Chapter 144, opening a new business model
Time flies.
In just half a month, a new variety show will be launched.
Director Chen Qirong of Mengguo Channel is very busy.
In order to play the female star Gao Lusi, he communicated with Galaxy Paradise many times, and finally determined all the guest candidates.
Not only that, but also built a new team, from photography and lighting to post-editing, and got a professional team of dozens of people.
However, when he was ready, the other party actually told him that he didn't need to prepare anything, just help with publicity.
"Nonsense! It's nonsense! ”
When he received the news, Chen Qirong was so angry that he slammed the table.
"Director Chen, you drink saliva and dissipate your anger."
Ma Tianhua brought a glass of water and laughed on the side.
Today, he is no longer a reporter for Nine Weekly, but the chief publicity officer of the thriller game.
No way, Xue Dong gave too much.
"Is this kid sick in the head?" Chen Qirong said angrily, "How can star variety shows be compared with amateurs? If you get a few cameras, you want to broadcast live, who will be responsible if you mess up?! ”
"I've been following the project so I don't mess up." Ma Tianhua said with a smile, "What's more, Longhe Pictures has recently become a shareholder, and it is impossible to play with it." ”
"Longhe Pictures?" Chen Qirong frowned slightly, "They are all big projects, how can they fall in love with such a variety show?" ”
"No, it's the reason for the acquisition."
"What do you mean, Longhe Pictures acquired Xue Dong's project? Or did it acquire Galaxy Paradise outright? ”
What is the strength of the Zhou family on Hong Kong Island, everyone in the industry knows it.
If they are willing to buy Xue Dong's project, it proves that there is value in the investment.
Since there is an investment, it is impossible to let that kid come nonsense.
So hearing this, Chen Qirong was very surprised.
Although I still don't understand why I don't need a professional team, I still have a reassurance.
"Well, Director Chen, you misunderstood." Ma Tianhua coughed dryly, "It's not Longhe Pictures that bought Boss Xue's company, but Boss Xue who bought Longhe Pictures." ”
"What?!"
According to the latest news, Lin Xiujie of Galaxy Paradise has now taken over Longhe Pictures.
And the big boss behind the scenes is Xue Dong! ”
"You...... You're not kidding, are you? ”
Chen Qirong's eyes widened, and he thought he was hallucinating.
"The news is out, it's true!"
In fact, Ma Tianhua himself is also confused.
If he hadn't confirmed it repeatedly, he wouldn't have believed it.
When I met Xue Dong, he was still a broken household.
In order to run an escape room store, he was also in a relationship with Xinghe Paradise at that time, and the reason was only for a reward of 100,000 yuan.
But in less than two months, this kid is like eating a big bag of Viagra.
not only chased the daughter of the Lin Group, but also settled in Galaxy Paradise, and even Lin Xiujie had to call him brother-in-law.
And that's not even the scariest of all!
went on a trip to Hong Kong Island, and when he came back, he became the major shareholder of Universal Shares, and directly won Longhe Pictures.
And according to the grapevine, the Zhou family actually gave this gift in order to appease Xue Dong.
Not only that, but when this kid came back, he also soaked a big beauty by the way.
When he saw Lin Weier and Ye Xiaohui talking and laughing, Ma Tianhua was directly blinded.
To be honest, if any screenwriter dares to write a script like this, he will definitely be beaten to death.
Now Longhe Pictures has issued an announcement that when Galaxy Park opens tomorrow, the live broadcast of the escape room will be released simultaneously in major theaters across the country.
And the first live broadcast is directly free.
Now, the joining of Gao Lusi and five other stars has signed an agreement.
Fans are now grabbing tickets, and it's hard to get a ticket.
And the streaming media platform has the endorsement of Mengguo Channel, and the prodigal son Xiao Yang has settled in.
This bombshell is thrown down, and it's no wonder that this show is not popular.
After searching the news, Chen Qirong knew that Ma Tianhua was not bragging, and his face was full of exclamation marks for a while.
With his years of professional experience, it is clear what this means behind it.
Because there has never been a variety show, Nima is so money-throwing.
Not only that, Xue Dong also opened up a new live broadcast mode of theater and streaming synchronization.
If this model is successful, it will not only save the declining theater business, but also completely change the pattern of the entire industry.
Even exaggeration, it is possible to change the behavior and habits of film and television consumption.
Because the real money of the theater is not the ticket price, but the drink popcorn.
If the theater's attendance rate is bursting, whether or not to collect movie tickets is completely negligible.
So in the first wave of promotion, Longhe Pictures invested money, and the theater seemed to lose money.
But once the consumption habit is formed, it will definitely make a lot of money later.
Moreover, the investment in variety shows and games is not at all the same order of magnitude as the investment in film and television dramas.
As long as consumers are willing to pay, once a week, there is no pressure at all.
Thinking clearly about the business model, Chen Qirong was speechless.
He finally understood that it was no longer Xue Dong begging for Mengguotai's cooperation.
It's that if Mengguotai gives up cooperation, other platforms will immediately go on top.
What's more, the follow-up editing is exclusive to VIP members, which is more stable than investing in ten film and television dramas.
Although with the strength of Mengguo Channel, he can also engage in a similar variety show to compete.
But after watching Xue Dong's live video, Chen Qirong is very clear about the gap.
Coupled with the national cinema resources, Mengguo TV does not have it, which is equivalent to being stuck in the neck.
Therefore, the exclusive agency right of online live broadcast must not be taken away by others!
Since the other party only needs the traffic of Mengguotai, and does not need to use their work and efforts, it is equivalent to saving a lot of money.
There is such a good thing, it is no different from pie in the sky.
"Okay, then I don't care, you can arrange it."
Since the other party has laid out the layout, Chen Qirong is no longer entangled, and immediately agrees.
Besides, tomorrow is the opening time of the park, and Gao Lusi and other guest stars will arrive in the evening, and there is no time to worry about it now.
……