Luoyang City.

“…… Husband, what do you mean by that? ”

There was an even bigger question mark in Li Mingyu's big eyes.

Lu Heng told her a lot just now, but she basically didn't understand a word.

There is nothing to be done, after all, Lu Heng was telling her Capital just now.

The ideologies are all very different, and only those who understand them are ghosts!

Lu Heng gave up.

He said to himself:

"It's nothing, you let me fart."

Li Mingyu was stunned for a while.

Lu Heng basically didn't lose his temper with her, to be precise, he didn't lose his temper now, but his tone was a little irritable.

But she was still a little panicked.

"Husband, tell me again, I will listen and learn hard this time!"

Li Mingyu learned to be coquettish without a teacher, and grabbed Lu Heng's sleeve and shook it.

Where can Lu Heng stand this?

He pondered for a moment, then grabbed a piece of paper and a quill and came over.

"You see, this pen was actually just a goose feather."

"But after my careful work, that is, cleaning and degreasing him and so on, he became a pen that could be dipped in ink and written."

"The raw material of the quill can be obtained by catching a goose in the village."

"If I were to sell you this pen, how much would you be willing to spend?"

Li Mingyu pondered for a long time.

"One hundred wen?"

Lu Heng shook his head with a smile.

"No, no, no, I'm going to sell it for a tael."

Li Mingyu was stupid when he heard it.

She said more than 500 words.

A pen made of goose feathers sells for a tael of silver, isn't this a big spectrum from the world?

Immediately afterward, she heard something even more outrageous.

Lu Heng grabbed the quill and shook it in front of her eyes:

"The same thing."

"Sold to the rich and noble, I put it in a delicate wooden box, wrapped it in a ribbon, and then gave it everywhere to the nobles and the family to use, claiming that this is a pen that all Chang'an scholars want to get, and even directly advertised in the "Chang'an Daily".

"Guess what, if those families saw and heard about it, would they be willing to spend this small amount of money to buy something fresh and save face?"

"It's much easier to sell to the poor, just put a basket and sell it at the entrance of the market, ten cents a piece, and there are still a lot of people to buy it."

"The difference between the two is just the way to sell, but the price difference is so big."

"And no matter what, I'm earning it."

"Where can you not get goose feathers?"

"If you don't have a business, you only need to spend some time and your own labor costs, and you can have ten times or even a hundred times the profit."

"Where do you think these profits come from?"

At first glance, this sounds outrageous.

At first, Li Mingyu even felt that Lu Heng was talking nonsense.

But as she listened, she vaguely sensed that something was wrong.

According to Li Mingyu's understanding of his brothers, if such a thing really appeared in Chang'an, I am afraid that they would be the first to jump up and buy it.

This is especially true of the poor scholars.

There are people who can't afford books, some can't afford paper, and of course there are those who can't afford pen and ink.

A pen can be reused for a long time, with very little ink loss, and the words written are not more ugly than a brush.

Who is not impressed?

After being silent for a long time, Li Mingyu hesitated to speak.

"So, where do these profits come from?"

She blinked and looked at Lu Luheng:

"Oh, husband, don't sell it, tell me quickly!"

Lu Heng put the quill pen on the table.

He smiled and said:

"From added value!"

"As long as these things have gimmicks, consumers will have a herd mentality."

"They think it's cheaper than the same item in other houses, or they think it's collectible, and they buy it in droves."

"And we just need to continue to promote ...... on that basis"

"Naturally, you can sell it for a good price."

Li Mingyu fell into deep thought.

She's not stupid, she's smart.

So when Lu Heng pointed out the problem here, Li Mingyu immediately sensed the subtext!

"You mean, the reason why that bottle of 'Zhenguan' can be sold for such a high price is precisely because of the high added value given to it?"

"yes, that makes sense......"

"The reason why this bottle of wine is to stir up the heat is also to make the wine that will be sold in the future have value."

"It has a special name, and it's the first bottle again."

"It's really possible to sell it for 10,000 taels!"

Lu Heng couldn't help but laugh when he heard his wife's muttering.

That's smart.

He tapped the table with his knuckles and whispered:

"That's right, that's marketing!"

………………

Chang'an City, in the restaurant.

Li Shimin, who was on the second floor, locked his eyes on the auction scene below, and his heart was excited.

Where is the wine sold, and where is the money?

This is clearly providing a huge source of income for the national treasury!

Thinking of the follow-up mentioned by Lu Heng in the letter, Li Shimin's gaze at the bottle of "Zhenguan" became more and more intense.

He rubbed against the wooden railing in front of him and muttered softly.

"Whether it's a mule or a horse, it's up to this mallet to buy and sell!"

Ground floor.

Cheng Chumo on the auction table said loudly:

“…… The first bottle of this bottle of Zhenguan series has already been bid for 9,500 taels! ”

"Thirty-eighth, bid nine thousand five hundred taels, is there anything higher!"

"Didn't you?"

"Thirty-eight once!"

"Thirty-eight twice!"

"Thirty-Eight ......"

Just as he raised the gavel in his hand, he was about to knock down to announce the price.

Someone in the audience held up the sign again!

"Ten thousand taels!"

Cheng Chu was silent.

He looked out into the audience in disbelief.

The person holding the sign is Bolingcui's!

"Good!"

"Now the forty-ninth is bidding ten thousand taels! Ten thousand taels! ”

"Is there anything higher than ten thousand taels!"

No one raised their cards anymore.

The mallet in Cheng Chumo's hand slammed on the table-

Final word!

"Congratulations to the forty-ninth place, Cui Xiuye from the Boling Cui clan, Cui Gongzi, successfully bought this unique bottle of 'Zhenguan' wine at the price of 10,000 taels of silver!!"

………………

Outside the restaurant.

The people who had been gathering at the door to watch the excitement heard the shouts one after another, and their hearts had changed from shock to numbness at the beginning.

For them, even the starting auction price of that bottle of wine is already sky-high.

Not to mention the price after the layers are added!

When he heard Cheng Chumo's last shout, the door of the restaurant fell silent.

Forthwith.

There is a lot of talk!

“…… If you don't say that the five surnames and seven hopes are powerful, you see, who will end up with this? ”

"It has nothing to do with us, it's so lively, I really think I'm here to buy wine!"

"Tut-tut, 10,000 taels of silver, enough for us to eat for eight lifetimes!"

"The head of the family is still the Boling Cui clan!"

“……”

There are too many people discussing.

The sound outside also spread to the restaurant.

Just now he bought the wine at the price of 10,000 taels of silver, and Cui Xiuye was still a little painful.

But when he heard these discussions, he immediately became proud!

Look!

This is the pride of their Cui family!