Time back to before the start of the All-Star Game, before Lin Mu finished the last game, a "long-planned" signing ceremony kicked off the prelude before the prelude began.

Li Ning Huaxia District Headquarters.

Zhang Zhiyong, CEO and Executive Director of Li Ning, was watching Lin Mu's video and public opinion evaluation.

In the picture, Lin Mu's handsome face led the Oklahoma City Thunder, calmly fighting with his opponent on the court.

Anyone with a discerning eye can see that as long as Lin Mu is not injured, he will definitely have a very great future in the future!

"I'm going to hold a plenary meeting and give Lin Mu a sneaker contract, what do you think?"

The other balding executive shook his head somewhat reluctantly.

"This guy is indeed very strong, and he is also from our Chinese, but whether his performance will continue as he is now, no one can guarantee the fact. It was a flash in the pan, such players are too common in the NBA, and the company is now in an extremely critical rising stage, even if it does not sign Lin Mu, it can still have a very good development! ”

"If you have to sign, 20 million in 4 years, no more!"

Obviously, the bald executive's words aroused the agreement of most of the leaders on the scene.

According to Lin Mu's current performance, if you want to sign a contract with him, you must pay a huge signing fee, is it worth it for Lin Mu? If Lin Mu can continue his current performance in the next few years, it must be worth it!

But, if not? This huge signing fee will inevitably become a great obstacle to the development of Li Ning Company!

Besides, if Lin Mu has not improved and has become one of the representatives of the rookie, that is, the peak, what should it be?

The current development is good, step by step, it can also make Li Ning stronger and stronger!

Zhang Zhiyong had long expected that this would be the result, after the development of Li Ning is getting better and better, a group of old antiques can no longer keep up with the trend of the times, and the huge industry is in front of them, and no one wants to take risks easily.

It is precisely because of this state of being stuck in the dust that the sales of foreign brands in China are far better than those of local brands in China!

Of course!

The most important reason for this is not the inaction of local Chinese brands, the most important thing is the lack of a key, a key that can open the pride of the Chinese nation!

This key is to have a real basketball superstar who belongs to the Chinese people!

The impact of a basketball superstar is far more profound than people can imagine!

The vast majority of the post-80s and post-90s generations didn't know what the league's four quarterbacks were before Yao Ming joined the NBA, and it was precisely because of Yao Ming's outstanding achievements in the NBA that more and more young people paid attention to the NBA and liked the NBA.

Compared with Yao Ming, Lin Mu's achievements in the NBA are even more exaggerated, and he played a super performance in his rookie season, and such a character has been regarded as the chosen son of the whole of China!

Absolute genius, absolute future superstar!

"You're questioning a national icon! You are questioning the faith of a Chinese fan! You're questioning a rising star! ”

Looking at the gradually chaotic scene, Zhang Zhiyong could no longer hold back his inner emotions, and almost roared out of filial piety!

"'03, five years ago! Nike offered LeBron a 7-year, $93 million super contract, and he didn't even play a single NBA game! Because of what? Because they see the future in Le Brand, Nike dares to take a big gamble, why can't we? ”

"Isn't Lin Mu's exaggerated performance now as good as James at the beginning?"

"You know, LeBron in the rookie competition is not as good as Lin Mu!"

"20 million in 4 years? Are you still talking about human beings? How can a company have such a stupid top management as you! You are humiliating Lin Mu, we may anger him and lose him completely! Even if he becomes a superstar in the future, it will have nothing to do with us! Zhang Zhiyong roared angrily!

Signing players to make endorsements and producing sneakers are themselves the product of a combination of vision and luck.

The strength of the players is there, and the blindness is visible.

After all, it is a high-intensity sport, and no one can guarantee the player's own condition and health.

The original Adidas gave up Jordan, which led to the rapid rise of Nike and became the largest sneaker manufacturer in the NBA.

Could it be that Adidas Law doesn't want money?

Of course not!

It's almost lucky, I didn't expect Jordan to be so good!

Also, if Nike signed Rose with a high salary, will it know that Rose will be affected by injuries in the future and will be reduced to an ordinary player from then on?

Everything is unknown, whether we can find a way forward in the unknown, find a suitable way, everyone is crossing the river by feeling the stones, and no one can predict what will happen next

"Our informant at Li Ning Company sent a message saying that Anta is ready to quote Lin Mu with a six-year, $35 million sneaker contract."

