Under the same starry sky, the Night Guard, the Demon Hunter.

Ye Han stood alone in the small courtyard, glanced at the guards at the door, and hid the anger in his eyes.

As he walked, he thought to himself.

Zhao Mansion.

"My lord, Tang Enxuan wants to harm Li Qingxian again."

"Hmm."

Patrol street room, a ninth room.

The morning sun was rising, and when he woke up, Li Qingxian wanted to go home directly, but he didn't know that Liu Muwa from the Ministry of Industry came to the door in person and dragged Li Qingxian to the wine shop of the Imperial Prison Division.

In the makeshift chamber of the brewery, the people of the night guard, the household department, the Ministry of Works, and the Inner Treasury Prefecture gathered.

At this moment, there are more than 50 officials, more than 10 people in scarlet clothes, and the rest are all in green clothes.

The distillery was basically finalized, and after the retort was replaced with stainless steel, there was no major accident.

Next, the focus of the brewery shifted from the original brewing to the operation and expansion.

Liu Muwa, Luo Jing, Jingguan and others discussed the expansion and operation methods.

Li Qingxian was very humble at the beginning to listen to the audience to discuss the business, but the more he listened, the more speechless he became, these bureaucrats are not as good as ordinary businessmen, not to mention himself, a self-media person who has experienced the baptism of information torrent.

Listening to it, he couldn't help it, Li Qingxian stood up and said, "Do you know what the Well of Death is? Do you know what the new thing adoption lifecycle is? Do you know what it means to be an innovator, a taster, and a general public? Completely ignoring the actual situation, just open your mouth, blindly confident, how to make the wine shop bigger and stronger in the future! ”

Li Qingxian's mouth full of new terms shocked the audience.

Li Qingxian said, "Liu Sizheng, please take out your spell fog board, I want to demonstrate in public what is called the life cycle of new things." This is something that my grandfather and grandfather mentioned when he was chatting with my father. ”

Liu Sizheng waved his right hand, and a yellow striped shell on a white background flew out of the luck silverfish bag, the shell opened its mouth, and the black pearl in the middle spit out a cloud of white mist, which condensed into a mist tabula rasa behind Li Qingxian.

Liu Sizheng took out a sharp snail that stored spell ink and handed it to Li Qingxian.

"The acceptance of new things is basically divided into five stages, namely the innovator period, the new taster period, the early mass period, the late mass period and the outdated period."

Li Qingxian held a sharp snail in his hand, drew a horizontal and a vertical on it, and said: "This horizontal axis is time, and the vertical axis is product sales." ”

Then, from the intersection from left to right, Li Qingxian drew a line that slowly obliquely went up, and after reaching the peak, he began to draw downward, like a rugged mountain, and then started to draw vertical straight lines, dividing the mountain-shaped pattern vertically into five sections.

"The first stage on the far left, which is very rare, is called the innovator period, which refers to the emergence of a new thing that is used by only a very small number of innovators. There are only one or two out of a hundred. ”

"The second stage to the right is called the period of trying new people, which is some people who like to try new things, out of a hundred people, there are only about ten."

"With the passage of time, under the influence of innovators and tasters, it will enter the third stage, and the public will gradually accept new things, so there will be the early mass period, at this time, these people are the main buyers of new things, about 30 out of 100 people. Our wine can only be considered stable until the early popular period! Because ......"

Between the second stage and the third stage, Li Qingxian drew a black shadow and divided the two stages.

"Between the newcomer stage and the early mass stage, there is an invisible well of death! We can't be sure that something new will be accepted by the masses, and it turns out that 99% of new things, for some reason, fall headlong into the well of death and never climb back up. The things that really make us well-known to the public are actually less than 1%. ”

Speaking of this, Li Qingxian scanned everyone solemnly.

"We have just entered the first stage, and before we have entered the second stage, some people are building and building a hundred squares, which is clearly going straight to the well of death! I ask you, is the winemaking process fully mature? No! Have you trained the apprentices of the master brewers? No! Have you started nurturing innovators and tasters? No! If you can't sell alcohol, do you have a plan? No! If the wine sells too well and goes out of stock, what should I do? No! How do you ensure that your wines are of consistent quality? No! I won't say anything else, what do you want, it's blowing all over the sky, there was not even a safe production process at the beginning, how many times has this winery been blown up, who gave you the courage to firmly believe that as soon as the winery opened, it will sell well and continue to sell well? ”

There was silence in the council room, and everyone's faces were red.

After a long while, Luo Jing said cautiously: "Didn't you blow it first?" ”

The crowd nodded slightly.

"I thought you all knew the basics!" Li Qingxian said mercilessly.

A look of shame appeared on everyone's faces.

"It's a family history." Liu Muwa sighed.

"So what do we do?" Luo Jing asked.

"Our spirits strategy is to be niche first, then the public; Special groups first, then universal groups; Hunger marketing first, then mass shipment; First iterate in small steps, then spread out in big steps, bear uncertainty, identify pain points, choose the best way to play, and form a flywheel effect......" Li Qingxian waved his arms, quite the momentum of an Internet boss who didn't speak human words.

These people have never seen this kind of dimensionality reduction blow, and the chick nodded like a peck of rice.

"But...... How? Liu Muwa said.

Li Qingxian said: "It's very simple. ”

"The so-called first minority and then the masses is to take the route of the elite, first promote it among officials, wealthy merchants, clans and monks, and create a high-end spirit brand. I ask you, do you dare to come to a big one? ”

"What's big?" Liu Muwa asked.

"It's okay to make a royal wine, and it's okay to change the word 'royal' to the 'jade' of jade."

The officials looked terrified.

The eunuch Jing Guan hurriedly said: "You really don't want to make money, but ...... The jade of the jade seems to be okay. ”

Li Qingxian thought for a while and said, "Lord Jing, this is going to trouble your Neiku Mansion, and offer this wine to the emperor." When we sell wine, we can mysteriously say to customers that this is the wine that the emperor has drunk, to tell the truth, this is always okay, right? ”

Jingguan said helplessly: "Yes, but don't say it in public." ”

Li Qingxian secretly scolded these cowards and said, "You guys can do it yourself." The so-called special groups first and then general groups, such as promoting among soldiers and scholars, spending a lot of money to find a few people who are addicted to alcohol and have literary names, and writing a few poems about our wine, in short, is to build momentum ......"

Li Qing chattered endlessly, and everyone present was confused.

With Li Qingxian controlling the general direction, the route is clear, and the crowd is working together to slowly formulate various plans.

Pay close attention to production, wine cellar reserves, gradual expansion, wine bottle packaging, powerful routes, marketing gimmicks, poetry propaganda...... A series of plans are worked out.

Li Qingxian knew that he didn't have time to go home, so he had to stay here to check the gates.

In the next few days, Li Qingxian stayed in the Imperial Prison Division, sleeping less than two hours a day on average.

What Li Qingxian didn't expect was that after his content was transmitted to the Ministry of Industry, Xiao Yuan, the left attendant of the Ministry of Industry, actually came to the wine shop in person.

He was the first person under the Ministry of Industry Shangshu and Liu Muwa's immediate boss.

After listening to Li Qingxian's explanation, Xiao Yuan was very happy and decided to go to Luliang City to build a winery in person a few days later.