is almost the highest single-day box office that "Old Boy" can achieve under today's film scheduling rate, after all, not all domestic cinemas have given "Old Boy" a film schedule.

Qin Yan was shocked, thinking about why the box office had such an amazing growth.

However, before he could remember to open the Internet, the excited Xiao Hong and Yu Fei ran over.

"Hehe, it's on fire, but I didn't expect it to make the movie popular with songs." Yu Fei said happily.

Qin Yan didn't understand and asked, "What the hell is going on, why did the box office suddenly take off?" ”

"I'll tell you." Xiao Hong explained: "Didn't you add a lot of plots to the 90-minute version of "Old Boy", and there was one and a half original songs and a dance, and now it is precisely because of this one-and-a-half original song that it suddenly became popular on the Internet, and then it became popular with the movie." Of course, what is even more popular is Liu Yan's little girl's dance, which went crazy directly on the short video website. Now her popularity is very high, and even her real identity has been pulled out by netizens.

When he, the final judge, you pulled Liu Feng and Ma Dongcheng to make cameos and added a lot of points, both of them helped you promote on Weibo, we have to remember this favor. ”

Qin Yan couldn't laugh or cry, he didn't expect it to be this reason.

The 90-minute version of "Old Boy" does add a lot of plot compared to the 42-minute version.

For example, in the high school art show, the 42-minute version only had Xiao Wei and the two of them on stage and then the power went out for just a few shots, but in the 90-minute version, the art show had several programs.

Among these new programs, there is Liu Yan's singing and dancing.

The name of the song and dance is "Send You a Little Red Flower", and the dance is Qin Yan's reproduction of a dance he saw in his previous life, and then Liu Yan learned to dance.

And the prototype of this dance is actually the girl Liu Haochun in the previous life who danced in the MV of "One Second".

Although the girl in her previous life had a lot of black material and her emotional intelligence was not high, she really danced well in this dance, which made Qin Yan's memory particularly fresh.

So when making a movie before, Qin Yan thought that Liu Yan had studied dance for more than ten years, so he had a whim to shoot a section, and later asked Liu Yan to sing the song "Send You a Little Red Flower" as the background music of the dance.

This plot is a song and a dance that Xiao Hong said in her mouth, and the other half of the song is the part where the actor participates in "Happy Boy" in the later part of the movie.

In the 90-minute version, Wang Xiaoshuai and Xiao Dabao were not eliminated in the semifinals.

In the extended version, the two sang a song "In the Spring" in the semifinals and successfully advanced, and then sang the song "Old Boy" in the finals before finally failing.

As for why the song "In the Spring" is half a song, it is because Qin Yan is lazy, and he only recorded the first half of the song and pulled it down.

At that time, it was just an unintentional move during filming, who would have thought that it would now become an elixir to save the box office.

The songs and dances not only attracted new audiences to the cinema, but also let audiences who were originally reluctant to go into the cinema because they had seen the free 42-minute version know that the 90-minute version is not simply lengthened, but has a lot of genuine materials, which once again aroused their curiosity.

One movie, three originals, and the first classic.

A dance that amazes the whole network.

Who would have thought that the episode of the movie could turn a movie on fire.

Who would have thought that Liu Yan, who is as transparent as Xiao, would be so brilliant, and the "school flower" who originally only had a 3-minute shot turned out to be a "treasure girl" in the 90-minute version.

With beautiful songs, beautiful dances, and pure faces, Liu Yan's little girl really attracted a lot of fans.

Xiao Wei and the number of newly registered Weibo fans also skyrocketed, and a large number of netizens left messages on the two Weibo, but the content scared the two into a cold sweat.

Because ninety percent of netizens asked the two to release the full version of "In the Spring".

Mom, learning a relatively simple song "Old Boy" almost tossed the two of them to death, and now their throats are still aching, if they learn a more difficult "In the Spring", then the two of them will simply not live.

On the sixth day, major theaters began to add films to "Old Boy", which directly led to a single-day box office exceeding 5 million.

On the seventh day, the box office was 5.3 million.

On the eighth day, the weekend, the box office soared to 5.5 million.

On the ninth day, it fell slightly, but there were also 5 million.

In the next few days, the single-day box office basically fluctuated around 4.5 million, and the form was very good.

At this pace, there may be more than 100 million at the box office.

For a time, the dark horse-like "Old Boy" shocked the entire Xia Guo film circle.

Who would have thought that an ultra-small budget movie with an investment of only 760,000 yuan would achieve such a high rate of return!