A capable workhorse handed a document to Zhang Zhiyong.

"Haha! What kind of Lin Mu you blow is nothing more than that! 35 million for 6 years, is there a big difference from my 4 years of 20 million? ”

The bald high-ranking said with some schadenfreude.

That's it, peers don't agree!

"How so? Why did Anta make such a low offer? Zhang Zhiyong's thoughts were divided for a while, he looked at the high-level people present, and shook his head with some sighs.

The plan to sign a huge contract with Lin Mu may have to be in vain!

What Zhang Zhiyong didn't know was that yesterday, Anta's founder Ding Yizhong stepped on a plane to Oklahoma, and now he is discussing the signing with Lin Mu face-to-face!

Oklahoma, the third day before the All-Star break.

Ding Yizhong, founder of the ANTA brand, looked at the unusually handsome young man in front of him, and his heart was full of emotion.

"How, Mr. Lin Mu, this is the largest amount of quotation contract that Anta Group can provide to you, as a local brand in China, we come with the most sincere intentions."

Of course, this kind of matter of talking about the price has to be handled by the most professional person, although everyone is Chinese, but everything is the same thing, Lin Mu can still carry it clearly.

Lin Mu's agent, Bill Duffy, has already led his professional team to start heated negotiations with Ding Zhizhong and his party.

After three hours of negotiations, the two sides finally reached an agreement on the signing amount!

The sky-high contract of 120 million US dollars for 7 years, Rao is Lin Mu feels a little incredible, Anta has made a bloody investment, and he must bind himself to the same boat!

With such an offer, Lin Mu and his agent Bill Duffy had no reason to refuse, and after the urgent processing of the professional team, a brand-new contract appeared in front of Lin Mu, and Lin Mu did not refuse, and signed this sky-high contract with Ding Zhizhong on the spot!

As for the previous invitations from Nike and Adidas, Lin Mu was not as happy as he is now, he has been waiting for the sincerity of the domestic brand, if it is suitable, the first choice in Lin Mu's heart is of course his own country's brand.

Moreover, in the previous life, after Anta continued to develop and sign NBA players, its brand value has been rising, which can fully prove that the management of Anta is not the imaginary wine bag and rice bag.

As for Li Ning, Lin Mu received their offer yesterday, and after taking a look, he threw it directly into the trash.

20 million in 4 years?

What about you?

No wonder your shoes were sold so expensive in your previous life, and they didn't have the affordable price of Anta at all.

Whereas!

Why did Anta reach a signing agreement with Lin Mu before the All-Star Game began?

Very simple!

After Lin Mu entered the alliance with the fourth pick, the management of ANTA has been planning related brand promotions, and the concept of concept shoes has been proposed, and after signing Lin Mu with absolute confidence, the relevant teams have already begun to create personal advertisements and personal exclusive logos for Lin Mu.

Today, during the intermission, ANTA spent a lot of money to grab the advertising seats, and it is sure to make its own brand a hit!

David Stern sat in the exclusive box, and after signing an advertising agreement with Anta, he had to sigh that Lin Mu had greatly influenced the promotion of the NBA in China.

If Yao Ming is the NBA's key to opening the Chinese market, then Lin Mu will be the leader who will lead the NBA to a higher place after opening the door.

As his performances on the pitch became more and more impressive, more and more fans began to fall in love with this handsome young boy.

You must know that people always maintain due reverence for the strong, but if the strong man has a super high appearance, then this awe will gradually evolve into madness.

Lin Mu's unparalleled image, excellent on-court performance, and the huge market he represents behind him are something that David Stern can't refuse no matter what.

Otherwise, if Anta wants to successfully win the advertising seat during the All-Star period, I am afraid it will be a fool's dream!

David Stern is very ambitious, he not only wants Lin Mu to become a hero in China, but also has more lofty ambitions, just like the former black Declaration of Independence and Ali, the boxing champion who will infect countless people around the world in the future, he wants to shape Lin Mu into such an image, perhaps, can surpass Michael Jordan?

The shrewd old Jewish man shook his head, if that was the case, it would be too difficult!

During the halftime break, even if he was not on the court, Lin Mu was still the focus of the All-Star Game.

Because Anta played the sneaker advertisement they shot for Lin Mu, the total duration was about 43 seconds.

The pricing component of TV advertising in the United States is complex, and the fees are charged according to the duration, time period, and number of times the ad is played.

