Before the movie was released, there was a lot of marketing.

Advertisements are overwhelming, and all kinds of marketing accounts are selling miserably, and examples abound.

However, the publicity and marketing after the release of the movie cannot be ignored.

There are a lot of social software nowadays, and the videos of stepping on mines and avoiding pits are a lot of grabs.

There are so many channels for movie fans to find out if a movie is coming out or not.

And decide from this whether you want to see it or not.

In shopping, there is a trick called praise cashback. Many people sell their conscience for the sake of that little profit, and even if there are some small flaws, they will become generous and careless.

In the entertainment industry, there is no positive review cashback activity, but there are good reviews.

Brush praise, naturally it is a water army.

Of course, there will be good reviews for tap water, but too little and too slow.

At the end of the release at 0:00, the tomato score of "Fuchun Mountain Residence" soared directly to 8.7 points the next day, and Li Yu's three movies only hovered around 7.7 points.

This score, normally speaking, must be passing.

However, for Li Yu, it was failure.

The passing mark of other actors is above 6 points, but Li Yu has to be two points higher, and only those who score above 8 points can be considered passing, and they play normally. A score of 8.5 is excellent, and a score of 9 or more is an extraordinary performance.

Lu Zhiqiang got up early in the morning and was staring at the ratings.

Lu Zhiqiang has always been in charge of film promotion, and according to the requirements of Emperor Yin, it is enough for Li Yu to spend money on film production and influence on Li Yu alone.

But now it seems that some people obviously don't want to follow the rules.

On the morning of the first day of the Lunar New Year, Li Yu came to the company so early for the first time in so many years.

At this time in previous years, Li Yu was either at the party of this TV station or at that TV station, and he had no time to rest, let alone come to work in the company.

Because three movies have been released this year, Li Yu doesn't plan to go to the party, and he is staring at the box office with all his might.

These three movies are very important to Li Yu.

"Veteran" doesn't need to be said, it is used to increase Li Yu's influence in the cold country.

"Heavenly Love" and "Huang Feihong: The Lion King Fight" are bets with the sound emperor, which has a lot to do with it. Whether you can win or not depends on the box office of these two movies.

In addition, it is whether the martial arts movie "Wong Fei Hung: The Lion King Fights" can once again conquer audiences in Europe and the United States. This movie was released at home and abroad at the same time.

Therefore, for Li Yu, this year's Spring Festival is a very important year for him.

Go do something else, Li Yu doesn't have that energy.

In the company, I saw Lu Zhiqiang who came in a hurry.

Li Yu chuckled in his heart, every time he saw Lu Zhiqiang's anxious appearance, he knew that nothing good had happened.

"What's wrong?"

"Mr. Li, someone is doing something ......"

Lu Zhiqiang told the matter one by one, and also came up with evidence to support it.

After narrating the facts, Lu Zhiqiang said again: "Zhang Xuyao is disgusting, just use the water army to brush his own movies, and give our movies a low score, it's not a thing, isn't it good for everyone to compete fairly?" ”

Li Yu looked at him with wide eyes and said, "Is it okay for you to say this about your former boss?" ”

Lu Zhiqiang touched the back of his head and smiled: "Then I am now Mr. Li's person, doing things for Mr. Li, all other competitors are my enemies, it doesn't hurt to say some bad things, Director Zhang won't know anyway, even if he knows, I'm not afraid, I still say that to his face." ”

Not afraid yet?

have changed their mouths, are you not afraid?

Li Yu did not debunk him, and first gave Lu Zhiqiang, Black and White Impermanence and other external propaganda teams a red envelope for starting work.

Everyone else is going home on vacation, and they still have to work with Li Yu, can't this be better for others?

It is difficult to ensure that Lu Zhiqiang did not sprinkle the anger that he couldn't take a holiday on Zhang Xuyao's body.

It's okay in this way, so I won't scold Li Yu for being an unscrupulous boss.

