Chapter 62: Generational Propaganda
Liu Guiyuan bought white sugar and came back, the glutinous rice dough and all kinds of fillings were already cold, just waiting for her to get started, Liu Guiyuan went to Liu Jindi's house and called the second sister back, and the four of them sat in the courtyard to wrap moon cakes.
"Oh, it's the same as buns, first fill the stuffing and then reunite, and finally put it in the mold and press it."
At this time, the bun is not called a bun, it is called a steamed bun, Liu Guiyuan demonstrated it to the three of them, and then pressed the moon cake with a moon palace pattern, poured it on his hand and looked at it, the pavilion and the Chang'e fan were printed very clearly, with a white ice skin, very exquisite.
"That's a mooncake?"
Grandma Luo really can't believe that moon cakes don't need to be baked in the oven or mixed with syrup, just steamed a little, like a steamed bun, and a piece of moon cake is made?
"yes, let's make more, and we'll eat this at night."
That night, several people made a total of 22 snowy moon cakes, ate 10, and left 12, first took out four and put them in their own house, and the remaining eight were sent to the cellar of the fourth grandmother's house, and the bottom was held with cool water from the well.
She had to do an experiment to see how long it would take for the snowy mooncakes to deform, crack or clump together after 12 hours, so that she could control the timing of the freshly made mooncakes.
The next day, Liu Guiyuan first checked the snow skin moon cake placed on the top of the water tank, probably because there was enough water in the tank, after a night of placement, although its ice skin was a little pasty, and there were small cracks in some places, but about the patterns and characters on the top could still be seen.
Then I went to the cellar of the fourth grandmother's house to inspect, the four snowy skin mooncakes on the ground were basically intact, the edges of the pie crust were slightly dry, and then I checked the moon cakes placed on the cool water of the well, which were exactly the same as before she put them in, probably because there was water around to moisturize, and the pie crust was neither mushy nor cracked.
The moon cakes placed in the house, a total of four, Liu Guiyuan ate for three days in a row, and did not eat bad in the first two days, until the third day, one of the remaining two moon cakes has become sour, and she broke it to see the remaining one, the ice skin is not broken, but the filling inside is out of taste.
It seems that the snowy skin mooncakes that are kept at room temperature, even if they are cooled in the water tank, can only be kept for two days at most, and the limit is on the third day, and it is very likely to eat bad stomach.
For the mooncakes placed in the cellar, she still eats one every day for the four on the ground, and until the fourth day, the fourth mooncake with a lotus seed pattern becomes inedible. It seems that the mooncakes stored in the cellar can be stored for at least three days as long as the cellar is not too hot.
Not counting the day of making moon cakes on the first day, Liu Guiyuan tried them for a total of four days, and at this time, there were still two moon cakes left on the water in the cellar
She waited until the sixth day for the mooncake to start spoiling.
It is conservatively estimated that as long as the snow skin moon cakes are properly colded, they can be stored in the cellar for three to five days, which is enough for the people to spend a cheerful Mid-Autumn Festival.
As for the wealthy families in the town, even if some families do not have ice rooms, there are wells and cool pools dedicated to refrigerating fresh products, and they buy snowy mooncakes, which can be kept for at least five to ten days.
Today is the fifth day of August, and there are still nine days left before August 14, so the time is a bit tight, but it should be in time to move quickly. She plans to go to the town first to spread the charm of a wave of snowy mooncakes, and then take orders, make mooncakes, and wait until August 13 to sell until August 16.
If you want to promote something, the easiest and fastest way is to find a reliable medium, such as a local celebrity, or a famous local store, and ask them to promote it on your behalf, after all, the celebrity effect or famous store recommendation has been bought by people since ancient times.
Therefore, the first thing that Liu Guiyuan thought of was Sun Jingxuan's foot shop, as soon as his foot shop was completely famous in Qinghe Town, I heard that many outsiders came to taste it by boat; The second is that Sun Jingxuan is now her quasi-eldest brother-in-law, and with this relationship, of course she is embarrassed to trouble others.
"Eldest sister, I'm going to the town to talk to Brother Sun, are you going?"
"Then, it's inconvenient for you to drive alone, I'll go with you."
Liu Hongzao didn't want to go, but when she saw the ice powder bucket tied to the ox cart, she was worried that she wouldn't be able to get it alone, so she agreed.
"Eldest sister, bring me a bowl of snail noodles when you come back, I want the kind of cold salad, and I won't eat anything else at night." Liu Huahua shouted from behind.
"The road is so far, it's all lump when I bring it back." Liu Hongzao sat in front of him to catch the car, and said a word without looking back.
"I'm not afraid of lumps!" Liu Huaanhua chased the ox cart and shouted behind him.
……
When I arrived in the town, Brother Sun's foot shop, although the meal had already passed, there were still some customers in the store who were resting or snorting powder, and there were two men who were not dressed like inferior people, who brought wine from outside, sat at the table and smoked snails, sucking their mouths while sucking.
"Brother Sun, the business in the store is very good." Liu Guiyuan got out of the car and greeted him.
"It's nothing, I have more customers in this restaurant in the evening, and I don't take it home until the end of the day." Sun Jingxuan was talking to Liu Guiyuan on the surface, but his eyes had already run to Liu Hongjuo.
At the end of the day, it was nine o'clock, and there was a capital city in the town of this time and space, and many businesses would be open at night, and some would be open until the second watch or even dawn, and the imperial court did not interfere too much.
