Something new has happened in Chang'an City recently.

Ordinary people all know that the shop called Xiao Qizi Restaurant in Xishi made some big moves a few days ago.

It's just a pity that this movement is only for dignitaries, even if they are moved, they can only sigh.

There is no other reason.

I want to join in the fun, but it's too expensive!

Inside the Rizheng Palace.

Li Shimin looked at Empress Eldest Sun and asked:

"Guanyin, how is the revenue in the past few days?"

Empress Eldest Sun was stunned for a moment, and immediately reacted to what he said.

She got up and went to the cupboard, found a book, and handed it to her husband.

"Erlang, this is sent from the East Palace, take a look."

When he spoke, Rao was such a gentle and calm person as Empress Changsun, and she couldn't help but have a smile on her face.

His Majesty Li Er opened the account book with some confusion.

Unexpectedly, it was a terrifying astronomical number!

"How long has it been......"

"You earned thousands of taels of silver?!"

Li Shimin raised his eyes in astonishment:

"There won't be a problem with the books, right?"

Empress Eldest Sun shook her head.

"Impossible."

"Even if the people sent by the East Palace can't be counted, the concubine has already sent her henchmen to the restaurant in advance to keep an eye on them."

"That's all old shopkeepers, and there won't be such mistakes."

"It's true, I made a few thousand taels in ten days, and this number is still rising, and it has never stopped!"

Li Shimin stared at the account book in his hand, falling into deep self-doubt and contemplation.

Not long ago, he received a letter from Luoyang, which was written by the eldest grandson Wuji.

The letter not only explained what Lu Heng, Li Mingyu and others did in Luoyang, but also wrote in detail the suggestions given by Lu Heng.

Because he knew that the imperial court was distributing a large number of books to the children of the poor family for free, Lu Heng was worried that the treasury would not be able to make ends meet, and he was afraid that His Majesty Li Er's steps would be too big and he would pull eggs, so he proposed to generate income and reduce expenditure.

Then, there was the restaurant thing.

The method couldn't be simpler –

He targeted the restaurant on dignitaries, using the best ceramic bottles to contain high-grade liquor brewed in the backyard, and the recent "Chang'an Daily", which has been in the limelight in Chang'an.

Price, one hundred taels a bottle!

For a time, this kind of wine that only nobles can afford in Chang'an City swept the city in an instant!

"The cost of this wine, whether it is the porcelain bottle or the wine itself, all add up, and the total is only a few taels of silver......

Li Shimin muttered to himself:

"And the production area is in Chang'an City, not far at all, and there is no travel fee."

"Sunrise said that the price was set at one hundred taels and one bottle, and I thought that at most there would only be some cheers who had a good relationship with him."

"Now it seems that it is absolutely impossible to win so many ......"

"Shhh

"He's got two brushes!"

In fact, His Majesty Li Er didn't know that Lu Heng was a pure dimensionality reduction blow.

In his previous life, Lu Heng did not study business, he was basically an ordinary person in terms of selling things, at most he had a good memory, and he would subconsciously remember some marketing methods when he saw them.

But this is enough to deal with the agrarian society of Datang.

The quality is good and the packaging is excellent, which is a big cut beyond the competition.

With the overwhelming marketing blessing of "Chang'an Daily", and the fact that this thing has also played the name of the royal industry, it is natural to have the endorsement of Li Shimin, the emperor of the Tang Dynasty.

In this era when many people are addicted to alcohol, who wouldn't want to buy and taste anything that they can afford?

A hundred taels too expensive?

, you can't afford a bottle of wine for a hundred or two, do you dare to say that you are a wealthy family?!

Empress Eldest Sun smiled and said to her husband:

"Look at the concubine, Sunrise really has a hand in making money."

"Everyone in the world says that this businessman is profit-seeking, which is harmful to the society......"

"But if the businessmen are like Sunrise, they have a way, but they always think about the country and the society and think about the court, then the world will no longer be so disgusted with businessmen."

His Majesty Li Er nodded with a deep groan.

Lu Heng's methods, whether it is a new recipe for salt making or wine-making technology, or the manufacture of crops such as sweet potatoes and potatoes and gunpowder, can change the dynasty by taking out any one.

If he really has two hearts, he can accumulate a lot of wealth by selling illicit salt, high-yield crops can win the hearts of the people, and gunpowder is a weapon of rebellion.

In addition to the salt side, he was forced to be helpless at that time, and he was in a hurry to get out of trouble before he was dedicated to the imperial court.

For the rest, Lu Heng can stay in his hands, and there is no need to tell anyone.

But now......

He not only handed over the "Chang'an Daily" and printing technology to Li Shimin, but also entrusted the restaurant and medical hall to Li Chengqian, and even if he was far away in Luoyang, he did not forget to care about whether the imperial court had money to print books for the children of the poor family.

His Majesty Li Er sighed:

"I am really blessed to have such a good son-in-law!"

But at this time, Empress Eldest Sun had a sad face.

She shook her head and said:

"Your Majesty, this is just a burst of freshness."

"You yourself have decreed that you don't encourage folk wine-making because it's too wasteful of food."

"Even if we already have potatoes and sweet potatoes and other high-yield grains, it will take time for them to mature, and I don't know how many years it will take to plant them in large quantities."

"When this period of time passes, I'm afraid that not so many dignitaries and dignitaries will be wronged again, and spend a hundred taels of silver to buy this bottle of wine......"

Li Shimin was silent.

Indeed it is.

Although those dignitaries pursue popularity, they are not fools. When the limelight passes, there are only a handful of people who are willing to buy new wine.

Of course, that's not to say that these wines can't be sold.

It's just that this amount is not as good as when it first came out, and the money I make is naturally not as much as it is now.

After a moment of silence.

His Majesty Li Er sighed again and said:

"It's better to earn a little more than not to have this wine?"

"Ten days of hard work, you can earn thousands of taels of silver, and there is no industry in our royal family that can be more profitable than this."

"As long as you can temporarily make up for the shortfall in printing, you can earn a little bit."

"Don't think about it so much yet, let's talk about it then!"

Originally, they just wanted to hold on for a while, and when the free books were almost done, they would use the way the bookstore used to lend books to relieve the financial pressure.

The method of selling wine given by Lu Heng has already solved the urgent need, and it would be a bit rude to continue to gather Lu Heng's wool.

But what they didn't expect was this.

While I was worrying about this, another letter suddenly came from outside.

His Majesty Li Er opened it in front of Empress Eldest Sun and looked at it.

Half a day.

He gasped.

"It's really Cao Cao, Cao Cao is here......"

His Majesty Li Er couldn't hide his shocked eyes and looked at his wife:

"A letter from Lu Heng."

"The letter said that when the wine in Chang'an City couldn't be sold, I would tell him......"

"There's another way he'll make this thing last!"