Li Yu called them to the animation department, and Ma Chao and other employees of the animation department also did not take a holiday, and took the initiative to come back to work overtime, and wanted to produce the Spider-Man series of anime as soon as possible.

gave Ma Chao and others a red envelope to start work, Li Yu sat in the living room of the animation department, and the dolls around him were all rabbit dolls, eagle sauce, and foot basin chicken, and after being seen by Li Yu that day, he asked the animation department to remove it, and he was not allowed to continue production, but only the surrounding of the rabbit.

This is not Li Yu's stinginess, but the animal images of Eagle Sauce and Foot Basin Chicken, which have profound meanings behind them and represent national hatred. Just imagine, there are people who like eagle sauce and dolls who like foot pot chickens, so have such people forgotten history?

Li Yu asked, "Lao Lu, is there any countermeasure?" ”

Lu Zhiqiang said: "Of course, there are ways to counteract, one is magic against bombardment." The other party is looking for a water army, and we can too. I know Zhang Xuyao's set very well, relatively, he also understands me, but it's okay, I'm already better than the blue, Mr. Li can rest assured. ”

Li Yu didn't say anything, waiting for Lu Zhiqiang to say the second way.

Lu Zhiqiang said: "The second kind is to fight against the magic while waiting for the word-of-mouth to explode naturally, or let the other party come, we don't care, just wait for the word-of-mouth to explode." However, you have to have full confidence in the quality of the movie, it is easy to use, and it is very passive. But the word of mouth has exploded, and the benefits must be considerable. We can even help the other side suppress us, and when we bottom out, we can bounce higher. ”

After Li Yu heard this, he said angrily: "Lao Lu, aren't you tantamount to putting me here?" ”

Lu Zhiqiang smiled honestly again, the kind that is harmless to humans and animals.

If Li Yu didn't know how terrifying this thing was when he launched a water army to engage in a public opinion war, he might have been deceived by his smile.

Lu Zhiqiang said: "I naturally tend to wait for the rabbit, firstly, I have confidence in Mr. Li, and secondly, our brothers can also relax and relax appropriately." ”

Once the magic is to be bombarded, Lu Zhiqiang and his team will not have time to rest.

Who wants to work during the Chinese New Year?

Of course, this is also Li Yu.

Change the boss, Lu Zhiqiang definitely wouldn't dare to say that.

Because, Lu Zhiqiang has no confidence in other bosses, even the international famous director Zhang Xuyao.

However, he is very confident in Li Yu.

Li Yu watched other movies again, and the marketing methods were the same, almost all of them constantly used ratings and comments to promote themselves, or spent money to find some high-traffic self-media for publicity.

It's only the first day of release, and it premieres at 0:00, and the show at 9 o'clock in the morning hasn't started yet.

Of course, there are also some inappropriate self-media.

For Li Yu's three movies, they all commented, and there was a lot of positive feedback.

Most of the comments from netizens were positive, and Li Yu was completely relieved.

Although he has confidence in these three films, he has no confidence in the audience. These three movies were naturally classics in previous lives, and no one may like them here.

Some movies appear in a specific period, and there are many bonus factors for word-of-mouth.

Li Yu naturally had some concerns.

Now, seeing the rave reviews, although the rating is not rising, Li Yu is not panicked at all, just do what Lu Zhiqiang said, and leave it alone in China for the time being.

Li Yu focused all his energy abroad.

One is that he wants to earn money from foreigners, and the other is that he wants to increase his influence abroad.

This is undoubtedly much more important than the domestic one, of course, Li Yu will also maintain the domestic one, after all, this is his basic plate, and he can't lose it, and he still keeps Lu Zhiqiang staring at it.

"Once Upon a Time: The Lion King" is about to premiere in Europe and the United States, and the screening of "Veteran" in the cold country has ended.

Li Yu focused on the situation in the cold country.

But at this moment, suddenly a phone call came in......