In a high-profile moment like the All-Star Game, if you want to broadcast an advertisement, you have to add money.

Therefore, to be able to play a 43-second sneaker advertisement in this prime time period, Anta can be said to have spent a lot of money!

However, their senior management believes that this is more than the investment of money will definitely achieve the greatest results in the shortest possible time, because that person is called Lin Mu!

At the beginning of the advertisement, there was a movie perspective, and the camera gave a close-up of the back of Lin Mu's jersey, and the referee's whistle also sounded.

Immediately afterwards, Lin Mu ran back to the other side of his teammates, and his teammates did not hesitate and passed the ball directly to Lin Mu.

At this moment, standing in front of Lin Mu are the opponent's five defenders, with 1.0 seconds left, and the big score is two points behind!

The moment he made a move, the beep on the timer sounded, and the basketball in Lin Mu's hand crossed the most beautiful arc in the air.

"Whew!

”

Win the game!

After the ball was scored, Lin Mu shrugged his shoulders in front of everyone on the other side, and everything seemed so relaxed and freehand.

"Ding, ding, ding!

！ ”

A rapid alarm sounded, and in a room full of posters, Lin Mu rubbed his eyes and opened his eyes sleepily.

It turned out that it was all a dream.

After putting on ANTA sneakers, Lin Mu picked up the basketball next to the bed and rushed out of the house directly.

On the gray streets of Oklahoma, Lin Mu practiced dribbling while running, and the clock on the side of the street showed that the time was four o'clock in the morning.

When Lin Mu came to the arena alone and faced the dark basketball court, a very infectious monologue sounded in everyone's ears.

Basketball, a sport that never lives up.

The world thinks I'm talented, but they don't know how I sweat from morning to night.

There is no easy thing, there is no easy life!

Live up to the present and let's move forward!

The picture began to become illusory, shuttling through the streets and alleys, the iconic buildings of Oklahoma, Lin Mu's mental outlook when he practiced basketball, and the back of Lin Mu slowly disappearing at the end of the narration.

In the end, when the sun rose from the horizon, that bright light gathered all over the body, Lin Mu stepped on the all-star boots, and successfully reached the top!

Make a difference happen!

ANTA - Never stop!

In the Western All-Star locker room, looking at this freshly baked advertisement, Lin Mu expressed great satisfaction, and the last sentence of ANTA never stop is the finishing touch.

Nowitzki, Da Yao, and Durant are also full of praise after watching it, exquisite pictures, in-depth lines, you and I are an advertisement?

Say it's a movie clip and they all believe it!

In addition, I have to say that Lin Mu's face was really handsome during filming, so there was really no good way to come to Dock Film Company to find Lin Mu to be a star?

It is not difficult to see from the reactions of players and fans that Anta's wave of advertising bombardment has obviously achieved amazing results.

Less than 10 minutes after the Anta advertisement was broadcast in the All-Star Game, Ding Yizhong, the founder of Anta, received a call from his assistant.

Before the assistant could speak, Ding Yizhong smiled and took the lead in speaking, looking strategic: "How is it, is the LM generation out of stock again?" ”

Who knew that the phone was over, and the assistant panted and said: "Boss, the LIN generation has long been out of stock, and all factories are working overtime to catch up with the production, and the stores are basically out of stock as soon as they arrive, but the problem is that now not only the sneakers are out of stock, but even Lin Mu's sweatshirt has been snapped up!" ”

Ding Yizhong showed a surprised expression after hearing this, it was expected that Lin Mu's first-generation sneakers would be out of stock, but the set of clothes worn in Lin Mu's advertisement was also out of stock? That's a bit outrageous!

You must know that it is just the most ordinary sportswear under ANTA!

After listening to the assistant's words, Ding Yizhong had to admit that Lin Mu's brand value was too high!

He has been working at Anta for so many years, and it is the first time he has encountered such a situation, doing sneaker advertising, and even wearing clothes and pants is not enough to sell, it is really a scorpion poop - the only one!

This also fully shows that Anta's move to sign Lin Mu at a large price is completely correct, and it is possible that Lin Mu's value is much higher than that of taking a contract of 100 million yuan!

After all, he is facing the expectations of more than a billion people in China!

Ding Yizhong fell into deep thought for a moment, in addition to sneakers, it was time to design something else for Lin Mu.