After the greetings, Liu Guiyuan talked to him about selling snowy skin mooncakes, and at the same time, Liu Hongjube took out a plate of mooncakes from the ice powder bucket and handed it to him and Zhou Damiang to taste.
"This is the moon cake you made with red dates? It looks so good. ”
Mrs. Zhou took a piece of moon cake, first looked at it twice, then bit it open and tasted it, it was filled with sesame filling, eating very soft and glutinous and sweet, and then said to a woman who came with a child to eat snail powder: "Hey, you try it, the new moon cake made by my relatives, what is it called snow skin moon cake, it tastes quite good." ”
Sun Jingxuan cut two pieces of snowy skin mooncakes, put them on a plate, and asked the customers in the store to taste them.
One customer asked, "Why are they called snowy mooncakes, but I haven't eaten the ice?" ”
Liu Guiyuan smiled and said: "I was about to say it, you asked, guest, our moon cakes are like ice cubes, and you have to eat them immediately after making them, otherwise they will melt as soon as the sun shines, so they are named snow skin moon cakes, and they taste better after being chilled." ”
The guest laughed and said, "Oh, my family can't afford to eat ice, but how do you sell this mooncake, I'll buy six yuan and go home for the holiday." ”
This guest was an authentic merchant who bought and sold goods for people every day, and had plenty of money on hand, so he had to buy six instead of four, after all, four is not as good as six.
"My snowy skin mooncakes are not expensive, only four yuan a piece, and generally such a big moon cake will be sold for five to six yuan."
The cost of snowy skin moon cakes is about three yuan, and you can pay back the cost by selling four yuan, Liu Guiyuan does not plan to sell it too expensive, after all, she sells moon cakes a little late, if you want to have sales, you have to have a discount, this price can just compete with traditional moon cakes.
"Four cents, that's pretty cheap, then I want ten yuan, do you have the goods?"
The vendor thought that such a beautiful mooncake would cost seven or eight yuan for a piece, but when he heard that it was only four yuan, he would buy it on the spot.
Liu Guiyuan took this opportunity to tell the preservation method and preservation time of the snow skin moon cakes one by one, and finally promised the guests: "You can book in advance, and wait until the thirteenth day to get the goods, anyway, this foot shop is opened by my relatives, and the monk can't run the temple." ”
After a while, a few people really gave cash and placed an order, most of them were frequent customers in Sun Luo's shop, and they were familiar with the owner, and they were not afraid to pay a deposit.
At this time, the two well-dressed men, one of whom was dressed in dark green clothes, asked her, "You said that after being chilled and refrigerated, it is more refreshing to eat, but is it true?" ”
"Naturally, it's true, this kind of moon cake is the same as the ice powder sold in the town, the cooler it is, the more refreshing it is, it doesn't dry your mouth, and it doesn't drop slag."
The two men muttered for a while, and each of them bought five yuan first, saying that they would take it home and try it, and if it was really delicious, they would come back the next day.
Seeing the success of the sales in Sun Luodian, Liu Guiyuan left a plate of moon cakes, asked Brother Sun and Aunt Zhou to help promote it, and then concocted the same method and went to Sun Jingyi's foot shop.
is also a foot shop, Sun Jingyi because he has money on hand, his store is bigger than Sun Jingxuan's shop, and the tables and chairs are placed and the decoration in the store is more exquisite, it looks a bit like the restaurant opened by his father, but it is not that big.
Liu Guiyuan told him about selling snowy skin mooncakes, Sun Jingyi patted his chest and said that this matter was wrapped in him, and after eating three mooncakes in a row and drinking a bowl of ice powder, he finally had time to call the guys in his store and sell them to the customers one by one.
Sun Jingyi can endure hardships, but also love to enjoy, his cousin's foot shop, so far only invited a guy to help, he invited two foot shops, one in the store to help, one is responsible for delivering food to the door, it is said that a day can run dozens of times, it can be seen that the business is good.
"Then don't forget to make it clear to others that if you have ice and well cold water at home, you can buy it in advance and put it at home, and those ordinary people like us try to get the goods the day before the holiday." Liu Guiyuan was not at ease, and reminded two sentences before leaving.
"Oh, I can't forget, you've said it eight hundred times, can I not take your family's affairs to heart?" Sun Jingyi opened the folding fan with a whoosh, pretending to fan it in a chic manner, winking at her while fanning.
"Alright, let's go."
After Liu Guiyuan left, Sun Jingyi asked the guy to fill a plate of moon cakes filled with jam and said: "Look at Yang's Ke at home, at home, I say that this is a moon cake that can be chilled, I have a friend who made it newly, give it to her to taste, don't say anything else, do you hear?" ”
"I heard it, I said it word for word, and I didn't say much about the rest."
This guy has smart eyebrows and eyes, it is Sun Jingyi who asked him from his father's restaurant, although he now delivers meals to people every day, but the salary is higher than in the restaurant, so when he sees Sun Jingyi every day, he is smiling.
"Then you don't want to go quickly!" Sun Jingyi rolled his eyes at him.
"Hey, I'll get there."
The young man covered a plate of mooncakes with a bamboo dustpan, placed it on a donkey cart with a canopy and a fence, and drove away.
At the third stop, Liu Guiyuan went to his aunt Zhang Xiangqiao's house, her pastry shop is located in the north, a little away from the town center, but people who enter the town can basically see it, so the location is not bad.
"Aunt, uncle, do you see that the ice powder mooncakes we make may be placed in your shop for consignment?"